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Text Chapter 704 Year-end Membership Lucky Draw

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    Chapter 704 Year-end Membership Lottery "When did you arrive? Why didn't you tell me and why did you surprise me? Are you deliberately trying to check my work status?" In Yuan Dahe  After Tang Wanqing sat on the sofa, Pan Hongbing hurriedly tidied up the messy desk and said to Yuan Da.  Seeing Pan Hongbing like this, Yuan Da hurriedly smiled and said to him.  "Forget it, don't clean it up. It's not even more messy than it is now. Besides, when I came up just now, it looked pretty good downstairs" "The back door has also been cleaned up, and a receptionist has been set up.  Where are they" "Okay, if you keep cleaning up, I'm going to leave now" Yuan Da saw that Pan Hongbing didn't stop, and actually stood up and pretended to leave. Seeing this, Pan Hongbing hurriedly stopped him  , and then said with a smile.  "Okay, okay, I won't clean it up" "By the way, why did you come here so late today? You haven't eaten yet. There may be no room downstairs. How about I ask the kitchen to prepare some for you?  Just eat here" As Pan Hongbing said, he was about to pick up the walkie-talkie to give instructions, but before he could speak, Yuan Da hurriedly stopped Pan Hongbing and said to him.  "No, we ate in the service area of ??the expressway when we came here. We're not hungry yet" "What's going on today? It's already ten o'clock. Why are there so many customers? Is it normal now?"  Are there so many customers?" Yuan Da was certainly curious when he thought that when Yuan Da and the others went upstairs, they saw a completely packed restaurant. Pan Hongbing seemed to be used to it, and he smiled at Yuan Da.  said.  "It might be better in normal times, but on Fridays and Saturdays, there are indeed many more customers than usual, and it usually doesn't close until after twelve o'clock in the evening Several times I waited until after one o'clock in the middle of the night.  It's time" "How could this be? There doesn't seem to be any activities in the restaurant recently" It was a bit strange, but when Pan Hongbing heard Yuan Da's words, he couldn't help but show a strange smile, and Yuan Da immediately  Realizing that something was not right, Yuan Da said again.  "Is there something you are hiding from me? Tell me honestly, otherwise" "It's actually nothing. I'm just trying to imitate you, a big profiteer" Before Yuan Da could finish speaking, Pan Hongbing interrupted Yuan.  Da, hurriedly explained.  It turns out that since Yuan Da left Suli last time, Pan Hongbing, who has gained a lot of Yuan Da's "true biography", has already started planning an event. Of course, this event is not the previous one on the Internet, but only for the store.  activities.  As long as you spend the regular price in the restaurant, everyone who dines will get a 20 yuan lunch voucher from the new restaurant.  This will not only ensure regular price consumption here, but also stimulate customers to spend money at the new restaurant.  In addition, there are still a lot of Pan Hongbing Seal's vouchers left, so these vouchers can be used again. Why not get the best of both worlds.  Even if the remaining vouchers are used up, the real focus is the successful transfer of customers. After all, if you want to encourage customers to recognize the new store, you must divert the customers there, so that both parties can make a lot of money.  The bowl is full.  Of course, this is just one of Pan Hongbing¡¯s plans. There is another plan that is actually being implemented, that is, the membership system, which encourages customers who come to dine to apply for membership cards, and the membership cards can be used to earn points and the like.  Although this model is not particularly new nowadays, for a small place like Suri, the restaurant¡¯s membership model is actually quite innovative.  Pan Hongbing was telling Yuan Da about his plan here, and Yuan Da was listening in detail and did not interrupt him.  Even after Pan Hongbing finished speaking, Yuan Da still did not express his opinion.  Moreover, Yuan Dafei did not speak. Instead, he frowned slightly and lowered his head as if he was thinking about something "Whatwhat's wrong? Is there something wrong with my plan? If you feel anything wrong,  Just say it straight, you said I could manage it as I wanted, but now I regret it." Seeing Yuan Da acting like this, Pan Hongbing was naturally a little nervous, because he was worried that Yuan Da would blame him, after all, the membership system had not yet been implemented.  , but Pan Hongbing has already purchased the equipment and so on, and only the final debugging and implementation are left. If Yuan Da vetoes it, wouldn't it be a waste of money??.  Or maybe Yuan Da is just dissatisfied with the preferential price he issued.  But in fact, Yuan Da did not mean to blame Pan Hongbing, but he was thinking about how to improve what Pan Hongbing said.  "Yuan Dayou" Pan Hongbing wanted to ask further, but was stopped by Tang Wanqing on the side, because Tang Wanqing knew that Yuan Da was thinking about something.  It was not until about three or five minutes later that Yuan Da finally raised his head and looked at Pan Hongbing in front of him and spoke to him.  "The purpose of issuing preferential prices is to transfer customer traffic to new restaurants. I have no objection to this, but try not to do this in the future, because doing so will greatly reduce the pre-sales on the Internet. Although I am not worried about the restaurant's  The total turnover, but I am worried that this will cause the sales ranking on the Internet to be lower, which will directly affect his exposure. " "As for the membership system in the restaurant" "What, this won't work either.  "No, I think this is very feasible. Although the membership system is not particularly popular now, and it is not particularly popular, in the end, the membership system can definitely retain those regular customers, so of course I agree.  