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Text Chapter 2223 Dream Snow also has a limited edition?

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    Wu Zhunju came with determination, but returned disappointed.

    He didn¡¯t even have a chance to put forward his favorable purchase conditions.

    Because what Xiao Qi wants is not money at all, but something that happens to be unavailable in Singapore.

    Of course Wu Zhunju did not feel Xiao Qi's indifference. He would only think that Xiao Qi would only make concessions for the development of the company, because Xiao Qi has been unable to buy even Li Chaoren, Zheng Yoga and others in Hong Kong.  These people had a close relationship with Xiao Qi, but they were all rejected. This subconsciously made Wu Zhunju feel that Xiao Qi was not interested in the right person.

    Moreover, money is indeed not attractive to Xiao Qi. Through the second sale of app store shares, everyone has estimated Xiao Qi's family fortune to 600 billion U.S. dollars, and this number will only be higher than Xiao Qi's actual family fortune.  lower, not higher.

    ¡°At least Temasek has analyzed that Xiao Qi¡¯s domestic industries in China alone, such as the three companies of the Xiaoyao family, have exceeded the valuation of US$120 billion. If added, Xiao Qi¡¯s family fortune will be even higher.

    No matter how big Temasek is, we dare not say that their assets can reach US$600-700 billion.

    Xiao Qi is not a person who loves money. During the severe snowstorm in Southeast China and the earthquake in Sichuan last year, he donated more than 60 billion yuan. Although he is very rich, he spent so much money on charity for no reason.  It proves how little he cares about money.

    Therefore, although Wu Zhunju regretted not being able to cooperate with the Fairy Company and was unhappy with Xiao Qi's ominous character, he had no personal grudge against Xiao Qi.

    It has to be said that the reason Xiao Qi found is very appropriate.

    In fact, Xiao Qi and Li Chaoren¡¯s reason was this.

    Although it may make people think that Xiao Qi is too snobbish.  But everyone is here for business, so there is nothing to complain about.

    After sending Wu Zhunju away, Dai Xian came to Xiao Qi.

    "Fairy Factory No. 1, Factory No. 2, and Factory No. 3 have begun to take shifts and have holidays one after another." Dai Xian reported to Xiao Qihui: "The staff currently left behind are generally responsible for inspection and maintenance work, and they work one shift a week."

    "Have the bonuses and overtime wages been paid?" Xiao Qi asked with his head raised.

    "Yes, these are all issued on the same day. The 400% standard is higher than the national standard." Dai Xian said respectfully: "It's just that it's very rare. We put it on New Year's Eve like this, a full 20-day holiday. Fairy  The ordinary limited editions of Dreamsnostars from the third factory cannot be produced. Isn¡¯t it a bit wasteful?¡±

    "If a limited edition is available all day long, what's the point?" Xiao Qi said with a smile, "It will stop production for a period of time. It will give those who like limited editions more desire, and they will buy it in the future.  More energy."

    "yes."

    Dai Xian nodded with sudden realization.

    He is not very smart, but Xiao Qi said it so straightforwardly that he understood.

    In fact, this is also a kind of hunger effect marketing.

    "The treatment at Fairy Factory is much better than that at Red Sea Factory, Mingxing Electronics Factory, Yinhuang Electronics Factory, and Xindian Technology Factory." Dai Xian continued, "These four major factories cannot stop work, and the holiday is only for a week, and  There is also the phenomenon of shift changes. However, the wages and overtime pay in a few factories are sufficient, and the workers are basically from the surrounding areas of Chengdu, so the complaints from those workers are small.¡±

    The Spring Festival is a terrible blow to any factory in China.  Because most of the workers have left, the factory's profits are gone, but the rent still has to be paid, and various operating expenses have not been reduced.

    Fairy Company and its partners in the industry chain mostly choose people from places like Lianghu, Yunnan, Guizhou, Sichuan, Shaanxi and Gansu, and their homes are quite close.  But being close doesn't mean they are willing to stay in Chengdu for the Spring Festival, so basically they all go home.

    Only those whose homes are near Chengdu and can be reached by car in one or two hours are willing to work overtime in the factory. For this reason, the factories have also joined forces to rent tourist buses.  Responsible for transporting them back and forth, the cost is not high.

    Even so, the operating rate of several factories has not reached half. The output in the past few days has dropped sharply, almost only 30% of the recent peak.

    But it¡¯s better than nothing, right?

    Even if it is a loss for about half a month, as long as production can be maintained and Xiao Qi is satisfied with the output and quality, then Guo Taiming and Li Xiaochao will think it is worth it.

