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- If you want to say which place in the Hong Kong entertainment industry is the hottest during this period, it must be TVB.
¡°Whether it is Yinhuang, Huanyu, or the studios of several major directors, they have never been as lively as TVB is now.
An older reporter said that TVB today is a bit like the world-dominating scene of the 1980s and 1990s.
There is no other reason. In fact, the market in eastern Guangdong Province is too important for TVB and even the entire Cantonese community.
With the establishment of Eastern Guangdong Province, TVB¡¯s market has expanded from a population of less than 10 million to 110 million, an increase of more than 10 times.
¡° Moreover, Eastern Guangdong Province is one of the most economically developed provinces in China, and its spending power has always been very strong. Advertisers are willing to spend huge sums of money for such a large market.
The original TVB advertising tender was supposed to be held in early November, but this time it was delayed due to the privatization of TVB, so it was held in early December.
The advertising bidding was very popular from the beginning.
For example, during TVB¡¯s most prime time eight o¡¯clock slot, the farmer real estate tycoon who is famous for building villas in the south directly wants to use a price tag of 200 million Hong Kong dollars to buy the naming rights for next year¡¯s eight o¡¯clock slot.
You must know that this year¡¯s CCTV eight o¡¯clock slot naming rights were only acquired by Naaisi for 229 million yuan. A local TV station can have an income of about 180 million yuan, which is already super powerful.
In addition to this, advertisements for the midday news, evening news, various variety shows, etc. have been snapped up by a large number of Chinese and foreign companies, which is no less than ten times more lively than last year.
After an afternoon of advertising bidding and auction, Yue Ling handed over the task of the following cocktail party to her assistant, and she immediately got in the car and arrived at Feng Kexin's Repulse Bay Villa.
Feng Kexin, who is more than 5 months pregnant. At this time, the belly is already very visible, and even when wearing a wide skirt, you can still see the bulging outline of the belly.
When Yue Ling came, Feng Kexin happened to have dinner and was doing homework with her daughter there, just like a mother in an ordinary family.
But Yue Ling looked at this elegant and peaceful beauty with awe and fawning attitude. Because she is the queen of the entire TVB and has all the power of life and death over hundreds of celebrities and thousands of staff.
Seeing her coming, Feng Kexin said something to Ping'er, and the little girl went back to the house with her homework.
"Sister Yue is here? Have you eaten?" Feng Kexin asked softly as she asked Yue Ling to sit down.
"I ate two pieces of bread in the car, that's about it." Yue Ling sat down on the sofa for half her buttocks and replied respectfully.
"How about that?" Feng Kexin called to the servant next to her, "Bring Sister-in-law a bowl of chicken soup and make a plate of fried beef."
"Thank you, Chairman!"
Yue Ling has always liked to eat fried beef river. Seeing Feng Kexin being so considerate, I felt very happy.
Don¡¯t say you are really hungry, even if you are not hungry now, you still have to eat everything.
Taking advantage of the time for speculation, Yue Ling reported to Feng Kexin: "Chairman, the advertising tender we will adopt in Hong Kong and the Mainland next year will be converted into a total of 3.8 billion Hong Kong dollars, an increase of 100% over last year. In addition, in our large-scale Driven by the increase in filming costs and variety show production costs, our program distribution and distribution sales have not changed much, which is about 600 million Hong Kong dollars in Malaysia, Singapore and other Chinese markets. Regional advertising revenue has also increased a lot, reaching 800 million Hong Kong dollars.
In addition, the built-in advertising sponsorships of programs and TV series have also increased significantly. They are based on the specific content and appearance time of each program and TV series. We estimate that this area will reach at least 1.2 billion Hong Kong dollars, which is at least an increase from this year. More than 70% more!
Calculating this way, our annual income can basically reach HK$7.6 billion. That¡¯s an 80% increase from this year! This is all due to you opening up the channels in eastern Guangdong! "
¡°Don¡¯t just say nice things, how about our profitability?¡± Feng Kexin asked with a smile.
"The profit situation is not very good." Yue Ling always spoke honestly when facing Feng Kexin, which is also an important reason why she gained Feng Kexin's trust: "Because you have greatly increased the salary, production costs, etc., our tvb Operating profits have been squeezed a lot in the past few months, which have been losses.
¡°The preparation of several programs and TV series starting from November will involve the deployment of a large amount of manpower and material resources. If this situation continues, according to preliminary estimates, we should be struggling to maintain our capital next year, or we will fall into losses, but the magnitude of the losses should not be large, which is about 3 to 5 billion. "
When she said this, Yue Ling felt extremely envious.
? ? ? ? ? ? ? ? ? ? ? ? ?What a great man. For the world's richest man, a mere 3.5 billion Hong Kong dollars is just like a dime in the hands of ordinary people. It is nothing at all.
Because of this, Yue Ling did not persuade Feng Kexin to be more frugal with the company's expenses. Anyway, the business expansion was getting better and better, and TVB was making more and more money. As the scale became larger, as long as the profit was maintained at a low level, it would be no less than 3.5 billion a year. profit.
