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Text Chapter 477 Merger

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    "Director Chi, please don't get angry first. We can discuss this matter. You give us these two programs. By then, our station will allocate one-fifth of the advertising revenue generated by these two programs to you. This is considered cooperation.  What do you think of the income?"

    Seeing that Chi Lai expressed his dissatisfaction as soon as he came up, Wang Zhi also knew that he couldn't steal other people's programs for nothing, so he offered a fairly reasonable condition.

    Chi Lai didn't know if it was okay, because he didn't know much about the TV station, so he could only turn his head and look at Mu Qing.

    One-fifth of the advertising revenue is not much, but it is still a lot.  If it is just for monetary gain, it is completely acceptable. After all, the free prime time can be used for other programs.  But Mu Qing is unwilling to give in. The TV station is now at a booming stage. The economic benefits brought by these two main programs to the TV station are definitely not what the one-fifth of the advertising revenue can make up for.  The TV station now has a landing fee of 60 million yuan a year from Deyuan TV. There is no shortage of money at all, the only difference is good programs.

    But she didn¡¯t dare not give it. What happened last time was still fresh in her mind. If Gao Jue hadn¡¯t helped her, she would have gone home by now.  She was in a dilemma, and then she remembered the following paragraph introduced by the secretary just now, which was what Gao Jue said, what should I do if the program fails after it is received by the provincial TV station? If Chunjiang TV creates another good program, will you still  Want to grab it.  And the most crucial sentence is that I hope Mu Qing will become the director of the provincial TV station.

    Mu Qing certainly has this dream to become the director of Jinhua TV Station, but she doesn¡¯t dare to dream about it now. It would be great if she could run Chunjiang TV station well.

    A pair of shell teeth, gently biting the upper and lower lips.  Mu Qingcai said: "Director Wang, I very much agree with what Director Gao said. "Very Male and Female" and "Happy Dictionary" are now the main programs of our station, and the ratings are now high. You want to transfer the programs. However,  Once these two programs are not up to the previous level after being transferred to your provincial channel, and our Chunjiang Channel produces good programs again, are you going to transfer our newly created programs away? Everyone is  We are responsible for our own profits and losses. When our Chunjiang Channel was having a hard time in the past, the provincial TV station did not allocate a penny. Now that we have finally made a profit, you have to take away the programs. Isn't this not good?"

    "Director Mu, what you said is wrong. Do you think our provincial TV station cares about your two programs? If you hadn't signed a landing contract with Deyuan Satellite TV without authorization. Would our provincial TV station have been such a big impact? Now  No matter if you want a program, don¡¯t mention that we will share part of the profit with you. Even if we don¡¯t give you a penny, this can be considered as compensation for us by your TV station." Dongfang Yuzhu can be said to be sharp-tongued. When talking to others, because of the level issue  .  She couldn't scream, but Mu Qing was one level lower than her, so she could ignore it.

    Seeing that the other party was so rude, Mu Qing was also annoyed and said: "What does it mean to sign a landing contract without authorization? Our Chunjiang TV station has the right to receive the landing signal and then dial it to thousands of households. Now, Chunjiang TV station has not only picked up Deyuan Satellite TV.  Why didn't anyone say that it was unauthorized before? Jinhua TV's programs were not good, so it was attacked by Deyuan TV. How come our Chunjiang TV station was not affected? Moreover, the ratings are still rising, and the advertising revenue is also increasing.  How much?"

    "you¡­¡­"

    Dongfang Yuzhu is at the deputy department level, and is on the same level as Mu Qing's immediate boss Chi Lai. Unexpectedly, he was contradicted by the other party.  She was about to reply, but before she could say anything, Zhang Zhaotong took the lead and said: "Okay, okay, this time we are discussing how to improve the ratings of the provincial TV station and how to not lose to Deyuan TV.  , as for irrelevant matters, you can discuss them in private. Let¡¯s talk about business first"

    When Zhang Zhaotong said this, he paused, coughed, and then continued: "You two TV stations have independent accounting. I know this, but because of this, we can't stand on our own laurels. Can we cooperate accordingly? I think Wang Ting  What you said is good, from the advertising revenue, part of the compensation will be given to Chunjiang TV Station, more or less, can we sit down and talk in detail."

    "Director Zhang, can I add a word?" Gao Jue said suddenly.

    "Director Gao, if you have anything to say, just say it." Zhang Zhaotong said with dignity.

    "I agree with the business cooperation you mentioned, but it is extremely inappropriate for this kind of cooperation based on a single monetary calculation. Chunjiang is the capital of Jinhua Province. The TV programs that can be received now, except for some from other provinces, are  Satellite programs, the main channels, are still programs from the Provincial TV Station, Chunjiang TV Station, and Deyuan TV Station. Within our Chunjiang TV station, there are only so many viewers. The Provincial TV Station is booming, and the ratings of Chunjiang TV Station are naturally compressed; Chunjiang TV Station is booming.  , the compression must also be the ratings of the provincial TV station. If the ratings of Chunjiang TV are compressed simply to protect the provincial TV station, it is unfair. What the market demands is fair competition.If the programs produced by the TV station are popular, they must be given to the provincial TV station.  If there is one, there are two. This time these two programs will be removed. Next time, Chunjiang TV has other popular programs, will they be removed again? In this case, who will dare to innovate?  "Gao Jue said confidently.

