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Chapter 229 Motorola¡¯s attitude

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    Just when European and American electronics companies, led by Atari and other game giants, were ready to sharpen their knives and kill pigs for meat, they suddenly received a request from Taiyu Technology and Motorola that they were preparing to cooperate with them in May.  On the 1st, a joint press conference was announced at the Lok Ma Chau Industrial Park Management Center.  ¡Í?¡Ü¡Ü¡Ö¡Ù Want to v¡ÔRead a book¡Ú¡Úv¡Ú¡¤1©àk¨wa¨pn¨ps©àh¨pu©ï¡¤c¡¤c Faced with this sudden change, everyone was a little overwhelmed.  Atari is a globally important gaming industry giant, and its main business is in the home gaming market.  Taiyu only joined the arcade game industry in order to make more profits after it started to gain momentum. It paid far less attention to home game consoles than it did to home game consoles. It produces millions of cartridges for home game consoles in a year, with an output value of tens of billions.  100 million.  But such an industry giant pales in comparison to the behemoth that is Motorola.  Motorola is more accurately positioned as a military-industrial complex enterprise than an electronics company.  ¡°It¡¯s just that it is not producing weapons such as aircraft, artillery and tanks, but military communication equipment, and it is one of the main suppliers to the United States.  If Atari has someone to speak for him in Congress, he can use executive power within a certain range.  Then Motorola is directly a giant that spans the political, military, and business circles. Its interests are the interests of the political, military, and business circles. The number of congressmen running for it and the loudness of their voices are even compared to the United States.  , there are not many who can stand on the same level as him.  Taiyu Technology can successfully enter the US market because it has made a huge contribution to Motorola's performance.  Motorola is happy to see that Taiyu Technology relies on its strong software research and development capabilities to force other game manufacturers to fully adopt Taiyu Technology's hardware structure and choose the 65o2 processor produced by Motorola as the core of the motherboard.  This eight-bit processor, produced in 1975, also had a short-lived success and became the choice of many computer manufacturers because of its low price.  But the good times did not last long. With Intel's more advanced 8o88 and 8o86 processors, and the z8o microprocessors produced by Intel's authorized manufacturers, the 65o2 has fallen behind the times and its sales have shrunk sharply.  Seeing that this processor was about to be eliminated, Taiyu Technology used it as the computing core and opened up a new application market for arcade machines, allowing its old tree to sprout and once again explode with a second spring.  And due to the advancement of integrated circuit technology, the production cost of 65o2 is even lower.  The selling price of US$25 in 1975 has not changed to this day, but the profit has skyrocketed from a meager profit of one or two US dollars to US$10, US$15, US$20 120,000 US dollars per month  The sales volume of the film is enough to bring Motorola more than two million US dollars in net profit, with annual profits as high as 250 million!  This is pure profit!  With such a huge profit, even Motorola, a large company, cannot ignore it. It specially dispatched a senior business manager to be stationed in Hong Kong, treating guests and giving gifts, and treating Taiyu Technology's senior executives as if they were biological fathers.  For them, giving away a few villas, luxury cars, diamond jewelry, and high-end furs is nothing compared to the annual profits of more than 200 million.  ¨R¡ÝSee¡Öbook v¡¤1©àk©àanshu¡¤c¡¤c They gave the gift confidently and willingly, even the management unanimously approved it.  It was also because of the net profit of more than 200 million US dollars that they made great efforts to help Taiyu Technology gain a foothold in the United States despite the obstruction of domestic game manufacturers and electronics manufacturers.  But they can only help so much.  Their goal is to maintain a fixed income of 250 million per year. As long as the profit is guaranteed, they don't care who it comes from.  Taiyu Technology is the foundation for maintaining the existence of Taiyu Board, so it cannot fail and must have enough market share to exert influence.  Therefore, Motorola was considerate and stood in front of Taiyu when it launched in the United States, helping it withstand open and covert attacks from all sides and constantly open up new markets.  But they also don¡¯t want to see Taiyu Technology dominate the country, lest it lose its tail.  So when local American companies joined forces to deceive Taiyu, they did not try their best 100% and watched their opponents form a tug-of-war with Taiyu Technology.  At the lowest point, Taiyu's market share was even suppressed to 38%, and it was driven from central cities to small and medium-sized cities.  Later, Taiyu was able to return to a 50-50 situation, relying on Taiyu's own strong software capabilities and grabbing back bit by bit. Motorola never took action and just watched with cold eyes.  Because of this, when the new version of Taiyu Technology abandoned the 65o2 and launched a processor of unknown origin, the anti-Taiyu series game developers led by Atari were ecstatic, thinking that Taiyu Technology had finally made a mistake.  made a decisive mistake.  No frictionWith the protection of Laura, it is by no means a foolish dream to drive Taiyu Technology out of the US market.  ¡¤1©àk¨wa¨pn©às¨wh¨wu¡¤c¡¤c When everyone thought that they were falling out, Atari and other companies were preparing to lobby Congress to force Taiyu Technology out of the U.S. market,  The two companies actually announced that they would hold a joint press conference. This was like a bolt from the blue, knocking everyone into confusion.  In view of the change in the situation, all the secret machinations immediately came to a halt. On the one hand, Atari and other companies sent people to inquire about the news, but on the other hand, they stood still and planned to wait and see the news before making a decision.   Entering May, the temperature in Hong Kong began to rise rapidly. Although it was only eight o'clock in the morning, the temperature had already reached 26 degrees. Long-sleeved shirts could no longer be worn. Office workers were hurriedly going to the company on the street.  , most of them changed into short sleeves.  Baker drove his Buick, carrying editor-in-chief Walker, and drove carefully on the inside of the road, occasionally giving way to cars behind him to let them pass.  