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Text Chapter 1735 Bird TV, failed!

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    In March, a big event also happened in the national television industry.

    That¡¯s why Xiaoniao TV is finally on the market!

    Having been playing Xiaoniao.com for so long, Shen Wuyan already knew the plans for Xiaoniao TV.

    As early as the Chinese New Year, Xiaoniao TV¡¯s various advertisements and review posts attracted people¡¯s attention on Xiaoniao.com and various online forums.

    Xiaoniao.com originated from the Internet and also emerged from the Internet. Although Xiaoniao.com's variety shows are now famous throughout the country, it has long been dubbed "a TV station that is not a TV station", "the most thoughtful variety show production company" and other reputations.  But the base of Xiaoniao.com is still thousands of netizens, still these grassroots people.

    After the Spring Festival, Xiaoniao.com now has more than 350 million independent IPs in the world every day, and the IPs of Chinese users are 200 million. The number of videos played every day exceeds 5 billion, surpassing YOUTUBE, and it was ranked No. 1 in the world by the American Electronic Observer.  A video website.

    With such high popularity, Xiaoniao.com is naturally showing off its power like an unstoppable force, completely crushing all domestic competitors and occupying 80% of the domestic video website share. Websites such as Youku, Tudou, LeTV, and Sohu are only in Xiaoniao.  It is difficult to survive under the power of the bird net.

    In fact, the advertising effect is surprisingly good.

    After Xiaoniao.com announced the prices of 7,999 for the 52-inch ultra-thin LCD TV and 11,999 for the 60-inch, those who cared immediately went to compare the prices of similar products on the market.

    Then everyone discovered that the price of a Bird TV of the same size is about 1,000 cheaper than domestic manufacturers such as Hisense and Changhong, not to mention that it is at least about 2,000 cheaper than Japanese brands such as Hitachi, SONY, and Toshiba!

    Don¡¯t underestimate the difference between 1,000 and 2,000.

    ¡°No one¡¯s money comes from the wind, especially the money of ordinary people, which is earned through hard work. If you can save money, you will definitely save it.  If the quality is similar, of course it is better to choose the cheaper one!

    What's more, the TV manufacturer this time is Xiaoniao TV. Not only is the price cheap, but also the size in the advertisement and the results of the evaluation by the reviewers are extremely good, definitely not worse than the Japanese and Korean systems.

    Although many people still doubt the authenticity of these advertisements and reviews.  But when I thought that Xiaoniao.com was a company under Fairy Company, and according to Xiao Qi's character, it was absolutely impossible to sell products of poor quality, I immediately felt relieved.

    The only thing that makes them hesitate is that the size of Xiaoniao TV is too big, and it is not even as popular as the 32-inch model now.  There are no 40- or 42-inch ones, just 52-inch ones, and there are also 60-inch ones.

    Although a big TV is great, the price is correspondingly much more expensive!

    No matter how much cheaper you are than others of the same size, what I need is about 32 inches. It¡¯s not of much use if it¡¯s larger.

    Of course, today¡¯s young people are different from those 20 years ago.

    Young people in their 20s are not only the fastest to accept new things.  And he is the most willing to spend money.

    Why was the IPHONE so popular in China in the previous life? It was completely beyond Gang Leader Qiao¡¯s expectations?

    Isn¡¯t it just because this group of young people who originally didn¡¯t have much ability to consume iPhones, relied on saving money, borrowing money, etc. to buy more than 5,000 iPhones?

    ??????????????????????? Before the rise of Samsung and Xiaomi, almost all young people who wanted to have some dignity would definitely use IPHONE, and they would definitely buy a new one every time it was updated!

    Once such tens of millions of people emerge, do we still have to worry about the sales of IPHONE?

    The same is true in this life.

    Currently, IPHONE has not entered mainland China on a large scale.  But DreamStars is sold in the country!

    Every time the domestic DreamStars pre-sale network is bound to be the first to be sold out in the world.

    According to surveys by Bolen Consulting and several other consulting companies, at least 50 million people are eager to buy the coolest and most dazzling DreamStars, and at least 30 million people in their 40s also hope to have a powerful DreamStars.  , no matter what model it is, as long as you can buy it!

    It can be seen from the performance of DreamStars that today's young people.  As long as your stuff is good and done sincerely, you can get their support.

    Therefore, among the people who participated in the survey, at least 200,000 people thought they would buy a Xiaoniao TV.

    Therefore, Shen Wuyan is quite confident about the release of Xiaoniao TV.

    Have confidence in yourself.  Naturally it doesn¡¯t count.

    Whether any product can be successful still needs to be tested by the market.

    At Xiao Qi¡¯s suggestion, Xiaoniao.com put the sales of Xiaoniao TV in Xiaoyao Mall.

    Both Xiaoniao TV¡¯s TVs areTwo packages: A cute bird-shaped smart set-top box is free, but you must choose to purchase a 1-year service fee or a 2-year service fee.

