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Text Chapter 1664 Ridiculous target?

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    In real life, mid-to-late January is basically spent in a snowstorm. If it is not necessary, people have reduced their travel outside of working hours, leaving physical stores everywhere with little business.

    But it¡¯s different in online shopping malls.

    There is no day or night, rain or shine, or snow on the Internet. You can visit the online mall 24 hours a day, and you can browse tens of thousands of products on your computer. This kind of temptation cannot but be said to be very powerful!

    It¡¯s far better than being exhausted from shopping but never being able to compare the differences between the products in various stores.

    What is a little more troublesome is that when shopping in online malls, you need to measure the sizes of clothing, shoes, etc., as well as furniture and other things. In addition, almost all products can be easily measured in online malls.  Buy.

    Especially when the weather conditions are bad, or it's too cold or too hot, I don't want to go out, but I need to buy a mobile phone, a small TV, or an air conditioner, all of which can be done online.  Buy and enjoy delivery to your door.

    If it is an online shopping mall with a strong background and sufficient funds like Xiaoyao Mall, the warranty after shopping is no different from that of a physical store, and the price is basically 20%-40% cheaper, and there are even products at half price or more, that is better  Yes!

    Therefore, although the Christmas and New Year holidays have passed during this period, through the accumulation of good reputation some time ago, Xiaoyao Mall's business has increased after a slight decline.

    Fortunately, Qin Yibin was well prepared.  Before New Year's Day, after seeing such a hot sales scene.  Immediately, major manufacturers were asked to replenish goods, and then through road and railway transportation, the Xiaoyao logistics warehouses in major cities were fully replenished. This time, Qin Yibin packed a total of 130 billion yuan of goods. Compared with  It has more than doubled since it opened!

    Of course Qin Yibin does not have that much money for goods, but behind him is the Fairy Company, and the first batch of goods is settled once a week after the goods are sold, which is really an eye-opener for those manufacturers.  Therefore, we vigorously moved the inventory from the factory warehouse to Xiaoyao Logistics Warehouse, and before we knew it, it reached 130 billion.

    So even though the snowstorm that started on January 19 swept across most of China, and railways and highways in many places were more or less paralyzed, shopping at Xiaoyao Mall was not affected much.

    Because the service area of ??Xiaoyao Mall that is now opened basically has its own logistics warehouse, and the radiation radius is mostly within 100 kilometers.  Unless it is in places such as Xiangshui, Hanchang, Anhui, and Qianzhou, car transportation will not be greatly disturbed.

    Chinese people have a habit of buying new year¡¯s goods during the Spring Festival. The various home appliances that Xiaoyao Mall has recently launched cater to their ideas of welcoming the new year, and they are very fashionable.  It can also be delivered to your door, so young people are naturally willing to try this novel B2C shopping method.

    In the half month since January 10th, Xiaoyao Mall¡¯s daily sales have exceeded 1.3 billion, which shocked Amazon, which is also a B2C mall, and can¡¯t even speak.

    You must know that the current average daily sales of Amazon China is only about 50 million!  It¡¯s not even a fraction of other people¡¯s prices!

    Xiaoyao Mall has just opened for a month.  It has reached an average daily sales of 1.2 billion. How can Amazon, an international giant that has been in China for several years, feel embarrassed?

    Don¡¯t doubt it.

    Although Amazon has already acquired Excellence in China.  I have my own B2C mall, but its development has been tepid, a bit step-by-step, and there is no rapid expansion at all.

    You can say that Amazon is taking its time and wants to lay a solid foundation before working hard; you can also say that Amazon underestimates the consumption power of Chinese people, so it is not in a hurry to develop.

    But no matter what, the fact now is that Xiaoyao Mall has soared into the sky. In just one month, it has defeated Amazon and become the symbol of B2C in people's hearts.

    With such dazzling results, Qin Yibin is not satisfied. It seems that sales of more than 50 billion a month are a lot, but if you look at two to three hundred cities, this number seems very average, at least.  It has not yet reached Qin Yibin's psychological expectations.

    After returning from Rakuten Mall in Japan, he believed that reaching an average of 1.5 billion per day would be the victory in the first stage.

    When Chinese people are like people in Europe, America, Japan and South Korea, and consumers in the 20-50 age group are accustomed to online shopping, then 5 billion sales per day is the ultimate goal Qin Yibin wants to achieve within 10 years!

    Xiao Qi knew Qin Yibin¡¯s goal and did not secretly laugh at him for not overestimating his abilities like others, but he also knewThis goal is not easy.

