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Text Chapter 2062 WeChat Development Steps

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    That's right.

    The first step that Xiao Qi thought of to open the door to WeChat Mall was the famous red envelope grabbing plan in the process of WeChat commercialization.

    In December 2013, before Xiao Qi was reincarnated, he heard that WeChat was developing this strategy, and it was said that he was planning to launch it during the Spring Festival of 2014.

    This software called "WeChat Red Envelope" has attracted the attention of many media at home and abroad before it was launched because it was not kept confidential enough, or it was directly promoted by Penguin Company.

    Xiao Qi just took a brief look at it and knew how it was used. At that time, he just thought it was quite fun. But after he was reincarnated, Xiao Qi thought about it again and felt that Penguin's WeChat red envelope should be able to cause a lot of excitement.  Big sensational effect.

    Since 2011, Zifubao has been promoting Zifubao wallet, which is a mobile payment platform, on a large scale. By 2013, it directly surpassed Paypal and became the world's number one in the number of active payment users.

    ?Zifubao Wallet is purely an app, it has no additional functions.

    But WeChat has long been a familiar voice communication tool. Loading a WeChat wallet on the WeChat platform is definitely more acceptable and easier to promote than the Zifubao wallet.

    This is the stickiness of users.

    Just like as long as there is a user base, pirated versions of other people¡¯s farms can also cause a trend, and pirated versions of other people¡¯s games can also cause a trend. This is the effect of strong usage inertia for a national product.

    The reason why Xiao Qi had never thought about the strategy of launching WeChat red envelopes before was because, firstly, if there was not enough user groups to promote this matter, it would not create a sensational effect; secondly, at that time, his Fairy Bank was still being planned.  If you cannot grasp the key link of the bank, the WeChat wallet strategy will lose half of its value.

    In the first stage, what is the most important thing to develop a mobile payment platform?

    Of course, it means mastering the user¡¯s bank card data.  That is to say, all the tens or hundreds of millions of bank card users are bound to their own mobile payment terminals.

    In this way, you are actually a bank on the Internet, but without a series of huge departments and rules of the bank.

    But then again, online and offline are inseparable.

    Although Taobao and Penguin will have their own mobile payment platforms in the future, they will still only involve online transactions and capital transactions, and all offline bank card user data.  As well as their consumer spending, they still rely on offline commercial banks to calculate their operating data.

    Therefore, both Alibaba and Penguin actively applied to open private banks and mastered these offline resources together, so that online and offline are consistent.  It will soon reach the scale of large and medium-sized commercial banks. In time, it will definitely be able to compete with the five major commercial banks.

    Xiao Qi¡¯s plan is the same as theirs. Online I have Zifubao, Xiaoyao Wallet, and WeChat Wallet. Offline, these are all integrated into the larger framework of Fairy Bank, allowing Fairy Bank to develop more rapidly.

    And if Fairy Bank develops well, it can in turn promote people's trust in online payment and mobile payment platforms.  Also promotes transparent development.

    ¡° Such mutual complementation is the best way for large commercial banks to develop in the future.

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? Only a commercial bank with good management, sufficient funds, and connections in every commercial corner can support a large-scale Xiao Group!

    Speaking of the red envelope grabbing plan, Xiao Qi thought it was very interesting.

    Chinese people have the custom of giving red envelopes during the New Year, but most of them are only between relatives, and naturally there is no need to be so philistine between friends.

    But WeChat Wallet makes the act of sending red envelopes to friends just novel and interesting, and has an unknown joy of adventure.  So after it is launched, it will definitely become popular.

    The specific steps are to set the number, amount, and category of red envelopes you want to send out, then throw a bunch of red envelopes in your circle of friends and notify all your friends to grab them. Whoever grabs them first will get it.

    The amount doesn¡¯t need to be too much, 5 yuan or 10 yuan is fine.  1,000 yuan is not much for rich people, it is mainly for fun, and everyone is fighting for the joy.

    In 2013, you give out red envelopes.  At the most ordinary time, it is usually impossible to get rid of less than 200, and when encountering someone who wants to save face, it is at least 400.

    But on the Internet, in the WeChat red envelope activity, you only need to spend 100 yuan to have a fun game of grabbing red envelopes, and throw them out into 10 red envelopes worth 10 yuan, or 5 yuan, making everyone happy.  , happy and happy, trying to be auspicious and a good omen.

    So Xiao Qi can imagine?, during the Spring Festival of 2014 in his previous life, which he had not experienced yet, many people must have directly participated in this activity of giving out red envelopes and grabbing red envelopes online.

    Of course ordinary people can only see the activity of grabbing red envelopes being lively and interesting.

    Behind the hustle and bustle, WeChat¡¯s mobile payment is actually working hard!

