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Chapter 92 Music TV or Advertising

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    "Taiyu went to make tape recorders?" In the warm office composed of a large number of mahogany furniture, the melodious music of the Violin Concerto No. 1 in A minor echoed.  A thin middle-aged British man, sitting on a large sofa that could wrap his whole body, asked casually with a hawala cigar in his mouth.  "Yes! They have newly registered a new era electronic technology company. The patent applications received by the Registrar General Office are all related to recording. It seems that they are planning to enter the recorder manufacturing industry in a big way" A Hong Kong man spoke fluently  replied in Cockney English.  The middle-aged British man took a puff of the cigar, letting the mellow fragrance brew repeatedly in his mouth and nose, and his whole body seemed to be immersed in a warm current.  "In order to enter the global recorder market, they designed a portable recorder, which is smaller than a desktop but larger than a cassette player. The recorder business is not so easy to do. Previously, it was produced by European and American manufacturers, mainly from mainland China.  Manufacturing technology, what good things can be made" The Hong Kong man continued with a mocking tone.  "Well, since it's a tape recorder, let's forget it." After the song ended, the middle-aged British man stood up to change the record and said nonchalantly.  With most of its colonies around the world lost, Britain is paying more and more attention to Hong Kong, treating it as a bridgehead in the East and a golden rooster that lays eggs.  In order to get more benefits from it, we are also trying to prosper the economy.  But adhering to a consistent strategy, in order to prevent the colonies from reducing their reliance on the mother country and breaking away from British control, the island did not have a complete industrial chain support.  The electronics industry in Hong Kong is booming, but toys, electronic watches, and circuit board processing are all primary manufactured products. There is no higher-level manufacturing industry to rely on, and the room for development is very limited.  The two people talking are also the owners of an electronics factory.  Like other companies, their electronics factory is engaged in the processing of supplied materials. Components are imported from Taiwan, Southeast Asia, and Japan, and then made into products, and then shipped to the United Kingdom and Europe for sale.  The rapid development of Taiyu Technology has allowed them to see a new way to make money.  Using their relationship with the British Hong Kong government, they can get the latest information on Taiyu Technology as soon as possible.  If any good new product comes out, they will copy it right away and make a lot of money along the way.  Like electronic building blocks, many factories on the island have followed suit.  ¡°The market is so big anyway, you still want to take advantage of it all.  Even if the defendant comes to your door, it's nothing more than wrangling. At worst, I'll pay you a small amount of money after the lawsuit is over.  As a long-time veteran, every factory is very cunning. Didn't Hasbro make the plastic components into sheets? Then I will make them into strips, blocks, columns In short, it's a little different from yours.  , so you can still sue me for plagiarism?  With the popularity of "Space Invaders", a large number of new manufacturers were born to follow the trend and manufacture arcade machines.  As electronic building blocks gradually became a global trend, a number of toy factories sprouted up like weeds to grab this piece of fat.  Within one year, under the leadership of Taiyu Technology, businessmen and British investors on the island built hundreds of new factories.  And more investors, large and small, are growing rapidly, bringing an abnormal prosperity to the island.  They are talking to two people. Their company is called Electronics Factory, and they are actually in the toy business.  The factory is currently making large quantities of imitation electronic building blocks and using their channels to sell them back to the UK.  This is also a characteristic of enterprises on the island.  There is no fixed business scope when registering a company. As long as it is not prohibited by the government, you can do whatever you want to make money.  An electronics company can produce electronic products or toys, or it can switch to selling ready-made clothing. There are no certain rules.  They obtained the latest patent applied for by New Era through internal information. They planned to plagiarize it, but when they saw it was a tape recorder, they hesitated.  In this era, recorders are already considered mid-to-high-end products.  ??In the mechanical transmission part, the island, Malaysia, Singapore and other places can do things, but they will definitely not be able to do it well.  If you want a high-quality movement, it needs to be customized from Japan, preferably from the UK.  Magnetic heads can only be purchased from Japan, and the island and Southeast Asia do not even have the production capabilities.  Forget it, the question is whether this portable recorder will be marketable, and no one dares to guarantee it.  If Taiyu Technology launches any new arcade machine, all manufacturers will jump on it without hesitation.  This is the good reputation of Taiyu Technology over the past year, which makes everyone believe that the products produced by Tianyu must be of good quality.  There is nothing wrong with following it!    But Taiyu Technology has rashly entered the civilian electronics industry with which they are unfamiliar. These following manufacturers must carefully consider and weigh before making a choice.  "Don't worry, let's take a look and talk." The middle-aged British man put on a piece of unaccompanied cello suite No. 6, stood in front of the stereo and listened to the low music for a while, and said slowly.  "Yes, that's what I mean. Everyone knows that Taiyu Technology is a mainland company. For so many years, I haven't heard of any good audio brands in the mainland. The recorder is not an arcade machine. As long as there is a fun game design, it can  Achieve success. Recording is a highly professional industry with high barriers to entry. Most people cannot and cannot afford it. Sooner or later they will come out in despair!  Hehe laughed, with a hint of contempt and jealousy towards Taiyu Technology in his laughter.  ¡­¡­¡­¡­Hong Kong Hongtai Advertising Company.     boom!  The staff who were working suddenly heard the door of the general manager's office being opened suddenly. General manager Zeng Shuxian came out excitedly, looked around, and pointed at the business department manager Da Dao: "Gu Ming, Wang Yihong, you guys get ready right away.  Come out with me!¡± Most likely, he¡¯s going to meet a client again, and judging from the boss¡¯s expression, he¡¯s still a big client.  Employees know that this is a common occurrence.  Gu Ming quickly packed up his things and asked with a smile: "Mr. Zeng, which company are we going to meet?" "New Era! If you don't know New Era, you should know Taiyu Technology, which is the company that manufactures arcade machines.  Manufacturers, they are both owned by the same company!" General Manager Zeng Shuxian said with a blush on his face.  As a member of the advertising industry, I work hard every day to attract customers and advertise. The phone books of all companies in Hong Kong have been called by salesmen. Who doesn¡¯t know Taiyu Technology!  That¡¯s a real big customer!  "However, this company never advertises. Salesmen from Hongtai Advertising came to our door many times in order to attract business, but were all turned away. I didn't expect that they would take the initiative to come to the company today. This is a huge order."  "Mr. Zeng, whose business is this?" The salesmen couldn't sit still. Taiyu Technology was making a lot of money every day. If they pulled out every hair on their bodies, it would be enough for their company to eat.  Who has the ability to get such a big deal?  "This is Xiao Wang's order! Hahaha, you can't believe it?" Zeng Shuxian is also an old advertisement who has taken on many big orders, but he is still very excited today.  The criteria used in the advertising industry to judge the strength of a company are, first, how much advertising fees it spends, and second, whether it has received advertising from well-known large companies.  For the sake of their own image, it is impossible for large companies to find small companies to advertise.  If an advertising company takes over an advertisement for a well-known brand, the company will immediately become famous in the industry. All peers and many large companies will know that this advertising company has done advertisements for a certain famous brand.  If there is similar business in the future, someone will think of this advertising company, and there may be more opportunities for cooperation.  In order to promote themselves, some small companies will also find such advertising companies and ask them to advertise for themselves.  It can be said that as long as there is an advertisement for a well-known brand, the company's value will double.  For customers like Taiyu Technology, Hongtai Advertising is willing to do business even if it doesn¡¯t make any money or even loses a little money!  "Xiao Wang?" All the salesmen were shocked. ?????????????????????????????????????????????????????????????????? If one of them has such great ability, then that's fine. Jealousy is jealousy, but this is someone else's ability.  But Xiao Wang is not a salesman!  He is just a photographer responsible for shooting TV commercials in Hongtai!  Not only were all the salesmen surprised, but even photographer Wang Yihong was stunned and asked in confusion: "How could it be me? I don't know anyone from Taiyu Company at all?" "Haha, of course you don't!  "Zeng Shu looked at Wang Yihong enviously and said proudly, "You don't know him, but he saw your advertisement for Frontier Sporting Goods Company on TV and thought it was very good, so he asked you to come over by name!" "Damn!  ¡± The salesmen were all shocked. They ran out of business every day, even trying to pull off advertisements. They couldn¡¯t even talk nonsense. Wang Yihong was just doing his professional photography work, and he was able to get such a big deal for the company.  , this fate is really hard to say.  Zeng Shuxian, Gu Ming, and Wang Yihong quickly organized company information and some advertising samples, and hurried to the new era.  New Times is a new company. When they arrived, they found that the company was being renovated and there were people everywhere.  In the parking lot, Zeng Shuxian saw the car advertising Feiyang, a rival company, and his face suddenly sank.  ¡°Obviously, New Times not only called one of their companies over, but also found other advertising companies. ?Although the decoration is busy, a big company is a big company. It also has gate guards and reception, and does not allow outsiders to break in at will.  They reported their names, and a receptionist took them to the elevator to the ninth floor.  When the elevator door opens, what comes into view is a reception desk and a bright red carpet covering the entire corridor.  Stepping up to the front desk, he quietly explained the identities of Zeng Shuxian and others to a young receptionist behind the reception desk.  "I understand. You go down and do your work first. I will receive Mr. Zeng and others." The receptionist sent the receptionist down, then led Zeng Shuxian and others to a small conference room. She smiled and apologized, "Zeng  Sir, I'm sorry, Mr. Guan is currently receiving the CEO of Feiyang Company. Please rest here for a while and come over as soon as Mr. Guan finishes his work. In addition, are you ready with some of the demo tapes that Mr. Guan asked you to bring?  " "Everything is ready!" The other party was just a receptionist, but Zeng Shuxian did not dare to offend him at all and said politely.  The receptionist made tea for the three of them and then left.  With an uneasy mood, Zeng Shuxian and others sat restlessly in the small conference room. From time to time they walked to the door to look, then returned to their seats and sat down.  Feiyang Company is a larger advertising company than them. It has had advertising business dealings with many well-known manufacturers, and the relevant publicity is more professional than them.  Just seeing that the other party was received by the New Era executives before them, they knew that they found Feiyang first and then called them over.  The only thing they can rely on is that the other party seems to be more interested in Wang Yihong's advertising shooting techniques.  But it's just an advertisement, and the chips are really too few.  It¡¯s too bad!  After about half an hour, the conference room door opened and a tall young man walked in.  He looks ordinary, but his skin is very white, better than that of ordinary girls.  "I'm sorry, I'm Guan Fei. I've neglected a few people. Please forgive me!" He had an apologetic smile on his face and said polite words, but there was an undeniable sense of authority between his brows.  Behind him, there were several people following him, all of them following his lead.  Needless to say, this is the leader of the new era!  "It doesn't matter, you are busy, so we should wait a little longer." No matter how many thoughts he had, Zeng Shuxian did not dare to complain to the God of Wealth. He steeled himself and said politely with a smile.  "Haha!" Guan Fei smiled. He was very pressed for time. He didn't talk much when he sat down and said, "I saw the sports commercial shot by your company on TV. It was very good. Compare it to other ads on the island.  TV commercials, your company is unique." "Thank you for the compliment, Mr. Guan!" Zeng Shuxian didn't know Guan Fei's specific position, so he could only use the vague title of "Mr. Guan" as the receptionist just said.  Television advertising is a new advertising model that has gradually emerged with the development of television.  Its popularity is mainly in economically developed areas.  Although the first television was invented in 1928, early televisions were bulky and expensive, and not many people could afford them.  Even in 1954, when Texas Instruments invented the first transistor television and reduced the size of the television to an acceptable level, the price was still expensive, selling for a thousand dollars each!  A thousand dollars in the 1950s is probably worth three to four thousand dollars now. You can imagine how high the price is.  How many people can afford such an expensive TV?  Since the 1960s, with the continuous improvement and development of picture tube manufacturing technology, the price of TVs has slowly dropped to a level that ordinary families can afford.  But even so, today, TV sets are mainly in Europe, the United States, Japan, and the industrially developed Soviet Union and Eastern Europe.  In China, although there are a small number of TV picture tubes produced, they are mainly used by scientific research institutions. There is not even a TV station, let alone private ownership.  Therefore, TV advertising, a new advertising model, also originated in the United States, and later extended to major economically developed countries and regions in the world.  And because TV advertising has not been developed for a long time, the method is relatively simple. It is basically a product description with images, which lacks creativity and looks boring.  Guan Fei watched many advertisements on TV, and they could only be described as boring. Only that sports advertisement was slightly better, looking more natural and energetic.  Guan Fei didn¡¯t have time to waste time with them, so he asked for some demo tapes from previous commercials, and then everyone went to the screening room to try them out.  After watching the demo tape, he pondered for a long time before speaking: "To be honest, I have no idea whether your company can complete this advertisement. You guys"The sample belt really can't bring me confidence" Zeng Shuxian's heart tightened, knowing that this matter might not work, but still thinking about it just in case, "I don't know what your company's requirements for filming are?"  If you entrust this advertisement to us, the company will do its best to meet your company's needs!  " "Uh, actually, I plan to shoot a series of commercials.  The main body is a music video, and we have already contacted an American black singer.  The reason why we chose an advertising agency instead of a music video studio was to consider how to highlight our products in music videos. It seems that it is difficult to have both!  " Guan Fei rubbed his forehead and said with a headache. Today's TV commercial production methods are too crude. You can find a music video studio. As a series of commercials, I'm afraid it won't pass the test. " The only way is to try it first. If it doesn't work, I will  The music video shooting and the commercial shooting are separated. Although it will cost a lot more, there is nothing we can do. "Does your company want to make music videos? In fact, I have also shot music videos" I kept sitting aside, nervous.  Wang Yihong was speechless, but Wen Ting suddenly interrupted, "I just watched a lot of American music videos, and then I became interested in learning photography, so I have shot many works of my own.  Maybe I¡¯ve heard of the black singer your company hired.  "    "Yeah?  That's great!  There is a group called the Jackson Five, but they signed with Columbia Records the year before last and were renamed The Jacksons.  What we are looking for is their lead singer, Michael Jackson!  "Guan Fei said unexpectedly. (I'm in a bad state and my mind can't move. This chapter took too long to write and I didn't have time to write the second chapter. I'm very sorry)
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