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Chapter 129 Audience Analysis and Programming

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    From Guan Fei down, including Lin Xiuliang, everyone introduced themselves.  There are long and short introductions. If you are long, you can talk endlessly in front of everyone, introducing what achievements you have made, what works you have written, what TV movies you have directed, and what programs you have hosted.  The short ones will also talk about what work they have done in Taiwan, what abilities they have, and they are generous and positive.  Relatively speaking, mainland film and television workers are a bit too modest.  Many times, Guan Fei keeps telling others: Such-and-such a movie was made by this director; such-and-such actor was trained by this-and-such actor; he once participated in the creation of such-and-such drama  The still unfamiliar looks in the colleagues' eyes also became enthusiastic.  An exclamation came from time to time in the conference room: It turns out he is so-and-so. The videos he shot are very exciting. I have always wanted to visit him!  Soon after, the number of people who enthusiastically exchanged business cards with the person being introduced and greeted him quickly increased. While the other person's face was glowing with joy, it also made him feel like he was surrounded by friends and was exhausted.  The two outlooks on life, restrained and public, are clearly reflected in the conference room.  Guan Fei diligently continued to provide additional explanations, and the effect was very good.  Not only the attitude of the old employees of ATV changed drastically, but also senior executives such as Lin Xiuliang who had already seen their information were once again deeply impressed. They were very happy to have such outstanding talents on the station and often applauded.  Understanding is the first step to integration.  Since domestic film and television workers are quick to act but slow to speak, Guan Fei has no choice but to work harder and do the work for them.  He also felt somewhat gratified to see that the film and television practitioners from both parties were initially getting along well with each other. The more they talked, the more they became more congenial, and they gradually turned into close friends.  After knowing the strengths and weaknesses of every employee on the platform, managers can place them in appropriate positions so that they can shine.  With his full help, it seems that the first step went smoothly.  The mutual acquaintance lasted for more than two hours. More than 50 middle and high-level managers, department heads, directors, editors, and program producers were finally introduced and their names were matched with real people.  "Okay, now we all know each other. Next, let's get back to business and have a meeting about the next work on the stage." Lin Xiuliang clapped her hands and asked everyone to quiet down, "First of all, it is the time for the resumption of broadcasts on the stage.  "Technical department, how are you doing there?" The two heads of the technical department sitting in the first row gave each other some humility, and finally the local cadre stood up and said loudly: "No problem! With the help of the domestic manufacturer's technical staff,  , all equipment has been installed. After testing, the data performance is very good. In the late 1960s, China already had the ability to produce and broadcast high-definition NTSC programs. It was only because of the income level of domestic families that the definition was chosen.  Slightly lower PAL standard. After our actual use, these devices are very good, and the program clarity and audio quality are better than our original ones. Moreover, the equipment brought this time is very comprehensive, and many of the equipment we have not had before.  The functions are more professional. With this equipment, we can complete everything from shooting, recording, editing to broadcasting without relying on outsiders. Please rest assured, Mr. Lin, we can definitely provide the most adequate technical support!¡±  Proudly introducing the situation of his department, the cadre from mainland China moved around in his chair uneasily. As soon as he finished speaking, he stood up and said with a blushing face: "Minister Tian is overly praised. In fact, domestically produced  The equipment is indeed relatively complete and of good quality, but compared to high-end broadcast equipment in Europe and the United States, it is still somewhat lacking, and the level of automation is slightly lower. For example, in terms of stage lighting, due to the low degree of automation, lighting engineers are required to be on standby during special effects lighting.  More, we can make corresponding adjustments at any time according to the requirements of the director department" Director Tian of the Technical Department frowned and said nothing.  Lin Xiuliang smiled and said: "So, based on Chief Engineer Yu's opinion, is your technical department ready to meet the needs of program production?" "That's no problem, it's just not as easy to use as those in Japan, Europe and the United States" Yu  After the chief engineer gave an affirmative answer, he scratched the back of his head in embarrassment.  "That's good!" Lin Xiuliang happily slapped the table and felt relieved.  He just thought that the local management was lying to him. Since the equipment can be used and the quality is good, it is not a problem.  The level of automation is almost nothing to worry about. Anyway, the most people in the station now are people.  Guan Fei secretly shook his head. ? ? Chinese people are just too humble.  People praise their own products and try to hide their shortcomings, and they try to justify themselves when they are pointed out. However, Chinese people rarely mention their advantages and honestly talk about their shortcomings.  As a result, people who were originally very interested were put off by what he said.    No wonder domestic exports always fail to grow. On the one hand, my own products are slightly insufficient. This kind of poor marketing ability is the biggest shortcoming!  Fortunately, he took into account that mainland film and television workers are not yet familiar with Hong Kong film and television production processes and audience needs, and suggested that they be placed in technical positions as much as possible, or serve as deputy positions, to learn first and then take up the job.  If it were pushed directly to the front desk, it would be a tragedy if all the programs were turned into the Hong Kong version of "News Network".  "As far as professional skills are concerned, everyone who comes this time is obviously a top professional. They are outstanding in their profession. They can only be better than local employees, but they can never be worse than them.  I just hope they can adapt as soon as possible and get into the rhythm.  With a thought in his heart, he put his head into Lin Xiuliang's ear and whispered: "Old Lin, you have also seen that domestic film and television workers are still a little bit reluctant to let go, which is not a good thing for their work. I suggest that the internal business competition of ATV be brought to the forefront.  , the show I was talking about has been slightly postponed. I hope that using the form of a competition to urge mainland film and television workers to get into shape as soon as possible can also convince the veteran employees in the station and help them build confidence. What do you think?  I also noticed that the people in mainland China are very hard-working and have good sense of responsibility and professional ability. From my layman's point of view, they are a bit better than the local employees, but they are a little too humble and restrained.  If they don't have enough energy, they need to encourage them first, and then they can use it after passing the psychological barrier." Lin Xiuliang nodded imperceptibly.  The equipment can provide comprehensive support, and the replay is more than half done, and the conference room is full of joy.  If Chief Engineer Yu hadn't been overly modest and self-deprecating, which had dampened everyone's expectations of the technical department, everyone would have been even more confident.  The artist department, news department, etc. have made reports one after another, and they are all confident in the resumption of broadcast.  ??Especially the artist department, after seeing the sample clips sent and actually inspecting the performance, they were full of praise for the actors sent.  I praised them for their superb acting skills, strong camera sense, and quick entry into the mood. They are really rare good actors and they will definitely become popular in the future.  The heads of departments who spoke later also learned the lesson. Once it was their department's turn to speak, local cadres would be the first to speak.  After the report was completed, the mainland cadres were not asked to make any additional comments, "In fact, we still have many shortcomings." The order was immediately transferred to the next department.  Lin Xiuliang was very happy to hear this.  According to his own observation, he also felt that everyone who came from the mainland had extraordinary skills, and he was very satisfied.  But he was a layman after all and did not dare to be too complacent.  Today, the heads of various departments can be said to be experts in the industry, and their vision is naturally more professional than his.  They all strongly agreed, which means that these mainland film and television workers are really good, how could they not make him happy.  It can be seen that the standard of these people is higher than the original pillars of Jiashi, and the TV station will obviously benefit more in the future.  Sitting at the head of the conference room, listening to the respectful reports from his management cadres, he felt proud for the first time that I am the head of this TV station. He looked around, feeling satisfied and satisfied.  He is no longer worried about the departure of his original pillar.  Just leave.  If it weren¡¯t for those people who were not optimistic about the future of ATV and abandoned their masters and ran away, these mainland elites might not come now.  