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Text Chapter 425 The relationship between products and manufacturers

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    Hearing Liu Dong's words, Cui Xiaoming was a little disapproving.  Whether a technology will become popular does not entirely depend on the advancement of the technology, but on the trend.  The trend is a troublesome thing. The scope it involves is so wide that you don't have much confidence in getting it on the established track.

    Just like what Liu Dong said about liquid crystal, liquid crystal must be more advanced than plasma?  That's out of the question. The expressions of the two technologies are almost the same. It's simply impossible to say who is better than the other.  This is related to the success or failure of the manufacturers behind LCD and the manufacturers behind plasma.

    If the manufacturer behind the plasma had succeeded in the previous life, then the plasma in the previous life would have occupied the global market.  This has nothing to do with whether the technology is advanced or not, it all depends on the operation of the manufacturer.  Many high-tech gadgets are not necessarily successful because they are advanced, it depends on the trend.

    And what is the trend?  To put it bluntly, it is influence. People who can influence more people will eventually win and sell their products.  This has nothing to do with technology, let alone LCD. Even if it is flash memory, if someone else develops a technology similar to flash memory, or even a slightly worse technology, as long as the manufacturer behind the technology vigorously promotes it and has a wide market, then flash memory will not matter.  No matter how good it is, it won't sell.

    The current market situation of consumer electronics products is mostly like this.  Therefore, Liu Dong said that as long as we grasp any one of the three technologies, Huanya Electronics will not have to worry about having no competitive products in the future. In this case, outsiders will only be deceived, and those who really understand the market will only sneer at it.

    But now that the boss has spoken, it would be inappropriate for Cui Xiaoming to say anything else.  So, Cui Xiaoming could only hold his nose and said: "Okay, we at Huanya Research will try our best to do these tasks well." With his tone and look, even a fool would understand that he was perfunctory.

    Liu Dong didn¡¯t want Cui Xiaoming to deal with things that he valued.  But Cui Xiaoming's approach is actually not wrong. It is obviously not a wise thing to invest a large amount of money when there is no winner in each technology.  If Liu Dong really wants to play, he can completely re-create a technology himself, so there is no need to deal with the old technology.  There are many similar product technologies with complete theoretical information, and Liu Dong just picked them out.

    As long as Cui Xiaoming has such an idea, he doesn't need to care too much about Liu Dong's words.  And Liu Dong just understood Cui Xiaoming's thoughts. Thinking about the major areas of electronic technology in the future that Huanya Electronics would be unable to move forward due to Cui Xiaoming's neglect, Liu Dong felt so uncomfortable that he wanted to cry. In terms of the technological content of these things, that is  Nonsense, technology in the electronics industry basically produces results by spending money.

    This thing has been around for less than a hundred years, and the actual product has appeared even later. If you want to get a new product, spending money can definitely speed up the progress.  Although it may seem silly to spend money, the actual application fields of these things are also very profitable, just like running a money printing machine.

    Think about a memory card the size of a fingernail, even if it is 64g, how much does it cost?  If the necessary investment in equipment and technology are excluded, the cost of raw materials is simply negligible. How much is sand worth?  But if you turn it into wafers and then make it into a memory card, it costs hundreds of dollars to change hands. This is the price after the big price reduction. When it came out, you couldn't buy it for less than a few thousand dollars.

    This thing is not jewelry like gold and diamonds. The original raw materials are expensive enough, and after processing, they can be sold at sky-high prices.  To put it bluntly, wafers are made from sand. How much can sand be sold for?  Of course, you can also say that these sands are carefully selected. Not all sand can be used to make wafers, but sand is sand. Even if you name a flower, its essence cannot be changed.  .  A lot of sand is turned into wafers, and then each piece is sold for at least several hundred dollars. How much does that piece weigh?  Just thinking about the profits here makes Liu Dong's heart beat wildly.  It¡¯s not so fast to grab money!

    Of course, Liu Dong only has plans for the wafer fab now, because no one in Huanya can take the lead in doing this, and the equipment is not complete. If you want to do it, you have to wait two years.  .

    But whether it¡¯s LCD, flash memory, or audio compression technology, the future product market will be infinite.  As long as one is done well, Huanya Electronics will have no worries about food and drink.  But now Cui Xiaoming, the head of Huanya Technology, is obviously not very interested. In addition, he does have a point. If he wants to force these projects, the effect will be unclear.

