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Text Chapter 2147 The Spring Festival New Year Goods War is getting ready!

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    In the month before the Spring Festival, many units will not be busy, but many companies will be very busy.

    For example, those factories related to the Spring Festival celebrations, including fireworks, various food and drink New Year products, various New Year gifts, and Spring Festival travel related ones, etc., will be extremely busy.

    Xiaoyao Mall is one of them.

    In order to prepare for the second Spring Festival after the opening, which is also the real Spring Festival strategy, Qin Yibin started various preparations in October.

    ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????After?won?super?popularity?from?Christmas?to?New?Years,?during?the?Spring?Chinese?Chinese?Year?During?the?Chinese?New Year?Due?to?a?lack?of?products,?short?manpower,?and?other?reasons,?it?did?not?achieve?much?success.

    So Qin Yibin thought about it for a while and felt that he should do something good again during the Spring Festival this year.

    Of course, it¡¯s not that Qin Yibin wants to work hard during the Spring Festival holiday. That¡¯s just looking for death.

    The Chinese people are obsessed with the Spring Festival.

    Not to mention ordinary city company employees, those migrant workers who keep switching jobs for an extra 100 yuan monthly salary. As long as you, the boss, dare not let them go home for the New Year, these people will not even ask for this monthly salary.  Throw away your hands and leave.

    So there is the Spring Festival Great Migration in China that astonishes foreigners every year.

    The same is true for the employees of Xiaoyao Mall, Xiaoyao Logistics and Xiaoyao Express. No one wants to work overtime during the Spring Festival, especially people like them who have been working hard outside for a year and have not seen their parents, relatives, or even children for a year.  .

    Even though many employees are locals from the city branch where they are located, visiting relatives and friends and getting together with friends during the Spring Festival are unavoidable. These are the things that people value most.  It is far from comparable to what you can give 200% or 300% salary.

    Therefore, even if there are a very small number of employees who are willing to work overtime, it will not be able to meet the company's operational needs. Therefore, Qin Yibin has never thought of playing tricks during the Chinese New Year this year.

    The time he chose was the month from the 25th of the winter lunar month to the 25th of the twelfth lunar month, which is basically the period from January 14th to February 14th.

    In order to prevent workers from slacking off on the eve of the Spring Festival, Qin Yibin also made a promise after applying to Zhou Bo.  As long as they work well during this period, the workers and staff of the three major companies in the Xiaoyao family can receive half a month's salary bonus in addition to the original year-end bonus, so that they can have more money in their pockets.  Chinese New Year at home.

    For those who work, what attracts them most is not the corporate culture and the struggle to realize idealism. Those are all false. What attracts them most now is promotion and salary increase.

    The salary of the Xiaoyao series is less than that of the Fairy series.  After all, the output and profits of the two are different.

    But on average, they can¡¯t get away with 7,000 a month, which is almost double the average salary of 4,000 when they first opened.

    After a month of hard work, the employees can get extra rewards for their performance, the workers can get benefits from commissions, and they can also take home an extra three to five thousand yuan. What's wrong with this?

    So it is in the stage of stocking up.  Everyone worked hard.

    Qin Yibin is indeed a person who has worked in Lotte Mall in Japan for so many years and has been baptized in Xiaoyao Mall.  His experience is extremely rich and his courage is particularly great.

    For this month¡¯s Spring Festival strategy, Qin Yibin prepared a total of 90 billion worth of goods, while Xiaoyao Mall¡¯s turnover in December was only 28 billion.

    In other words, Qin Yibin wants to sell more than three months of turnover in these 30 days.

    With a product reserve of RMB 90 billion, Xiaoyao Mall is naturally not enough.  Because they have a lot of goods themselves, and if they are not enough, of course Xiao Qi is allocating funds.

    Xiao Qi is not short of money now. For example, a few days ago, the credit default swap insurance that Citibank Mochiyev recommended him to buy has already made a profit.  Morgan Stanley and Goldman Sachs naturally suffered losses, but the bankrupt Lehman Brothers and the acquired Merrill Lynch brought Xiao Qi US$12 billion in income.

    Although it will take a certain amount of time to liquidate the assets, and it will take several months to arrive in the account, it is certain that this money will become Xiao Qi¡¯s investment profit, and I don¡¯t know how many people will envy him.

    anyway.

    To mobilize 90 billion funds, Qin Yibin did not just purchase and reserve goods randomly, but made detailed inspections and plans.

    First of all, the most consumed products in the Spring Festival market are definitely liquor and cigarettes.

    Whether you are entertaining guests for dinner or playing cards, these things are absolutely indispensable, especially liquor. Without wine on the table, can you still have the flavor of the New Year?

    Cigarettes are still a monopoly system in the country. No matter how big the brand of Xiaoyao Mall is,?It is impossible to sell cigarettes, but the monopoly system for liquor has long been abolished. Qin Yibin sent purchasing specialists to visit most of the liquor manufacturers in the country and purchased large quantities of the top 10 liquor, beer and wine that Chinese people like most.  .

    Among them, the two most important liquors, Wuliangye and Moutai, were originally reluctant to be sold online because they were already in a monopoly position. The emperor's daughter had no worries about marrying, so why should they be sold online?  What about messing up your offline sales?

    ¡°But this reflects the powerful backing effect.

