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Text Chapter 1922 TVB¡¯s breakthrough direction

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    Hong Kong's stock market is very fragile. No matter how good your company is, it is common for it to rise and fall in response to the external environment.

    This time, during the subprime mortgage crisis in the United States, there was a sudden plunge in oil futures and a plunge in gold prices, which directly affected the Hong Kong stock market, causing it to chatter non-stop since July 11th.

    In just 10 trading days, Hong Kong's Hang Seng Index fell by 20%, and the stock market was even more wailing. The only companies that could retain 80% of their previous market value were super large companies, while small and medium-sized enterprises all fell by 30%.  , 50%, which makes people feel distressed.

    Under this circumstance, the TVB stock acquisition activity personally led by Li Xiaochao became very eye-catching.

    Originally, when Xiao Qi arrived in Hong Kong, TVB's market value was still around 25 billion Hong Kong dollars. However, since Li Xiaochao entered the market, TVB's stock has been continuously suppressed and sold by large sums of money. It has shrunk by 20% in three trading days, leaving TVB's  Shareholders large and small were stunned.

    If you want to buy stocks, you can't just raise the stock price foolishly and then buy it.

    Suppression first and then slowly absorbing it seems to be a method shared by both China and foreign countries.

    On the one hand, Li Xiaochao was buying stocks in the market, and on the other hand, he was negotiating with Shao Liuye, Li Jia, Dodge Cox Fund Company, and Marathon Asset Management Company to buy shares from them.

    For these large shareholders, naturally we cannot use the same method as dealing with retail investors, but we cannot treat them equally.

    Because these investment companies and major shareholders have interests in it, if the price is not right, they would rather let it go.

    After all, although TVB¡¯s stock has fallen seriously, TVB is Hong Kong¡¯s unique TV station overlord and a company with good profitability in Hong Kong.  So even if the return on dividends is less every year, if you hold it in your hands, there will always be a day when it will rise again.

    Li Xiaochao made it clear that Chema wanted to forcibly acquire the shares of Dodge Cox Fund Company and Marathon Asset Management Company. The price would be a market value of HK$26 billion, which is almost 25% higher than the current market price.

    The two companies did not insist for a few days before agreeing to Li Xiaochao's acquisition request.  Because they also know that Li Xiaochao represents the No. 1 largest shareholder, Feng Investment Management Company, which is determined to be privatized. Instead of waiting until the end to forcefully acquire these shares, it is better to get out now and take them.  Use this money to subsidize other investments.

    For Shao Liuye and Li Jia, Li Xiaochao gave a higher price - a valuation of HK$35 billion, and invited many people to persuade them, and finally they agreed.

    Li Xiaochao learned this trick from his father.  Anyway, Xiao Qi is not short of money. As long as he can achieve his goal quickly and well, what's the point of spending more money?

    Shao Liuye has sold most of his shares long ago. He is also older. The remaining small shares are not enough to do anything. It is better to sell them to Xiao Qi. As a big favor, even if it is  he's gone.  Aunt Six will definitely get Xiao Qi's care because of this.

    Mrs. Li is determined not to sell the remaining 2% of her shares, because this is a souvenir of her husband¡¯s founding of TVB.

    But the price Li Xiaochao gave was too high.  It was almost double the current market price. The Li family panicked when they saw TVB falling like this. A group of people without foresight, under the offensive of money and favors, finally persuaded Mrs. Li, and finally let Xiao Qi  Obtained 2% of Lijia's shares.

    12.5% ??of the shares held by the four largest shareholders.  Coupled with the 13% shares Li Xiaochao obtained from the stock market, Feng Investment Management Company thus owned 13% of the shares. As a result, on July 31, the day Xiao Qi left Hong Kong for eastern Guangdong, he officially signed a contract with Hong Kong  The exchange filed an application.  Demand privatization of TVB.

    As soon as this news came out, there was another sensation in Hong Kong.

    "Those who know the inside story are all amazed by Xiao Qi's love for Feng Kexin, while those who don't know are also amazed by the strength of Feng's Investment Management Company.

    But more people think this is unreasonable.

    Because the profitability of TVB is very good, but it is not easy to make a fortune and make a lot of money through it.

    After all, in the past few years, with the development of the Internet world, the profits of the TV industry have shrunk significantly, and TVB's profitability has also continued to decline. With so much investment, I don't know how many years it will take to recover it.  ¡ª¡ªThis is also an important reason why the four major shareholders let go.

    According to common sense, this is correct.

    But they didn¡¯t know that Xiao Qi had lofty goals.

    For the Hong Kong market, TVB is somewhat in decline, whether it is market saturation, profitability, or management and business model.

    But if you add a market in eastern Guangdong, a super market with an area 180 times that of Hong Kong and a population close to 15 times that of Hong Kong, then the situation will beIt¡¯s completely different. TVB can completely rise from the ashes and reach the next level!

    There are so many people in the market, and Eastern Guangdong is one of the most developed provinces in China. The prices offered by advertisers are completely different. There is no problem if the profit increases tenfold!