    Therefore, Liu Dong wanted to change Cui Xiaoming's concept no matter what: "Xiaoming, this matter is very important and cannot be taken lightly. Don't look at the three technical development directions I casually mentioned, they seem a bit unreliable.Speculation, but in fact, I am very considerate.  Take flash memory technology as an example. Think about which company it is in the hands of now?  With Toshiba as a big brand, as long as they want to make profits from this project, it is impossible not to promote it. And with the strength of their company, isn't it easy to promote flash memory?  Our purpose at Huanya is to take advantage of the situation, rather than shouldering everything ourselves.  "

    "I know that Toshiba is very strong, but technologies similar to flash memory are not unavailable internationally, and some technologies are in the hands of Intel and TI. As for consumer electronics, the European and American markets are comparable to those of Japan.  There are too many. If they are also interested, what does Toshiba mean?" Cui Xiaoming said helplessly.

    Hearing Cui Xiaoming's words, Liu Dong said with a smile: "So this is what you are worried about? Toshiba is nothing in front of these big players, but have you ever thought about companies like Intel and Texas Instruments?  Is it possible to make market products? Their concept is to be upstream suppliers, not downstream marketers. This essential difference means that they and Toshiba will not form a competitive model at all. Unless those Europeans and Americans,  Changed its business model? But what is the chance of realizing this possibility? As long as these big players don't take action personally, do you think Toshiba will have no countermeasures? Think about Toshiba's flash memory technology, which is shared with Samsung. These two  When a company comes together, how many marketers can match it? Especially in their professional field of consumer electronics?"

    "So, my worries are unnecessary? What about LCD? There is also audio compression technology. Although Sony's Walkman has something to do with this technology and is used in the same type of product, in fact, from a technical point of view  Said, the two are not compatible." Cui Xiaoming still did not give up his concerns.

    "How can LCD manufacturers be weak? You can go to Huang Sanshui to see how many manufacturers are doing this stuff now. As long as you look at the data, you will know why I am so knowledgeable about this technology.  With these big guys rushing ahead, it¡¯s not impossible for us to pick up the bargains behind. As for audio compression technology, no one cares about this, because at present, Sony is still the only player in the Walkman. But Sony¡¯s Walkman,  There has always been a problem, that is, the sound quality produced by their products is not perfect, and audio compression technology is to fill this gap. As long as we make breakthrough progress, in the face of the absolute advantage of the product, do you think Sony  Will he be our opponent?" Liu Dong asked.

    "But boss, you also know that whether a product is advanced or not does not mean that it will definitely be profitable. Are we overestimating our ability to challenge Sony alone? With our company's current industrial strength, it will be difficult to compete with them.  It's an ugly death." Cui Xiaoming had a rare moment of humor.

    But the meaning of this humor is real.  Don't look at Liu Dong investing here and building factories there, it seems that Huanya Company's industrial scale is very large.  But for now, most of these things are still on paper. For those large factories, at most, they are in the stage of laying foundations. Even the factories have not yet built a few.  .

    The most important thing is that although Liu Dong's industrial strength is very good at home, it is really not good when taken abroad.  Whether it is Toshiba, Sony, or even Samsung, their industrial industries are considered to be greater than Liu Dong's current net worth.  But it was such a contest between a kindergarten and a boxer that Liu Dong shouted out openly. No wonder Cui Xiaoming said that he would die in an ugly way. This was considered a very civilized statement.

    When Liu Dong heard Cui Xiaoming's words, although he felt a little heavy, he still said: "Compared with Sony now, it is indeed the difference between a kindergarten and a boxer. But we are not going to compete with them now. Our hands are  But now there is nothing, and we don¡¯t know when the product will be released. Instead of thinking about these unreliable things now, we should think more about how we should face technological difficulties. Besides, it¡¯s not like we have nothing at all.  The advantage is that as long as we get the product out and rely on the domestic market, we will not survive. If we are lucky, we can log in to conquer Japan and conquer Sony's hometown. Do you think they can endure it?"

    Liu Dong¡¯s words dispelled some of the gloomy atmosphere.  It is true that Sony is a behemoth, but UniAsia is not easy to mess with. With such a huge market in mainland China, it cannot survive no matter what.  Coupled with the advanced nature of the product, even Sony has no way to block it.
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