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Text Chapter 1462 Prelude to charging for WeChat value-added services

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    The charging for WeChat value-added services was decided long before it was put into operation - charging matters were started one month after the start of operation.

    Since its launch on September 19, WeChat has been gaining momentum and set multiple APPSTORE records with its powerful functions and no expense spared in advertising.

    The fastest APP with over 1 million downloads online.

    The most downloaded APP within 24 hours.

    The APP with the highest word-of-mouth rating in a week.

    The APP with the most average daily active users.

    ? APPSTORE The most downloaded APP.

    ¡­¡­

    After the records were released in the App Store, electronics companies from all walks of life became extremely interested in the WeChat software.

    Many companies that feel that WeChat¡¯s service model is actually very simple even immediately ordered their own companies to study it, ready to seize the market at any time.

    But the WeChat company is really bad. They have long announced that they have hundreds of patents for this software. If any company dares to exceed it, it will inevitably file the most severe lawsuit.

    ¡°Just based on some of the patents they announced, countless companies cursed, are you not trying to save people¡¯s lives?

    However, this group of people didn¡¯t know that the treatment they received was generous enough. It was Huangfu Cai¡¯s kind character that gave them a real way to survive.

    We should follow the advice of the senior staff of the WeChat company and don¡¯t talk about this at the beginning. Wait until those people are excited to develop software similar to WeChat and attract hundreds of thousands and millions of users.  After users, WeChat hired a large number of lawyers to sue them one by one. They had to sue these companies until they were exhausted.

    Small and medium-sized companies will naturally close down immediately, and large companies will also cry bitterly at the huge compensation fees.

    However, Huangfu Cai did not adopt this point, but chose a gentler approach.

    Because of this, the WeChat APP has not been hindered by any company in this month. It is like a rocket flying straight out, and its momentum is unstoppable.

    When money is spent in the right place, huge energy will burst out.

    Huge marketing expenses, huge server and bandwidth expenses allowed the WeChat APP to have 86 million registered active users in just one month, and the total number of downloads exceeded 200 million.

    The number of active users in one month reached 86 million, which is truly unprecedented!

    The number of 200 million downloads is just an imaginary number, because if you cannot become an active user, a user who logs in to WeChat once a day on average has no reference value, let alone a real user of WeChat for statistics.

    What advertisers and investors care about most is ¡°active users¡±.

    Because there are more and more active users, many people from WeChat companies are suggesting whether the charging time can be postponed to increase user stickiness, and then talk about money.

    But Huangfucai insisted on her decision because she believed that almost all the normal functions of WeChat were free, and those that are now charged are just some value-added services. If you don¡¯t want to use them, you can still use WeChat.  .Believe it.

    People who don¡¯t spend money will never spend money, just like they are used to using pirated software.

    People who are willing to spend money will often get used to spending money, just like taking friends to watch the original movie even though the pirated version has already been released.

    After nearly a month of experience and exploration, Huangfucai believes that many users are already eyeing value-added services.

    After all, many young people like to use fashionable things and things that are different from others - otherwise, how did Q.Q turn a profit in the first place?  Aren¡¯t those seemingly useless value-added services?

    WeChat company has long had dedicated web pages for browsing various value-added services.

    Some classic images of Steamed Bun Man, Coni Rabbit, Brown Bear and James are also released. Those images that are either naive, adorable, or make people laughetc. are all very interesting.  .

    It sounds strange, right?

    Just like Q.Q, Wangwang and other chat tools, they all provide free emoticons, but I don¡¯t see people liking them so much?

    The reason is simple, because they don¡¯t do it carefully.

    Although WeChat also provides free emoticons, the design and promotion of the four cute products such as Mantou Man, Coni Rabbit, Brown Bear and James are overwhelming, with online and offline advertisements everywhere.

    Huangfucai is also very smart. She is not in everyAdvertise everywhere in the city, but concentrate your firepower on advertising in a few super cities in major countries in the world.

    Moreover, the advertising locations are concentrated in prominent locations inside and outside each subway. These places are popular among young people. Images of the four cute products can also be seen everywhere. Fashionable people can see them every day. See more  After a few glances, you start to get interested.

    Girls, in particular, simply cannot resist the temptation of the four cute products, and they all leave messages on the WeChat company¡¯s website, saying that they must buy more cute emoticons.

    In fact, when Xiao Qi drew the original drawings of these four cute people, more than 20 painters from the art academy recruited by the WeChat company immediately knelt down.

    Although they have no artistic value, the word "cute" instantly kills all those who have a childlike heart.

    Even the painters at the Academy of Fine Arts think the word "cute" is very good, let alone ordinary girls.

    Girls have always been more emotional than rational animals. As long as they are moved and liked, money is not a problem most of the time, and the price of the emoticon pack is not expensive. Each of the four cute products has a unique expression.  The price of the bag is only 2 US dollars. If you buy them together, you can get a discount and you can buy them for 5 US dollars.

    Not only can users buy them for themselves, but they can also buy emoticon packs to give to friends. Girls just buy them and give them away just because they like them, hoping that others will also like what they like.

    Wechat company also has very strict considerations in technical maintenance. Every emoticon sold has a unique code for the central processor to identify.

    Therefore, if the four cute emoticons are not purchased through genuine channels, they will be directly blocked by the system. The messages you send only have text and other content, without the cute emoticons.

    Huangfucai also informed this on the official WeChat website in advance to prevent anyone from taking chances.

    Although there will be a cracked version by then, the troubles and twists and turns of constant cracking and constant blocking are not liked by everyone, especially girls. After using it a few times and getting angry, they will simply abandon the pirated version.  , spending money to buy the genuine version is the easiest and easiest thing to do.  (To be continued. Please search Piaotian Literature, the novels will be better and updated faster!)
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