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Text Chapter 365 The Genius of Marketing

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    "Hey, what do you think is Steve Jobs's charm?" Looking at the empty stage, Zhao Xiaonian said excitedly and expectantly: "I have an Apple laptop at home. Although the operating system is very troublesome, it is really great.  It¡¯s the kind that makes people fall in love with it at first sight! Steve Jobs is truly an American idol for launching such a product!¡±

    "He will become more famous in the future." Xiao Qi said calmly.

    What he said was true, but few people took it seriously.

    After all, the most famous people in the United States now are Mark Zuckerberg and the two young people at Google.

    In the eyes of many people, they who are close in age represent the future of the new generation and are the new idols of the United States.

    Jobs is great, but a bit outdated. Of course, Apple's achievements in recent years are also good.

    They came to listen to Jobs¡¯s speech partly out of a sense of novelty, because it is still rare for everyone to encounter speeches by people like Jobs.

    "It is said that only the paranoid can succeed. I have heard people say that Steve Jobs was also troubled. He was driven away from the Apple company he founded, and finally came back as a savior and completely turned Apple around.  , Now the people at Apple may be more convinced of him." Huang Bo said in more detail, obviously he has done research, and he obviously admires Jobs more than others.

    Xiao Qi¡¯s mouth moved, but he refrained from telling the truth.

    In fact, all Apple fans love Gang Leader Qiao, but almost all Apple employees hate and fear Gang Leader Qiao.

    Because he has not changed from the beginning to the end, and he still treats his subordinates as the super tyrant he was back then.

    Xiao Qi¡¯s view is slightly different. Rather than saying that Gang Leader Qiao is demanding and harsh on his employees, it is better to say that he extends his expectations for Apple products to his own employees, hoping that they will be as perfect as Apple products and that the world  First.

    "It's a pity that Apple's products are unparalleled in the world, but its employees are people with various emotions and desires. Everyone has their own advantages and disadvantages. This made Jobs look down upon them most of the time, so he treated them irritably and harshly.

    While chatting, gradually, the upper windows on both sides of the hall slowly lowered the automatic curtains, and the light suddenly dimmed.

    Without being reminded, everyone knew that the main show was about to begin, and the somewhat noisy hall became silent after a while.

    Several Chinese boys and girls sitting in the first row held their breath and looked at the stage without blinking.

    "Children and girls!" a voice behind the scenes said, "Everyone has been waiting for a long time. Please allow us to warmly welcome the pride of America and the CEO of Apple who has brought us endless electronic experience - Steve Jobs!  "

    Americans are really straightforward, introducing the protagonist in just a few sentences, so that Tang Mingxiang and the others, who are used to long and arrogant opening remarks in China, did not react for a moment.

    It wasn¡¯t until they saw Jobs, wearing a T-shirt, jeans and glasses, walking onto the stage from behind holding a microphone that they, along with the American students, started screaming and clapping.

    "HELLO, hello everyone! I'm Steve Jobs!"

    Jobs made an opening statement with a smile.

    Since he was driven away from Apple, he has not been a person who likes to laugh. If he can smile, he has already given face to the students.

    This was the first time Xiao Qi saw Gang Leader Qiao.

    Although the dress has not changed, there is still a big difference compared to the Gang Leader Qiao seen on TV.

    Mainly in terms of fat and thinness.

    ¡°Maybe it¡¯s because of the surgery two years ago. Gang Leader Qiao is a little thinner now than in the 1980s, but compared to the weight loss in 2008 and the extreme weight loss in 2010, it is much more normal.

    Now is not the most dangerous moment. According to subsequent analysis by the American medical community, if Gang Leader Qiao had undergone surgical treatment between 2006 and 2007 and actively cooperated with the doctor's treatment plan, he would not have developed into such a dangerous situation later.  redeem.

    But Gang Leader Qiao is a stubborn person by nature. Before 2011, he didn¡¯t believe the doctors¡¯ words. He always felt that he could get through it with strong willpower. But by the time he really understood the importance of medical treatment, it was already too late.  .

    How to get Gang Leader Qiao to receive treatment?

    Xiao Qi began to think about this issue.

    Although Gang Leader Qiao and Xiao Qi are not related, having such a great operator is a blessing for consumer electronics products manufacturers all over the world.

    ??Just look at the fact that after his death, Apple¡¯s stock market value dropped by one-third within a year, and a thousand dollars evaporated.With tens of billions of dollars, you know how important he is to this company.

    Moreover, after the death of Gang Leader Qiao, Apple has no longer been able to produce exciting and epoch-making products. This may be said to be the decadence of the entire Apple company, but it must be said that a big reason for this is the gentle nature of Tim.  Cook couldn't whip these talented engineers like Gang Leader Joe, forcing them to continuously burst out genius-like ideas and abilities.

    Xiao Qi feels that leaving Gang Leader Qiao is to create happiness for all electronic product enthusiasts in the world. This responsibility is absolutely obligatory for him as an electronic product enthusiast in his previous life.

    He was absent-mindedly thinking about problems in the audience, while Jobs talked endlessly on the stage.

    Jobs was talking about future product trends. He did not reveal the creativity of the IPHONE, but he overall planned the convenience and convenience of electronic products that everyone can enjoy in the future.

    His vocabulary was still not flashy, but it was always lively and concise. It quickly attracted everyone's attention, and there were screams and applause from time to time.

    The agreed speech time was one hour. Within half an hour, Jobs hardly stopped. The wonderful scenes he described made everyone marvel at his imagination and wish they could experience it sooner.

    The remaining half hour is the question and answer time. Jobs will answer questions raised by the students. This interactive session is also very important.

    This summer, Jobs will give a total of 80 such speeches. People have to lament his high energy. Xiao Qi also knows that Qiao Gang leader is building momentum for his IPHONE.

    His plan worked very well. When the iPhone appeared in January next year, it was touted by young people as the mobile phone that changed the world.

    It was this group of outstanding college students who created the great miracle that when the product went on sale at the end of June, all Apple stores in the United States had long queues all night long.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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