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- Seeing that things were gradually coming under control, Qin Yibin posted an eye-catching announcement on the homepage of Xiaoyao Mall at 9 a.m. on the 26th, a full day after the misprice scandal.
"The sonyhw60 digital camera misprice incident occurred because the management of Xiaoyao Mall was not perfect enough. We will treat orders strictly in accordance with the principles of commercial transactions. All purchasing users will receive the goods within the agreed time. I wish everyone a happy shopping in Xiaoyao Mall! ¡·
Such an explosive announcement immediately caused an earthquake-like tremor in the online shopping world.
According to background statistics, within one hour of the announcement, more than 96 million user IPs flocked to the Xiaoyao Mall page, which was three times the normal number of visits in the previous few hours and the highest number of visits per unit of time so far.
When Xiaoyao Mall opened its website yesterday, the number of accessed IP addresses from 9 to 10 pm was only 68 million. This number is already the highest in the history of b2c shopping websites, far exceeding that of Joyo Amazon, Dangdang, etc.
The data of 68 million is not obtained in vain.
Qin Yibin, who has worked in Lotte Online Mall for so many years, knows the power of advertising better than domestic practitioners, so he started investing in a lot of advertising at the beginning of December.
It can even be said that whether in TV media, paper media or print media, the advertising intensity of Xiaoyao Mall in mainland China even exceeds that of Dreamstars - ahem, of course, the advertising and marketing expenses are also greatly exceeded.
Under such a powerful advertising campaign, Xiaoyao Mall received 6,800 store IP visits, which is enough to worry some competitors. This shows how amazing the more than 96 million independent IPs are.
Although in this short period of time, Xiaoyao Mall¡¯s sales did not increase much. But the announcement has already gone viral online and in the media.
"Xiaoyao Mall admits to the 'wrong price door' and sets a new benchmark for online shopping! ¡·
"The 'wrong price door' has been perfectly resolved, and Xiaoyao Mall is domineering and powerful! ¡·
"The Japanese company Sony admitted that Xiaoyao Mall will suffer huge losses this time if it admits its debt. Now it seems that in Xiao Qi's eyes. Money is not an issue, what matters is the company's image! ¡·
The TV station has directly broadcast the news since yesterday, letting more people know about this "wrong price scandal" incident.
It has become normal for most companies in China to shirk responsibility after making mistakes. Looking at the comments on TV, everyone felt that Xiaoyao Mall would be no exception this time, and they had no objections to Xiaoyao Mall. What a hope.
This is the result of the collective misinformation of experts, according to the attitude shown by Xiaoyao Mall. A normal person would think that they would break the contract, let alone these experts who think they are superior to others.
Because Xiaoyao Mall is Xiao Qi's company, and Xiao Qi is a talented young entrepreneur appreciated by the country's top leaders, so they don't dare to blatantly harm Xiao Qi, but they can still express it a little more tactfully. His own unique expert concept can help Xiao Qi reduce his firepower and prepare for a better mood.
But. The outcome of the matter was beyond everyone's expectations.
Not only did Xiaoyao Mall not deny the account, but it actually adopted the most loss-making and direct method - admitting the mistake and shipping the goods directly at the agreed time! ?
What is this situation! ?
????????????????????????????????????????????????????????????????????????????????OUTOUT OFFICE
You, Xiao Qi, are certainly rich. The problem is that this is only the first time mispriced products have been committed. Even online shopping malls like Amazon, which focus on B2C, have experienced mispriced products many times around the world. Can Xiaoyao Mall avoid it?
If you pay compensation the first time, you must not admit it the second time, otherwise the image you established before will be ruined.
?Then the third time, the fourth timeand so on. You admit so many losses every time. Is Xiaoyao Mall here to provide benefits or to make money?
Do you really think that online shopping malls are just treasure chests and you will make money no matter what you do?
The experts with the above-mentioned ideas are still outsiders, but the practitioners in the industry have already begun to curse: You, Xiao Qi, are seeking death! By doing this, you are establishing yourself in a positive light. And then establish us as a negative image? Will we be considered bad people if we don¡¯t admit our mistakes like you in the future?
Did you make a mistake? Isn¡¯t it the default rule in the industry not to admit one¡¯s debt?
Not only domestically, but also abroad!
Is it really important to have money? I see that if you do this, sooner or later you will quit the online shopping mall industry in disgrace!
All right.
Compared to those above,The customers who were spending money to buy things became excited, even more excited than yesterday.