Even if he comes, he still has to worry about how to make the original pillar give way to a better newcomer, which will inevitably lead to unpleasantness. ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? The speeches of one department after another will continue to push up the emotions of the audience, and finally reach the peak. Everyone is excited and has no doubt about the success of the rebroadcast.  The next step is when to resume broadcasting.  The key to rebroadcasting is the arrangement of the program.  With appropriate program arrangements, it is more likely to cause a sensation and be successfully rebroadcast.  And this needs to be decided by the boss or general manager himself.  When the last department gave a positive answer, everyone¡¯s eyes were focused on Guan Fei and Lin Xiuliang.  Guan Fei smiled and made a gesture to invite him to speak.  Lin Xiuliang coughed, stood up slowly, and looked around with a smug smile on his face.  ¡°With the equipment in place and so many elite soldiers and generals gathered in various departments, we at ATV can expect to be revitalized!¡± Oh!  The conference room was filled with cheers.  The older people can still be proud of themselves, but the young people are unbearably excited.  Including many mainland film and television workers, they were driven by enthusiasm and cheered, and the scene was extremely lively.  "Next step, we should decide on the program to be broadcast" Lin Xiuliang smiled broadly and pressed his hands down repeatedly to ask everyone to restrain themselves. "But before setting the program, I want to talk about the relationship between the audience and the time period.  !¡±  Audience and time period? ??????????????????????????????????????????????????????????????????????????????????????????????????????????????? Everyone who was waiting for him to wave his hand, decide the content of the program, and then get busy was stunned.  To be honest, even though Hong Kong has been engaged in television for 12 or 3 years and has three TV stations in succession, the selection and production of TV programs are still at a relatively low level worldwide.  Various TV stations do not have professional analysis departments like those in the United States. They basically follow their instincts or learn from other countries and copy whatever programs are popular.  Audience analysis, they know it but don¡¯t know why, and of course they don¡¯t know where to start.  Lin Xiuliang didn¡¯t understand either.  But isn¡¯t it Guan Fei? After Guan Fei¡¯s patient explanation and explanation, he also recognized the scientific nature and forward-looking nature of this set of analysis methods.  And he still has the ability to follow the script in meetings.  "Yes! Audience! First, let's take a look at the time period of a day, starting from seven o'clock in the morning to broadcasting TV programs to the end of all-day programs at twelve o'clock in the evening, and the audience in each time period.  Most companies implement a morning-to-nine system  5-5 working hours. Considering that the workplace is generally far from home, it takes about forty minutes by bus, and since you can¡¯t arrive at the company at the last minute, office workers can probably watch TV at home.  The hour from seven to eight o'clock" Lin Xiuliang talked eloquently on it.  The other participants listened attentively, compared with their own situations, and nodded repeatedly.  "So you see, why does TVB's "Happy Tonight" from 9 to 11 pm remain popular? Because during this time, families have already finished dinner, housewives have finished their housework, and children have  After finishing their homework, it is a leisure time for the whole family to reunite. At this time, they have nothing to do. Watching the cheerful "Happy Tonight" is their best choice" "students and children, their time to watch TV is  When? Noon and evening! Because they go to school in the morning and afternoon, adults will not interfere during this time. Some programs can be arranged for children.  During this time, students will go to take a nap or do homework, and parents will not allow them to continue to stay in front of the TV. After nap, it is time to go to school in the afternoon. After finishing homework, parents also have to watch TV.  They can¡¯t win over adults, so this time slot belongs to housewives and heads of families. The reason why various TV stations start showing TV dramas at 7:30 is because after long-term trials, they found that TV dramas in this time period have the highest ratings" Everyone is serious.  Listen, remember, and be convinced.  No one has ever analyzed why the program is arranged the way it is from a theoretical perspective.  They suddenly discovered that a door they had never seen before was slowly opening to them.  Lin Xiuliang was very proud of pretending to be an expert.  The program arrangement of ATV has been prepared after repeated deliberation between him and Guan Fei.  Now that the TV station has strong personnel and complete equipment, resumption of broadcasts is no longer a problem.  But if you want to fight your way out of the siege of Wireless and Li, get a good start, and quickly gather popularity, you need to use some special means
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