Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> dream era

Text Chapter 1281 Xiaoniao.com¡¯s Profit and Loss Plan

Previous page        Return to Catalog        Next page

    The current revenue development of Xiaoniao.com is no less than that of a TV station.

    Xiao Qi had previously looked at the revenue and expenditure of Xiaoniao.com this year.

    "A Bite of China", "The Voice of China", "If You Are the One" and "Distant Home" series have contributed about 5 billion yuan in revenue to Xiaoniao.com this year.

    No matter how much income you have, your expenses are even more.

    The production costs of the above-mentioned four major programs, "The Voice of China" and "If You Are the One" are relatively cheap, adding up to less than 2 million per episode, but the "A Bite of China" and "Far Home" series involve  All kinds of expenses are very high. A total of 33 film crews with more than 800 people are running around. It is estimated that the expenditure is about 800 million, and it will definitely exceed the standard.

    In addition, there are 30 news interview teams, including bodyguards and other expenses, which are also indispensable for 300 million a year. How can you eat, drink and have sex for free when you are away from home?

    The operating expenses of the website, including bandwidth, servers, website management, etc., are the largest among the big ones. 1.2 billion video views per day and 56 million independent IP visits directly make Xiaoniao.com spend a month on this.  Expenditures exceeded 300 million.

    How pitiful it is that it has been less than 8 months since the last time the Xiaoniao.com website fee was upgraded to 200 million.

    The rest is the copyright fee.

    "You don't know if you don't buy it. After starting to buy all aspects of film and television copyrights, the employees of the film and television copyright department of Xiaoniao.com became really envious of those video websites that specialize in pirated movies, TV series and variety shows.

    There is no other reason. The monthly cost of purchasing the old copyright from the beginning was an astronomical figure. Although Shen Wuyan successfully negotiated a 10-year installment plan, it was still 50 million per month, plus the number of broadcasts in various countries.  Of the 150 million spent on TV series, variety shows, animations, etc., a total of 200 million was spent on purchasing copyrights.

    And it is said that starting from next year, new copyrights worth purchasing will be added, and the cost will increase a lot by then.

    In comparison, the monthly salary subsidy expenses of 30 million yuan and the monthly various daily office expenses of 20 million yuan are just like toys and not worth mentioning.

    Adding the above expenses together, Xiaoniao.com¡¯s annual expenses are around 8 billion, while its revenue is only about 5 billion.

    What this means is that Xiaoniao.com is losing more than 200 million every month.

    The more you earn, the more you spend!

    It is also for this reason that Xiao Qi once again borrowed 2 billion yuan this month as a prepayment for Xiaoniao.com.

    To be honest, even though Little Lark looks proud and confident all day long, she is actually the one who is under the most pressure.

    Competitors, newspapers, etc. outside will say some slanderous words from time to time.

    "The No. 1 video website, Xiaoniao.com? Haha, of course, a website that burns money and loses billions a year, it's absolutely right!"

    "Tch! Why don't you try to make Xiao Qi our chairman? I can lose up to one billion a year, but I can do better than the current Xiaoniao.com."

    ¡°The current money-burning model reminds this newspaper of the Internet bubble crisis around 2000¡­ Xiaoniao.com¡¯s irrational behavior is not a sustainable development path. After all, not every investor is named Xiao Qi¡­  "

    ¡°Driven by Xiaoniao.com, the entire video website is in an impetuous stage. Youku announced the introduction of a US$500 million strategic fund, Tudou announced another US$300 million in financing, and iQiyi was directly acquired by Softbank Capital and the Robben Brothers.  Company acquisition! It is conceivable that various models of Xiaoniao.com will be imitated by competitors, but is this kind of money-burning behavior really useful for the development of the entire industry? "

    ""

    Shen Wuyan didn¡¯t say much after reading the news reports, but he became more determined to reach a balance of payments as soon as possible and become a truly sustainable and profitable company as soon as possible.

