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Text Chapter 481: Advance

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    Since Mu Qing became the station director, the subordinates, the deputy directors in charge of the channel, have never said that anyone dares to report the financial budget indiscriminately, and no one dares to do such a big trick.  After all, the TV station needs to make a profit, and this method of doing things can't be done without losing money.

    Why is this happening today?  Mu Qing quickly understood.

    Within the TV station, in addition to her as the director, there are two deputy directors. Mu Qing is in charge of the overall situation and is personally responsible for the Chunjiang channel. The other two channels are managed by the two deputy directors each.  Moreover, Mu Qing also has arbitrary say in the operation of these two channels, and he can do whatever he wants the two deputy directors to do.

    Now that there is a merger and reorganization, the original three channels have been expanded to five channels. Mu Qing takes the entertainment channel, which is used by the chief station director.  The two deputy directors are responsible for the Life and Economic Channel. The remaining Chunjiang Channel 1 and Channel 2 are currently under the control of Mu Qing and are only assigned to subordinate directors.

    The three province-wide terrestrial channels are all newly launched, so they will inevitably compete for ratings. This is understandable. Only with high ratings will advertising revenue be high.  However, we cannot say that we should fight hard regardless of the cost. In that case, the gains will definitely outweigh the losses.

    Everyone knows this truth, but why did the two deputy directors do this?  Mu Qing was not a fool. He could easily figure out that he was competing with her, Director Mu, for ratings.  While competing for ratings, they also have to compete for position.

    After the merger, it was renamed Jinchun TV Station, with a station director and four deputy directors.  At present, there is an obvious surplus of personnel, and there are only three people who are qualified to become the director of this station.  The battle is for ratings and the rest.  I'm going to fight for the deputy director.  If Mu Qing can get the position of director of the station, the two deputy directors under his command will naturally retain their status as deputy directors. This is no problem.  But what if I lose?

    If the provincial TV station seizes the position of director, in order to maintain balance, it is impossible for three of the four deputy directors to be from Chunjiang TV Station.  The result was that one was definitely eliminated.

    Who will be eliminated?  On the surface, Mu Qing is the original director of Chunjiang TV Station. Whoever is eliminated will not be her turn. After the station is merged, there must be at least a deputy director position.  It seems so, but it often doesn't end like this. The struggle has always been cruel, as the loser.  The ending is usually very bleak, but not as beautiful as the soy sauce.

    As both competitors, if Dongfang Yuzhu wins in the end, will she allow Mu Qing to be her deputy? Even if she continues to let Mu Qing continue to be the deputy director, it is estimated that in the future.  It is inevitable that there will be constant competition. Whichever channel is the worst will be assigned to you. If you are not good, you will be picked.  certainly.  Mu Qing didn't have the face to fuck the deputy director under Dongfang Yuzhu.  The feeling of relying on your opponent's breathing is the most uncomfortable feeling.

    Now I have two deputy directors under me.  Desperately fighting for ratings, it is conceivable that once the two-month period comes, the ratings will be surveyed. Once it is found that the entertainment channel's ratings are not as good as the lifestyle channel and the economic channel, at this time, who among the three will be eliminated.

    Thinking of this, Mu Qing felt even more furious.

    "Dangdangdang"

    Suddenly there was another knock on the door.

    "Come in!"

    Mu Qing was very angry, her voice was inevitably unpleasant, and her voice was louder than usual.

    "Click!"

    The door opened, and a man and a woman walked into the office.  Both of them are in their forties. The man is wearing a neat suit and looks very elegant. The woman is wearing charming clothes and looks very charming.

    Mu Qing is very familiar with these two people. They are the two deputy directors of the station. The male is Ma Guoqiang, who is now in charge of the economic channel; the female is Zheng Shuli, who is now in charge of the lifestyle channel.

    "Director Mu"

    As soon as the two entered the door, they greeted Mu Qing politely.

    Mu Qing nodded slightly, pointed to the sofa next to him, and said, "Sit down." After the two of them sat down on the sofa, Mu Qing said again, "You two, come see me. What's the matter?"

    "Director Mu, why don't you approve the two TV series my Economic Channel is planning to purchase?" Ma Guoqiang asked bluntly.

    "There is also a TV series that my lifestyle channel is planning to purchase. Director Mu, why don't you approve it?" Maybe she had already discussed it with Ma Guoqiang, Zheng Shuli said after Ma Guoqiang finished.  Moreover, her tone was very unkind.

    "Both of you are veterans of the TV station. Don't you know that the financial purpose of the TV station has always been to maintain a balance of revenue and expenditure. Which of the TV series you want to buy is not very expensive, and the advertisements inserted in it can  Can you make money from the cost of buying TV series? Show me how many advertising contracts you have in hand. I don¡¯t require that the advertising contracts in your hands can fully achieve what you want.?As long as the price of buying the TV series can reach 80%, I will sign!  "Mu Qing doesn't need to be too polite if he sees that the other party is not kind.

    "Director Mu, what you said is wrong. Our channel has just been connected to the whole province. It will be a week before we can officially meet the audience. The newly opened channel is for the audience of the whole province and there are no good programs.  Is it possible? We don¡¯t have many advertising contracts on hand, but this is also because merchants have no confidence in our ratings. If after the channel is opened, the program is good, attracts viewers, and achieves good ratings, the advertising revenue will naturally increase.  Come up." Zheng Shuli said immediately.

