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Text Chapter 1265 Cinema Line

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    To say that the most successful movie theater chain in China is Wanda Cinemas, which will directly occupy 15% of China's box office share in the future.

    But it needs to be pointed out that the development and growth of Wanda Cinemas relies entirely on its main body, Wanda Plaza.

    In other words, Wanda Group is building Wanda Plazas across the country.

    With one or several entertainment and shopping malls in the front and residential buildings in the back, the Wanda Plaza model has brought its boss the honor of being the richest man in mainland China for three consecutive years.

    On a certain floor of one of the commercial buildings in this Wanda Plaza, they will be designated as a Wanda Cinema. In other words, there are as many Wanda Cinemas as there are Wanda Plazas in the country.

    It is precisely these many Wanda Plazas that support the development foundation of Wanda Cinemas.

    Unless you build a comprehensive business district like Wanda Plaza, there is no way to replicate the development model of Wanda Cinemas.

    Xiao Qi is not willing to build Wanda Plaza. It¡¯s not that he doesn¡¯t have land. His current commercial land can be regarded as the first in the country, more than Wanda Group and Vanke Group that will reach the top three years later.

    Xiao Qi is unwilling to build houses in every city, because according to his character, he will definitely not sell houses at high prices, but at low prices. That would be against the developers in every city In fact  Just go against the developers across the country.

    If you go against almost everyone, you will either be exhausted or crowded to death. In short, there will be no good end.

    Xiao Qi is not a god, and it is impossible for a god to save everyone.

    ¡° Helping as many people as possible within our ability is enough in Xiao Qi¡¯s opinion.

    And his most important life goal is to build a high-end intelligent electronics industry that makes the Chinese people proud and can re-establish confidence. He cannot waste his life fighting against real estate developers.

    after all.  If all Chinese people burst out with ingenuity, then when we are richer than the United States, will we still worry about housing problems?

    So after thinking about it, Xiao Qi has already decided, so just buy it!

    ??In memory, China¡¯s movie box office.  It started to explode this year, and after 2010, it became unstoppable.

    Xiao Qi plans to purchase one or two floors of one or several commercial buildings in the more prosperous areas of each first- and second-tier city within a year and operate them specifically as a movie city.

    Third-tier cities were better established after 2010, because the box office performance in the past few years is not enough to support the movie theaters in third-tier cities.

    Professional matters need to be left to professionals.

    This is a principle that Xiao Qi has repeatedly adhered to.

    He is interested in opening a movie theater.  I never had any idea, so of course I couldn¡¯t do it myself.

    So it is necessary to find a good helper to help you build this theater.

    But this time, Xiao Qi does not plan to find talents himself. Instead, he will directly entrust the American Bolen Consulting Company to select the location, then send his own people to negotiate the acquisition, and finally hire a group of experts from the United States to build, decorate and manage it.

    ?Some people may think so.  Opening a store and doing business is a simple matter, as long as you have money.

    If you really do business with this mentality.  So I am honored to tell you that you are lucky to be able to keep a pair of pants and return to your hometown.

    For example, McDonald¡¯s, KFC, and Pizza Hut stores have a group of people responsible for selecting locations, and they spend several days on a certain street.  Observe the types of pedestrians, shopping habits, characteristics of surrounding restaurants, etc., and then comprehensively consider it based on the flow of people in the entire area If it is more strict, several people will cross over to do this, and then the reports of several people will be combined  After handing it in, the people at the headquarters will decide whether to open a store here.

    It is only through their efforts that you will see KFC, McDonald's and other Western fast food restaurants near your home becoming popular.  There is almost no time for bankruptcy and transfer.

    Xiao Qi can't hire these professionals from Yum! Fortunately, Bolen Consulting also has this kind of business in China. Maybe Bolen Consulting is not the best in the United States, but it definitely knows the Chinese people and the Chinese market best.  , so it¡¯s perfect to ask them to do this market location survey.

    Bolen Consulting Company not only has several spare addresses for you to choose from, but also lists the purchase price for you. If it exceeds the psychological price, you can directly negotiate with another location Such a service, although the consultation fee is slightly higher, is also worth the money.  .

    The most developed cinema chain in the world is the United States, and there are countless large and small cinemas in the United States. In addition to the three major cinema chains, regal, cinemak, and amc,There are hundreds of small theater chains, large and small.

    Xiao Qi was ready to dig out the best ones. He directly poached several experts from the largest regal theater chain in the United States and asked them to join Qiao Guoer's team according to the American business and management model to jointly operate and manage cinemas in China.

    Anyway, as long as you dare to give money to the Americans, they will dare to change jobs.

    As long as there are enough Franklins, there is no need to worry about finding a powerful master.

    In fact, when "If You Are the One 1" was released this year, Xiao Qi began to consider establishing a cinema chain. However, it was not until last month that the project was officially launched after receiving the feasibility report from Bolen Consulting Company.

    Site selection and recruitment are carried out at the same time. Bolen Consulting Company even wants to grab the business of headhunting companies, and Xiao Qi is happy not to worry too much.

    According to the feasibility report, according to the current housing prices and price levels, it will cost at least 250 yuan to establish a cinema chain with more than 200 cinemas and more than 1,800 screens in 67 first- and second-tier cities, including decoration, equipment and personnel investment, etc.  billion yuan, and prepare for a two-year loss period, and the reserve funds must reach 3 billion yuan.

    Xiao Qi couldn¡¯t help but sigh again, it¡¯s better to have arrived early!

    These theaters are all planned to be built in prosperous areas. Although they are all seven or eight floors above, in two years' time, you will not be able to buy the same area of ????the same place in the same place for twice the money!

    From this point of view alone, the cost of theater chains is lower than that of other companies. When China's movie box office explodes, the speed of repayment will of course be much faster than others.

    "This is only a first- and second-tier city. After two years' development in third-tier cities, the scale and power of the cinema chain will be even stronger!

    By the time the layout is completed, Qiao Guoer's film and television empire has formed a one-stop industry, and has completely become a major overlord in the Chinese film industry!
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