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- The Autumn Auction of Tiandi Auction Company is held relatively late, scheduled for late November, and the Autumn Auction Catalog is currently being intensively produced.
Zhou Xia came to help, and Liu Yuqing asked him to stay in her office to help with the final review of the catalogue. In addition to checking for spelling errors, the most important thing was to check again to see if there was anything that needed to be changed. of.
Due to the difficulty in collecting lots for this autumn auction, it was not until yesterday that Xu Yaohui brought the Xuande blue and white plum vase with cloud and dragon patterns to the company that all the lots for this autumn auction were finally determined.
Time is tight, the auction catalog will be finalized and printed soon and sent to the company¡¯s important customers. At the same time, the auction catalog will also be sold to the outside world, and the electronic version of the auction catalog will be placed on the company's website and related cooperative websites for publicity, etc.
Zhou Xia was very familiar with this matter, so she started working in Liu Yuqing's manager's office. This catalog is first made into an electronic version, which can be operated on the computer in the office.
Although Tiandi Auction Company is not large in scale, the number of items in the autumn auction catalog is still quite large, with as many as 1,526 items. Of course, most of them are ordinary items, and only a few of them are estimated to be worth more than one million. Among the lots worth less than one million, most of the lots are worth less than 100,000 yuan, and there are many lots worth several thousand yuan.
Especially in modern calligraphy and painting auctions, items worth several thousand yuan are most common.
With so many lots, the final review work is not easy. Fortunately, Zhou Xia's memory has improved significantly with the hidden benefits given by the system. In addition, a considerable part of the auction items were collected by him personally, so he seems to be able to do this job with ease.
Because when we collected the auction items before, we had discussed and decided with the clients how to publicize it and how much space it would occupy for publicity. The fees charged will also be adjusted appropriately depending on the size of the publicity space and the intensity of the publicity.
What Zhou Xia has to do now is to fix some small details, and the general direction will not change.
This is also a pretty good training opportunity for him.
¡°Because he has personally made the catalogue, he is also very clear about the details inside, and he still has some experience on how to select valuable items from them.
Generally speaking, as long as the appraisers of the auction company are not mistaken, the lots they promote, that is, the lots with the greatest auction potential, will be better publicized than ordinary lots. For example, Tiandi Auction Company's Xuande blue and white plum vase with cloud and dragon pattern, as well as the Tianhuang seal dug out from Zhao Xiangbo's hand, and Wang Dongrui's Chenghua Doucai Chicken Cup, have been vigorously promoted.
Of course, if the seller is willing to pay more, the auction company will also be happy to provide better packaging and publicity for them.
Among them, there are many items that, although their estimates are low, are indeed high-quality items, just like several collections that Zhou Xia himself entrusted to the company for auction. Whether it is a small red glaze cup, a huanghuali wood pen holder, or a carmine red horseshoe cup, they can all be considered high-quality products, and their valuations are not too high. If Zhou Xia were a buyer at the auction, he would be very interested in such a high-quality and low-priced lot. Regardless of whether he could get it, at least he would have the qualifications and hope to compete for it.
Zhou Xia just glanced at the several works he submitted for auction without putting too much thought into them. He just checked that there were no mistakes. The publicity strategy had been decided before, so he didn't need to worry about it anymore.
On the contrary, Zhou Xia paid extra attention to several of Zhao Xiangbo¡¯s auction items and changed some of the inaccurate wordings. Because he knows exactly the age of these lots, he can give a more accurate description in the detailed introduction of the lots, combined with the characteristics of the times shown by the objects, in order to guide the buyer's bidding emotions to the greatest extent.
When doing these things, Zhou Xia naturally did not forget to discuss it with Liu Yuqing. After all, she was the one who made the final decision.
Liu Yuqing expressed her support for his opinion. There is no doubt that Zhou Xia's theoretical skills are good, and he is also quite talented in this literary propaganda work.
Zhou Xia also gave a more precise description of Jin Duoduo's large yellow-green glazed Tang Dynasty ink painting jar, and categorically promoted it, saying that it was designed by Emperor Xuanzong of the Tang Dynasty, Li Longji, out of a sudden burst of talent, in memory of Concubine Yang. Items that came out and were used by the royal family to build momentum for this item that he liked better.
Here, he also does his best to show the elegance and beauty of ancient porcelain to more collectors.
In Zhou Xia¡¯s view, although the porcelain of the Ming and Qing Dynasties is exquisite and brilliant, judging from the current investment momentum, it has undoubtedly reached its peak, and it is already very difficult to move forward. On the contrary, these ancientAlthough the porcelain is basically a single-color glaze, and the design is not as prosperous and complex as the Ming and Qing porcelain, it has its own classical and connotative beauty. In the eyes of foreigners and experts of the older generation, these ancient porcelains are more attractive. Especially in China, ancient porcelain still has vast potential that can be tapped.
