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Text Chapter 486 Advertising is money burning

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    Friday, August 31st.

    The second batch of six people from advertising companies arrived at the Shangri-La Hotel conference room on time.

    Things in the shopping mall cannot be hidden from people. They have already known through various channels that Fairy Company is about to release a revolutionary and epoch-making electronic product that will definitely detonate the world.

    So I was no longer reserved, and all those who came and sat around the table were gringos.

    Oh, not just six, but four general managers of the company who didn¡¯t come yesterday were also sitting at the table with shy faces.

    With the successful experience of the first day and the fact that yesterday¡¯s resentment has long dissipated, there is no doubt that Yu Shanshan performed even better today.

    Not only did Northeast Dayangma shock them with his beautiful appearance, but he also played the DreamPad so well that the eyes of a group of people almost dropped. The whole room screamed "My God" and "Shit".  It's never been interrupted.

    The demonstration here has just ended, and before anyone could say anything, Shigemasa Kojima from Japan's Kojima Planning and Kim Daeheng from South Korea's Samsung Advertising were already waiting outside the door. When they came in, they respectfully sent the process and domestic emergency communication.  , written DreamPad advertising plan.

    Regarding the additional condition of "shooting in mainland China" that Fairy Company added yesterday afternoon, the two of them agreed with all hands and feet.

    Not only them, but the general managers of the other ten companies also fully agreed.

    Why?

    Staying in China to shoot commercials is considered a great achievement for them. This performance should be written on the resume and accompany them throughout their careers!

    With this credit in hand, are you still afraid that one day you will not be able to return to the headquarters and sit in a higher position?

    The only person who is a little bit more troublesome is Taylor, the rising singer from the United States. But that doesn¡¯t matter. The large advertising companies in the United States are all very powerful. They can invite even a small singer.

    Xiao Qi took Yu Shanshan to discuss the contract details with Kojima Maochang and Jin Daheng, leaving the remaining ten advertising company general managers to discuss on their own.

    The young man believes that DreamPad, which replaced the IPHONE and first appeared in the world, will never be able to escape its temptation as long as anyone has seen it.

    The person who is anxious now is not you, and letting them go will be more conducive to negotiations.

    There are three main expenditures for advertising: the first is production fees, the second is celebrity remuneration, and the third is promotion fees.

    Generally speaking, the money consumption of the three is exactly the opposite. Promotional expenses such as television media are the largest, celebrity remuneration is second, and production expenses are the cheapest.

    Xiao Qi's initial sales targets are the ten major countries in the Americas, the European Union, developed countries such as Switzerland and Australia, Japan, South Korea, Singapore, etc. In total, there are more than thirty-five developed countries, and these are the places where advertisements are placed.  one.

    One billion U.S. dollars seems like a lot. It can be dispersed to thirty-five countries, and there is not just one advertisement, but a series, so the average is less than ten million U.S. dollars. I¡¯m afraid the amount is simply not enough.

    Once the second phase of advertising comes out, it is not surprising that an additional three to five billion US dollars will be spent.

    Fortunately, celebrities in China pay in RMB, otherwise they would have spent much more.

    Of course, Xiao Qi is not afraid of spending advertising fees. As long as he can earn more, it will be worth it.

    In the United States alone, Nike's advertising expenses in 2000 reached 600 million US dollars. Since then, the annual advertising expenses have ranged from 600 million to 800 million. As a result, its sales and profits have been increasing every year, which shows that the product is good.  It is good with advertising and can complement each other.

    In four months, advertising was carried out all over the world, with a loose budget of one billion U.S. dollars, but Xiao Qi did not have this huge sum of money.

    But he wasn¡¯t too worried. If it didn¡¯t work out, he could borrow it from Citibank.

    In the past month, as of August 31st, oil in New York has been quoted at US$63 per barrel. Xiao Qi has received a total of US$700 million in bets from Goldman Sachs and Merrill Lynch, although this money is still available.  It's not in the account, but looking at the slow and unstoppable decline in oil prices, no one would think that it would hit more than 80 US dollars. At least this year, fewer and fewer people are bullish.

    It¡¯s not that Xiao Qi worships foreigners and doesn¡¯t know how to take care of domestic commercial banks.

    ¡°It¡¯s really because you lend US dollars for use. When you return them a few years later, the appreciation of the RMB alone is enough to offset all the interest and make you a fortune. How can a young man fall behind others in such a good thing?

    In the conference room, Xiao Qi looked at the contract details brought by Kojima Shigemasa and Jin Daheng, which were the same as what he requested yesterday.

    In terms of advertising costs, time, and promotion plans, the business run by the two of them isThe plans are absolutely excellent. The detailed classification and the anticipation of various emergencies are all very professional. No wonder they are one of the top advertising giants in their country.

    However, the advertising costs of the two companies are not cheap.

    South Korea¡¯s Samsung offer is four well-known Chinese celebrities, five advertisements, full medium exposure for half a year, a total of 23.8 million US dollars.

    Japan¡¯s small island is better, with eight ads and a total of 40 million U.S. dollars in the same half-year average exposure.

    You can¡¯t look at absolute values ??when advertising.

    Considering that the economies of South Korea and Japan are almost as strong, but Japan¡¯s population is three times that of South Korea, so the price is only almost double that of South Korea, which is not expensive at all.

    Xiao Qi can be lavish on his own people, but he doesn't like to get used to the bad habits of foreigners.

    After thinking about it, he divided the Korean Samsung advertising budget into 20 million and Japan into 35 million, and handed them back.

    "Director Xiao, we can't make it at this price!" Jin Daheng's face was so ugly that he almost cried out, "For these four stars in China, what you need are famous stars, and each of them must cost at least 500 to  8 million in remuneration, right? South Korea's KBS and other three major TV stations are all money-hungry. A fifteen-second ad can earn them $2 million for half a year, let alone a thirty-second ad.  It¡¯s not that our Samsung brand is strong enough, even 23.8 million won¡¯t work.¡±

    "I have here a detailed list of the advertising expenses of eight companies including Nike, Nokia and Dell in South Korea last year. Director Jin, please take a look." Xiao Qi took a copy of the information from Yu Shanshan and handed it over, "Look at our  Is there an error in the algorithm? Of course, we know that world-renowned companies will definitely have preferential treatment, so I just raised the price by 10%, and you should make a profit.¡±

    While looking at the familiar information and data, and listening to Xiao Qi's words, Jin Daheng couldn't help but have a look of horror on his face: How did this kid get such detailed information?  Isn't that too evil?

    Kojima Shigemasa also received a detailed information in his hand. Needless to say, the content was similar to Jin Daheng's, which made him smile bitterly.

    In order to get a more accurate advertising cost figure, Xiao Qi specifically found the American Bolen Consulting Company to purchase detailed data. Thirty-five pieces of information cost two million US dollars, but it was absolutely worth every penny.

    Based on the amount he calculated, the advertising company can maintain a gross profit of 10-15%. Although it is not much, it is definitely profitable.

    Since we are making money and participating in DreamPad, an epoch-making super electronic product, there is a high possibility that twelve companies will submit!  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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