    ? ? Among them, 1 year is 240 yuan, and 2 years is 360 yuan. Without paying service fees, the LCD TV cannot watch various programs and can only be used as an LCD screen.

    Since it is the boss¡¯s company, Qin Yibin very wisely placed the sales position of Xiaoniao TV directly in the center of the homepage.

    You know, after three months of development, Xiaoyao Mall has already become well-known. With its low prices and excellent services, it has beaten Amazon. The sales volume has soared, and the daily visits have already exceeded 200 million times.

    ?? 200 million people can pay attention to Xiaoniao TV at once. This is definitely a great sales promotion.

    But the sales volume in the first two days was not as good as everyone imagined.

    17,890 units were sold on the first day, 8,033 units were sold on the second day, and the two days combined were only about 26,000 units.

    In the same advertising position, the Panasonic high-end vacuum cleaner sold for 2666 two days ago, but 370,000 units were sold in one day!

    Qin Yibin is not the only one who has the final say in Xiaoyao Mall. Many people have talked about making adjustments because of this. Even though they all know that Xiaoniao TV is the product of the proprietress, the performance of Xiaoyao Mall is related to their own.  What a future.

    Under tremendous pressure, Qin Yibin let Xiaoniao TV stay in the center of Xiaoyao Mall¡¯s homepage for four days, with a total sales volume of about 40,000 units, before he reluctantly withdrew it.

    Although Xiaoniao.com does not rely on Xiaoniao TV to make money, Xiao Qi had already vaccinated Shen Wuyan, and Shen Wuyan was also mentally prepared. She was also annoyed by the dismal sales.  On fire.

    When Xiao Qi went to Shen Wuyan's villa, Shen Lili, who opened the door, quietly told him that her daughter had not eaten tonight.

    As Shen Lili said she was going out to exercise for three hours, Xiao Qi entered the hall with a wry smile.

    ¡°I haven¡¯t captured the Little Lark yet. If you give me three hours, I won¡¯t be able to make full use of it.

    The young man wondered if he should be braver, and then he looked up and saw Shen Wuyan sitting on the sofa, reading a bunch of information.

    Shen Wuyan's expression was very serious, as if she was still thinking. It was not until Xiao Qi sat next to her that the smart and charming girl raised her head.

    Looking at Xiao Qi, Shen Wuyan's eyes were slightly red subconsciously, but the next moment he showed a stubborn expression: "I think I know what the reason is!"

    "What?"

    Xiao Qi looked at her in confusion, not understanding what this girl was talking about.

    "It's because our TVs are too big and many people can't afford them!" Shen Wuyan said, "Your concept is wrong! We shouldn't have made it so high-end from the beginning! Users of Xiaoniao.com are originally  Even ordinary people can afford a small TV!¡±

    "But our TV effects must be reflected on super-delicate large TVs!" Xiao Qi argued depressedly, "Didn't you see on the forum, those who bought Xiaoniao TV were all talking excitedly about themselves?  How shocking was the effect when watching the movie?¡±

    "The problem now is that no matter how good this effect is, but the price is so expensive, not many people are willing to experience it!" Shen Wuyan frowned and said: "You might as well just produce the small-sized Bird TV first, and give these users to  After cultivating them, when they feel that the small TV can no longer satisfy them, won¡¯t the large-size TV naturally be sold?¡±

    Xiao Qi also frowned and said nothing for a while.

    He didn¡¯t care about Shen Wuyan¡¯s refutation, he just felt that Shen Wuyan¡¯s idea would destroy the overall reputation of Xiaoniao TV ¨C 26-inch, 29-inch, and 32-inch LCD TVs are really not enough now!

    But on the one hand, Shen Wuyan is right. No one has bought it anymore. Why are you still so reserved?

    If you want to expand and cultivate the user base of Xiaoniao TV as soon as possible, then manufacturing a small-sized Xiaoniao TV is the best and most effective choice.

    "I have decided to go talk to the LCD panel manufacturer in Baodao and Sheep Changhong tomorrow." Shen Wuyan put down the treatment and clenched her fists.

    Seeing that she had made up her mind, Xiao Qi could only raise his own doubts: "If we do this, will the entire production to sales time be too long?"

    "Then just make a reservation! It can also stimulate their mentality of snatching!" Shen Wuyan said without thinking, "Let them make a reservation first and ship it after one month. The sizes of 26, 29 and 32 inches are easy to make.  One month is enough time from stocking to production. I only earn them 200-300 yuan per unit, so I don¡¯t believe they won¡¯t come to pre-order!¡±

    Xiao Qi suddenlystunned.

    Good guy!

    Isn¡¯t this Xiaomi¡¯s order-based production?

    ??Xiaomi, you give me the money first, and then I place an order with the manufacturer, and then ship it to you.

    Shen Wuyan is not short of money, she is in a hurry to prevent the enthusiasm of fans from waning, but both are different ways to reach the same goal!

    Unexpectedly, in this life, someone will still pull this trick after all!

    What¡¯s more, this innovative woman is still her own wife!  !
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