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Text Chapter 139 Industrial and Commercial Newspaper and Confucianism Newspaper

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    After hearing what Li Bing said, Cui Jing looked at him and smiled, but Cui Huang was confused. What did Li Bing mean?  Although Lu Hong looked embarrassed, he was not surprised. After a while, he said: "I also heard about the assassination of King Qi in Weizhou. In fact, the person behind the scenes also had good intentions. I  I wanted to use this to turn King Qi's attention to the struggle for the throne, but unfortunately it failed, otherwise the burden on our noble families would be much lighter."

    After hearing the hint in Lu Hong's words, Li Bing and Cui Jing did not ask any more questions. However, the Qinghe Cui family behind Cui Huang was less powerful and had not heard about it at all, so they did not understand it at first. However, from the three people  Cui Huang could also guess a thing or two about his dialogue and performance, and he couldn't help but feel a little shocked. There was also a kind of shock in his eyes when he looked at Lu Hong.

    Li Yexu did not lie. Not long after Lu Hong's bamboo forest gathering, at Li Min's suggestion, Li Shimin established the Datang Press Supervision General Institute in Chang'an, and transferred Xu Shaozong from the Patent Department.  He became the first doctor of the General Institute of Press Supervision, and the doctor of the Patent Department was succeeded by Li Yifu, the original member of the foreign ministry.

    At the same time as the General Press Supervision Institute was established, Datang issued a decree allowing private newspapers to be run. However, the sponsors of newspapers had to bring their household registration certificates to the General Press Supervision Institute to register. The General Institute would then make a decision based on the income and income of the newspaper operator.  reputation, and then decide whether to be qualified to run a newspaper.

    As for the printing and papermaking used to run newspapers, this is not a problem, because Li Min has invested in the construction of many printing plants and papermaking plants with various upstart families in Chang'an. The newspapers of various newspapers can be typeset and printed by these factories.  And Li Min and the others also made a fortune from it.

    As soon as this news came out, it immediately caused an uproar, with the increasing sales of Datang Daily.  Everyone who knows the inside story already understands.  This is a sharp weapon that Li Min holds in his hand to combat the influence of Wu Xing Qi Wang, but it is such an important thing.  But he took it out for everyone to share. It was really hard to guess what he was thinking?

    ¡°However, after the establishment of the General Press Supervisory Office, there were quite a few people coming to inquire.  But there are very few people who are really willing to run a newspaper, because many people have known before that Datang Daily is currently operating at a loss, relying entirely on Li Min, who has a rich family, to put money into it, so newspapers are not something ordinary people can play with.  Started.

    Of course, there are still people who are willing to run newspapers. For example, several industrial associations such as coal, cement, and glass jointly founded the "Industry and Commerce News"; Lu Hong, Cui Huang, and other children of aristocratic families who had a secret conversation in the bamboo forest last time, jointly established  The "Confucian Journal" was founded; in addition, it was published in several big cities such as Luoyang, Taiyuan, and Zhengzhou.  They also started their own regional newspapers.

    With the opening of these newspapers, the topic of the dispute between industry and commerce and agricultural population has become more intense.  But the battlefield of the dispute is slowly shifting.  Among them, those who support industry and commerce mostly publish articles in Industrial and Commercial Daily and Datang Daily, while those who support agriculture mostly publish articles in Confucian Daily.  In several other regional newspapers, quarrels between the two sides also appeared from time to time.

    With the establishment and development of several newspapers, the advertising business that had been prepared for a long time was finally introduced to newspapers by Li Min. He had countless industries under his name and found a few key projects to advertise in Datang Daily. Although  He also started the newspaper, but the advertising industry still required a certain amount of advertising fees.

    However, Datang Daily is a relatively political newspaper, so it is not suitable for a large number of advertisements, and some advertisements are not suitable to be placed on it. Therefore, while Li Min advertised in Datang Daily, he also asked people to  Negotiate with commercial newspapers that are more suitable for commercial advertising, and offer a certain percentage of advertising fees based on the sales volume and influence of the other newspaper.

    As soon as the newspaper advertising business was launched, it almost immediately explained the big problem of newspapers' losses. Take Datang Daily, which is not suitable for advertising, as an example. Although there are not many advertising spaces in the newspaper, because it is Datang's first newspaper,  In terms of sales volume and influence, it is not comparable to other newspapers, so the advertising fees of newspapers are also the most expensive.

    But even so, the advertising space on Datang Daily was quickly booked by various industrial and commercial owners, who all ran their own brand advertisements on it. The income from these advertising fees immediately reversed Datang Daily's loss situation.  Although it didn't bring much income to Li Min, as long as the newspaper could fully support his financial operations, he was satisfied. As for the small amount of profit, Li Min didn't pay attention to it, and let Yan Bei regard it as a reward.  It was distributed to advanced workers in the newspaper office.

    "Compared with Datang Daily's no-loss or profit-making business, Commercial Daily, a newspaper with a money-like atmosphere in its name, has made a lot of money from advertising business.  As the newspaper with the strongest business atmosphere in the Tang Dynasty, its readers are mostly industrial and commercial owners, large and small. They use their keen eyes to?From the commercial information in newspapers, we pick out the information that is beneficial to us, and then use this information to convert it into money. Therefore, the number of readers of Commercial News is extremely large, and the scope of circulation is also extremely wide. It even follows Datang Daily.  After that, the second newspaper started opening branches in various cities.

