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Chapter 97: There is a wolf in front and a tiger behind

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    Outside the San Francisco branch of Sagitar Trading, there was a black Ford sedan parked across the street. There were middle-aged people in gray coats sitting in the car. They came here very early and stuffed their money into the automatic parking meter.  I got a lot of coins and stayed here ever since.  When the door of the store opened and the business officially started, the fat middle-aged man sitting in the passenger seat with the car door facing the store door raised a telescope and stared closely at everyone entering and leaving the store.  people.  In the camera, the first customer ran out happily holding the unopened tape recorder with an uncontrollable smile on his face.  "One!" The fat middle-aged man calmly uttered one word.  Beside him, another man in gray immediately clicked on the calculator in front of him and then stopped.  A few more people were laughing and talking to each other, and when they walked out of the store, they looked like they were in the same group.  "Two!" With the help of professionalism, the telescope did not stay on their faces, but quickly scanned the packaging boxes in their hands.  These teenagers probably pooled their money to buy it, but the five of them only came out with two portable recorders.  The other man in gray had no expression on his face and pressed his finger twice.  "One!" "Three! Kids nowadays are so rich. I remember when I only had five dollars of pocket money every week. If I want to buy a basketball, I have to ask my mother for it!" The man in gray holding a telescope said calmly.  Points, while complaining.  His companion entered the number correctly based on his report, and said coldly: "When I was a child, I didn't even have pocket money. I had to work at a gas station to afford school." The two chatted and memorized the numbers.  .  They are professionals in this business. Although there are many people coming in and out of the supermarket, sometimes the line of sight is occasionally blocked.  But the man in gray who was doing the counting always kept his head clear. He knew who had been counted and who had been missed just now.  The supermarket is open all day long, and there are always people coming in the middle of the day, so the two of them can't leave.  However, they were well prepared and brought their own hamburgers, meat dogs, and Coke. Although it was already cold, it was better than going hungry.  They didn¡¯t drive away until nine o¡¯clock in the evening, when the supermarket closed.  The next day, the car appeared opposite the supermarket again. After paying enough parking fees, the statistics continued.  Ten days later, an investigation report was handed over to LHK Product Development Manager Kony Boxter.  "A total of 1,058 units were sold in ten days" Kony put down the report. The investigator of this report could only count the retail locations.  In fact, he also has more detailed data in his hand. This is data from Sagitar Trading's secondary market development. The source channels are local sellers who cooperate with LHK.  Summarizing the two data, the San Francisco branch of Sagitar Trading sold a total of 5,000 to 6,000 portable recorders in the past ten days!  In addition to San Francisco, Sagitar Trading also has a New York branch. The total number of the two branches probably exceeds 10,000 units This is only ten days of data.  If we keep it up, the sales volume will not be less than 30,000 units in one month.  And, this is only the United States, not counting Europe, Japan, Canada, Australia, Southeast Asia All added up, are there 100,000 units?  Kony turned the back of his chair and looked out the window, quickly calculating data in his mind.  The portable recorder launched by New Era retails for a minimum of US$299 and a maximum of US$999.  In fact, the sales volume of the $999 deluxe version will not be too high, so the average selling price should be around $400.  One hundred thousand units, the total value is 40 million, and the annual turnover reaches 400 million!  Kony cast a greedy look in his eyes.  The total sales of the recorder industry in the United States last year was more than 9 million units, including desktop recorders, cassette recorders, and car audio.  If the global industry is counted, the total number is more than 20 million units, with a total value of 14 billion US dollars.  According to the survey, the emergence of portable recorders quickly occupied the market of cassette recorders and also had a certain impact on desktop recorders.  In the future, this kind of portable recorder is likely to become the mainstream of the market, and the total sales volume may reach more than 10 million units per year, or even more!  Kony was a little moved.  If there are millions of units, the total is only a few hundred million, but if there are tens of millions of units, the value of the entire industry will rise to several billions, or even tens of billions of output value, which is very exciting.  