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Text Chapter 1602 The Wrong Price Incident

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    When you encounter something happy and good, you naturally want to share it with the people you love the most.

    So Qiao Guoer grabbed the dreamstars Xiao Qi sent over and told Xiao Qi about it happily.

    After putting down the phone, Xiao Qi thought about the actress sister on the other side of the phone, and his heart felt hot. He wished he could fly to the capital right away and love this charming wife.

    But the Rongcheng headquarters cannot do without himself. Whether it is the pre-sale delivery of Dreamstars or the early opening of Xiaoyao Mall, Xiao Qi's personal presence is indispensable.

    To put it in the words of the company employees, as long as they know that the little boss is in the company, nothing will be difficult for them. Xiao Qi has already used one miracle after another to prove that he is the backbone of Fairy Company.

    The fact that is different from Qiao Guoer's super optimism is that the Kiwi Cinema Line is expected to be in a situation where operating expenses and income offset each other in the past two years. It will not make much money, but after 2010, it will gradually make money.  As of 2013, there is basically no problem with an annual net profit of 3 billion, which is enough to cover the expenses of Xiao Qi and the children of his sister, the actress.

    In the long run, it is not just a matter of money. Controlling the most important movie theater chain in China and even the world also has great influence on film companies and the entertainment industry. This will increase Qiao Guoer's prestige and allow her to be more comfortable.  There are huge benefits to making the movies and TV shows you want to make.

    When people live in this world, don¡¯t they want to be relaxed, happy and comfortable?

    Making his beloved wife happy doing what he likes is undoubtedly what Xiao Qi is very willing to plan.

    ¡°Little boss, something happened!¡±

    The person who called to ruin Xiao Qi's good mood was Qin Yibin, CEO of Xiaoyao Mall.

    Xiao Qi heard "something happened", but did not hear Qin Yibin's panicked voice. On the contrary, Qin Yibin's voice was calm.

    So Xiao Qi said directly: "Let's get to the point."

    "Yes!" Qin Yibin couldn't hear Xiao Qi's tone.  I can only say honestly: "Didn't we set up a batch of special products every three hours? An hour ago, after the start of a new round, we released 100,000 units of our sonyhw60 series digital cameras.  But due to the negligence of the staff, the original price was 1,999 yuan. As a result, the price was changed to 199 yuan. By the time we found out, 100,000 sonyhw60s had been sold out. "

    Wrong price!  ?

    After Xiao Qi heard this, his first reaction was the various misprice scandals that occurred from time to time during online shopping in his previous life.

    ¡°I don¡¯t know how many disputes have arisen between consumers and major shopping websites around the issue of incorrect price input, but most of the time the shopping websites win with their strong position, leaving the weak consumers helpless.

    For example, the Joyo Amazon ¡°25 Yuan Books¡± incident in December 2009.  More than 500 kinds of book collections, serials, etc., worth ranging from a few hundred yuan to several thousand yuan, were actually marked as selling for only 25 yuan. As a result, users naturally rushed to buy them like crazy.

    But the next day, Joyo Amazon directly deleted almost all such related book lists in batches without any notification to users, explaining that it was a serious "caused by an internal IT system failure and not real promotional information."

    Less than a month has passed.  In January 2010, it was Amazon again.  The 559's 320g hard drive was priced at 118 yuan, and netizens rushed to buy it.

    This time, Amazon didn¡¯t even bother to think of an excuse and simply canceled the order due to a ¡°price error¡±.

    There are still many such oolong incidents in Joyo Amazon, but they have always been irresponsible, which is probably one of the important reasons why many netizens don¡¯t like shopping with them.

    Naturally, it¡¯s not just Amazon, Dangdang has also done this.  The "1 yuan Adidas shoes" and "0.1 yuan men's cleanser" incidents also caused their reputation to plummet.

    There is also a Tmall flagship store of a local mobile phone company. The Redmi phone was marked with the wrong price of 899. After it was sold out, it said, "Good people live a happy life."  I just want netizens who bought it to get a refund, but everyone complained, when my traffic exceeded the standard and my phone bill was so expensive, why didn't you expect good people to be happy in life?

    Of course, it¡¯s not just those who escape responsibility. For example, Jingxi¡¯s ¡°chopper¡± misprice incident and ¡°tablet computer¡± misprice incident all directly admitted that it was a system or manual error, but they were willing to bear the loss and deliver goods as agreed.  , which makes users feel very comfortable. This kind of responsible attitude is what everyone likes.

