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Text Chapter 1443: Advertisers giving money?  (Down)

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    Hearing Xiao Qi ask this question, Kojima Shigemasa smiled, "Mr. Xiao, you don't know how famous Miss Qiao and Miss Li are in Japan now, right? Needless to say, Miss Qiao is already more famous in Japan than  Ayumi Hamasaki's existence. Many Japanese advertising companies were willing to invite her to do advertisements at sky-high prices. It is said that Lexus offered her a sky-high endorsement fee of 5 million US dollars a year, but she was rejected in the end.

    Ms. Li Zhenxi is even more exaggerated. After only 4 months of DreamPad advertising bombing, she, a 35-year-old female star, can actually get Shiseido to pay 600 million yen in advertising costs for three years to hire her!  Ms. Hikaru Utada, the most expensive female artist in Japan last year, only had 100 million per year!  "

    "Li Zhenxi's advertisement is only less than 2 million US dollars per year, right? The two of them directly contribute 10 to 20 million US dollars. How can they get their money back?" Xiao Qi did the math and asked curiously.

    "Mr. Xiao, that's not how the accounts are calculated." Kojima Shigemasa patiently explained: "First of all, if their popularity skyrockets because of DreamStars ads, then both records and ads will go up. The dividends from records are very high.  When Ayumi Hamasaki was at her peak, she received 30 advertisements a year! Think about it, if the average price for an advertisement is 1 million US dollars, wouldn¡¯t 30 advertisements be a direct profit?  What's more, when she was famous, she could ask for advertising contracts for two or three years!

    Another point is that in recent years, the popularity of Japanese female idol stars in Asia and the world has gradually weakened.  The two national singers' management companies and even their record companies hope to increase their international visibility through the powerful influence of Fairy Company's new DreamStars smartphone!  At that time, companies from other countries will also invite them to speak for themselves, do advertisements and attend events, just like those Chinese celebrities and American Taylor and Kasha before!

    Popularity is something invisible and intangible, but in many cases it is useful and can be converted into actual money and honors. It is very, very important to artists In the eyes of outsiders like us, this intangible value can be  It¡¯s even more worth investing in!  "

    Xiao Qi nodded.

    Not to mention that the advertising value of Ayumi Hamasaki and Namie Amuro will increase in Japan, and they will make a lot of money if they are well-known abroad.

    For example, when Jianlibao was advertised by Ayumi Hamasaki, the endorsement fee for one year was 5 million yuan, which would be close to 80 million yen. If you pick up a few more overseas, you will get everything back.

    According to Xiao Qi¡¯s knowledge, the celebrities he had previously found in mainland China and Hong Kong also made a fortune this year. The reason is that the popularity of DreamPad has also led to a surge in their fame, which has led to more advertisers willing to  With the help of this stock style, find them to shoot advertisements and promote your products.

    The one with the mostwell, that is Miss Qiao Guoer.

    According to Zhu Hong, the actress's advertising revenue this year alone has reached a huge 200 million yuan. With the contract signed together, her advertising endorsement fees will not be less than 200 million yuan next year. This is still Qiao  It¡¯s because Guo¡¯er only filmed less than 10 commercials, otherwise it would have been more!

    "According to what you said, I think they paid too cheaply." Xiao Qi laughed, "They have received so many benefits, why don't they pay more?"

    Kojima Shigemasa was dumbfounded, and it took him a while before he could laugh: "Mr. Xiao, you are joking. What I just said was just an ideal situation. Whether it can be as expected by the two of them remains to be seen.  Our club didn't confiscate anything for this time, it was basically voluntary help, and most of the money came from the two national singers' own savings, so they are also trying their best! Please take note of their hard work!  Come on, help them! They will definitely appreciate you from the bottom of their hearts, Mr. Xiao! We at Xiaodao Planning will definitely repay you with the best advertising!¡±

    "You Japanese people have always had a great gambling habit. I didn't expect girls to be like this too." Xiao Qi sarcastically said.

    Kojima Shigemasa pretended not to hear, and just looked at Xiao Qi eagerly, waiting for his decision.

    It should be said that Xiaodao Planning is very sincere. They did not use other methods to deceive Xiao Qi by saying, "Oh, we found two big stars for you, and the price is quite cheap." Instead, they said it very honestly.  their plan.

    But at the same time, it also shows how smart they are.

    "Because when dealing with a super genius like Xiao Qi, you must not be clever or try to scheme against Xiao Qi. Otherwise, if you get stuck in the end, you will definitely suffer a loss and get a bad reputation.

    Since they know that Xiao Qi will never use Japanese celebrities, if they don¡¯t agree in advance, the commercials they shoot will not be broadcast.

    Say it directlyIn the future, at least in terms of love, we will have a certain advantage.

    From this point of view, being able to become the top figure in a certain industry is definitely not achieved through mere luck.

    The continuous development and growth of small island must have their own true skills.

    Xiao Qi recalled the Japanese entertainment industry in 2013. Namie Amuro and Ayumi Hamasaki had both declined, leaving only the singing and dancing group with hundreds of people. It was very boring to maintain a sense of existence, but they could no longer leave Japan.  , but were forced to return to Japan by South Korea, which was their previous reservation, to seize the idol market.

    Xiao Qi has no favorable impression of Namie Amuro and Ayumi Hamasaki, nor does he dislike them. As Kojima Shigemasa said, since they have put in so much determination and effort, they can still help out.

    ¡­¡­

    After sending away the delighted Kojima Maomasa, Xiao Qi did not expect that this was just the beginning of the "star strategy".

    One after another, more than a dozen advertising companies made similar requests to Yu Shanshan and the others.

    On the premise of ensuring the quality of the advertisement, Yu Shanshan persuaded Xiao Qi to finally accept these exchange conditions.

    Anyway, there was no loss to Fairy Company, but it saved nearly 200 million US dollars, and there were also a lot of first- and second-tier stars to appear. Why not?

    ¡°The reason why we don¡¯t use celebrities is not because we think they are bad, but because we feel there is no need to waste money, so the US$2 billion is basically spent on creativity, plot and effects.

    Now that celebrities are taking the initiative to star, it will undoubtedly be the icing on the cake!  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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