This is enough to attract LHK to take a share of the pie.  But when he thought about it and calculated the leverage LHK had in it, he felt frustrated again.    LHK is a long-established tape recorder manufacturer with a history dating back three to six years. It has been manufacturing and selling recording equipment since the earliest steel wire tape recorders.  After decades of development, after World War II, the company's business scope also expanded to more fields such as power amplifiers, audio, speakers, wires, etc., and reached its peak in the 1950s.  However, the good times did not last long.  Since the Japanese purchased the tape recorder technology, they quickly launched Japanese-made transistor radios and tape recorders, and then sold them back to the United States.  The Japanese took advantage of their cheap labor costs to sweep the American market and beat local companies to pieces.  Until now, in addition to continuing to produce high-end Hi-Fi amplifiers, speakers, speakers, and cables, local American companies have almost extinct their original tape recorder products.  The recorders on the market are now all Japanese products, including Sanyo, Mitsubishi, Yamaha LHK is no exception.  It is true that the equipment it produces are very high-end and expensive.  A power amplifier sells for thousands or even tens of thousands of dollars, and a pair of speakers costs tens of thousands or hundreds of thousands. However, this kind of business is still too rare, and it is not possible to close a single order in a week.  In fact, LHK no longer has its own tape recorder production line.  It¡¯s really a torture to see such a big piece of fat and not be able to eat it.  Kony folded his hands, pursed his lips and meditated hard for a while, then suddenly stood up from his chair, left the office, and came downstairs.  He didn¡¯t try to knock on the door. It was a soundproof door covered with wood, so you wouldn¡¯t hear it if you knocked on the inside.  As soon as he opened the door, he was surrounded by melodious music. Several testers inside were listening attentively, with intoxicated looks on their faces.  "Hey, Andy" "Shush!" As soon as Kony spoke, everyone in the room raised their fingers and shushed him, indicating that he should be quiet and ask him to close the door to avoid interference from outside noise.  He shrugged and closed the door gently.  He is not an audiologist and does not have particularly strong analytical skills. However, after working in a recording equipment company for so many years, he also knows that what is being played is the masterpiece "The Four Seasons" created by Italian composer and violinist Vivaldi.  .  This is certainly not because the staff are being lazy, on the contrary, this is their job.  This is the vocal music listening room of LHK Company, a place specially used for actual testing of company and external equipment.  At this moment, there is a tape recorder placed on the test bench.  As soon as Kony looked at the unique handle, he knew that this was the portable recorder that the company bought and handed over to the vocal room for data testing.  ¡°But this recorder is much bigger than the portable recorder in the music video and commercials.  The recorder is overall black, with a matte surface that looks deep, while the bright silver metal edges give the recorder a sci-fi color, making it appear more elegant and elegant.  This is a deluxe version of portable recording launched in the new era.  It is said to be portable, but its size is not much smaller than a desktop speaker. It can be said to be a combined speaker.  The top layer is the record player, the second layer is the radio, the third layer is the equalizer, the fourth layer is the power amplifier, and the fifth layer is the recording deck.  It¡¯s priced at $999!  In order to test the quality of competitors¡¯ recording equipment, LHK did not hesitate to contribute nearly $2,000 to their sales.  Kony didn¡¯t want to disturb their work. He just sat there boredly and listened quietly.  With his unprofessional hearing, he felt that this recorder worked very well, with excellent music analysis and explosive power.  He even had the illusion that he smelled the pine scent of violin playing!  The so-called pine scent actually refers to the little noise caused by the burrs of the bow when the bow strings are in contact.  It sounds like this is actually a kind of noise, but the discerning power of the human ear will naturally associate it with this kind of environmental noise, just like smelling the pine scent smeared on the violin.  He was shocked!  This is a basic feature that only high-end desktop speakers have!  A tape recorder that costs less than a thousand yuan can actually make a layman like him smell the smell of pine. This is terrible.  If all the recorders sold by New Era have this sound quality, how can they possibly sell thousands or tens of thousands of amplifiers?  The music subsided and came to an end.  