Add Bookmark | Recommend this book | Back to the book page | My bookshelf | Mobile Reading

Free Web Novel,Novel online - All in oicq.net -> Romance -> dream era

Text Chapter 1679 The more you earn, the more you spend

Previous page        Return to Catalog        Next page

    "What's wrong, you guy!" Shen Wuyan punched Xiao Qi on the chest, ""A Bite of China 2" is the most famous sign of our Xiaoniao.com, but now the ratings have dropped, no  I know how many people are making sarcastic remarks, especially those video websites and the people behind them, who are fanning the flames and making it sound like our Xiaoniao.com is going to be in decline from now on. It¡¯s so damning!¡±

    "The average ratings for the Spring Festival special episode are 48%, and the ratings for an ordinary episode are 38%. These results can be considered a failure. Then I really don't know what other programs in the world are goodthe Spring Festival Gala?" Xiao Qi was helpless.  He spread his hands: "Xiao Wu'er, if you care about other people's nonsense, you will lose!"

    Shen Wuyan waved her hand, "How could I care about their words? But the media's propaganda ability is very powerful. If they belittle Xiaoniao.com, they can take advantage of it. Recent monitoring data shows that the publicity of several of their major websites  The number of user IPs has increased a lot.¡±

    "We are making progress, and others are also making progress. This is normal!" Xiao Qi said sternly, "As a leader, what you need to consider is not the pursuers behind you, but how to continue to move forward and win them all.  Leave it behind! This is how domineering the queen is!¡±

    After the last "Times" report, Shen Wuyan became the "Her Majesty the Queen" in the video website industry, with countless fans.

    Some time ago, after Huangfucai asked her to become a certified user on Weibo, Shen Wuyan gained 1.5 million fans in one breath, definitely ranking among the top three in the non-star lineup. This shows how popular she is.

    Shen Wuyan didn't care about this, but he also used the Weibo platform as a promotional tool for Xiaoniao.com, and specially sent two employees to handle Weibo affairs. From time to time, some revelations and photos appeared.  It actually won her a lot of bonus points.

    After a pause, Xiao Qi said with a smile: "What's more, our Xiaoniao.com has steadily entered the mature harvesting stage and has now begun to gradually make profits, but they are still in the money-burning stage For example, Youku.com, they  How much money did they lose buying "Gong Suo Bead Curtain"? Not to mention the huge investment in bandwidth and servers that they want to catch up with Xiaoniao.com From a normal point of view, it is not possible at all.  possible!"

    Speaking of Xiaoniao.com starting to make a profit, Shen Wuyan raised the corners of his mouth slightly and showed a proud smile.

    No matter how high the bandwidth and server prices of Xiaoniao.com are, no matter how high the cost of each crew of Xiaoniao.com is, no matter how high the cost of purchasing copyright of Xiaoniao.com is, in fact, after entering 2008.  That is, one year after it started broadcasting, Xiaoniao.com's financial statements for January have come out, with a slight profit of 8.32 million yuan.

    Don¡¯t think that this number is very small. For Xiaoniao.com, it is already very difficult.

    Especially, you have to consider that Xiaoniao.com¡¯s monthly bandwidth and server fees have risen to a full 520 million, which is already higher than Yutube.  It has become the world¡¯s most money-burning video operation website¡ªthis is the result of the entire Huaguo Dentsu offering a 20% discount, otherwise it would be scary to death.

    This is why Xiao Qi said.  The reason why other video websites have no hope of catching up is that how many companies in the world can afford the monthly bandwidth server fee of 650 million?

    Although Xiaoniao.com has made a lot of profits from paid advertising on the website, the main profit point lies in their variety shows and documentary programs.

    Although the momentum of "A Bite of China 2" is not as great as that of the first season, it has a sky-high naming fee of 200 million yuan.  A conservative estimate is that the total revenue is 950 million.

    The second season of "The Voice of China" has Wahaha's 100 million naming fee and strong advertising revenue. The net profit so far is about 500 million. With the second national student tour concert in the summer, 1 billion is also possible.  expect.

    "If You Are the One" relies on stronger advertising revenue.  The revenue has increased to 9 million per episode. With a frequency of two episodes a week, the revenue will be almost 900 million in a year.

    The total revenue of the 40 episodes of "Home Far Away" and "Border Journey" is estimated to be around 500 million; "Coastal Journey" even exceeded 600 million.

    "China's Got Talent" was purchased by Dragon TV for 6 million per episode plus 30% advertising share. Although it has just started to be broadcast, according to various rules in previous lives, Xiao Qi calculated that it can almost bring 10% to Xiaoniao.com.  The revenue of 800 million is almost the same as Xiaoniao.com's own estimate - in addition, if foreign copyrights can be sold, it will definitely exceed 1 billion.

