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Free Web Novel,Novel online - All in oicq.net -> Romance -> dream era Text Chapter 1438 The first step in marketing
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- If you want to be a successful company, if you ask what is the most important thing, then Xiao Qi¡¯s answer must be: innovative and unique technology!
If you ask what is the second most important thing, Xiao Qi¡¯s answer would be: engineers who can invent innovative and unique technologies.
If you ask what the third person wants, Xiao Qi¡¯s answer is advertising.
That¡¯s right.
No matter when, advertising should be at least ranked among the top three key points of a company¡¯s operations.
The various expenses NIKE spends on advertising in a year are several times higher than its research and development expenses.
?? Gujing Gongjiu was able to win the bid with the money from selling iron, and immediately created a marketing miracle, with a growth rate of more than several thousand percent.
Even though Apple is so powerful and can be called the double king of technology and appearance that people admire, have you ever seen their advertisements every quarter of the year?
Xiao Qi has a very good advantage, that is, he is not pretentious.
He is willing to learn from other people¡¯s successful experiences.
For example, he studied the benefits of this advertisement seriously and applied what he learned.
From the beginning, the marketing of DreamPad has been carefully considered by Xiao Qi, integrating many successful advertising elements of later generations, utilizing and releasing them.
Advertisements are not just from newspapers, magazines, television media, etc., there are also advertisements that don¡¯t look like advertisements.
For example, the guy Xiao Qi chose who queued up to buy a DreamPad five days in advance was definitely the finishing touch. It was more effective than the 10 million US dollars spent on advertising. He immediately attracted everyone's attention and curiosity - ¡ªWhat is this that makes people willing to line up five days in advance?
After successfully making DreamPad popular, Xiao Qi spent an average of no less than 500 million US dollars on various advertisements every month.
It may seem like a lot, but if you look at it spread out to more than 50 countries on average, this advertising fee is not scary at all.
Of course, this is also the reason why Xiao Qi chose a large number of ordinary people for creative advertising instead of choosing a large number of big stars, otherwise the cost would have to be at least doubled.
The only big stars that can appear in front of people every month are Qiao Guoer, Feng Kexin, Li Zhenxi, Taylor and Qian Niu. Even except for Qiao Guoer, who is considered a super star in mainland China, the rest are at most It can be considered a second-tier star, and the price is not expensive.
On the contrary, these advertisements have a great effect on promoting their popularity. Most of the fans who like DreamPad also like them, which makes their other advertising endorsement fees rise all the way, and the development of their careers is also very smooth.
Now that DreamStars has been used for advertising, Xiao Qi no longer has to use a large number of A-list celebrities from the beginning as he did at the beginning.
It is no exaggeration to say that as long as Xiao Qi releases the news about DreamStars, it will definitely cause a wave of excitement.
But IPHONE¡¯s advertising is overwhelming. If it wants to surpass IPHONE, DreamStars must have a good marketing strategy.
¡°In the past few days, more than a dozen large advertising companies from around the world have gathered in Chengdu.
The media¡¯s nose is sharper than a dog¡¯s, not to mention that Xiao Qi leaked the news intentionally or unintentionally, so at the hotel where the representatives of the advertising company stayed, the door was crowded with reporters from all over the world.
"Mr. Chu, are OBF sure to participate in the commercial shooting of Fairy Company's smartphone this time? Have you seen the new phone? How do you feel about it?"
"Mr. Kojima, are you coming to Chengdu this time to prepare for the release of Fairy Company's new mobile phone?"
"Mr. Tan, the only bright spot in Ferro Advertising's financial report for the first half of this year is Fairy Company's DreamPad advertising. I heard that you are determined to win the European advertising order for Fairy Company's smartphones this time. Is this true?"
""
Compared with interviews in various media, the big world on the Internet is more lively.
The most lively one is, of course, the ¡°Smartphone Zone¡± opened by Fairy Company as early as July this year.
Fairy Company has always been tight-lipped about all kinds of news about DreamStars, and has not revealed any information at all.
But secretly, the public relations department spends a lot of money. Now the reporter interviewed some parts supplier, and now which company in Japan has increased the factory budget, and now the chairman of the supplier in Baodao revealed some secrets while drunk Anyway, news about DreamStars appears every now and then, and it never stops.
And the "smartphone zone" opened in July has attracted a large number of fans from the beginning, clamoring to get the good stuff out quickly.
Although Fairy Company only has one reply saying "smartphones are under development", this place has therefore become the place where all kinds of gossip gather and originate.
In the past few days, because major advertising companies have gathered in Chengdu, a large number of new users have poured into the smartphone area to see if there is any explosive news.
"Wow haha, don't you know? Fairy Company's smartphone has been successfully developed!"
"Tch, what kind of news is this? The people of Chengdu said, haven't you seen that Guo Taiming is encircling land in Chengdu again? Hundreds of machines have been installed, and it is clear that he is building another large factory. What is he for? It must be smart Cell phone!"
"People's Report of East Guangdong, Li Xiaochao's Star Factory has recently begun intensive training and management of rules and regulations, and even tightened security measures. According to the son-in-law of my second uncle's third brother-in-law, his brother is the technical backbone of the Star Factory. , I have been to Chengdu for many days, I don¡¯t know what I was going for.¡±
"The people of Hong Kong pray that no matter what, Mr. Xiao Qi please take care of us! It's already pitiful that we can't buy an IPHONE. Fairy Company's mobile phones must not only focus on the mainland market, but also shine on Hong Kong as soon as possible!"
"The same goes for the people of Treasure Island. Down with the unscrupulous iPhone, it has not even come to Treasure Island for half a year. Qi Shao, please spend 5 million to come over!"
"Another group of Baodao people who are more well-informed said that Qishao's official suppliers, Chenhong Optoelectronics and Shenghua Technology, are already in contact with cargo ships. The first batch of parts will be shipped by mid-October at the latest. It seems that Shipped to Nanwanit seems to be a star electronics factory?"
""
News that was difficult to distinguish between true and false was accompanied by various complaints and comments. The Internet and reality were suddenly detonated by such a trend. Even the central media of major countries reported it several times. .
This shows how highly anticipated Fairy Company¡¯s smartphones are.
This also shows how sufficient Fairy Company¡¯s public relations expenses are. (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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