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Text Chapter 2112: Suppress firmly

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    Generally, December is a good time to launch a product, but the best times are around Christmas and New Year's Day.

    The reason why Microsoft and Samsung rushed to release it in two days on the 18th and 19th is that they did not want to compete with Fairy Company.

    The news that Fairy Company has a mid-range mobile phone that will be launched soon has been circulating for several months.

    From parts manufacturers to OEMs, from advertising companies to TV news newspapers and media, etc., there are already too many signs that Fairy Company is making very big moves this time.

    Although everyone is talking about a mid-range mobile phone, the dazzling performance and achievements of Fairy Company Dreamstars cannot be underestimated.

    To put it bluntly, Fairy Company is also a pioneer in smart electronics. They have made such a big noise, so this mid-range mobile phone must be something special, and maybe it has outstanding quality.

    Even if it is not that exaggerated, Microsoft and Samsung are still unwilling to face Fairy Company head-on. Who knows whether they will become cannon fodder?

    Everyone staggered the release time, not only to save face, but also for their own sake. Who can be as idiotic as Google? Xiao Qi didn't bother them, they just rushed to find trouble, and now they are beaten  You are looking for teeth all over the place, and you are asking for it.

    But none of them knew that, except for Dreamsnow, Xiao Qi saw that everyone was launching tablet computers one after another, and he had already planned to release the killer weapon Touchcover as soon as he reached a settlement with Google.

    Compared with ordinary laptops, the most troublesome thing about tablet computers is that they are inconvenient for office processing.

    To put it simply, the virtual keyboard can certainly meet the needs of games and general programs, but for office processing such as documents and files, it is not as convenient and fast as a physical keyboard.

    The same document can be processed in half an hour using a physical keyboard.  The virtual keyboard may not be able to be processed in two or three hours.

    For some business people, this is especially inconvenient, so when they go out, they usually bring a thin and light laptop in addition to a tablet computer.

    Therefore, in the previous life, Microsoft was very keen to seize this business opportunity.  The launch of touchcover, an external soft keyboard with magnetic adsorption function, was instantly refreshing and achieved good sales.

    In the previous life, in June 2012, Microsoft released Surface and Touchcover at the same time. Now it is December 2008. According to the rules, Microsoft should have made a breakthrough at least in 2011 and invented Touchcover.

    In this life, Xiao Qi invented the tablet computer a few years in advance.  Microsoft, which has a strong technical foundation in this area, has no problem creating surface in advance, but it is not easy to create touchcover in advance.

    Even if they have this idea, Xiao Qi registered the touchcover patent before the DreamPad was launched. That was in 2006. I believe that once Microsoft bumps into it, it will definitely be depressed and want to cry.

    The project started in 2006.  The research and development was completed in June 2008, with the efforts of about 90 engineers.  With more than 100 million US dollars in research and development costs, touchcover has finally become a reality.

    In the past few months, engineers have been perfecting the beautiful touchcover. From dreampad and dreamstars, everyone has understood how important a beautiful appearance is to a product.

    Therefore, in addition to being magnetically adsorbed on the dreampad 2 and basically achieving the functions of a general keyboard through Bluetooth sensing technology these practical functions.  Its softness, sturdiness, waterproofness, aesthetics, etc. are also the focus of our research and development.

    Xiao Qi actively encourages this. After all, too many people are members of the Appearance Association. Even if you don¡¯t have any special effects, you just need to be beautiful and dazzling.  Then someone will buy it.

    In early November, when surllo went on sale, Xiao Qi had already started production by Mingxing Electronics and Yinhuang Electronics.

    For those who have experience in the production of polyurethane protective shells, they have only been familiar with this touchcover for half a month before formal production began. It is expected that 5 million sets of touchcovers can be produced before January 1st, and every month thereafter  It can supply 3 million sets each to Fairy Company.

    Although this production line can only produce 3 million sets a month, its precision requirements are very high, and the total number of workers required exceeds 4,000.

    The price Xiao Qi gave them was still very high. A set of 20 US dollars was 25% higher than Microsoft¡¯s cost price of 16 US dollars, which was enough to ensure their profits.

    The price of touchcover is naturally not cheap. Microsoft could sell a set for 120 US dollars in 2012, so it is reasonable for Xiao Qi to sell a set for 168 US dollars.

    Calculated based on DreamPad 2 shipping 12 million units per month, 6 million sets of touchcovers per month, because there are nine colors, including seven colors, gold and pink, it is quiteDon't worry about overproduction - rich people and girls probably won't just buy one color.

