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Text Chapter 1682 It¡¯s so lively

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    Many companies have two completely different habits when it comes to future strategies.

    ¡°One is to work hard slowly and secretly, and only announce it when things reach the stage of success, which will surprise people.

    The other way is to announce it when the matter has just started to brew, which has the effect of giving people a head start and making subsequent actions more efficient.

    The cooperation between Microsoft and htc belongs to the second type.

    A week after the Spring Festival, when Director Huo killed the real estate speculators in Wenzhou and raised the white flag to surrender, Microsoft suddenly held a press conference and announced in a high profile that it had invested in HTC and reached a strategic partnership with HTC to jointly develop  Smartphones are about to transform people's favorite windows system into an intelligent system that operates on mobile phones - windowsphone!

    As soon as the news came out, both Microsoft's shares and HTC's shares immediately jumped sharply, causing the smart electronics industry to shout, "Another giant crocodile is coming!"

    Yes!

    Although Microsoft is now old and no longer has the power to dominate the personal computer market, this tiger is still there!

    After seven or eight back-and-forth negotiations between the two parties, HTC and Microsoft finally reached an agreement. Microsoft invested US$2.2 billion in cash and stock, totaling US$8.3 billion, to acquire 23% of the shares of HTC's holding company HTC - this price  The value is much higher than that of HTC itself, with a premium of at least 30%!

    This acquisition, which is not an acquisition, directly refreshed everyone's spirits and made them feel Microsoft's ambitions in smartphones.

    Microsoft and HTC have announced that they will release the first refreshing model within three months and the second smartphone that will definitely become a mainstream model on the market within six months, which makes people even more optimistic about the future of smart phones.  The mobile phone war is full of expectations.

    For major mobile phone manufacturers.  It is definitely not a good thing for the giant Microsoft to come in, but for consumers, more fighting will only bring more benefits to everyone, which is really what they want.

    More than that.  Microsoft even made a high-profile announcement at the press conference that they will reorganize the tablet computer department. In this aspect, Microsoft already has a foundation, they believe that the second truly popular tablet computer in the world will definitely come from a Microsoft tablet.

    All right.

    If you don¡¯t come, you won¡¯t come. When it comes, there are two major news.

    The various discussions caused by Microsoft's strong attack are even more sensational than when the Android Alliance was established at the end of last year.

    This was also the case in the previous life, even after Google¡¯s strong rise in the field of intelligence through the Android system.  The cooperation between Microsoft and Nokia, and even the final acquisition of Nokia, made Google and Apple feel the biggest threat. This threat was even more serious than Samsung's to them.

    After all, no matter how powerful Samsung is, it is just a company from a small country. If it offends the American adults, it will directly cut off its wool. Apple¡¯s $2.5 billion compensation case against Samsung is ridiculous.  Passed?

    Microsoft is different.  It has a profound heritage and is one of the symbols of the United States.  Once they become the climate, I am afraid that the fighting in the future will be even more brutal.

    By that time, the U.S. government will not favor anyone. Everyone will fight based on their confidence and strength. If fighting gets angry, it is no joke.

    ???????????????? But.  The three major companies in the App Store alliance are not too nervous. After all, they already have an Android system. Adding a Windows Phone system is just another similar enemy.  Soldiers will block it, water will block it, and water will cover it. Anyway, everyone will decide the outcome based on their ability.

    ¡°Losing to Android is also losing, losing to Microsoft is also losing, there is no difference.

    And to defeat the enemy, it doesn¡¯t matter whether they are Google or Microsoft, just deal with them together.

    The most nervous thing is Google.

    To say that Google is not around 2010 yet, Google, which has almost monopolized the development of smart electronics in the United States since the departure of Gang Leader Qiao, has not yet absorbed the power of the Internet through the financial crisis and has not become an island for people to avoid reality.

    Because of Xiao Qi¡¯s emergence, even the iPhone¡¯s limelight has been suppressed, let alone Google.

    If Google was really powerful, would it have two allies?

    In the previous life, they developed the Android system quietly, and then relied on the power of the Intelligent Software Alliance to quietly push the Android system out. It was not until almost three years later that they officially started to work hard.  , chasing after Apple, which no longer has Gang Leader Qiao.

    At that time they simply?There is no need to make any mobile phone, just develop the most critical Android system, just like when Microsoft only made Windows systems, it is enough to become the world's number one.