It's just" "It's just nothing." Pan Hongbing was much more nervous than Yuan Da at this time. It seemed that whenever Yuan Da mentioned a key point, he would suddenly interrupt. Seeing this, Yuan Da couldn't help but smile.  said.  "Don't worry, I mean, if you just follow the traditional membership system, it will definitely be unattractive. Just like the points you just mentioned, this kind of thing is too common.  What we want to do is to do something more innovative. " "In addition to members' consumption points being able to exchange for some corresponding gifts, we should also add some incentives on this basis, such as the simplest one, members' annual membership.  You can dine for free on your birthday, and those who come to the banquet will enjoy certain discounts. " "In addition, some more generous rewards can be added. For example, in some events and festivals, members can enjoy higher-level treatment, etc.  I even think we can all have a year-end membership lottery. As for the reward, it can be a laptop worth tens of thousands, or even a car worth hundreds of thousands. " "Although it may cost a lot of money, you can keep it.  Customers are the most important thing, and only in this way can those customers feel that we are sincere" "As the old saying goes, you can't catch a wolf if you don't want your children" "Also, membership cards must not be used  Free gifts are allowed to happen, but customers cannot be asked to spend extra money, because if it is just free gifts, then there will definitely be people who do not cherish the existence of the membership card, and the membership system will only become a piece of paper by then" "  So I think this method can be used, that is, you can apply for a batch of free services for old customers who you think you are already familiar with. If new customers want to apply, in addition to being introduced by old customers, you can also accumulate a certain amount of membership.  The number of meals, such as ten times or eight times, can only be applied after a certain number of meals have been accumulated. " "What we require is a high-level, high-treatment, high-return membership system that can represent one person with us.  Iconic member of the identity, rather than the simple and clich¨¦" "As for" It is definitely a big deal, because for Pan Hongbing, what he can think of may only be some conventional practices, but what about Yuan Da  , but he thought much more carefully than Pan Hongbing, especially regarding consumer feedback. Yuan Da was not like many merchants who only knew how to make money from consumers, but also knew how to treat them with various feedbacks.  Perhaps these feedbacks are just small favors, but the feeling given to customers is completely different.  This is just like Yuan Da said at the beginning, if consumers come to a restaurant to dine and are charged for even using chopsticks or a paper towel, it will first create an illusion to consumers that "nothing will be done if you don't pay."  .  Although these are just small details, they are also related to all aspects of the restaurant.  What¡¯s more important, of course, is the attitude of the waiters towards consumers. If it was because there were not enough waiters in the restaurant that they neglected the customers, then now, this kind of thing will never happen again.  Because when Yuan Da took over the restaurant before, there were only three or five formal waiters in the entire restaurant. Even including the kitchen and some cleaning staff, there were only a dozen or so people.  Now, on average, there must be a full-time waiter to take care of every three to three tables.??, and this does not include the mobile waiters. Even some high-end hotels may not be able to reach this level.  What's more, the restaurant's service staff are still being recruited, and of course the purpose is to prepare for the new restaurant At this time, Yuan Da is still here talking to Pan Hongbing about his thoughts, while Pan Hongbing is anxious.  He hurriedly took out a pen and paper to write down on it, because Yuan Da said too many things at this time, and he was really afraid that he would not be able to remember it all at once.  Of course, this is not just Yuan Da speaking here, but sometimes Pan Hongbing will also put forward some of his own opinions, thus making up for Yuan Da's omissions in certain aspects.  And when the two of them finally finished talking about the matter, it was already approaching midnight, and Tang Wanqing on the other side had even fallen down on the sofa and took a nap.  "By the way, there's something I forgot to tell you. Since the restaurant has been very busy recently, sometimes it's often late at night, so I've also made a little salary for those waiters who are willing to stay and continue to work overtime.  The increase is basically around one to two hundred" "I can basically give them five to six hundred more a month, but I didn't directly say it was a salary increase, I just said it was their overtime pay  ¡­¡± ¡°Overtime pay, this is good, those who can work more will not offend those who don¡¯t like to work overtime, but also allow those who want to make money to earn more¡± ¡°High wages, then it proves our achievements.  The better, don¡¯t be stingy with the small salary. Although the restaurant belongs to us, if we don¡¯t have them, I believe it will never be able to operate" "So, you can decide the salary. Also, if you have time,  Don't forget to promote some people who feel capable and give them some management authority. This will also be a good stimulus for the restaurant. " After Yuan Da finished speaking, he gently shook Tang Wanqing next to her.  continued.  "Wanqing, wake up, we should go back It's almost twelve o'clock" "It's already twelve o'clock, damn, I almost forgot about the restaurant when I was chatting with you, I have to go and take a look  ¡­¡± The first person to react was not Tang Wanqing, but Pan Hongbing. Pan Hongbing stood up hurriedly and was about to walk out, but Yuan Da grabbed him and stopped him.
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