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Text Chapter 149 Public Visitors

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    Update time: 2012-11-23

    The positioning of a company will be related to the scale of the company's future development.  And Liu Dong now understands this truth, which will undoubtedly make the company's future development path smoother.  Because he suddenly figured out something profound about corporate social responsibility, he inevitably stayed in Tiedou for two more days.

    Regarding the future development of Huanya Special Steel, as well as meeting with some local leading cadres in the iron capital, and a series of other things, he stayed in the iron capital for less than half a month.  Originally, this was not a big problem. After all, Huanya Special Steel was his company, and it was not impossible to conduct research on the company.

    But before he could resolve the Huanya Special Steel matter, the senior executives of Volkswagen actually organized a group to come to the Iron Capital for Liu Dong.  Such matters concerning the group are generally not negotiated by the subordinate companies, but are handed over to the head office, which is Huanya International.

    But the big boss has always been in the Iron Capital, so even if the public wants to negotiate, no one can make the decision. Because they are eager to hope, Liu Dong happens to be still in Huanya Special Steel, so they simply come to the Iron Capital.  , planning to discuss some cooperation matters face to face with Liu Dong.

    Speaking of the cooperation between Liu Dong and Volkswagen, we can trace it back to a few years ago, when Liu Dong dug his first pot of gold. Liu Dong at that time was undoubtedly very happy.  Although little Japan was not chopped off by him, Volkswagen paid a very high price for being taken advantage of. Forty-five million US dollars was not a small sum of money.  It was a full 10 million US dollars more than in North America. At that time, the public was heartbroken.

    But in recent years, Volkswagen has not lost money.  Because Louis firmly captured this technology at that time, Volkswagen's high-end cars now have a very bright market prospect in Europe.  Audi, a brand that was originally destroyed, now occupies a large market share among European high-end car brands.

    As we all know, high-end cars are hugely profitable products. Due to the success of Audi, Volkswagen is now much richer in funds.  Moreover, the successful rollout of Santana in Greater China in the past two years has made the public feel the vitality of this huge market for the first time.  Even if they work overtime to produce, orders can still be scheduled for several months, and this trend has been particularly obvious in the past two years.

    As the first foreign-funded automobile company to venture into mainland China, Volkswagen has relied on profits from China and its financial reports in the past two years have been very gratifying.  Therefore, we pay more attention to Greater China.  The result of Volkswagen's attention is that it wants its high-end car brand Audi to enter the huge market in China.

    Although the price of Santana in China is very high, in the eyes of the public, if this high price in China is transferred to Europe, it will still only be a low-end price.  In order to obtain greater profits, the Audi brand has to enter the Chinese region. Compared with Santana, the profits that Audi can obtain are obviously more generous.

    Although some directors still express concerns about whether China can absorb high-end cars like Audi, the manager of Volkswagen Greater China, who has been in China for so many years, made it clear.  Although most people in China still cannot afford cars, and even bicycles are luxury goods, it does not mean that China's consumption potential is low.

    China¡¯s huge population base means that even if a few people can afford a car, those few people will be divided based on this huge population base.  If we really pull these few people out and rank them separately, they will not be significantly inferior to those in Europe.  Therefore, the general manager of Greater China believes that even high-end brands like Audi can still be digested by Huaxia and will achieve greater success.

    ??Besides, although the Audi brand is praised as a high-end brand by Volkswagen itself.  But in fact, in Europe, although Audi has developed rapidly in the past two years, for those aristocrats, the Audi brand can only be regarded as a mid-to-high-end brand. Compared with Mercedes-Benz, Bavaria (BMW), Rolls-Royce, Bugatti, and Bentley  , Porsche, Ferrari and other brands, the gap is still obvious.

    ??The above-mentioned car brands have begun to equip themselves within a small area in China. Although the channels are not so formal, they do exist.  Since Chinese people can consume such a brand on a small scale, then Audi is no longer a problem.

    With this report from the general manager of Greater China, Volkswagen Corporation has also begun to consider manufacturing Audi cars in China to localize the cars.  Because if the Audi brand wants to take root in China, it must have its own factory. Otherwise, relying solely on imports, tariffs and a series of problems will cause the Audi brand to encounter Waterloo.

    If you want to localize, you have to find a suitable source of materials. High-tech things like engines and transmissions certainly cannot be localized in China. Even if they want to, China cannot produce qualified products, and this kind of high-tech  Something related to Volkswagen¡¯s core technology.??It cannot be authorized casually.

    But for other things, as long as China can produce them, there will be no problem in finding partners in China.  And due to issues such as labor and consumption, purchasing raw materials in China will also save a lot of money.

