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Text Chapter 2231 Price Adjustment (Congratulations to the head of Fuji Tianzun for the additional update!)

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    At the beginning of the new year, Xiao Qi was also thinking about a consideration he had already had.  šI

    Among Fairy Company¡¯s optional accessories, there are two very incompatible ones.

    ? One is a lithium polymer battery common to Dreamstars and Dreamsnow, and the other is a superbattery power bank that is best-selling around the world.

    The two actually use the same practical materials, but are slightly different, but there is a huge gap in cost performance.

    The capacity of lithium polymer battery is 2000 mAh. The average cost of each battery is US$10, and the price can be sold in fairy direct stores for US$40.

    The capacity of the superbattery is 6000 mAh, and the cost of each unit is US$18. It is sold at the Fairy Direct Store for only US$48.

    A battery costs 40 US dollars, but a power bank with 3 times the capacity of the battery only costs 48 US dollars. The cost-effectiveness of the two is clear at a glance.

    Of course, without knowing the cost, you can also say that because the size requirements for power banks are not so strict, it is relatively simple to house a battery of 6,000 mAh in such a large machine, and the technology is very mature; and mobile phones  The battery has to be made very flat, and the accuracy is very high, so the production cost is different.

    But in fact, it cannot be so strong-minded.

    Fan users are not fools. They can intuitively compare which one is more kind, and then they choose which one.

    After all, no one¡¯s money comes from strong winds.

    Judging from the sales data, the sales of superbattery are gradually in short supply, and power banks from ordinary small and medium-sized manufacturers have also become popular. This is proof.

    On the other hand, the continued decline in sales of Dreamstars mobile phone batteries is also proof.

    Dreamsnostars are now universal, so Xiao Qi¡¯s orders for mobile phone lithium polymer batteries are as many as 600 million units a year.

    ¡° If the mobile phone battery encounters a problem, I am afraid many people will laugh at Xiao Qi for being too greedy, which is why he ended up like this.

    In other words, Fairy Company¡¯s financial report will not be released, so everyone cannot see the sales data. However, most of Fairy Company¡¯s optional parts are purchased directly on the Internet.  So we can see some clues.

    Although the failure of the small battery will not affect the overall situation of Fairy Company, Xiao Qi knows that those who are going crazy with jealousy will definitely be happy to use this to ridicule him.

    Therefore, Xiao Qi must make changes.

    He plans to first reduce the price of lithium polymer mobile phone batteries to US$30, and then directly increase the battery capacity from 2,000 mAh to 2,500 mAh when Dreamstars 2 is launched in June.  Capacity increased by 25%.  ¡ª¡ªThis mobile phone battery is not only used by Dreamstars, but also includes Dreamsnow batteries.

    ? Over time, the price of lithium polymer mobile phone batteries is equivalent to a 50% reduction!

    Such a high cost performance can definitely win back many fans.

    Then the second step Xiao Qi took was to target superbattery.

    In the current market, some small and medium-sized manufacturers that are trying to impress people have already made 20,000 mAh power bank, but under the current technical conditions.  Such power banks are prone to problems, resulting in news about explosions, burning phones, etc.  It¡¯s endless.

    The mainstream is still between 4000-8000 mA.

    However, the suppliers of the superbattery are Jinwei Lishen and Yinhuang Electronics, among the four largest battery manufacturers in China, which are both well-known in the world. Therefore, in terms of technical capabilities, they have already exceeded 10,000 mAh.

    After the launch of Dreamstars 2 in June, the capacity of superbattery will be directly increased to 10,000 mAh, while the price will remain unchanged, which means that the price/performance ratio will suddenly increase by 40%.

    The two are scrambling to improve their performance-price ratio.  Naturally, the whole situation will be revitalized!

    On the surface, it seems that Xiao Qi¡¯s profits are much less than before, and the profits are directly reduced by 50% than before!

    But in fact it cannot be calculated so simply.

    No matter how high your profit margin is, if you can¡¯t sell a few things, what¡¯s the use of a high profit margin?

    It costs 100 yuan to buy one item a day.  Or is it better to sell a hundred items a day and get 1,000 yuan?

    The truth is so simple and clear!

    Whether it is a superbattery or a mobile phone battery, even if the quality is very good, they are simply ordinary consumables. They are far from as stunning as dreampads, dreamstars and iPhones. Countless fans will pay directly for their appearance.  .

