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Main Text Chapter 150: First Appearance of Madness 1

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    ,

    Zhuang Zhou held a meeting in the capital, and then went home to do post-processing for "The Black Tide".

    It's still the train station, and it's still Ah Yuan who will pick me up.

    As soon as they met, A Yuan was hugged tightly, confused, and then Zhuang Zhou let go, held his little hand, and said affectionately and sincerely:

    "The military medal is half of mine and half of yours."

    "What the hell?"

    "I mean, my trip went well."

    "Have you fucked the entertainment industry?"

    "It can only be said that it is relatively smooth at the beginning, but it will be very astringent when it goes deep."

    "Why is it so bitter?"

    Zhuang Zhou and A Yuan got in the car, drove home, and said: "Because I will definitely break with them, now, I'm waiting for them to go crazy."

    ¡­¡­¡­¡­

    Internal meeting.

    Several executives were present, listening to Yao Lin's report on the plan.

    The response speed of the platform is extremely fast, and a new department has been established, called the New Technology Video Product Department, which is dedicated to docking with the Age of Miracles, and Yao Lin has been transferred as the person in charge.

    "My idea is that the top stars who are deeply tied to us should not move for the time being. Artists at and below the waist are the key groups of this innovation.

    First of all, the sub-contract agreement must be re-signed, and the platform's commission will be increased by 20%.

    According to the current situation, the value of artists is decreasing, and we don't need to pay so much.

    The cost of film remuneration has been reduced, and the use of doubles throughout the actual shooting, or even no doubles, can further speed up the progress and reduce costs.  Combining the two, we can reduce the cost of a drama by 30-40%.  "

    It should be noted that this refers to the actual cost, and the figures on the book will not change.

    It is still a big drama with an investment of 300 to 400 million yuan, and a high salary of 100 to 200 million yuan, because there are financial games in it.

    "Of course, in order to stabilize the morale of the army, some compensation must be made in other aspects.

    For these artists, we can re-sign a contract and get their image authorization, which is also eight years.  There are currently two suggestions, one is a one-time buyout, and the other is a split.

    If their images are used in a work, they will be divided according to a certain percentage of traditional work remuneration.  "

    ""

    The executives nodded frequently, this is the way.

    The monopoly platform wants to sign a new agreement, and wants to further cut the leeks of the stars. Except for the top streamers, the rest of them have no strength to fight back.

    "And then some thoughts on the future industry"

    Yao Lin made detailed preparations and continued: "In the field of traditional cakes, the rules have not changed, and we still occupy an advantageous position.

    In the field of new cakes, everyone needs to adapt to new ways of playing.

    On the surface, this new cake mainly focuses on the face-changing works of the older generation of stars. Although there are some so-called unforgettable faces in the mainland, they are generally not as good as Hong Kong.

    Therefore, we predict that Hong Kong capital, which has been submerged for a long time, will definitely exert its strength, and Bona will turn around again.  "

    "This is not necessarily true, is it?"

    A senior executive questioned, saying: "Hong Kong Star has already lost its teeth, even if it can regain its youth, how much commercial value can it generate?"

    "We do traffic ourselves, but we can't really take traffic as the truth."

    Another executive retorted, saying: "There are at least two generations who have spent the golden age of Hong Kong and Taiwan entertainment together. Once their enthusiasm is aroused, the energy is unimaginable.

    Do you watch the movie made by young Stephen Chow and Wu Mengda?  Can Leslie Cheung and Anita Mui reappear?  Can you see the Four Heavenly Kings?  Do you see Jay Chou and Sun Yanzi on the same stage?

    I remember that there is a saying on the Internet that specifically describes these old fans, and it is very good: we are only old, but not dead!  "

    "Ha, after that, all works that sell feelings will be wiped out!"

    "Sure, we are the only ones who can eat this bowl of rice!"

    "Yao Lin, you continue!"

    ""

    Yao Lin silently turned the page and said: "We also have our own advantages, that is, we have the most popular traffic, so we have to figure out how to use these traffic to fight against the coming retro wave.

    My suggestion is to start with fans to further increase their sense of participation and even the sense of protagonist.

    For example, custom dramas!

    The platform took out an ip and asked fans to vote for which star to play which role.

    Or we launch a regular drama. If fans want to watch their idols, they must recharge the super VIP, and then they can see the main characters whose faces are changed by the idols

    Or launch an interactive drama series. If fans want to watch different story lines, the intersection of different characters, or even who and whose CP, as long as they recharge, they can be satisfied.

    It was very difficult to achieve these before, but now with face changing, it is very easy.  "

    oops!

    The executives are also excited, this girl is called the entertainment industry!

    Directly down to the individual, completely based on the audience's feelings, do you think they are willing to spend money?  Even a lot of passers-by will flock to it.

    "The premise of realizing this is that we have enough portrait rights in our hands, that is, the face!"

    Yao Lin emphasized her tone and emphasized: "Face, now is money, and we are about to enter an era of face-grabbing wars! The more faces you grab, the better, and the wider the commercial space will be.

    So my last two suggestions:

    ? First, try to search for faces as much as possible, if you can be exclusive, you will be exclusive, and if you can cooperate, you will cooperate.  Not only young stars and older generation stars, but also those beautiful and characteristic amateurs, anchors, Internet celebrities, and even pets!  "

    "Pets?"

    "Pet TV dramas are also very popular!"

    "Second, dig deep into the internal potential and optimize the artist structure. We have such a big movement, and several top players will definitely have doubts, so stabilize them first.

    For those at and below the waist, follow what I just said. Those who are obedient will continue to cooperate, and those who are not obedient will be refrigerated.

    Those who have not been cultivated before, don't need to work hard now, just throw them away.  The replacement of stars will increase at an unimaginable speed, and no one is necessary.

    Another thing is to study customized dramas and how to better market them. This will be our main brand!  "

    ¡­¡­¡­¡­

    After the meeting, Yao Lin sat alone in the meeting room.

    She has already adjusted and successfully entered the state of preparation for the new role. Twenty years of rich experience and judgment in the entertainment industry made her blood boil.

    It seems to have returned to the time when I first joined the job.

    Because the entertainment industry has been trapped for too long!

    ? Those things that turn over and over again, star-making, top-notch, tearing, overturning, making blockbusters, Spring Festival stalls, box office charts can be filmed over and over again, and now the domestic box office has not exceeded 6 billion.

    The industry seems to be stuck, touching the ceiling of the entertainment industry.

    Everyone, those who want to involve, those who don¡¯t, those who invest in capital and those who don¡¯t, are all thrashing around in this messy room.

    In the past, they always felt that this room was big enough, but more and more they found that it was too small, too small!

    The only way out seems to be to go out of the country and go overseas, but I don't have the ability.

    In other words, people with resources are not willing to work hard to do this kind of thing. Although I am in the country, I have an advantage, and I can guarantee my own interests.

    Then at this moment, Zhuang Zhou appeared.

    For an old man like Yao Lin, he is no less than people who have been trapped for decades, and finally ushered in the fourth industrial revolution and saw a breakthrough.
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