Kony couldn't wait and asked eagerly: "Is this the ST140 of the new era?" Although he clearly saw that it was this portable recorder being tested, he still asked in disbelief. He really couldn't accept the result.  "Yes!" TestThe staff member replied with a stern expression and handed him a test data form.  Kony hurriedly received it and browsed it quickly. There was too much data in it. He just glanced at it, turned straight to the key data, and then exclaimed in surprise.  "Frequency response range: 20~20kHZ, plus or minus 0.5? So high!" The audio signal that the human ear can receive is between 20 Hz and 20,000 Hz. In fact, many people still cannot reach it.  Such a wide range of listening frequencies.  Therefore, as long as the playback effect of a playback device reaches this range, it can basically meet all the audio signals that the human ear needs to hear, that is to say, there is no missing signal.  This is what Hi-Fi means.  The positive and negative errors represent the stability during the audio playback process. This data is also critical to whether an audio equipment is good or not.  Comparing a 20~20kHZ device with a plus and minus error of 3db to a 50~16kHZ device with a plus and minus error of 0.5, although the former has a high frequency response width, the actual listening quality is not as good as the latter.  In this test form, these two data have reached a very high level, which can't help but surprise Kony.  He continued to look at another important data, the signal-to-noise ratio.  The signal-to-noise ratio refers to the ratio between the various noises generated by the equipment and the signal level, usually identified by db.  The bigger the signal-to-noise ratio, the better. Currently, the signal-to-noise ratio of LHK¡¯s highest-end speakers and power amplifiers can reach 98.  Here, he breathed a sigh of relief. The test data of ST140 was 89db.  But he only relaxed a little, and his face immediately became serious.  This value is already amazing. According to the high-fidelity standards established in 2073, as long as it reaches 85, it is considered high-fidelity, and 89 is close to the level of top record players.  "This is the test data played with a recording deck" "What?" Kony shouted loudly. He thought this was the result of testing with a record player, so although the data was relatively high, he could still accept it.  But, this is actually the data tested with a recording deck, which is incredible.  "During the analysis of the whole machine, we found that they have adopted a series of new technologies, such as ceramic heads, audio integrated circuits, new noise reduction circuits, gain circuits, etc. The movement is also extremely stable and has very little jitter.  , thus ensuring high-quality audio output, and" The tester explained various technical issues to him endlessly based on the previous data.  "Stop!" Kony pressed his hands down to stop the other party from continuing to explain.  ¡°I don¡¯t need to know so many technical details. I just want to ask, can we copy this product?¡± This is what he cares about.  Several technicians looked at each other and made some eye contact, and then the leading technician said tactfully: "There is absolutely no problem in copying. We are the highest level of integrated circuits, and there is no integrated circuit that cannot be copied. However, copying is definitely  It¡¯s not cost-effective. We have calculated the various new technologies. If we do it ourselves, the production line construction alone will cost a lot" "I understand!" Kony didn¡¯t need him to explain.  This is also the reason why the United States¡¯ electronics level is much higher than that of Japan, but it cannot compete with its rivals.  Low labor costs mean not only low final product costs, but also the entire industrial chain, from raw materials, production lines, components, spare parts, assembly, and a series of production processes, all intermediate product prices are lower than in the United States!  This is a terrible statistic.  The cost of the final product is slightly lower, which can be compensated by other means, but if every intermediate link in the entire industry chain is low, it is simply disappointing.  There is only one response: to be high-end, to be even more high-end.  Or give up!  "I need to report to the general manager immediately!" Kony couldn't stay any longer. He hurriedly opened the door of the listening room and rushed out like a whirlwind, forgetting to even close the door.  Several technicians looked at the door and were in a daze.  LHK has been driven out of the recording deck market by the Japanese, and they only stick to high-end amplifiers and speakers. Are they going to lose even this last market now?  This time, it is no longer the Japanese who come to seize the market, but the Chinese!  (The editor notified me that it will be on the shelves next week. When I was anxious, my thoughts were completely messed up. Now the more anxious I am, the harder I can organize my thoughts. I only made a rough outline today, and I haven¡¯t figured out the follow-up yet. I¡¯m very sorry)
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