"Xiaoyao Mall made such a move and really lost money and made a profit."
¡°There are those who really want to get a bargain, and there are also those who don¡¯t care about getting a bargain, but care about Xiaoyao Mall¡¯s handling attitude
Anyway, no matter what kind of person you are, if you get the benefits of Xiaoyao Mall, you should give Xiaoyao Mall a thumbs up as a matter of course.
There were even crazy fans who directly sent more than 100 messages on WeChat and Weibo to express their happiness.
As for those buyers who have notified all their relatives and friends, don¡¯t do it too much.
"Little Pearl, let's see how it goes. Xiaoyao Mall has confirmed that the order is valid. My order will be shipped within three days!"
"Hey, everyone who said that my Xiao Qi would be a cheater, please stand up! Do you know why he is the richest man in the world, and you are just a poor man? This is the gap!"
"Haha, I made a profit. I used my parents' and wife's ID cards to register and authenticate users of Xiaoyao Mall. I happened to catch up with such a big wave of gifts and bought a total of four sonyhw60s. Thank you Xiao Qi! "
"The guy upstairs is too greedy, I just bought one! But I'm also grateful to Xiao Qi!"
"Yes, Xiao Qi is really not a trickster like those bullshit experts say. He really puts users first!"
¡°I won¡¯t say anything anymore. The new batch of Dreamstars will be released on January 4th. I will definitely support one of them!¡±
"+1 for the person above, when we buy electronic products, isn't the most important thing about after-sales protection? Xiao Qi even dared to admit this mistake, so the after-sales service for Dreamstars must be good! But by the way, my dreampad is not broken at all now. What a sign! I toss it hard every day!¡±
""
Since China¡¯s reform and opening up 30 years ago, China¡¯s material civilization has definitely gone through many leaps and bounds compared to before. However, in terms of doing business, it has become increasingly eager for quick success and irresponsibility.
Those children¡¯s toys full of quality issues, those foods full of chemical additives, those vegetables contaminated with metalsetc. are all huge problems we will face now and in the future.
Precisely because there are so many unscrupulous companies and manufacturers, the pearls in the sand are particularly precious, so that whenever such companies and manufacturers appear, people can't help but automatically protect them, instead of like those in the past. Same as last year, due to poverty and personal quality, etc., they unconsciously help bad money drive out good money.
Fairy Company is already very worthy of Chinese users. Many analysts have said that with the 20% off discount on DreamPad and Dreamstars, as well as the 20% off or 30% off prices in the App Store, Fairy Company¡¯s gross profit margin is basically only 8%- Between 13% and 13%, how can it compare with Apple¡¯s starting price of 58%?
Today¡¯s Xiaoyao Mall can actively face any normal mistakes that are not subjective and take the initiative to assume its due responsibilities. How can this kind of company not give strong support?
Do we have to drive these good companies to death, and then live a life of enjoying inferior products all day long?
Of course not!
So we have to take action!
Driven by the spread and drive of this concept, the overall number of IP visits to Xiaoyao Mall on the 26th directly exceeded 300 million, which is basically more than 80% of the people who participate in online shopping now.
Although these people may not necessarily be able to buy things, and many of them just come to see the announcement on the homepage, it is undeniable that Xiaoyao Mall has already registered in their hearts. The next time they need to buy something, , you will remember it and come over to take a look.
This is the ultimate effect of advertising!
In fact, everyone has misunderstandings about the function of advertising. Advertising is not to ask others to buy your things. In my circle, I will unconsciously think of or recommend this product.
The advertising expenses Xiaoyao Mall spent this time were spent on guiding the trend.
Including "cannot let good people suffer", "the most conscientious", "the most responsible" and other positive images. Through this public relations performance, Xiaoyao Mall has been transformed from a B2C online shopping mall that has just started to operate. It has become the best and most responsible website in the entire online shopping mall.
Not to mention that the strength is the best among all the heroes, but the realm alone is higher.
And this kind of impressionistic thinking concept is difficult to change once it is formed. It is much more powerful than being rich, powerful, novel, etc.!
Qin Yibin is very satisfied with the continuous efforts in this direction, and Xiao Qi also appreciates it.
Not only because of his method of turning crisis into life, but also because Yu Shanshan has confirmed that it was indeed the mistake of the entire team that led to the misprice scandal, and it was not Qin Yibin's intentional planning.
In a short period of time in the crisis, this can be reckless. Qin Yibin, this guy, is indeed a talent! (To be continued) - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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