    "China's Got Talent" is her new goal. Compared with "The Voice of China", this has a greater basis for national participation - no matter who you are, as long as you are talented in a certain field, then  You can come and participate.

    Therefore, Shen Wuyan feels that "China's Got Talent" will definitely create more sensation and financial profits than "The Voice of China".

    With the addition of "China's Got Talent" next year, Xiao Qi and I should be able to break even if we think of a few more good shows.

    To be honest, the current Xiaoniao.com, as a video website that just launched on January 1st, is already very good at reaching this point.

    ????????????????????????????????????????????????????????????????????????????????????????????????????????? I haven¡¯t heard that they break even. Xiaoniao.com wants to break even in two years, which is a bit too harsh.

    But Shen Wuyan didn¡¯t think so.

     YOUTUBE has no core content of its own at all. Xiaoniao.com, with so many good variety shows and documentary programs that Xiao Qi and himself have come up with, should turn losses into profits as soon as possible and become an existence unparalleled by other video websites.

    Because she comes from a single-parent family, she is actually more powerful than Huangfucai and Tang Mingxiang.

    Seeing her two sisters each having a booming career, although Xiaoniao.com was not her career choice at the beginning, after integrating into Xiaoniao.com, Shen Wuyan found that she liked this new type of video website, and decided to  Treat it like a beloved business.

    Xiao Qi knew what she was thinking, so after talking about "China's Got Talent", he simply told her about the idea of ??"Little Bird TV" in advance.

    "Little Bird TV" later became "LeTV TV", an online TV based on high-definition set-top boxes. It moved the content of the website to the TV, but in this way, it can charge a large monthly service fee for watching the latest programs.  On-demand fee.

    By that time, the copyrighted live variety shows, TV series, etc. on Xiaoniao.com will also be postponed for at least half an hour. Naturally, there must be a difference between the free ones and the paid ones. Otherwise, wouldn¡¯t the fees paid by others be wasted?

    Listening to Xiao Qi¡¯s description of the vast future, Shen Wuyan¡¯s eyes became brighter and brighter, and she couldn¡¯t help but kiss Xiao Qi hard on the face.

    ¡°Xiao Qi, you are so awesome~~¡±

    The smart and charming girl sincerely praised.

    "Using the paid method on the Internet is basically unworkable.

    Chinese people have become accustomed to free Internet resources. A little advertisement before the video is played is the limit of what they can tolerate. If anyone wants to charge them, then nine out of ten will resist it and even alienate you from this website.  .

    But when it comes to TV viewing, it¡¯s completely different. Almost all set-top boxes are being replaced across the country, and radio and television networks are also increasing their viewing fees. This new type of ¡°Bird TV¡± model will definitely attract more and more viewers.  accepted by people.

    Especially today's young people are very interested in emerging electronic gadgets. Once the viewing effect is good and the content is new and fast enough, the viewing fee will be more than ten yuan per month and the on-demand video will cost 2-5 yuan each time.  Expenses, what do they count?

    The money they spend on DreamPad every month is far more than that!

    "Little Bird TV" is definitely not a burden to Little Bird Network, but is a natural explosion!

    There are copyrights for various programs, and there are also various film and television resource libraries. This is the biggest resource!

    Except for Xiaoniao.com, no video website or company can own these genuine resources. In this era when China is gradually paying attention to copyright issues, only "Little Bird TV" can pass the review and enter the mainstream of thousands of households.  inside the terminal.

    What¡¯s more, Xiaoniao.com can also make a fortune from specially assigned LCD TV screens!

    Fairy Company has been cooperating with LCD screen manufacturers in Baodao. It can customize and purchase LCD TVs with clearer pixels at cheaper prices. In this way, the profits can be very considerable.

    Thinking of so many exciting things, Shen Wuyan admired her boyfriend even more.

    The genius boy deserves to be a genius boy, and he deserves to be his own man. Only he can come up with such a wonderful idea!

    If "Little Bird TV" is launched in the middle of next year, then by the end of next year, turning losses into profits will no longer be just a dream!  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report