    "That's right! Zheng Shuli is right. Advertising revenue is directly proportional to the ratings. The level of ratings is also linked to the quality of the program. The two TV series I want to introduce are both carefully selected by me.  I can guarantee that the Economic Channel will definitely get off to a good start!" Ma Guoqiang patted his chest and vowed.

    "Same here! Among the three TV series I want to introduce, which one is not of excellent quality? Let's just say that "Huan Zhu Ge Ge 2" premiered on Hunan Satellite TV and achieved popular results, setting a national ratings  A new high. Our station is the second broadcaster in the country this time. Even if it cannot catch up with Hunan Satellite TV, it can definitely set a new high in ratings in the province. The advertising sponsorship it will receive will definitely not be less!" Zheng Shuli  Said again.

    ?????????????????????????????????????????? It's all for the good of the TV station.  Moreover, these two still uphold the spirit of you setting the stage and me singing.  They sang together, talked endlessly, and bombarded Mu Qing in turns.

    It took a long time before the two voices finally stopped.  Mu Qing chuckled and said lightly: "Have you two finished talking?"

    "That's it!" "Director Mu, what do you mean? Let us introduce these TV series!"

    The two said very forcefully.

    "No!" Mu Qing replied firmly.

    "Why?" Seeing that Mu Qing still didn't agree, Zheng Shuli became anxious and stood up.  asked loudly.

    "Just because I am the director and the first person in charge of the TV station, I have the final say here! The prices of some of the TV series you purchased have reached the standards of satellite TV. A "Huan Zhu Ge Ge"  2", 500,000 yuan per episode. A total of 24 million, what are you going to do? It's not that you don't know how much advertising revenue our Chunjiang TV makes per minute, it's only 10,000 yuan per minute. Pay back the pearls per episode.  Princess is only half a million, is there a fifty-minute commercial in the middle of a TV series?" The other party's voice was loud, and Mu Qing's voice became even louder.

    "Director Mu, what you said is wrong!" Ma Guoqiang also stood up and shouted: "You also said that it is our Chunjiang Station. The audience that Chunjiang Station faced at the beginning was just our Chunjiang City, but  Now, the audience is the entire Jinhua Province. How many viewers will watch our program by then, and the prime-time advertising price will no longer be the original 10,000 per minute!"

    "That's right!" Zheng Shuli immediately added.

    "Ma Guoqiang, since you said it would no longer be ten thousand a minute, then I want to see how many advertising contracts you have signed now, and how much they cost per minute!" Mu Qing said angrily.

    "I" Chief Mu's words immediately left Ma Guoqiang speechless.

    In this world, there is a saying that crops are rare and expensive. In the past, in Jinhua Province, there were only four channels in total, which could be seen by viewers across the province. Of course, the advertising cost was relatively high.  But now, there are five more at once. In other words, the market is so big, and the merchant's advertising budget for a year is only that much. It used to be four cents, but now it is nine cents.  In addition, there is a more powerful Deyuan Satellite TV, which has already taken away half of the provincial TV station's advertising share, and how much is left.

    Of course, after all, when facing audiences across the province, the price of advertising is definitely higher than when it was only facing Chunjiang audiences. Some of the advertising contracts Ma Guoqiang signed during prime time reached 30,000 yuan a minute.  However, is this advertising fee worth the expenditure?

    As we all know, if a TV series only has five minutes of commercials in the middle, the audience can barely accept it.  But if there are ten minutes of commercials in the middle, the audience will be greatly reduced. If there are more, basically no one will watch it.  Especially in this era when pirated discs are the most powerful, if you make the audience unhappy, the audience will definitely not pay attention to you.  Therefore, compared with TV series, the programs that really make money for TV stations must be the kind of entertainment programs produced by themselves. Because the Internet is underdeveloped and piracy is inconvenient, as long as the programs are good and the advertisements are not too annoying, they can really drive viewership.  Rate.

    Seeing that Ma Guoqiang was speechless for a moment, Zheng Shuli quickly stopped the conversation and said loudly: "My Huan Zhu Princess has been signed."?There are several advertising contracts, and one minute can reach 40,000 yuan!  That is to say, it has not been aired yet. As long as it is aired and the ratings reach a new high, the price can rise again!  In addition, the contract has been signed. If Huan Zhuge Ge cannot be broadcast on time, we will have to double the compensation for their advertising fees!  Therefore, Director Mu, if you don¡¯t sign, our TV station will have to compensate them!  "

    "Snapped!"

    Hearing this, Mu Qing became even more angry. He slammed the table and stood up, shouting sternly: "Who asked you to sign the contract like this? Who gave you this power?"

    "Director Mu, you have forgotten what you said yourself! When you gave us a meeting the day before yesterday, you said that the person in charge of each channel will undertake the advertising business on their own and have the right to sign the advertising business of their own channel  ! The minutes of the meeting are still kept in the office! And the documents you personally issued on this matter are also in our hands. Do you want to take a look at it again!" Zheng Shuli puffed up her chest. Now she is like a  A big cock.
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