    Wuliangye is located in Yibin City in Shuchuan. Xiao Qi's influence in Shuchuan goes without words. They can deny face to Xiaoyao Mall, but they absolutely dare not deny face to Xiao Qi, otherwise Wen Anping will have to give them a meal.  Eat with a plate.

    Although Moutai is located in Qianzhou, the Fairy Company's foundry and its affiliated companies did not fail to recruit people from Qianzhou when recruiting workers. This favor is real. Officials of Qianzhou Province originally  I called Wen Anping and Xiao Xu eagerly and begged for a while. Now that we want your help, you can't just pretend to be crazy, right?

    Therefore, Qin Yibin won 3 billion Wuliangye and 2 billion Moutai in one go. Among them, the best-selling 52-degree Wuliangye and 53-degree Feitian Moutai took the most.

    Speaking of Wuliangye and Moutai in 2009, they were really cheap. The market price of 52-degree Wuliangye was only about 320, and the 53-degree Feitian Moutai was only about 650. Compared with the sky-high prices of Wuliangye 1200 and Moutai 1800 at the peak of the Spring Festival in 2013,  Completely a product of two worlds.

    After Xiao Qi heard the news.  They couldn't help but send people to Maotai and Wuliangye wineries, spend tens of millions to buy their aged wines, and put them in their basement warehouses.

    I can¡¯t say that I can make a fortune from these in the future, but it is still a good thing to entertain guests with old wine that will skyrocket in value in a few years.

    Luzhou Laojiao, Jiannanchun, and Langjiu, three local brands in Shuchuan, belong to the front line and the back.  The negotiation process was naturally much easier than that between Wuliangye and Moutai, and the negotiation was even concluded earlier than Wuliangye and Moutai.

    Qin Yibin won Maotai and Wuliangye, and used these orders to negotiate with other wineries. As soon as they saw Maotai and Wuliangye, they gave in. If we don't sell online, we will lose our reputation and we will be far away from them.  Therefore, Jinshan Fenjiu, Xinghuacun Liquor, Xifeng Liquor, Jinjiu and other famous wines also signed contracts.

    As for other alcoholic beverages such as Qindao Beer, Yanjing Beer, Zhujiang Beer, Changyu Wine, Great Wall Dry Red, etc., there is no problem.

    Anyway, Xiaoyao Mall has agreements with all manufacturers.  The sales price of these wines cannot be lower than 90% of the market retail price, which is at most about 10% cheaper.

    Regardless of the fact that the amount of wine purchased in Xiaoyao Mall is over 1 billion, if you spread it across the country's market, it will not be enough. So even if it is cheaper, it will not have much impact on the overall situation, especially during the Spring Festival when wine is consumed.  The most vigorous solar term.

    Among the New Year¡¯s goods, wine is the best-selling product.  Then the next thing down is consumer electronics.

    Whether it¡¯s a mobile phone, TV, washing machine, camera, rice cooker, etc., it¡¯s important to replace them with new ones during the New Year.  The consumption is also very large.

    Consumer electronics is the signature product of Xiaoyao Mall and has always been very strong. There is no need to worry about purchasing and stocking.

    The third best-selling product is health care products.

    Xiaoyao Mall will not buy boring things like melatonin gold partners. Qin Yibin has been purchasing in this area from the beginning of Xiaoyao Mall.  Put it abroad.

    Cod liver oil and calcium tablets from the United States, lanolin from Australia, honey from New Zealand, vitamins and natto capsules from Japan These nutritional and health products that are truly beneficial to the human body were launched in Xiaoyao Mall in March last year.  It received widespread praise.

    Because there is no need to worry about buying fake foreign products on Xiaoyao Mall, and the price is only about 20% more expensive than Taobao, and at least 30% cheaper than offline pharmacies and supermarkets, many young people have tried to buy these foreign health care products.  Give it to the elderly at home.

    Many people who have experience studying abroad also praised them in their reviews. These are exactly the same as the ones they bought abroad. The price is only a little more expensive than the United States and Japan. Taking into account factors such as shipping costs and profits, it is completely worth buying.  .

    As everyone knows, in fact, for large-scale purchases of products like Xiaoyao Mall, it is impossible to buy them in retail stores. Basically, they negotiate directly with the manufacturers, and the ex-factory prices are much cheaper than some small and medium-sized dealers in their own countries.  Even if tariffs are added, the purchase price is still cheaper than their retail price.

    But firstly, it is to pursue more profits. After all, the various expenses of Xiaoyao Mall itself are alsoIt is very large, and secondly, it cannot completely destroy the domestic imported health care product market, so Qin Yibin set such a price range.

    With this price and quality, since the second half of last year, imported health products have gradually occupied an increasing share of Xiaoyao Mall¡¯s sales, and it is also one of the projects Qin Yibin is preparing to further explore its potential.

    In addition to the above three categories of the most important New Year consumer goods, Xiaoyao Mall has also increased its procurement efforts in cosmetics, New Year food, toys, etc. 90 billion yuan was spent like running water, turning into goods piling up.  Inside the warehouse of Xiaoyao Logistics.

    Looking at the mountains of goods, the employees of the three major companies in the Xiaoyao series are all gearing up. They can¡¯t wait to start this wave of Spring Festival strategies right away, strive to achieve the goal as soon as possible, and celebrate the New Year with thick red envelopes!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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