    Of course, it is not that these people have not thought of occupying the TV market in eastern Guangdong. It is really because it is too difficult. Guangdong Satellite TV is well aware of the strength of Hong Kong TVB, so due to local protectionism, the development of TVB in the mainland has been  It is very unsatisfactory, and even eastern Guangdong, which has the same local language and local culture, is no exception.

    Now TVB is in eastern Guangdong. Although it has reluctantly landed, not only the programs have strict requirements and need to be produced in accordance with the requirements of eastern Guangdong, but what makes them feel helpless is that the advertisements inserted in the middle of every TV series and news are not from Hong Kong.  The advertisers over there are advertisements sold by the Guangdong TV station itself.

    ? Okay!

    I work hard to produce and run news and spend a lot of money to produce TV series. Isn¡¯t it only through advertising fees that I can make money back?

    ??It¡¯s better for you now. You don¡¯t pay a penny, but you take the fruits of my labor and sell them for money, and only give me a very, very small amount. How can I, TVB, figure this out?

    Therefore, this cannot be regarded as a real landing in eastern Guangdong. At best, it can only be regarded as buying programs at a low price in eastern Guangdong, and then paying some advertising fees at will!

    Don¡¯t say they are domineering, they are just so domineering!

    ?? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? Easting Guangdong have allowed your program to be broadcast normally, but in other provinces and cities, it would not even be possible for the program to be broadcast normally!  There is no hope of landing!

    Only people like Xiao Qi can truly implement TVB and enter this vast market after careful planning.

    Xiao Qi naturally didn¡¯t think that since he was the richest man in the world, others should give him face, so he just went to negotiate directly and then waited for others to agree.

    To be honest, for thousands of years, in China, officials have always been more important than the people. It is absolutely impossible for wealthy people to influence national policies like in Europe and the United States.

    If Xiao Qi really did that, it can only be said that he was too self-sufficient and took himself too seriously, and the final result would definitely be rejection.  ¡ª¡ªThe country attaches so much importance to Hong Kong, and Mr. Shao Liu has donated so much in the country, but East Guangdong has not agreed to let TVB officially launch in East Guangdong, let alone Xiao Qi, an outsider?

    So Xiao Qi had already made plans.

    Xiao Xu had some friendship with Mu Xuefei, the former Secretary of the Provincial Party Committee of Eastern Guangdong Province and the current member of the Provincial Council. In 2006, Xiao Xu came to discuss the reform and support for small and medium-sized enterprises in Eastern Guangdong.  To make suggestions.

    ¡°That¡¯s not all. Later, when Xiao Qi stabilized Li Xiaochao and Guo Taiming¡¯s two factories with hundreds of thousands of people, he also gave Mu Xuefei a face and owed him a favor.

    In addition, Yu Chengsheng is Mu Xuefei's best friend, and the two of them are basically on the same side, so if something happens, as long as Yu Chengsheng comes forward, Mu Xuefei will definitely give him face.

    You know, Mu Xuefei went to the capital last year, but many of the current officials in Eastern Guangdong Province are his old subordinates, and even his successor secretary has a close relationship with him.

    Firstly, Mu Xuefei has been in business for many years, and he is right. Secondly, Mu Xuefei is now promoted, not retired, and has more power, so when Commissioner Mu speaks, they must listen.

    The TVB TV station has landed in eastern Guangdong and has its own dedicated channel. It is a big deal for people at the eastern Guangdong TV station, but it is not a big deal either to the top or to the bottom.

    First and foremost, Xiao Qi has Niu Ruzheng and Yu Chengsheng to help support him, and the closer the relationship between Hong Kong and the mainland, the easier it is to integrate them. This TVB landing is definitely a very correct cooperation.

    ???????????????????????????????? The provincial party committee and the provincial government, now that Mu Xuefei has spoken, can they still violate Mu Xuefei¡¯s instructions because of a TV station?  If you go against a member of the top 20 government officials and a top leader who has worked in eastern Guangdong for so many years, aren't you looking for trouble?

    After talking about the above, what is left is the following. People in eastern Guangdong don¡¯t like to watch TVB programs for only one or two days. TVB has got rid of the constraints and officially launched a TV channel in eastern Guangdong. That is simply a happier thing. They will definitely  Raise your hands in praise.

    There is something that needs attention, that is, TVB programs, especially news programs, must pay more attention to the scale when the time comes.

    But there is also a ready-made example, just compare it to Phoenix TV Chinese Channel.

    The other issue is about profit sharing.

    Don¡¯t think that everyone will promote TVB¡¯s landing in eastern Guangdong, but if the Guangdong Provincial Radio, Film and Television Bureau actually implements it,TV stations and other parties will play tricks on you, but it is also very troublesome and makes people feel exhausted mentally and physically.

    Therefore, how to distribute the profit dispute between TVB and the Guangdong Provincial Radio, Film and Television Bureau, and how to achieve a win-win situation for both parties has become an important purpose of Xiao Qi's trip to Guangdong this time.  (To be continued)
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