    "Director Gao, that's what you said, but now Governor Sun's meaning is very clear. We must try our best to protect the ratings of our provincial TV station and not be suppressed by Deyuan TV. What can local stations do if they make some sacrifices?  Dongfang Yuzhu said immediately.

    "If local channels must make sacrifices, then why do you have to ask Chunjiang Channel to make sacrifices? Why not let Tokuhara Channel make sacrifices? I watched their "True Love Versus" and "Lucky 6+7"  "It's pretty good. You can discuss with them and bring their programs over." Dongfang Yuzhu's words made Mu Qing very angry, so she simply said it again.

    "You" Being contradicted by Mu Qing again, Dongfang Yuzhu almost jumped up in anger. She wanted to say something back, but for a moment she didn't know what to say.

    Yes, if you can, let Tokuhara City sacrifice.  Not to mention that she doesn't have that ability, even the provincial governor Sun Zhenjia doesn't have that ability. Otherwise, there would be no need to mobilize troops like this.

    Zhang Zhaotong felt angry when he saw the two women acting like this. He glanced at Wang Zhi and Chi Lai respectively, and finally turned his attention to Gao Jue and said, "Director Gao, please go on, what should Provincial TV Station and Chunjiang TV Station do?"  Is cooperation better?"

    "The provincial TV station has a total of four channels. The main channel is Jinhua TV and the other three are terrestrial channels. Chunjiang TV has a total of three terrestrial channels. I think if we cooperate and integrate them on the channels, even two  The merger of TV stations should produce better results. The so-called alliance between strong powers is naturally stronger. But if they only cooperate on a single program, it will inevitably be unfair." Gao Jue said plausibly.

    "It's a good idea to join forces. What do you mean?" Zhang Zhaotong glanced at everyone.

    "This" Chi Lai said first: "Merger? Then who has the final say? How will the benefits created by the TV station be distributed?"

    For Director Chi, interests are the most important thing.

    "Yes, the details of this cooperation cannot be negotiated in a day or two. In addition, Jinhua Satellite TV is now in danger. Reinforcement is like putting out fire. No matter how we cooperate, we must at least overcome the current difficulties." Wang Zhi also followed.  said.

    Director Wang¡¯s suggestion to Gao Jue is not particularly cold.

    "Actually, I don't think it's that complicated. For example, economic income can be distributed according to the channel's income. Now Chunjiang TV Station has done very well. What is lacking now is that it cannot improve regional ratings. If we say,  If the two TV stations merge, then Chunjiang TV's programs can be given the title of Jinhua Provincial Channel and be seen by viewers across the province. In this case, its own ratings will increase, and it will dilute Deyuan TV's popularity in the province.  The ratings inside are beneficial to everyone, so why not do it?" Gao Jue said again.

    The last sentence of his words, "It can dilute the ratings of Deyuan TV in the province" is the most critical.

    For Director Zhang, this is what he has to do. He understands what Governor Sun wants. He must make the name of the provincial TV station become the banner of the province and cannot be surpassed by Deyuan TV.  Which one is strong and which one is weak naturally depends on the ratings. Deyuan Satellite TV, on the one hand, faces viewers across the province, and on the other hand, it also faces viewers across the country.  To compete domestically, one must rely on the Jinhua TV channel; to compete within the province, one must rely on all channels of the provincial TV station.  The provincial TV station now has four channels, but none of them can match them. In terms of ratings in the province, Deyuan TV is far ahead.  If the three channels of Chunjiang TV are added under the banner of the provincial TV station, it is difficult to say whether they can beat Deyuan TV in front of the entire province's audience, but as Gao Jue said, adding three channels can at least dilute Deyuan TV.  Let¡¯s look at the ratings of satellite TV in the province.

    "Director Gao's proposal, I think, is good. The two TV stations will be merged and both will be named Jinhua TV. Of course, internally, can your two radio, film and television bureaus allocate them according to channels, just like the current Chunjiang TV station, and the three  Channel, in the future you will still be in charge of these three channels, and the TV station will still be yours. At most, the naming above has changed. Who is in charge of these three channels, the leading position is still your Municipal Radio, Film and Television Bureau." Zhang Zhaotong said carelessly.  .

    "That's okay." Chi Lai nodded quickly.

    This matter was beneficial to him, so of course he nodded quickly.  Currently, the three channels of Chunjiang TV can only be received by this city. The price of advertisements is naturally not as good as that of provincial TV stations that cater to viewers across the province.  But after changing the name, if it can also face the audience across the province, the revenue will at least double.  Nothing to lose, just a new nameNow, the income has been greatly increased, who wouldn't want to.

    Chi Lai is willing, but Wang Zhi is not.  Doing this is equivalent to a trade-off. In the past, I was the leader in the province, and my own channel could be received by viewers across the province. Of course, merchants had few choices, but now, Deyuan Satellite TV has popped up and has taken over.  Taking away a lot of their advertising share, and taking away most of it from large manufacturers, the impact on revenue will be huge enough.  Why, you want to add three more channels to compete with me and let us pass.

    Wang Zhi then said: "Director Zhang, there is something wrong with this. If we add three more channels, our income will definitely be greatly reduced. Wouldn't it just be an advantage for them?"
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