    The most famous thing is that in April 2004, IBM held a "May Day Special Sale" on its official website in China. As a result, the price of a Herbalife laptop DVD drive was wrongly marked as 1,500 yuan.  If you spend 1 yuan, the consequences will be:Hundreds of thousands of orders poured in, leaving IBM in tears.

    At noon, the special sale page could not be opened. At that time, everyone called IBM customer service, and the customer service clearly said that "it is impossible to ship a 1 yuan optical drive."

    But unexpectedly, a few days later, IBM issued an official statement, admitting its fault and directly shipping the goods. This made everyone's favorability towards this blue giant suddenly surge. From then on, IBM's good reputation in China  It spread, and I don¡¯t know how many people were influenced to buy their products.

    Although huge losses are inevitable, from a corporate marketing perspective, IBM has already made a lot of money.

    ?? 100,000 sonyhw60s, if the price is 199, it is only one-tenth of the normal price, which is definitely a huge loss.

    ¡°But if we follow the example of those shopping websites and refuse to admit their debts due to huge losses, it will definitely be an immeasurable credit loss for Xiaoyao Mall, which has just opened.

    Why is Li Chaoren so respected and prestige so high? Isn¡¯t it because he keeps his word and spits on the ground like nails?

    Xiao Qi naturally wants to be like Li Chaoren. No matter how much wealth he has, it is just a pursuit of life value goals.

    Thoughts passed by in a flash.

    The young man who had already made his decision asked calmly: "Then what are you going to do?"

    Qin Yibin hesitated for a moment and said: "I have two solutions. The first is to issue an apology letter on the grounds of 'system error', cancel the order, and give them a 50 yuan red envelope as compensation. The second is to  The first option is to ship as usual!"

    "Why do you have the second idea?" Xiao Qi asked.

    "Because the most important thing for a commercial online shopping platform is credibility. Only when users trust you will they buy things from you. And this credibility not only refers to product quality, but also commitment to consumers.  , is also an important part." Qin Yibin said eloquently: "Since the goods are put up for sale and the consumers have paid, it means that we have reached a purchase and sale agreement. If we use the strong position of the website to force the cancellation.  I think this order will have an immeasurable negative impact on our Xiaoyao Mall, and its losses far exceed the more than 100 million we lost this time.

    I personally prefer the second approach. After all, our Xiaoyao Mall has just started, and it¡¯s the time when we need to build a reputation.  Now this mistake seems like a huge loss, but if we handle it well, isn't it a free positive advertisement?  Good word-of-mouth spreads and can increase the stickiness of users, which is a great success!  "

    Xiao Qi smiled when he heard this, "If that's the case, then just do what you said!"

    "Well!"

    Qin Yibin originally thought that even if Xiao Qi finally accepted his opinion, he would have to think about it before making a decision, but he did not expect Xiao Qi to agree so simply.

    There was silence on the phone for a while, and then Qin Yibin's suppressed excited voice came: "Okay, I understand, little boss! I will handle it! But I have another idea, I don't know whether I should say it or not.  "

    "Why so much nonsense? Just say what you want!" Xiao Qi shook his head. This person who came back from Japan is too cautious. If he is so hesitant during work, it will be detrimental to making decisions.

    "I think, although we have decided to admit the debt. But we have lost so much, we must have some reward, right?" Qin Yibin said cautiously, "I think we can conduct a media promotion to let more people know about our Xiaoyao Mall  Let more people understand and support us by keeping our promises with integrity!¡±

    Xiao Qi frowned, why did his tone sound like he was deliberately hyping it up?

    But what Qin Yibin said is the same, I have lost so much, why shouldn¡¯t I be allowed to say a few words?

    But¡­¡­

    "Mr. Qin." The young man said calmly, "Did you do this?"

    "What's the matter?" Qin Yibin asked subconsciously, and immediately understood, his face turned pale with fright, "It's unfair, little boss! I slept in the company for three hours last night, and they just put me in bed half an hour ago  I woke up and told them about the accident! I was thinking about how to minimize the loss! You can ask the people involved, they are paid by you!  I dare not lie to you!¡±

    Since Xiao Qi asked suddenly, Qin Yibin also answered subconsciously. This tone and shock did not seem to be fake.

    Xiao Qi also thought about asking Yu Shanshan to inquire about it later, but now he can't pursue it.

    ¡°Well, it¡¯s best not to let me know that it was you who planned it, and just do the work first!¡±The young man gave a few instructions before hanging up the phone.

    Qin Yibin¡¯s face turned into a ball of pain on the other side of the phone. I was really wronged. Is it bad to be too adaptable?  ?  (To be continued)
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