    You know, Amazon, which occupies the world's largest B2C market share, only had a global operating income of 80 billion US dollars in fiscal year 2013. After conversion, the daily turnover is only 1.5 billion yuan. Compared with the current Xiaoyao Mall,  Not much more.

    But it was already 2013, and Amazon had become a unique giant in the world. If we were to go back to 2008 and now, they would have a daily turnover of 600 million, which would have made them laugh.

    And the current sales of Xiaoyao Mall are 1.3 billion every day for a month, which does not represent the real strength of Xiaoyao Mall. There are actually many factors involved in achieving this brilliant performance.

    First of all, the timing for Xiaoyao Mall's attack is very good. After Christmas, there is New Year's Day, and there is a snowstorm after New Year's Day. People who don't go out have 30% of their shopping needs during the Spring Festival transferred to online malls.  And the gimmick of 1 million IPHONE contract machines is enough for people to remember the name of Xiaoyao Mall.

    Then there is the second reason. Xiaoyao Mall has a very strong background and is the pride of China - a company owned by the richest man in China, Xiao Qi. Shopping is very guaranteed. You don¡¯t have to worry about being cheated in terms of quality, let alone various warranties.  The problem.

    The third reason is the most sensational "wrong price scandal" incident. A company with integrity is the most popular among everyone. Just like the ticket number in Jinshan in the Qing Dynasty, its ticket number is available all over the world, and there is nothing else at all.  The secret is just one word - faith!  This one word is enough to support the 200 years of glory of Shanxi merchants!

    Xiaoyao Mall's huge loss of more than 100 million yuan has brought about the effect of the word "trust", which has caused a huge increase in the number of people browsing, thereby increasing the probability of selling goods.

    The last important reason is because-it¡¯s cheap!

    The products in Xiaoyao Mall, especially the electronic goods sale this time, have a 10% discount at the worst, and even a 70% discount at the highest, and the average discount is about 30%, which greatly increases the discount for those who are short of money, but  But young people who like electronic products.

    For example, SONY digital cameras, products of the same grade in shopping malls, often cost 3,000-4,000 each, but in Xiaoyao Mall, they only cost 1,500-2,000, and only a part is released every other time period. This kind of hunger marketing is also  One of the reasons why people rob is because if you don¡¯t rob, it will be gone. Who doesn¡¯t love cheap things?

    It is precisely because of the combination of these factors that Xiaoyao Mall was able to become an instant hit and create such sales that shocked the industry.

    If it were a different time period, such an effect would definitely not be achieved.

    Even after the Spring Festival in February, Xiaoyao Mall's sales will drop sharply. It is thankful to God that it can maintain the result of 500 million per day. Basically, Xiao Qi's estimate for Xiaoyao Mall is about 300 million sales.

    The era of e-commerce is still a little short of coming, and it is far from reaching the level where Jingxi Mall can create a miracle of 100 million sales per day based on mobile phone sales alone.

    If Xiaoyao Mall actively expands its sales projects and not only dominates electronic products, but also works more on various household daily necessities, then it will not be difficult to reach the goal of 1 billion per day in the future, but it must reach the daily sales  5 billion yuan, China alone cannot achieve it.

    Although the population of China is 500 million more than that of Europe and North America combined, there is a big gap in economic level and consumption power. Amazon dominates developed countries such as Europe, the United States, Japan and South Korea, but it has not achieved daily sales.  5 billion yuan, let alone Xiaoyao Mall.

    "However, it's good to have ambitions, and it's even better to have goals to work towards.

    Xiao Qi will naturally not attack his subordinates. On the contrary, he wants to see how far the subordinates he has trained can go.

    Of course, if you want to develop a company well, the legal power of rules and regulations must override the rule of man.

    There is also a supervision system within Fairy Company, which conducts the strictest supervision on all aspects of Xiaoyao Mall to avoid various accidents in operations.

    For example, in terms of money, payment for goods will be released after double review by the financial department of the headquarters and the financial department of Xiaoyao Mall. Every six months, an accounting firm from Hong Kong will come to audit the accounts. Once any party feels that  If not, then an investigation will be launched immediately to find out the moth.

    In terms of the warehousing and transportation of goods in Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express are responsible. In this way, there is a cross-over supervision role to prevent fubai from breeding in these aspects.

    Even in terms of personnel, the headquarters also has a random inspection mechanism, and will punish those who are incompetent, those who enrich themselves, those with poor team spirit, etc.?Yibin and the full-time vice president of the headquarters provide detailed information and let them handle it.

    It is precisely with so many heavy supervisions that Xiao Qi can rest assured about the development of Xiaoyao Mall!
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