    These are not counting previous equally profitable programs such as "A Bite of China" Season 1, "The Voice of China" Season 1, "Yangtze River Journey" and "Yellow River Journey", there are already 5.6 billion  The net profit income is much higher than the 5 billion in revenue last year.

    Of course??With the continuous increase of various costs this year, in fact, Xiaoniao.com should still be at a loss in 2008. After all, the super money-burning model of more than 1 billion yuan a month is not the current profit.  means can be covered.

    The micro profit of 8.32 million in January was naturally based on the 8 episodes of the Spring Festival special issue of "A Bite of China 2". These 8 episodes alone brought 200 million in revenue to Xiaoniao.com, which was enough to wipe out many  expenditure.

    For Xiaoniao.com to truly be self-financing, it needs more viable programs, more excellent documentaries, more Xiaoniao TV users, etc. It can even be like those video websites of later generations.  , just make your own TV series to make money.

    At present, the most realistic thing is to add a few more variety shows such as "If You Are the One" and "The Voice of China".

    Therefore, Shen Wuyan is also working hard for this. The focus of recent busyness is planning various projects for the new year, especially variety shows.

    "Speaking of new shows, how is your "China's Got Talent" going?" Xiao Qi asked her.

    "China's Got Talent" was launched before the Spring Festival at the end of January, and has now aired at least 3 episodes. There should be a reference standard for what kind of results it has.

    In the previous life, "China's Got Talent" was not as popular as "The Voice of China", and its ratings were not as good as "If You Are the One". But in Xiao Qi's opinion, this has a lot to do with the operation of Dragon TV.  The major relationship is that their planning of the program, control of the links, etc. are not as good as the original version. They have not learned the essence of the top "Britain's Got Talent" and "America's Got Talent".

    Therefore, when planning, Xiao Qi specifically pointed out many possible mistakes, and actively added his own flavor of Chinese society and humanity on the basis of maintaining the original flavor. If Xiaoniao.com broadcasts it according to Xiao Qi's expectations,  Then success is simply a piece of cake.

    "Very good!" Shen Wuyan looked satisfied. "The average ratings for the first five episodes were 22%, and the ratings for the latest episode were 28%. Each episode is higher than the last! Dragon TV is indeed one of the major TV stations in China.  One of the satellite TV stations is willing to spend money on marketing and promotion. It is estimated that 35% will catch up with "If You Are the One". "

    Now "If You Are the One" is still the number one variety show in the country. The highest instant ratings have exceeded 60%. Taking advantage of the spring breeze of the Spring Festival, the average ratings have also climbed by 2 percentage points to 38%, which has angered Xiangshui.  The top programs on satellite TV are salivating, but there is nothing they can do about it.

    Although the various social topics caused by "If You Are the One" are very controversial, it is undeniable that it has unexpected charm in attracting young men and women. This is why L'Oreal's naming fee has been increased to a full 200 million this year.  s reason!

    However, "If You Are the One" is a program that is broadcast every week. This is different from talent shows like "China's Got Talent" that are intensively bombarded for several months. What matters more is stability, rather than sudden popularity and then  The kind that won't work in a year or two.

    Therefore, it is not surprising that when "China's Got Talent" became popular, its ratings exceeded "If You Are the One".

    Different from the previous life, the audition stage of "China's Got Talent" is broadcast twice a week, until the subsequent promotion competition, it is broadcast once a week. This not only attracts the audience in the first stage, but also has the meaning of being broadcast in the second stage.  In one season, we try to reduce water injection as much as possible to make the entire program appear more compact.

    The appetites and preferences of Chinese people are similar in past and present lives. Watching ordinary people who were just going about their daily lives show off their various stunts and listen to various touching stories after appearing on "China's Got Talent"  ¡¯s story, everyone can¡¯t help but become involved in it. Even powerful Spring Festival programs such as the Spring Festival Gala and ¡°A Bite of China 2¡± cannot obscure its brilliance.

    "That's good." Xiao Qi nodded slightly: "The vitality of this program is very tenacious, and it will be more popular than "The Voice of China" abroad, where people like to show themselves more. Therefore, the translated subtitled version will definitely  Make it beautiful so that foreigners will buy it.¡±

    "Don't worry, I have already targeted them!" Shen Wuyan pursed his lips and smiled, "In fact, the man named Simon Cowell in the UK has already called to discuss copyright matters. However,  The money he offered was not much, only US$3 million over three years, and I ignored him.¡±

    The originator of talent shows, "Britain's Got Talent", was founded by Simon Cowell. Unfortunately, Xiao Qi registered the ideas and procedures of "Got Talent" globally in 2006, which made him almost eat it last year.  A lawsuit.

    ¡°I didn¡¯t expect that he still didn¡¯t give up. It seems that this guy¡¯s popularity sensitivity is still very sensitive.  (To be continued)
Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report