Moreover, Yue Ling also knows that Feng Kexin holds 12.5% ??of the shares of Watsons, which is coveted by countless people. In terms of making money and dividends, Watsons is enough for Feng Kexin and her children to live a prosperous life. It is good for TVB to use it to maintain its influence. .
As expected, Feng Kexin smiled when he heard the words, "It doesn't matter, we can still bear the losses for one or two years. We have to think about the long-term operation in the future, and now is just the beginning. When the ratings in eastern Guangdong Province increase, our The profit margin will be higher.¡±
"That's what you said." Yue Ling nodded and said, "This matter is not urgent for the time being, but there is another matter that requires you to make a decision."
"What's going on?" Feng Kexin asked in surprise.
"At noon today, Mrs. Shao called me and talked about the four pieces of land in Clear Water Bay and Tseung Kwan O."
Hearing what Yue Ling said, Feng Kexin immediately understood.
At this time, chicken soup and fried beef were served, and while Yue Ling was motioning to eat first, Feng Kexin also started to think about it.
Having stayed in TVB for more than ten years, Feng Kexin certainly knows everything about TVB.
Mr. Shao Liu has now sold all his shares in TVB. The remaining TVB-related properties in his hands are four pieces of land in Clear Water Bay and Tseung Kwan O.
Among them, the three pieces of land in Clear Water Bay add up to more than 150 hectares, and the one in Tseung Kwan O is even larger, about 230 hectares.
Originally, Shaw Brothers TVB filmed and worked in Clear Water Bay Television City, but later it was moved to Tseung Kwan O Television City for development needs.
"These four pieces of land are not the property of TVB, but are leased to TVB by Mr. Shao Liu. The annual rent paid is not a small amount.
Of course, now Clear Water Bay TV City has ceased operations, and TVB has only leased the site of Tseung Kwan O TV City.
Mr. Shao Liu was originally a landowner and could make a good living by collecting rent, but Feng Kexin knew that he had always wanted to sell these four pieces of land.
The reason is very simple. The descendants of Mr. Shao Liu¡¯s children are all in Singapore. The Shao family has a lot of property there, and the children have fallen out with Mr. Shao Liu. No matter how much money there is in Hong Kong, they don¡¯t care.
Therefore, Mr. Shao Liu decided to leave these properties to his second wife, Ms. Fang.
Ms. Fang quit TVB and no longer likes to be associated with TVB. Mr. Shao Liu is planning to cash out and reinvest in real estate or other industries to provide for his wife's wealthy life in the future.
When Xiao Qi was negotiating for shares in TVB, Mr. Shao Liu had intended to sell these four pieces of land to Xiao Qi.
It¡¯s just that the price he offered was too high at the time. For a market value of 10 billion Hong Kong dollars, he offered 12 billion.
Xiao Qi was thinking that the financial crisis would break out a year later and Hong Kong's stock and property markets would suffer heavy losses, so he did not agree.
And Xiao Qi also told Feng Kexin about this matter, saying that when the time is right in the future, they can buy it together.
"How much does Mr. Shao Liu want to sell it for?" Feng Kexin asked harmoniously after Yue Ling finished eating and wiped her mouth.
"Four pieces of land were packaged and sold together, with an asking price of HK$10 billion." Yue Ling said with a smile, "But I didn't say anything. These two are good people. Now that the Hong Kong stock market has plummeted and the property market is unstable, they still want to pay the price a year ago. It¡¯s really inappropriate to come here for sale.¡±
Feng Kexin also laughed, "If the price is not suitable, let's talk about it! The most important thing is to negotiate over the Tseung Kwan O site first."
Yue Ling said, "They are not willing to sell it separately. They insist on selling it together with the three useless Clearwater Bay plots."
"Can the use of the three pieces of land in Clear Water Bay be changed?" Feng Kexin asked. She remembered that they were specially used for industrial purposes. There are no other industries in Hong Kong now.
"No." Yue Ling said, "We asked before we moved, and the Hong Kong government's answer was that it can only be used for industry. Otherwise, Mr. Shao Liu would not bundle it for sale."
"That's it"
Feng Kexin pondered for a while and then made up his mind: "I don't like their attitude towards artists, but after all we are still a guest and a host. My bottom line is HK$9 billion. You can negotiate with them based on this."
"good!"
Yue Ling nodded, Feng Kexin was indeed kind.
If it were someone else, the price would definitely have to be reduced to 8 billion, and?This price tag will continue to decrease over time.
Master Shao Liu is a philanthropist externally, but internally he is an out-and-out tyrant.
Feng Kexin was a bit miserable being exploited by TVB. She could not take advantage of him because she had taken into account Master Shao Liu's face.
If Mr. Shao Liu knew himself, he would definitely agree to Feng Kexin¡¯s conditions.
"After acquiring these pieces of land, TVB's operating expenses will be reduced a lot, and the number of high-quality assets it holds will also be increased.
Even the three pieces of land in Clear Water Bay are very troublesome in the eyes of others, but with Feng Kexin¡¯s relationship as a man, how to develop and utilize it is not a problem! (To be continued, please search Piaotian Literature. The novels will be better and updated faster! - Didn't finish reading? Add this book to your favoritesI'm a member and bookmarked this chapterCopy the address of this book and recommend it to your friends for pointsChapter error? Click here to report
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