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Text Chapter 1455 Comprehensive Commercial Building in Logistics Park

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    Don't think that Qin Yibin is just a person who obeys orders. In fact, in addition to his execution ability, he also has many careful things that can improve Xiao Qi's various plans.

    For example, the reason why he came to Xiao Qi today was to talk about a very important matter.

    When Xiao Qi finished talking about the matter, Qin Yibin said this about his purpose: "Little boss, I thought about the experience area thing you mentioned before, and I think there is a better way to solve it."

    "Oh? Tell me!" Xiao Qi nodded.

    In the next two to three years, Gmarket, the largest online mall in South Korea, will build a very large functional experience area in a dozen major cities in South Korea. You can almost all electronic and other large-ticket items sold by Gmarket there.  Find it, and then use various experiences to find out whether it is good or bad, and finally decide whether to buy it or not.

    This kind of experience before purchasing a product is absolutely necessary. After all, what you want to buy is not something worth two or three yuan, or twenty or thirty yuan, but thousands of expensive products. Check the quality, effect, and  Functions, etc., can make customers feel more confident when purchasing.

    ?Compared to South Korea

    ¡°Ahem, Jingxi, YiXun, and Amazon in China do not have offline inspection stores.

    People in China buy large-ticket items online, such as electrical appliances, mobile phones, clothes, shoes, etc., they will go directly to major shopping malls or Suning and Gome. After reading enough and asking questions, they will remember the labels and buy directly online.

    All right.

    ??????????????????????????????????????????????: The former and former hegemons in the retail industry are regarded as "offline test stores", which makes these giants shout that they can't stand it, but they are helpless.

    Over time, the relationship between merchants and customers has become very tense.

    You said he didn¡¯t want to buy it, but he said it was so much more expensive than online, why should I buy it?

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????But?can't always find a balanced solution. In the end, Suning and Gome can only grit their teeth and announce the next price online and offline to attract customers.

    But their online prices are not necessarily cheap, and they are still not as good as the weed-like Taobao sellers. Therefore, until Xiao Qi was reincarnated and came back, these retail giants still did not find any good way to break out.

    I won¡¯t mention this.

    Gmarket is much more kind than Jingxi and Amazon. It also has its own experience store, so Koreans don¡¯t have to sneak to other stores to experience it when buying these things.

    The reason why Jingxi and Amazon do not dare to open experience stores is, of course, because by the time they develop, housing prices in China have risen to a level that is unbearable. If you want to set up such a store in a big city in China,  The offline inspection stores are too small and have no quality at all, and they are too big and cost too much, so we simply pretend to be deaf and mute and do not open these offline inspection stores.

    Xiao Qi thought differently. If there really was such a tangible offline test store, then the image and brand effect of the entire Xiaoyao Mall would be greatly improved, and users would also be more interested in Xiaoyao Mall.  The mall has more sense of identity and trust.

    Don¡¯t underestimate this sense of identification. To put it simply, it can also be called ¡°preconception.¡± That is, the benefits of which person or company you see in your first impression will remain in your mind most likely.  Unless there is a devastating scandal, if someone slanders them, the first thing you think of is to defend them, rather than follow what others say.

    Online shopping is the same. People who are used to shopping on Amazon will generally not go to Jingxi. People who are used to Jingxi will generally not go to YiXun.

    This is their respective brand loyalty. These users are the biggest reliance of major online shopping malls - online commerce without users is only a dead end.

    Xiao Qi built an offline inspection store because, firstly, he now has a lot of money, and secondly, housing prices in big cities such as Beijing, Shanghai, Guangzhou, Shenzhen and provincial capitals have not yet increased dramatically. If he wants to build one, it is of course cost-effective to do it now.

    His initial intention was to buy one or two floors in one or several commercial buildings in the city, just like the Kiwi Cinema, and then fix it as an offline trial store, and set up a separate department to manage it.

    This will cost you more money at most, but it will save you the most worry and effort.

    But after careful consideration, Qin Yibin didn't think so. He talked eloquently: "Buying the storefront of an offline inspection store in the city is very expensive. Secondly, it feels a bit out of touch with our Xiaoyao Mall I think  Anyway, we have so much land in Xiaoyao Logistics, can we build a building in the best location in each Xiaoyao Logistics Park, specifically for offline inspection areas? "

    "You really don't think it's a waste!" Xiao Qiya saidRanshi smiled and said: "For such a good site, if you build a two- or three-story building to serve as an offline inspection area, the people in the company won't scold you for being wasteful?"

    "But it won't be wasted. For example, workplaces in the logistics park can be arranged there. If the building is higher, it can be rented out to others Even a model like Wanda Plaza is not a bad idea!" Qin Yibin said smoothly!  Said, "The lower floor can also be rented to shopping malls, supermarkets, banks, etc."

    Um?

    Xiao Qi¡¯s heart suddenly moved.

    Don¡¯t you just want to buy a bank in Hong Kong and then provide banking support for online shopping in the mainland?

    Banks and offline inspection stores are the same. One or two in each city are enough, and they are all built together. Isn¡¯t it convenient?

    There is also the Wanda Plaza model that Qin Yibin mentioned. There is the famous Wanda Cinema upstairs in Wanda Plaza!

    Although I have bought the floor of the Kiwi Cinema in the central area of ??the city, isn¡¯t there still an IMAX theater that has no place to stay?  IMAX can be completely separated from ordinary theaters and become two parallel theaters!

    In this way, for example, the first and second floors are banks, the third and fourth floors are offices, the fifth and sixth floors are offline testing areas, the seventh and eighth floors are used as IAMX cinemas Finally, a few more floors can be built to serve as expansion reserves for each sub-department at any time.  , absolutely an excellent idea!

    But Xiao Qi is not without doubts: "Logistics parks are very noisy. Will an experience store or other commercial use in such a noisy environment make customers feel irritated?"

    "Where is it!" Qin Yibin said: "Many logistics parks in Japan are also built in urban areas, but their order is very good. They rarely even sound the horn, let alone any disputes and accidents As long as they are managed well, logistics can  The park won¡¯t look like a wet market! Besides, the commercial building and the logistics park are separated, so the two are not right next to each other, so the impact is smaller.¡±

    " Xiao Qi chin slightly, this is true. If it can really reach the level of Japan's logistics park, then except for the sound of car motors, other sounds will not be loud.

    As for the necessary sounds, they are probably nothing compared to the busy traffic in the city all day long. How can people living in the city not adapt to this noise?

    Qin Yibin continued to add: "In addition, we can also arrange for customers to occasionally visit our logistics park so that they can better understand the operations of Xiaoyao Mall and Xiaoyao Logistics. This is also good for our overall image.  What a great publicity!¡±

    After a pause, he added: "Young bosses don't have to worry about leaks. The biggest weapon of Xiaoyao Logistics and Xiaoyao Mall is not our system, but the unrivaled land bank we have. According to my investigation  , little boss, since you bought these lands, the appreciation of the land alone is at least 15. No other company has such strong strength and can own so many land reserves, so they cannot copy our success.  "

    "Haha, not bad!" Xiao Qi smiled and waved, "Then let's make a plan first! Specifically design it according to the 18th floor, and get it to me as soon as possible."

    Xiaoyao Mall and this offline test store do not need to be opened at the same time, and according to Xiaoyao Logistics¡¯ construction model, it will probably only take seven or eight months at most for this commercial building to be completed.

    "yes!"

    Qin Yibin clenched his fists, unable to conceal his excitement.

    It¡¯s great to work with a boss who is talented and strategic!  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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