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Text Chapter 479 Creativity is the life of advertising

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    Xiao Qi didn't talk nonsense.

    There are so many powerful people on the Internet. One of them, probably because he had nothing to do, compiled a "History of Advertising Development in China Over the Years" in 2012 and posted it online.

    Among them, he used a large amount of data to prove that statistics of advertising thirty-three years after the reform and opening up, of which 10 came from the unified global strategic advertising of large foreign companies, 5 came from commissioned foreign advertising companies, and 25 came from self-created  , the remaining 60, all come from plagiarism and patchwork of foreign advertisements.

    The advertising environment in China is surprisingly bad, and we want the horse to run but don¡¯t let the horse eat grass.

    Most companies have low client fees, urgent time requirements, and many requirements, so that advertisers simply copy foreign advertisements, or piece together and edit a section to pass. There is no such thing as the winning concept of excellent foreign advertisements.

    Of course, this is also related to lax legal supervision and insufficient protection of intellectual and creative property rights.

    If you really create a good advertisement by yourself, an upgraded version, a fan version, a free version, etc. will appear immediately. After the idea is ruined, everyone will disperse and look for new goals.

    ¡°It sounds like a Hong Kong movie, but in the end, didn¡¯t it fall down to plagiarism and rough fabrication?

    All right.

    Don¡¯t go too far. Xiao Qi said this, but Yu Shanshan can understand it.

    Although she thinks Xiao Qi is a bit extreme, it is undeniable that the quality of advertisements produced by well-known foreign advertising companies is indeed very high.

    ?????????????????????????????????????????????????????????????????

    How many domestic advertisements can you find that are sustainable and highly rated?

    "European and American ones are okay, why did you find Korean and Japanese ones?" Yu Shanshan pursed her lips, looking particularly sexy, "Could it be that the Chinese ones are not as good as those from Europe and the United States, and are not as good as those from South Korea and Japan?"

    Xiao Qi felt a little itchy when he saw it, so he might as well be bolder and put his arms around the beauty's slender waist: "Sister Shanshan, let me tell you, South Korea and Japan have always been the most high-end consumer markets in Asia. Their population is increasing.  It's almost 200 million in total, and the consumption power is even greater than that of the United States. If we want to enter this market, although we don't necessarily have to use their own stars, only their own advertising companies can better understand their own culture.  If we let our people take pictures, the results will not be good.¡±

    There is one thing that the boy did not say, that is, in terms of understanding of Eastern people, Korean and Japanese advertising companies, especially Japanese ones, are absolutely excellent.

    Regardless of the degree of innovation in concept or the exquisiteness of the images, many Japanese advertisements have reached world-class standards, just like their cars and electronics.

    Sometimes he really couldn't understand how the Chinese nation, which had created 5,000 years of glory, could be let down by others in just two or three hundred years. Even South Korea and Japan were far ahead of us in many aspects. In fact,  I feel a little ashamed of my ancestors.

    Yu Shanshan pretended not to know that the boy took advantage of him and put his magic hand on her waist, but a blush flashed across her pink face, "Okay, I can't tell you, it will be two o'clock in a while, you go first  Take a look at their information. I made an appointment with six of them to come over at 2:30 and discuss it first, just the six listed above.¡±

    Seeing her about to get up and leave, Xiao Qi quickly pretended to be in pain and said: "Oh, I may be tired from the past few days and my waist hurts a little. If there is a kind person who can give me a massage so that I can read the information comfortably, then  That¡¯s even better.¡±

    The tall and sexy beauty rolled her eyes, and tapped Xiao Qi's chest with her slender hand, "I have never seen you so self-serving. No wonder you gave me such a high salary. It turns out that in addition to working hard at work,  , and I have to be your personal nanny!¡±

    Young people are not usually so casual, but this Northeast Ocean horse is so attractive that even Xiao Qi can't help but want to get closer to her.

    The last time she was drunk, Yu Shanshan almost had sex with Xiao Qi. The relationship between the two was already extremely ambiguous. Coupled with the strand of love in her heart, Yu Shanshan naturally did not refuse Xiao Qi's unreasonable request, but became jealous.  After a few words, he ordered Xiao Qi to lie down on the bed, while he knelt beside him and gently massaged him.

    While enjoying the beauty's massage and smelling the elegant fragrance of Yu Shanshan, Xiao Qiduan felt extremely comfortable. When looking at the required information, he also became more focused.

    Looking at it, Xiao Qi laughed, "Sister Shanshan, your background as a banker has not changed. Why are the first batch obviously weaker than the second batch? For example, the ones from the United States that are coming today  OBF is only 12th in the United States, but TKQ on your second list is ranked 2nd!¡±

      "That's about it. I've looked at OBF's performance, and it's just lagging behind TKQ globally. It's still very strong in the United States. Aren't they all filming Nokia's North American ads this year? It's very suitable for us.  Company, the price is 20 cheaper than TKQ!" Yu Shanshan replied without hesitation.

    Xiao Qi couldn't help but burst into laughter. This beautiful sister is really good at running a household. She doesn't look like she's from the public relations department, but more like she's from the finance department.

    He explained with a smile: "Our products must have global compatibility in more aspects. Moreover, TKQ is very well-known in the Americas. Don't forget, as far as the information you wrote above is concerned, they also work with  ABC Media¡¯s cross-shareholding! If we choose TKQ, we will definitely have an advantage in publicity, right?¡±

    "Nonsense, you choose good advertising time and advertising position, it's all wasted money. If you have less money, will this relationship of yours be useful?" The tall and sexy beauty said angrily, and simply put her hand on the young man's waist.  Pinch again.

    "oh¡­¡­"

    Xiao Qi shivered in pain, turned around, and wanted to scold him righteously, but he didn't expect that he saw the Yangma bending down to work.

    There's nothing else. The key is that with this, most of the Ocean Horse's breasts are exposed, and it's a piece of white flowers. If the BRA hadn't been too tight, maybe you could still see the deep ditch.  Two bits of cherry.

    So beautiful!

    Xiao Qi swallowed his saliva and kept his eyes motionless.

    Yu Shanshan was confused, but when Xiao Qi looked at her, her face turned as red as an apple. She covered her breasts with one hand and punched her without thinking.

    The young man was prepared this time, so how could she succeed.

    With a quick grab of one side, Xiao Qi held Yu Shanshan in his arms, and then pressed down hard, suppressing the struggling beauty under him.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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