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Text Chapter 433: Common People¡¯s Stage

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    Gao Jue walked back to the conference room, and the conference room instantly became silent.  He sat in the middle seat and adjusted his mind to the Spring Festival Gala.

    He glanced at everyone present, and finally looked at Mu Qing. The two people's eyes met, but then separated, as if they were deliberately avoiding each other.  But yes, as a woman who was inadvertently exposed, how could she not feel embarrassed when she meets a man who sees her body again?  Mu Qing's mentality was pretty good and there were so many people around him, so he didn't seem particularly embarrassed.

    The same is true for Gao Jue, but now that he is at work, he tries not to think about it.

    "Director Mu, how was the discussion just now?"

    "Director Gao, we conducted a simple analysis of the current situation and finally determined that the only way to reduce costs is to reduce costs." Mu Qing said helplessly.

    In fact, what everyone was discussing just now was not to reduce costs, but to complain about Gao Jue. The original plan was almost completed and the sponsor was found, but you, Director Gao, intervened and made the most important sponsorship disappear.  .  Now let everyone tighten their belts and work, and you still want us to do the job well, just wait.

    "The issue of funds is of course important, but there is a way to do more and more, and a way to do less and less. Since there is not enough money to hire big-name celebrities, I think we can think of some interesting programs. It should not be just a song and dance troupe singing,  Not to mention that ordinary people have had enough of these dance programs. Even I, the director of the Cultural Affairs Bureau, feel bored after watching them too much. Therefore, I want to do something special and make some features on the program, so that we can invest less and  It can also make the audience find it interesting. Everyone, do you have any good ideas in this regard?" The sponsorship fee is definitely gone, and it is impossible for Gao Jue to ask Bao Jiayin, Zhang Pei, or Zhang Minghan to vote for one  Two million to get the matter done.  The money is not about the amount, but mainly about this matter. Gao Jue can't just let his brothers pay for it whenever he encounters a money shortage. Today it is one or two million short, but what if it is one or two million short tomorrow?

    That¡¯s how Gao Jue does things. Basically, he has to do it from the essence.  Unless it's a win-win situation, otherwise, he really doesn't want to do something that would cost his own people money.

    He knew the crux of Chunjiangtai.  So he has now made up his mind, even if the money is short, even if there are no big-name celebrities, as long as the show is interesting, it will still attract the audience and the show will be done well.

    "Director Gao, you are right. In fact, our TV station has always thought this way. But this kind of interesting program with little investment is really difficult to produce. Take the usual programs of our TV station as an example.  I bought TV series and made some entertainment programs myself, but as a result, the audience didn't buy it and not many people watched." This time, it was not Mu Qing who spoke, but the chief director of the TV station.

    His words were meant to be prevaricating, but when Gao Jue heard it, his heart moved and he quickly asked: "What entertainment programs have you created on your own?"

    "We once modeled the Quyuan Zatan to create the Quyi Tiantianle, but the effect was not good; later we also had the Happy Kitchen program. This program was okay for the first few days, but no one watched it later" the chief director breathed out.  Several examples were given, but they all failed.

    Hearing the examples of failures he cited, Gao Jue became more and more determined in his thoughts.  Because at this moment, he came up with a gimmick.  I still remember there were two programs in my previous life, which were quite popular and attracted countless young men and women. These two programs were called "Super Girl" and "Happy Boy".

    "Do you know the reason why these programs of yours have poor ratings?" Gao Jue asked with a smile.

    "ThisI really don't know" The chief director shook his head and smiled bitterly.  However, in his mind, he actually believed that the programs he created were actually quite good. The reason why they were not successful was because of the poor appreciation level of the audience.  It has nothing to do with the show itself.

    Gao Jue also smiled and said: "Today's meeting is over. You all go and do your work. You can't delay the New Year's Day party because of the Spring Festival Gala. Within two days, come up with the cost plan I explained.  That¡¯s fine.¡±

    After finishing speaking, Gao Jue did not move. He is the highest-ranking person here. If he does not move, others will naturally not dare to move first.  Seeing that no one was leaving, Gao Jue smiled slightly, waved his hand and said, "Let's dismiss the meeting."

    With this action, everyone nodded and stood up, and said politely one by one: "Director Gao, let's go first."

    Everyone filed out of the conference room, but Gao Jue still didn't move. Mu Qing stood up, but as the director, she couldn't leave unless Director Gao left, so she had to stay with her.  After all, when Gao Jue left, she would definitely go out to see him off.

    After everyone left the conference room, Mu Qing whispered: "Director Gao, I wonder if you have anything else?"command.  "

    "Sit!" Gao Jue raised his hand and gestured downward.

    Mu Qing saw that Gao Jue seemed to have something to say to her alone. The door of the conference room was not closed yet, so she sat down slowly without being too nervous.  However, he did not dare to look at Gao Jue and only lowered his head.

    "Chunjiang has three channels. Which channel has more free programs? At seven o'clock, there is no central news?" Gao Jue suddenly asked.

    "There is no CCTV news on Chunjiang 2 or the education channel." Mu Qing lowered his head and said.