    Therefore, when it comes to optional parts, using quantity to accumulate profits is a very correct way.

    Xiao Qi also learned this lesson from Gang Leader Qiao¡¯s apple store.

     You see in the online Apple store, there are all kinds of optional accessories, which are very eye-catching and tempting, right?

    But in fact, the sales volume of these optional parts is very average, far behind the copycat and substitute products outside.

    The reason is the sky-high price.

    Originally, the appearance, color and performance are almost the same, so why are your Apple products 200%, 300% or even 500% more expensive than others?

    It doesn¡¯t make sense!

    People with money can buy them, but the problem is that many people who buy iPhones and iPads are not rich people, so most of them choose alternatives when they have a choice.

    Therefore, most of Apple's profits come from large-ticket products, and the sales and profits of these accessories are pitifully small. Sometimes they have to place an order and accumulate a certain amount before going to a factory to order it.  .

    Xiao Qi remembered the lesson learned by Gang Leader Qiao, so as soon as he saw that the momentum was not right, he immediately chose to reduce prices and improve performance to win back users.

    Of course, he doesn¡¯t always give in like this.

    For example, for headphones, the price on Fairy Company¡¯s website has never been reduced.

    Because the headphones of Fairy Company are matched with Dreampad and Dreamstars, no matter the color or other, they are a perfect match. If you choose a substitute, it will not match them, which is a bit awkward.

    Fans have no choice but to choose the original headphones from Fairy Company.

    This principle can also be applied to polyurethane shells. If they are used, they are best matched with the dreampad. If you buy a substitute, you always feel something is wrong.

    There are also a.v data cables and high-definition cables, because only they can be used on the Fairy system, so fans can only choose to buy them.

    Of course, there are still some mysteries in the optional accessories.

    For example, the lithium polymer batteries mentioned just now are sold separately under the labels of Dreamstars, Dreamsnostars and Dreamsnow, with their respective logos printed on them.

    You said that the prices are the same, the appearance and specifications are exactly the same, the batteries of both mobile phones are the same, and the labels and logos need to be written. Isn¡¯t this just taking off your pants and farting? Isn¡¯t it unnecessary?

    But it¡¯s really not that Xiao Qi is boring.

    Don¡¯t forget, Dreamstars started selling 30% of its shares, and the profits from optional accessories related to Dreamstars will be distributed to shareholders.

    Dreamsnow is different. It belongs entirely to Xiao Qi. Therefore, if the same battery is sold to Dreamsnow users, Xiao Qi can make all the profits.

    Although it may be used by dreamsnostars, in most cases, after the labels are divided and the logo is printed, even if they know that they are the same, most people will classify them according to the rules - they are all the same anyway.  Price, why do you want to use it separately?  Isn¡¯t it good for everyone to use his own thing?

    No doubt, this is the power of a preconceived rule, and most people will follow it.

    On some other accessories, Xiao Qi also uses this method to differentiate the sales of optional accessories, such as headphones, car charging cables, a.v data cables, high-definition cables, etc.

    According to the current survey data, the accuracy rate is basically above 98%, which has fulfilled Xiao Qi¡¯s differentiation purpose very well.

    Speaking of which, this is the trouble of happiness.

    Others are usually several companies under a group that sell shares to others separately.

    "There is almost no one like Xiao Qi who separates various products of a company and sells shares, and the sales are so hot!"

    But the so-called existence is reasonable. Since Xiao Qi can do this and has been sought after by countless people, it proves that such a model can work.

    However, just because Xiao Qi can do it, it doesn¡¯t mean that others can do it.

    Because the most important point is that Mingxiang Holdings and Qicai Investment are both Xiao Qi's companies. He alone decides how he wants to split them up and sell the shares, and there is absolutely no one to interfere.

    ??????????????????????????????????????????????????????????????????????? away out of the blue.

    Those shareholders will definitely come swarming to take advantage or cause trouble, and in the end nothing will be accomplished!

    The complex disputes over equity distribution and profits will also deter many investors.

    Therefore, many people are commenting that the Fairy Company founded by Xiao Qi has no such example before, and there may not be any in the future.

    He is a unique young genius, and the Fairy Company will also be a unique Fairy Company!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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