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Text Chapter 1263 The increasingly popular TV drama market

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    Young people usually don't know moderation.

    Relying on his youth and good health, Xiao Qi plowed the fertile land five times in one night, which made the actress reluctantly get up at 9 o'clock today and sit at the dining table near the window.  It's already 10 o'clock in the morning.

    After a lot of exercise, the beauty's appetite is as good as Xiao Qi's. The bread, milk, eggs and other food on the table were cleared by the two of them in less than half an hour.

    Lin¡¯an is not a traditional stove, so after ten o¡¯clock in the morning, the sun is shining but not so hot.

    Lying on the large reclining chair, Qiao Guoer leaned in Xiao Qi's arms and wanted to fall asleep a little lazily.

    "Guo'er, didn't you say you have something serious to discuss with me today?" Xiao Qi held up her dimple, "Don't forget, you have to shoot a few more shots in the afternoon!"

    "Oh~~"

    Qiao Guoer closed her eyes and said after a while: "It's all your fault! Like a cow, I tortured her to death. Now I just want to hug the pillow and sleep again. How can I have the energy to talk anymore Ah,  Damn it, why are you standing up again?¡±

    The stunningly beautiful girl slapped Xiao Xiaoqi angrily, then suddenly giggled, not knowing why she was happy.

    But after being harassed like this, her spirits finally improved. After crawling over and drinking a few sips of juice, she lay back in Xiao Qi's arms and talked about the issues she wanted to consult.

    "Palace Lock Bead Curtain" will be completed at the end of August, and with Huang Daqing's rich experience, post-production can be completed in one month at most.

    There have been many Qing palace dramas over the years, and there have been several time-travel dramas before, but the only one that combines time-travel and Qing palace dramas so well is "Palace Lock Heart Jade".

    In China, where more than 2,000 TV series are filmed every year, the competition between various companies and directors is very cruel. The only criterion for success or failure is the ratings.

    "Gong Suo Heart Jade" has reached the peak of ratings in recent years, so "Gong Suo Bead Curtain", which is called "the sister chapter of "Gong Suo Heart Jade"", has naturally received a lot of attention.

    Xiao Jiawei is a particularly powerful marketing master. Since joining the Kiwi Film and Television Company, he has become even more proficient in marketing.

    After the news of the potential bidding for "Palace Lock Bead Curtain" was released last week, China's most prominent provincial satellite TV stations all called to communicate with each other and inquired indirectly about the appetite of Kiwi Film and Television Company.

    A few months ago, "Gong Lock Heart Jade" was sold for a sky-high price of 1 million per episode. Countless people were laughing at Xiangshui Satellite TV for being stupid and waiting to watch it.

    But the reality is completely different from what they thought. Not only did the ratings of "Gong Lock Heart Jade" explode, it also broke through the 40 mark. It can be called this year's unique ratings drama, making Xiangshui Satellite TV's net profit exceed  150 million, which is more than Kiwi Film and Television.

    Now if you want to get "Palace Suo Bead Curtain", 1 million episodes is just a joke. If it is less than 2 million, don't even say it.

    "The highest price offered is 3.8 million for an episode of Jiangnan Satellite TV, but because it is initially estimated that 50 episodes will be produced, the purchase price is close to 200 million, and we can't come up with it for a while." The actress' sister said softly, "So  They made a request, which was to pay the money in three equal installments, before the broadcast, during the broadcast and after the broadcast.¡±

    "Don't other TV stations have good conditions?" Xiao Qi asked noncommittally.

    "Individually, there is no one better than Jiangnan Satellite TV." Qiao Guoer said: "But there are four satellite TVs, Zhongyuan, Yanzhao, Jinshan, and Qinling, who want to buy the first broadcast rights in a package, and the total price offered is 5 million per episode.  , each satellite TV is only 1.25 million, although the total price is high, it is still not cost-effective. "

    Xiao Qi nodded and continued to ask, "If the first broadcast rights are sold, what is the price of the second round of broadcast rights?"

    The charming girl pouted: "Basically, it remains around 600,000, which is not much higher than the previous "Gong Lock Heart Jade". After all, it is already the second round behind one episode. The only thing that is better,  There are at least 10 small satellite TV stations, and the first thing they requested was the second round of broadcasts, six more than the four last time. "

    "Isn't it good?" Xiao Qi pinched the beauty sister's pink face, "If you think about it, one episode is 10 million, and 50 episodes is 500 million. Which TV series in China can sell this  At such a high price?¡±

    "But who would think that he earns more?" Qiao Guoer smiled proudly, and suddenly thought of something, "By the way, it's funny to say that a few days ago, even a video website came to discuss purchasing exclusive broadcasts on the Internet.  Quan, not only "Gong Suo Bead Curtain" is priced at 200,000 per episode, but "Gong Suo Heart Jade" is also priced at 3 million!"

    "What website?"Xiao Qi asked with a frown.

    "Youku."

    "Then just sell it to them." Xiao Qi said without thinking, "But it can't be exclusive, and it must be with the satellite TV that broadcasts it in the second round, and it can't be at the same time as the first broadcast."

    "Hey, I remember that Xiaoniao.com belongs to your little girlfriend, right? Why didn't you consider giving it to her?" Qiao Guoer asked in surprise.

    "The online market hasn't been developed yet, let them burn money first!" Xiao Qi said with a smile, "In the future, the market for watching TV series online will be fully developed, and it won't be too late to give it to Xiaoniao."

    Youku is worthy of being the number one video website that dominated China in its previous life. Although it is later than Tudou and cannot compare with the background of Ku 6, it relies on its courage to fight, dare to kill, and dare to do what others dare not do. It has made great progress and become the country of China.  First.

    They were the first to launch a large-scale campaign to ¡°exclusively premiere popular TV series online¡± back then.

    But it was miserable at the beginning. I just lost money and made a profit, and suffered a lot of financial losses.

    But with their constant persistence, online TV dramas gradually began to see a surge in advertising revenue. In 2013, although they did not reach breakeven, they were not far behind.

    Seeing the growing influence of Youku, many online video websites have also started a craze for buying TV series, and eventually created a round of talk about buying them at high prices. But to be honest, buying TV series is not bad at first to gain fame. If you want to  If you chase the latest version, you will really just burn money.

    In contrast, Xiao Qi and Shen Wuyan¡¯s route of producing variety shows, documentaries, etc., and purchasing old TV series and movies on a large scale is truly the way for the healthy development of video websites.

    When it comes to buying fashionable things like TV series, let websites like Youku that are willing to burn money do it!  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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