    It is worth noting that these optional accessories produced by Xiao Qi, such as high-definition data cables, headphones, batteries, etc., are all part of the marketing profit of DreamPad 2, which means that Touchcover also needs to share dividends with shareholders.

    At first glance, you may think that Xiao Qi is too stupid. It is obviously a product he came up with, so why not separate it and sell it to himself?

    By selling it to dreampad2 in the name of Fairy Company, or directly marketing it separately, wouldn¡¯t this be a huge profit?

    Ordinary people will definitely plan this way, and they will do it.

    But in the end, the company must be unhappy with the shareholders, and then everyone will have conflicts, and finally everyone will break up unhappy.

    If you have no need for shareholders and want to get rid of them, it doesn't matter.

    But the problem is.  From the beginning, Xiao Qi regarded these shareholders as his great help, his friends, and even more his partners.

    Including the shareholders of Dreamstars, they get the benefits of Dreampad and Dreamstars.  He also provided help for Xiao Qi, helped Xiao Qi develop in Europe and the United States, and helped him resist the open and secret attacks of many people.

    As mentioned before, without the help of lvmh in Europe, the influence of Green Pine Capital in the U.S. Senate, and the charge of tough people such as Branson, Ellison, and Qiao Gangzhu, Xiao Qi¡¯s Fairy Company would not have been able to survive.  It is said that it has developed, but we don¡¯t want to be exhausted by the various laws used by developed countries in Europe and the United States.

    ¡° Take Google this time as an example, if so many shareholders hadn¡¯t helped, Branson, Ellison, Qiao Gangzhu and others would have scolded Google and Page no matter what happened.  How could Fairy Company take advantage of such a situation by guiding the tendency of public opinion?

    Why are they helping Xiao Qi?

    Friendship is just one aspect. What¡¯s more important is that everyone¡¯s interests are tightly tied together. When they help Xiao Qi, they are helping themselves, so how can they not be enthusiastic?

    Moreover, in European and American countries, many companies are accustomed to sharing, and you are not the only one who makes all the money.  It makes you look awesome.

    This will only make people jealous.

    Dreampad and Dreamstars have shares of companies and wealthy people from powerful European and American countries.  Therefore, when something happens, those powerful countries should not do too much, because they also have to take into account the interests of their own big companies and wealthy people.

    Because of this, Xiao Qicai can develop his career without any distractions.

    What Xiao Qi lacks now is not money, but the time and space for Fairy Company to develop, in this era where the powerful European and American countries are respected.  It¡¯s okay if you don¡¯t share it like this.

    Therefore, Xiao Qi feels that such sharing is worthwhile, and the rewards he gets far exceed what he pays.

    It¡¯s just money. The more I give it out, the stronger it will become in the future.  Just earn more, what¡¯s the point?

    Of course, touchcover will not be in a hurry. To be precise, it will not steal the limelight from dreamsnow.

    Dreamsnow has decided to be released on Christmas Day, December 24th, and the first batch of pre-sales will start on February 15th. In these few months, Dreamsnow is the focus of Fairy Company.

    Today¡¯s smartphone market is still the same as China¡¯s functional market around 1995-1998. There are only high-end mobile phones and no mid-to-low-end mobile phones.

    The feature phones at that time, such as Nokia's 8810, Motorola's v998, etc., were always 8000, 10000, and 12000.

    How incredible this seems to today¡¯s young people!

    It only has a keyboard and a black and white TFT LCD screen of less than 2 inches, and it just looks better, so it can be sold at such an astonishingly expensive price.

    But now in 2008, in the eyes of young people in 2013, they still have the same problem, too expensive!

    Even the cheapest a1600 costs about 3,000 yuan, and in 2013 there were at least twenty models of smartphones priced under 800 yuan. The performance was as good as the a1600. There are many mobile phones with good cost performance from well-known manufacturers, which are enough for ordinary people to choose.  .

    It was Xiaomi that broke the standard of high-priced mobile phones. The price of 1999 not only won a good reputation, but also made Xiaomi mobile phones almost in short supply in the following years.

    Although there are factors of deliberate hungry marketing, the advantages of good reputation and high cost performance are still very commendable.

    Now, Dreamsnow plays the role of Xiaomi mobile phone, and it faces the market all over the world!

    Xiao Qi believes that Dreamsnow will be able to firmly suppress that group of competitors and dominate the entire mid-level market!  !  (To be continued, please search Piaotian Literature, the novel is better and updated faster!
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