    In this life, they watched Xiao Qi and Gang Leader Qiao compete for hegemony, and knew that they could no longer remain silent, so they took the risk and directly attracted the two mobile phone giants to cooperate, striving to join the ranks before Dreamstars and iPhone completely divided the market.  Come in and become a popular leader in the smart electronics industry.

    They were originally challengers, but when they were just starting their journey, such a powerful opponent suddenly appeared, which was completely unexpected by the Android Alliance.

    They previously only thought that apart from the Android system, there was no other good system that could compete with the App Store, but they completely forgot that there is Microsoft, the computer windows software leader who can switch systems at any time.

    Now that Microsoft has appeared, who will it fight with?

    It won¡¯t be Fairy Company, it won¡¯t be Apple, it will only be an alliance with Android!

    Because Fairy Company has long taken the lead in the app store and is already developing steadily, the Android Alliance is catching up and competing for market share.

    If Microsoft wants to gain market share, it certainly cannot capture it from the mature high-end market. It can only capture it from new users who are still wavering, and this group of users happens to be the market expected by the Android Alliance.  Chinese food!

    On the one hand, we have to desperately catch up with Fairy and Apple, and on the other hand, we have to be careful not to catch up with Microsoft, the latecomer. It can be said that the Android Alliance is being attacked from both sides. How can we be happy?

    In fact, they don¡¯t have enough confidence. The Android system is not yet the giant that will occupy 80% of the smart operating system market share in the future. The Android system that has just started has many problems and many functions that need to be improved. It is reasonable to not have much confidence.  middle.

    Putting aside the worries of the Android Alliance, apart from Microsoft once again occupying the headlines, htc has also gained huge attention around the world.

    If it was just a promising emerging industry company before, now that it has embraced Microsoft, it has made countless companies envious and jealous.

    The reaction in the stock market was the most sensitive. Within three days after the news was announced, htc's stock price soared by 38%, firmly ranking as the number one stock in Baodao. Even Guo Taiming looked at it with emotion.

    Xiao Qi was also surprised for a moment at this suddenness.

    HTC¡¯s momentum in the first few years was definitely very powerful, otherwise it would not have become the third largest mobile phone shipper in the world, second only to Samsung and Apple.

    People at Microsoft can see the booming momentum of htc, which proves that they still have good eyesight. Ballmer is not the poor person who was ousted because of "slow action" a few years later. His prompt decision-making and personal action are also  It played a big role.

    In the previous life, HTC failed mainly in two major aspects.

    The first is that technology research and development capabilities cannot keep up with the needs of the times. At best, it can only be regarded as a second-rate manufacturer, but it insists on competing with first-rate manufacturers and has not clearly defined its position.

    The second is that they seriously don¡¯t pay attention to the Chinese mainland market. Although the mainland market has great prospects and they are from the same family and origin, HTC only develops the market in Europe and the United States. In their most popular years, they actually had no serious sales in the mainland.  nothing!

    Later, when htc's decline was revealed, they gradually paid attention to the nearby mainland market, but the decision-makers were once again caught in the door.

    What the Chinese mainland market most urgently needed at that time was mid-to-low-end models priced around 1,000-2,000, but HTC only focused on selling their flagship models, which were actually more expensive than Apple's iPhone and Samsung's Galaxy series. This cannot be ignored.  These people should all take the blame and resign and go home to fend for themselves.

    Becausewhy do you do that?  ?

    The brand and classicness are not as good as iPhone, and the quality and publicity are not as good as Samsung. They dare to set a price of more than 5,000 to focus on promotion. One has to admire their courage.

    The fate of not respecting the Chinese mainland market at all is naturally very obvious. HTC¡¯s market value has shrunk by 90% within two years. When Xiao Qi was reincarnated and came back, they were just one step away from being finished.

    It¡¯s just that with Microsoft by their side in this life, htc should be able to avoid so many mistakes and at least become a leader among second-rate manufacturers, right?

    Yes.

    Microsoft¡¯s Windows Phone has long been familiar to everyone on computers, and it will definitely attract many users. In addition, HTC is already relatively good in research and development, so it is not surprising that it has become a leader among the second-tier products.

    But when it comes to the first-class manufacturers of smartphones in the future, they can only be Fairy, Apple and Samsung.

    Xiao Qi has this confidence.

    I believe that Gang Leader Qiao andThe same is true for Jianxi.  (To be continued)

    ps: Okay, specifically, the three giants envisioned by the scholar have been written down: appstore, Android, and Microsoft.  How can this kind of thing happen without Microsoft's involvement?  I hope the war between them can be written more excitingly, I will work hard!
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