    "What are the ratings of these two channels?" Gao Jue asked again.

    "Chunjiang Education Channel is pretty good, because it has a few TV dramas and legal programs to support it. The second channel of Chunjiang is mainly variety shows, and there are no good programs, so the ratings are extremely low. As the outside world said, a sketch in the middle  , can insert three commercials." Mu Qing felt a little embarrassed when she said this.

    "The chief director of your TV station also said just now that he has created many programs, but they all ended in failure. Do you know why they failed?" Gao Jue asked with a smile.

    "I think it's because of the advertisements in the middle." Mu Qing said seriously.

    "It is not an exaggeration to say that advertisements must be inserted in the middle of any TV program. TV stations rely on advertisements to survive. The better the program, the more expensive the advertisements inserted in the middle. So, this is not the reason for failure." Gao  Jue said.

    "Thenwhat's the reason?" Mu Qing asked puzzledly.

    ¡°It¡¯s because of the lack of interaction with the audience.¡± Gao Jue laughed.

    "Interacting with the audience When we were recording some programs, there were also audiences on site, and we also had interactions." Mu Qing said.

    "The interaction I'm talking about is different from the interaction you mentioned. The interaction I'm talking about means making this stage the common people's own stage." Gao Jue said solemnly.

    "The common people's own stagehowcan this be achieved"

    People¡¯s stage, this kind of program will become more and more popular in the next few years, and it is not new at all.  But now, this is not the case. No TV station has produced such a program.  Gao Jue's consciousness was so advanced that Mu Qing could not understand it at the moment.

    "I have a vision here. I will help you organize two sets of entertainment programs. There will be no big-name celebrities in them. It will be a stage for the common people. I can guarantee that this program will definitely become popular. But before it becomes popular, there will be some interruptions.  Advertisements must be very few,¡± Gao Jue said.

    "Director Gao, I wonder when you plan to do this program?" Mu Qing asked.

    "Just choose Chunjiang's second set, at seven o'clock in the evening. What do you think?" Gao Jue asked.

    "Seven o'clock in the evening" Mu Qing couldn't help but feel embarrassed when she heard this time period, "Because Chunjiang Channel 2 does not have central news, the ratings are still good during this time period. If the advertising time in this time period is compressed, it will  The economic impact of the TV station is huge. If the program is successful, it¡¯s better to say that if it is not successful, then"

    "How long do you have advertising and how much income do you have during this time period?" Gao Jue asked.

    "Although the ratings of the second set of Chunjiang are not good, the advertising fee is still relatively high during the time period from 7 to 7:30. The advertising revenue for one minute can be more than 5,000. In this half hour, the total advertising time  It's twelve minutes, which is an economic income of more than 60,000 yuan." Mu Qing said truthfully.

    Good guy, a half-hour program with a twelve-minute commercial in the middle is really terrible.  And such a prime-time advertisement only costs more than 5,000 a minute, which is really cheap.

    Of course, the figure of five thousand per minute is also quite large. In half an hour it is sixty thousand, and in one month it is one million and eight hundred thousand.  But it is conceivable that if your TV station just plays this way, with 18 minutes of TV programs and 12 minutes of commercials in half an hour, it won¡¯t be long before anyone will watch the channel.  The price of a TV series is several million. Even a TV series one or two years ago costs hundreds of thousands. This amount of money is really not enough for anything.

    "That's what you say, but you also have to think about the future of the TV station. With this method, I can guarantee that within a year, your twelve-minute advertisement will not even sell for 30,000 yuan. The TV station  , it is still necessary to focus on good programs. Only when the program is excellent, the advertisements inserted in the middle will be more valuable. For a popular program, the advertisements inserted in the middle, even if it is only one minute, will bring economic benefits of more than 60,000 yuan.  Money." Gao Jue said.

    Mu Qing said nothing, just nodded and smiled bitterly.  It's not that she doesn't understand this truth, but this is the stall left behind by her predecessor. She doesn't care about anything else, at least she has to ensure that, the TV station cannot lose money.

    "It is now the end of December, and there are still nearly two months before the Spring Festival. In these two months, we have a lot to do. Among them, the Spring Festival Gala is the top priority. What programs will be on the Spring Festival Gala, and who is in your heart?  Judging from the past information, there shouldn't be much change. Also, I don't have any intentions. My plan is to add some fresh faces to this party. To put it bluntly, they are young men and women from common people. Don't underestimate them.  Don't think that they are not famous and will not receive attention, because with a little hype, their popularity will instantly increase. Moreover, because they are all locals of Chunjiang, as long as they are hyped, their appearance will definitely attract countless Chunjiang audiences.  Eyeballs. Do you believe it or not?" Gao Jue said confidently.

    "Can you be more detailed?" Mu Qing asked sincerely.

    ?Special thanks to Taiwanese veteran and flower street men for their valuable monthly votes.  Thank you again to Angel Feifei for your repeated rewards.

    There are still 1,000 words left to finish the next chapter, and Xiaoyi is rushing to finish it.  Now let¡¯s update the three chapters on time.  Chapter 4 is coming soon.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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