When passing through an intersection, he was even more vigilant and paid attention to avoid cars jumping out from the right.  Baker is an American. He has been in Hong Kong for less than a year. He is not used to cars with steering wheels on the right side. He bought a second-hand car made in the United States and felt comfortable sitting on the familiar left side of the cab.  The traffic rules here where cars drive on the left made him uncomfortable. He often turned to the outside involuntarily when driving. Then, because his vision was blocked, he had many collisions.  So he drives very carefully now, never dares to drive fast, and even looks around when turning, for fear that he will miss the oncoming car.  ¡ÊTo¡Öread a book¨Q¡¤1©àk¨pa¨wn©às¨ph¨wu¨p¡¤c¡¤c Walker also knew that he was not used to Hong Kong¡¯s traffic rules. After getting in the car, he closed his eyes and meditated without talking to him to avoid being distracted.  Heart.  Arriving at Kowloon from the Cross Harbor Tunnel, he crossed the Tsing Kwai Highway through Kowloon and turned left to Tuen Mun Highway after passing Tsuen Wan Park. There were far fewer cars on the road, and he gradually relaxed and turned part of his attention to today's events.  press conference.  Baker works for the Asia Wall Street Journal. Today he went to Lok Ma Chau Industrial Park in the New Territories to attend a joint press conference between Taiyu Technology and Motorola.  The Asia Wall Street Journal is the media closest to the United States on the island. Since its inception in 1974, the editor-in-chief of the newspaper has always been an American.  Most of the newspaper's chief editors and reporters are American media professionals, and some reporters are recruited locally.  The daily newspaper¡¯s main target audience is high-level white-collar workers, intellectuals, and financiers who are proficient in reading English. It is a serious English-language newspaper.  The newspaper is called Asia Wall Street, which naturally focuses on financial and economic current affairs in Asia. It mainly focuses on Japan, South Korea, Taiwan and the local area, taking into account the Southeast Asian region.  At the same time, it has also opened a special page to publish economic news and commentaries from the United States and Europe, which is quite influential in Asia.  Today's press conference features Taiyu Technology, which has considerable influence in the global gaming industry, and Motorola, the American and global communications electronics giant. The press conference jointly held by the two must be similar to the recent uproar.  It is related to the game console revision.  Just one company can make headlines, let alone two jointly hosting it.  For such a big news, even the editor-in-chief was almost ready to go out personally. However, considering that the New Territories is too far away, the newspaper office needs someone to sit in the newspaper office. If there is big news, it is easy to arrange the manpower to organize writing and printing immediately, so Walker and him were sent.  Go to a press conference.  For this reason, the newspaper reserved all its pages, and waited for their manuscripts to be proofread and printed immediately.  "Are you there yet?" Maybe it was because there were few vehicles on the road and the traffic was increasing. Walker woke up from a sleep with his head thrown back, opened his eyes and looked at both sides of the desolate road, and asked drowsily.  "Not yet, we just got on the Qinglang Highway. There are few cars on this road. We can drive faster. We will be there in about twenty minutes." Seeing that the editor had woken up, Baker hurriedly replied.  "Mike, what do you think about today's press conference?" Walker rubbed his eyes and let the wind blow his head, leaning against the car window and asked.  Baker¡¯s name is MacMillan and his nickname is Mike.  Baker had been carefully prepared since receiving this interview assignment. He already had a clue in his mind. When he heard the editor's question, he answered without thinking: "I think it must be related to the processor crisis!" The tone of his answer was affirmative.  formula, rather than a hypothetical sentence formula.  Regarding today¡¯s press conference, all the media people in Hong Kong can guess exactly.  The link between Taiyu Technology and Motorola is the processor. Now the revised new arcade machine actually abandons Motorola. MotorolaHe has been silent until now. Who knows whether he is having angry negotiations or planning to break up with Taiyu Technology.  All answers should be revealed today.  If the two companies cannot reach an understanding, they will just part ways, which may even shake the foundation of the entire game console market.  Companies and media that have a good relationship with Taiyu Technology are naturally very worried.  But for those media who hate or even hate Taiyu Technology, I am afraid that they would like the two companies to completely break up, so that they can attack Taiyu Technology, which has lost their reliance. Watch him build a building, watch him entertain guests, watch him  The building collapsed.  Taiyu Technology¡¯s rapid rise in four years is certainly an economic miracle, but it has offended many people during this period.  On Hong Kong Island alone, people who hate him can line up from the Government House to the Victoria Harbor Pier.  The one who wants to kill him most is the Hong Kong government.  "However, Taiyu Technology currently still has a domestic protective umbrella, and it also has Motorola, an ally that is not an ally, to take care of it. All parties dare not act rashly.  From the press conference, the level and attitude of the Motorola representatives present can give a glimpse of their decision.  They have not expressed their position in the early stage. The representative in Hong Kong has not even met in person and is tight-lipped.  However, the media can still see through some clues that Motorola is not happy, at least not that happy. It is obviously also very dissatisfied with Taiyu Technology's sudden interruption of cooperation.  Once Motorola decides to abandon Taiyu Technology, there will be hordes of those who rush to add insult to injury.  Although it cannot be said that we can make a decisive decision today, if Taiyu Technology keeps its tail between its legs in the future, as long as there is not much leverage, it should be able to operate in a miserable manner in the future.  But assuming that Motorola really breaks up with him, today's press conference can be regarded as a symbolic event that Taiyu Technology has turned from prosperity to decline and will be recorded in the annals of history.  With the mentality of witnessing history in person, Baker is looking forward to the press conference with great interest
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