    It is precisely because commercial advertisements can achieve the highest conversion rate in commercial newspapers. Newspapers have no official background and do not need to take into account the issue of seriousness. There are a lot of advertising spaces that can be added in newspapers, coupled with good sales and influence.  , many industrial and commercial owners are willing to spend a lot of money to advertise on it, so in a short period of time, the advertising revenue of the Industrial and Commercial News surpassed that of Datang Daily, becoming the most profitable newspaper in Datang.

    This was beyond the expectations of several industrial and commercial associations. The first reason why they wanted to start a newspaper was because of Li Min's face. The second reason was because industry and commerce had extremely high requirements for information circulation, so they did not hesitate to lose money to start it.  According to the Industrial and Commercial News, they did not expect that the money would not be lost, but it would give them an additional income channel. This made several people in the association sigh: King Qi is indeed the reincarnation of the God of Wealth, and he can make a lot of money with just a random idea.  !

    Compared with the profitable commercial newspapers, the Confucian newspapers run by several aristocratic families are a typical example. Because it is a position to suppress industry and commerce, it has been unanimously boycotted by industry and commerce. As a result, no industrial and commercial owners dare to advertise on it.  Otherwise, they would not be able to continue their business. After all, no one would cooperate with a businessman who is an enemy.

    However, the aristocratic families behind the Confucian Daily News did not care about this. They even claimed in the Confucian Daily News that Datang Daily and the Industrial and Commercial Newspaper made money from writing, which was really insulting to the saints and gentlemen. They would be newspapers that are conducive to academic exchanges.  , has become a tool that only cares about making money and is full of copper odor. It is really a shame for the press industry.

    In response to the insults from the Confucian Daily News, Datang Daily and the Commercial Daily went against their previous toughness and did not speak out. Just when the Confucian Daily News thought that the other party was speechless after being scolded by them, and was secretly proud of it, the next day they  Suddenly, I received a leaflet from the General Press Inspection Agency, to the effect that they were slandering Datang Daily and Commercial Daily by name in the newspaper. This behavior is not allowed by the General Press Inspection Agency, and they were ordered to publish it in the newspaper within three days.  Apologize, pay Yixiao's huge fine and serve as a warning, otherwise their qualifications for reporting will be cancelled.

    ????????????????????????????????????????????????????????? Out of the blue, Li Min never thought that Li Min had such a hand, let alone that the General Press Supervision Office had such power.  No matter how powerful they were, they could not influence the General Press Supervision Bureau controlled by Li Min. They had no choice but to accept the punishment and publicly apologize in their own newspapers on the last day of the deadline. Datang Daily and Commercial News naturally  Not wanting to miss this opportunity to add insult to injury, he unscrupulously reprinted this apology statement, spreading it to all parts of the Tang Dynasty, further damaging the reputation of the powerful family.

    The successful money-making model of the Commercial Newspaper slowly spread to all parts of the Tang Dynasty. As a result, those who were originally a little excited immediately turned into practical actions and prepared for the launch of the newspaper.  After all, newspapers are not just a money-making tool. While making money, they can also bring huge prestige to the organizers. This kind of prestige and influence are even more valuable than pure money in the eyes of most people.

    When Li Min learned from Xu Jingzong that more and more people were preparing to start newspapers, a proud smile finally appeared on his face.  In an era when there were no telephones, the Internet, mobile phones, or even telegraphs, newspapers were undoubtedly the main means of information transmission. After the network of newspapers across the country was formed, the speed of information transmission would increase geometrically. As a future generation, the entire  No one in the Tang Dynasty understood the importance of information better than him.

    Speaking of Xu Jingzong, history has not rated him highly, saying that he was not only greedy for money, but also mean and frivolous.  However, in Li Min's eyes, this Xu Jingzong was not a simple figure.  By coincidence, the position of doctor in the patent department that originally belonged to Li Min fell to him. However, the patent department was filled with old people who used to work in the Cement Supervision Institute, and there was also the smiling tiger commander Li Yifu, so Xu Jingzong was given the position of doctor.  Sitting unsteadily.

    However, during the two years he served, Xu Jingzong relied on his many years of experience as an official to not only manage the Patent Department in an orderly manner, but even Li Yifu, a guy who was deferential on the surface but arrogant inside, also respected him very much.  From the initial rejection to active cooperation, we can see Xu Jingzong's methods.

    The reason why Xu Jingzong took on the position of doctor of the Press Inspectorate this time was said to be that he took the initiative because he was originally a penman. He was originally from Zhongshushe who drafted letters for Li Shimin, and he was also very talented.  .  Therefore, compared to places like the Patent Department, he was more interested in pen-related work like the Press Inspectorate, so he recommended himself to Li Shimin. Li Shimin also valued his talent and ability, so he agreed.

    Just when Li Min was enjoying the results he had achieved,Just when he was feeling complacent, he was suddenly summoned to the palace by Li Shimin. The two had a secret conversation in the study behind Liangyi Palace for a long time. When he walked out of the study, his face became extremely gloomy and he walked alone.  When he arrived at the gate of Liangyi Hall, Li Min raised his head and looked at the sky in the northeast, and said bitterly: "Fan Yang Lu!"

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