As for the final Tianhuang seal, Zhou Xia does not need to worry about it. Anyone with a little knowledge can clearly know what kind of information is revealed behind the various parameters of this Tianhuang seal. Such a large Tianhuang seal is worth tens of millions, which is definitely not a lie.
As for the promotion of the Xuande blue and white plum vase with cloud and dragon patterns, Liu Yuqing and Zhou Xia discussed it for a while before finally deciding on it.
Liu Yuanshan was so stalked by Zhao Xiangbo that he had no choice but to put up the Yongle blue and white cloud-dragon pattern bowl for auction, but he did not give any suggestions for promoting it in the autumn auction, and did not even bother to ask too much. No, just hand it over to Liu Yuqing and that's it.
Zhou Xia felt that they seemed to want to test Liu Yuqing's ability.
?This way, they cannot help but be cautious.
Yongxuan Blue and White is the most elegant and beautiful work among blue and white porcelain, so Zhou Xia and Liu Yuqing put it together to promote it. For veteran connoisseurs, the beautiful classics of Yongxuan blue and white can be understood without mentioning them. Collectors who especially like blue and white porcelain basically have their own unique understanding of the beauty of blue and white porcelain.
Therefore, Zhou Xia boldly suggested that we should not make false and empty propaganda at all. It would be better to focus on specific details, which would be more effective and shocking.
Liu Yuqing also had the same idea. In this era when the smell of wine is also feared by the dark alleys, the importance of marketing and publicity needs no introduction, and the techniques and methods have become the decisive factors.
Auction catalogs are the best display platform, because buyers first understand the general situation of this autumn auction through catalogs, and finally decide whether to participate in this auction and bid for that item.
Therefore, whether the photos in the auction catalog can truthfully reflect the true quality of the collection, whether the catalog as a whole is beautifully done, and whether the description can attract people's attention, stimulate their interest, and guide them to the scene to watch the preview are all important issues. The key to the success of an auction.
The focus of the previous dispute between Xu Zhendong and them was described by the two in relatively subtle and beautiful language, in order to better prove that the two pieces of porcelain are indeed Yongxuan blue and white.
Their efforts are mainly aimed not at novices who are just getting started, but at senior collectors who love blue and white porcelain. Only these collectors have the most strength and possibility to bid high prices to participate in the auction. After all, it is worth tens of millions, and ordinary collectors can only look up.
Real gold is not afraid of fire. Liu Yuqing believes that although this is not something that is inherited in an orderly manner, when everyone gets their hands on these two pieces of blue and white porcelain at the preview and confirms their authenticity, they will be more enthusiastic and interested. Participate in bidding on them.
In the auctions of other auction companies, it is not that blue and white porcelain known as Yongxuan blue and white has appeared, but many experienced connoisseurs don't need to get started. They know something is wrong just by looking at the catalog. Once you take a look at it in person, you will be more sure whether it is the real Yongxuan blue and white. Looking at past auction records, it goes without saying that most of the Yongxuan official kiln blue and white pieces sold for hundreds of thousands are imitations.
Liu Yuqing and Zhou Xia also adopted the same strategy for Wang Dongrui¡¯s Chenghua Doucai Chicken Cup. At this time, the purpose is not to popularize to everyone how exquisite the Chenghua Doucai Chicken Cup is, how unparalleled it is from ancient times to the present, and what kind of rare treasure it is, but to focus more on introducing technical strategies.
In addition to introducing the specific details of the shape, hair color, decoration, style, etc. of the Chenghua Doucai Chicken Cup, the two also explained the "Da Ming Chenghua Year System" of the design, confirming that it was a bit immature. The inscription comes from the handwriting of the young Emperor Chenghua.
????????????????????????????????????????????????????????????????????????????????????????????? out of the Chenghua Doucai Chicken Cup rarely seen in the auction, and the auction company's valuation this time is also relatively conservative, which is 1.5 million to 2 million. This is undoubtedly a reminder to buyers who look through the auction catalog that this is an excellent opportunity to pick up the bargains. It depends on whether they can grasp it.
Liu Yuqing believes that as long as someone sees the right thing, it is not unusual for him to travel thousands of miles to come here, even if he is overseas.
The key depends on how well your auction catalog is done and whether it can arouse the interest of buyers. Due to the limited layout, in addition to the beautiful and detailed photos, the relevant instructions must be detailed and clear. This is the focus of the two people's work.
When Liu Yuqing and Zhou Xia came here, they needed to make a final decision. Liu Yuqing made the final decision. The first batch of catalogs was printed and had to be handed over to the Liu family for review, and the final decision was made on whether to print and distribute it in large quantities.
Now that I¡¯m busy,People forget time and hunger.
Fortunately, Liu Suifeng is in charge of the modern art and calligraphy and painting departments, otherwise, there would be no end to their busy schedule.
The two of them were busy until ten o'clock in the evening, but they could only check the lots in the catalog that needed special promotion. They didn't have that much time to check ordinary lots.
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