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Text Chapter 658 Art Training 2 Billion

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    Lu Chenyang took Zhou Xia and Duan Chunhua to Jiangcheng to meet his aunt Lu Junlan, who had just been promoted to second in command.  /> Lu Junlan knew that without this precious nephew, she would not be able to be the second in command, so she was very affectionate towards Lu Chenyang and him, her two confidantes who had an ambiguous relationship, and cooked for them at home, which even the first in command might not be able to enjoy.  the treatment you get.  While eating, Lu Junlan listened to Lu Chenyang¡¯s explanation of his intention, and then learned in detail about the prospects of the art training industry from Zhou Xia and Duan Chunhua.  Zhou Xia¡¯s analysis was very thorough. Lu Junlan was very happy that she finally had the opportunity to do something for her precious nephew. She immediately picked up the phone and made a call to the Department of Culture.  The call from the second-in-command really worked. The Department of Culture immediately issued a red-letter document and established the Jiangbei Art Training Association to build a bridge of communication between the government and the private sector, formulate industry standards, integrate industry resources, and form a joint force to make the art training industry bigger.  Strong, Zhou Xia successfully became the vice president.  After that, Zhou Xia picked up a big stick and stuffed it with carrots at the same time. The method of adding carrots to the stick was very good. With lightning speed, she acquired more than 200 art training institutions in Jiangbei Province and became a global leader in one fell swoop.  The largest and most powerful art training institution in the province, with more than 200,000 students, a considerable number of students are not only enrolled in music, but also enrolled in dance, painting, calligraphy and other trainings. Zhou Xia, the second-largest group company that changed its name to Xuri Music Training  Annual operating income will exceed the three billion mark.  Zhou Xia is not satisfied with this, she has a new goal, to go public in the United States.  Zhou Xia analyzed: "On September 8, 2006, New Oriental's listing in the United States was the first for a Chinese education institution to be listed. On August 5, 2010, Ambow Education Group was listed on the New York Stock Exchange; on October 8, Global  IELTS was listed on the NASDAQ; on October 20, Xueersi Education Group was listed on the New York Stock Exchange; on November 2, Xueda Education was officially listed on the New York Stock Exchange. In recent years, domestic education.  The pie in the training market is getting bigger and bigger, and it is favored by venture capital. Nearly 500 million US dollars have poured into the education and training industry, and the scale of the entire education and training market will exceed 1 trillion yuan. People expect that Chinese parents will pay for their children¡¯s education.  With the market rising day by day, everyone is collectively optimistic about this market. Education and training institutions have received more and more attention from venture capital, and going public to obtain sufficient development funds has become the collective impulse of many training institutions. " Lu Chenyang asked with a smile: "Why not.  Choose to be listed in the United States without exception? "Zhou Xia said: "Because Huaxia's policies restrict the listing of private education institutions. At present, the operations of Huaxia's private training schools are registered with the civil affairs department and are called private non-public institutions.  As an enterprise unit, the government provides various tax and other preferential treatment. The money earned can only be invested in the further development of the school, and the educational institutions currently operating cannot be listed as a school.  It is listed as a company, and the assets of the school are used for listing operations." Lu Chenyang asked again: "Will listing help improve the quality of education?" Zhou Xia smiled and said: "I know.  You are worried that I am just trying to make money by going public, regardless of the long-term development of the company. In fact, listing in China is almost like making money, but it is different when companies in the education industry start from entrepreneurs working alone and working in small workshops.  The entrepreneurial journey has been full of hardships and dangers, and there are countless examples of well-known education and training companies such as Kane English, Lingo Wind, and Wenlu Group.  There are countless small training institutions that have sunk in the tide of China¡¯s education market. Many small tutoring institutions have failed before they even had time to register with the industry and commerce.  Enterprises. Most of them are private enterprises. The road to listing is very difficult. It is not easy to list on the domestic stock market. It is even more difficult to list on the U.S. stock market. But being listed on the U.S. stock market will be an unparalleled honor and honor for education and training companies.  Opportunities and honors mean that listed companies have become leaders in the industry and are leaders and leaders in the education and training industry. As their reputation grows, the source of students will naturally become richer, and the scale of the company will become larger and larger. Listing can also promote our  We should better standardize our development and pay more attention to our teaching quality and teaching services." Lu Chenyang thought for a moment and frowned: "You know, my Yunlian company is not listed on the market, but I want to list your Xuri Group.  I am also a little worried. Once you are listed in the United States, your reputation will naturally increase. The benefits of being famous are obvious. You can recruit more students and make greater profits. At the same time, being famous also means that you must maintain high standards and face students.  In the face of more harsh criticism from parents and related institutions, you should set industry benchmarks and safeguard the development of the industry, instead of using the current status of the industry as a fig leaf.Such bad behavior will surely lead to dissatisfaction from the parents of the students. Parents are not stupid, investors are not stupid, the media is sensitive, and competitors are even more eyeing. After becoming famous, there will be more opportunities and crises will come, so you should cherish its name even more.  Zhou Xia nodded, feeling that just hearing what Lu Chenyang said was not enough, so she wrote it down with a pen, used it as a warning, and posted it at the headquarters so that everyone in the Rising Sun Group could see it. Lu Chenyang was talking to Zhou  When Xia talked about this listing issue, he read some relevant information and said calmly: "The training industry is a rising industry at present, but what about in the next few years?  In recent years, belated investors have begun to flock to the education and training industry market, causing the industry to gradually show signs of bubbles.  There was once a saying in the capital market: If all the aunts who sweep the floor start talking about investing in stocks, then a stock market disaster is not far away.  The current situation is that real estate industry tycoons and insurance industry giants are investing in education and training institutions, which is definitely not a good sign for the education and training industry.  Investing is not charity. Investment requires returns. What¡¯s more, the training industry in the minds of these investors is still stuck in its previous golden age, thinking that doubled profits can roll in.  When training institutions, which are under huge pressure to return, find that teaching is not as effective as providing services, and providing services is not as effective as selling, the bottom line that still existed disappeared without a trace.  False promotional information, excessive sales promises, poor after-sales service, and unsatisfactory teaching quality have made the originally zero-risk education and training industry become high-risk!  No matter what, you can¡¯t ruin the Xuri brand!  ¡± Lu Chenyang invested 2 billion in Xuri Art Training successively, holding 50% of the shares. He also used some connections, investing both money and heart. He did not want to go bankrupt after a few years, so he  We need to pour some cold water on the overly optimistic Zhou Xia and Duan Chunhua in advance. No matter what, the art training industry is a profitable sunrise industry compared to the physical manufacturing industry. As long as we stick to the bottom line and insist on the quality of training, we will not worry about development.  Five years from now, Lu Chenyang will be able to earn at least 2 billion from this company every year.
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