    As Audi's wear-resistant steel technology provider, Liu Dong, his newly opened Huanya Special Steel has entered the public's attention. Although Liu Dong cut off a piece of fat from them at the beginning, it can be regarded as a comeback in recent years.  The cost is high, and the value of this technology is still increasing, so they are also looking forward to Huanya Special Steel.

    Although Liu Dong authorized this technology to two very large steel plants in China, their products are not enough to swallow up the huge market of China. Even if the public comes to them, there will not be too much surplus wear-resistant steel plates for them.  .  This is not conjecture, but fact.

    ¡° Early when the company decided to introduce Audi production lines in China, Volkswagen visited the heads of those two companies.  However, since the supply of special steel exceeds demand in China, it is unrealistic for the two steel plants to take this big order.

    Therefore, they are full of expectations for Liu Dong¡¯s Huanya Special Steel.  Coincidentally, just some time ago, Huanya Special Steel's first batch of steel was released, which happened to be the steel they needed, and the technical strength was also very strong, able to successfully complete the public's targets.  Now, of course, the public can't sit still.  Thinking about Audi's production line negotiations, the problem is almost over. If they can't find a suitable raw material supplier in China, then they have to find a Japanese company, because the closest to China are the Japanese, and they also have this type of special equipment.  Steel production license.

    People in the public are no strangers to the business capabilities of the Japanese. In the North American market, local North American companies have been squeezed out of a large amount of living space.  From this we can see that the Japanese are not the gentlemen they advertise themselves to be, but rather jackals.  Negotiating with them will definitely not bring good results.

    In this way, Audi¡¯s localization can be implemented smoothly.  The public had to come to find Liu Dong.

    Liu Dong is very clear about the purpose of Volkswagen. This circle is not big to begin with, and Liu Dong is also familiar with the development history of Volkswagen in China. Of course, he can deduce what Volkswagen wants to do.  He didn't come early, he didn't come late, he just waited until the steel came out of the furnace.  He didn't believe that the public simply came to congratulate him. The relationship between the two was not that good.

    But no matter what, Liu Dong didn¡¯t want to give up on this promising start.  He made steel not just to prove the strength of his steel factory, but for orders.  With orders, the steel plant can be considered a normal enterprise. It is simply impossible to rely solely on his capital investment.  The most important thing for a successful for-profit enterprise is its own hematopoietic ability.

    Now that the factory can get big orders as soon as it starts construction, it is enough to show that Huanya Special Steel has good development prospects.

    The public is so enthusiastic, and Liu Dong cannot neglect it. Since Volkswagen is a foreign company, this matter must be reported to the local government.

    Therefore, the news that the public delegation was coming to the Iron Capital spread immediately.  The local government also showed sufficient attention and set up a reception group, with the municipal Party committee secretary personally serving as the group leader.

    When it comes to today¡¯s officialdom, what is the most important political achievement?  There is no doubt that it is investment, foreign exchange, or signing contracts with foreign companies.  In an era when everyone is earning foreign exchange, there is nothing more important than this.

    "But Tiedu is hard. Like Jiangkou City, they are a special zone, have policies, and are a window to the outside world, so they have many ways to earn foreign exchange.  For example, the Shanghai Stock Exchange was the Paris of the East many years ago. It has good hardware conditions. Although it has declined in recent years, it still has foreign exchange income at the seaport.

    But what¡¯s the iron?  Only iron.  Although there are still foreign exchange earnings, simply exporting iron ore is not a long-term solution after all, and as the most elementary raw material, it has low added value and cannot be sold at a high price.  And even after processing steel and special steel are in short supply in China, even if a little is squeezed out to earn foreign exchange, it is very little.  There is quite a lot of crude steel, but the price of iron in the international market is not high now. Even if you earn some foreign exchange, you will still lose money.  Therefore, the team of Tiedu is also worried about foreign exchange.

    But now, Huanya Special Steel has brought in the golden phoenix of Volkswagen. As a local team, how dare we not pay attention to it.  What does Huanya Special Steel do?  Which of these government leaders would not know?

    They have made a slogan not to make crude steel, but only to make special steel.  As an advanced product of steel, the added value is much greater than that of crude steel, and such a contract is also attractive.  The supply of special steel proves the strong scientific and technological strength of our iron capital.  Although Huanya Special Steel is a private enterprise, as long as he signs a contract in the iron capital, he will have a share of the iron capital's political achievements.

    ??Therefore, the team of the Tiedu Municipal Party Committee and Municipal Government is unprecedentedly enthusiastic. The Municipal Party Committee Secretary personally takes charge, the mayor serves as the deputy team leader, and no one from the Tiedu Standing Committee team is left behind. They are all members of the team.

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