    Fortunately, they have already increased production, increased overtime and full-load operation in the past two months, so as not to lose their chain during the Spring Festival.

    In fact, as of now, they have planned the nextDreampad 2 and Dreamstars are ready for release, only Dreamsnow is a little behind, but the next release date is still very early, so there is time to make up for it.

    The models produced during the Spring Festival are actually mainly used to repair and replace faulty machines during this year - they have been doing this since last year. Otherwise, no matter how good the mobile phones and tablets of Fairy Company are, how could they not be able to use them all?  Bad, there are no quality issues with one piece?  It is necessary to replace users with new ones of good quality.

    "The issue of overtime should be voluntary, not forced. Even if the construction period is delayed, it doesn't matter." Xiao Qi said to Dai Xian, "You have been working harder on this recently and walked around the factory. Let the people from the General Affairs Department take it.  I will follow you with the small New Year gifts I bought and distribute them to the workers when the time comes, as a token of my gratitude."

    "I know." After Dai Xian nodded, he asked a new question: "Qi Shao, Fairy No. 3 Factory is now helping Dreamsnow replenish its production. Will they continue to do this job after the new year opens next year?"

    "Do you have any opinion?"

    "I think that once the output and quality of the four major factories can meet the standards, the 5,000 employees of our Fairy Third Factory will immediately be replenished to the Fairy First and Fairy Second Factories, leaving the Fairy Third Factory stranded." Dai Xian said: "  If we are just doing Dreamsnow, the profit ratio of Fairy Factory 3 is too low. The salary and bonus of our Fairy Factory are more than twice as high as those factories! It is not the best human resources to let them get away from the low-profit Dreamsnostars limited edition.  Take advantage of it?¡±

    "No." Xiao Qi neatly refused, "Who said mid-range mobile phones can't have limited editions? Compared with the price of Dreamsnow, our limited edition only needs to be made into a mid-range limited edition, which is enough to make huge profits."

    "A mid-range limited edition?" Dai Xian is well aware of the product's craftsmanship and technology. "I'm sorry, Qi Shao. I feel that even if it uses the same material, it is not attractive enough to users. The reason why the limited edition can  The best-selling products are entirely because of their luxury, and this kind of mid-range limited edition, which is neither high nor low, is sandwiched in the middle and is most easily ignored. "

    "How would you know if you don't do it?" Xiao Qi smiled and said, "The limited edition of a mid-range mobile phone is actually not as expensive and expensive as you think. In fact, I characterize it as an upgraded version of Dreamsnow.  , nothing more.¡±

    "Upgraded version?" Dai Xian asked, "Is it an upgrade in terms of quality or appearance and materials?"

    Xiao Qidao said, "You don't have to worry too much about quality. It's the same as Dreamsnostars. As long as you pay more attention to the shell material and make the appearance more beautiful. In addition to the production limit, if you increase the price by 30%, there should be a market."  of."

    Dai Xian did the math. If the price is increased by 30%, based on the Chinese market, the 16GB version will be 2600. This price is not expensive, but is anyone really willing to spend so much money to buy it?

    He expressed doubts.

    Xiao Qi saw Dai Xian's suspicion and explained with a smile: "Don't worry, there are always people who like to be different from others, so electronic products with price differences and appearance differences are easy to sell. We fairies  Didn¡¯t the third factory only plan to produce 2 million units? If it can¡¯t sell 24 million units a year, you underestimate the propaganda and brand charm of our Fairy Company.¡±

    Dai Xian smiled sheepishly. He only started from the perspective of technology and quality, but did not think of the issue of brand added value.

    indeed.

    Now any product of Fairy Company, including those optional accessories, is considered to be the best quality product. This concept has penetrated deep into people's hearts and formed a strong brand cohesion and stickiness.  .

    Fairy Company has learned from South Korea's Samsung and has set up an "aesthetic design department" with more than 100 employees. The appearance of the designed products is indeed very dazzling. Half of the success of these luxury limited editions is  Credit goes to them.

    In the beginning, their designs were not very good, but as they continued to learn from their failures and worked hard to improve, now the "Aesthetic Design Department" is enough to take on major responsibilities.

    So judging from the appearance alone, Fairy Company¡¯s Dreamsnow limited edition will definitely be liked by people.

    So to put it this way, Xiao Qi did not earn more than 20% more profits just by changing the shell. He made long-term unremitting efforts, including improving brand stickiness and publicity, including improving the capabilities of various departments.  , these are all important factors that promote the product's subtle praise.

    With so many additional advantages, Dai Xian suddenly felt that maybe the limited edition of Dreamsnow could really succeed!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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