    In the past life, before this, WeChat users did not need to bind anything. As long as they had a number or registered casually, they could apply for a WeChat account, and then you could add friends to your friends, or add friends again.  , form your own circle of friends.

    But since the emergence of the WeChat red envelope application and the activity of grabbing red envelopes, you must bind your WeChat number to a bank card.

    Otherwise, how can you transfer money to WeChat red envelopes and send red envelopes to others?

    ¡°Then the same goes for the person who receives the red envelope. If you don¡¯t activate bank card binding and someone gives you a red envelope, how do you get the money in the red envelope?

    If you don¡¯t activate it, you can only send red envelopes to others and spend the money - isn¡¯t this a fool?  I'm sure I'll just put it in my pocket!

    If it works well, then not only China, but also the culture of the entire Asian region is similar, and it will definitely be able to do well.

    In addition, Europe and the United States are similar. Red envelopes for children have always been available, so if you play the red envelope game for friends carefully, you will at least get good results.

    So, look at it, a simple plan, a simple app, you don¡¯t have to pay your own money. The people who send and receive red envelopes have their bank cards bound to their WeChat accounts. What a wonderful result!

    Xiao Qi thinks about it, after the Spring Festival in 2014, WeChat Wallet will be able to bind bank cards to at least 5-10 million people!

    If Xiao Qi were to do this plan, and with the current strength of WeChat, the number of users in China should at least double.

    If you include foreign users, there should be no problem if you activate bank card bindings worth about 50 million.

    As for the bank card binding of foreign WeChat users, Xiao Qi has no way to let them use Fairy Bank for the time being. He can only follow Tao Bao and Penguin and give these bank card users to local commercial banks.

    However, these online resources all belong to Fairy Company.

    In just one month, it was able to acquire 50 million online bank card binding users at once. It took Paypal seven or eight years of development to obtain such data. It must be so angry that it vomits blood?

    Xiao Qi did it as soon as he thought of it.

    After leaving Huangfucai¡¯s house, Xiao Qi went directly to the building of Huangfu Holdings Co., Ltd.

    Xia Pingyuan is the first Fairy Company real estate here in the east gate, because it is relatively close to the Fairy Company headquarters, including Xiaoniao.com, Huangfu Holdings Co., Ltd., Fairy Real Estate, Xiaoyao Logistics, Xiaoyao Express, Xiaoyao Mall, etc.  Companies all set up camp here.

    Therefore, the commercial real estate in this area is extremely popular. On weekdays, many people walk into other people's shops all day long and ask, "Do you want to sublet?"

    The reason why I asked about "sublease" instead of "sale" is because Xiao Qi has not sold the commercial projects of Fairy Real Estate so far. All of them are rented out at the lowest price, so as to promote the prosperity and development of these new communities.  lively.

    Now the reputation of Fairy Real Estate has been fully developed, and the occupancy rate everywhere is no less than 80%. This is already a very remarkable achievement for real estate outside the Third Ring Road.

    Of course, the most prosperous place is naturally Xia Pingyuan.

    Countless high-end white-collar workers shuttle among them, which naturally drives a lot of dining and entertainment consumption.

    Xiao Qi directly approached Li Qun, the technical director of WeChat Company. When Huangfucai was not handling official business in the company, he was basically the one doing the operations and management.

    " However, Li Qun is more suitable for technology and has no interest in operations, so management is very hard. Huangfucai intends to recruit several senior executives from other companies to help.

    "What!? This, this this is so wonderful!"

    Li Qun understood Xiao Qi¡¯s ideas about ¡°WeChat Red Envelope¡±, ¡°WeChat Wallet¡± and ¡°WeChat Mall¡± at once.

    In terms of technology and development, he has a good vision. It doesn¡¯t take much thinking to know how important this step-by-step development is to WeChat Company!

    He looked at Xiao Qi with admiration: "Master Qi, you are so amazing! Why am I not as smart as you?"

    "Stop flattering me, I'm taking over the WeChat company now." Xiao Qi said funnyly: "In December, you can prepare and test the WeChat red envelope for mecomplete.  You have to prepare the WeChat wallet in January. I will find someone from Fairy Bank to discuss the details with you.  Before June next year, we will strive to launch the official development of WeChat Mall, you know?  "

    "As long as you give me your full support, Qi Shao, I will definitely work hard to do a good job!"

    Li Qun was also unambiguous and patted his chest.

    The difficulty in the three steps Xiao Qi mentioned is not the technology, but the creative ideas!

    With Xiao Qi¡¯s genius ideas to help, are you still afraid that you won¡¯t be able to make WeChat prosperous?  (To be continued. If you like this work, you are welcome to come to Qidian to vote for recommendations and monthly votes. Your support is my biggest motivation. Mobile users, please read it.)
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