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Text Chapter 2277 The Essence of Hunger Marketing

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    The young man was not an ordinary person. After Mi Jiayan's reminder, he immediately returned to his work.

    "Jiajia, how are the three fairy direct-operated stores in India recently? Are there any new store openings in India?"

    Although Mi Jiayan decided not to take charge of the Fairy Direct Store, the talent to take over has not yet been found, so she is still in charge for the time being.

    When Xiao Qi asked, she said directly: "The three major direct-operated stores in New Delhi, Mumbai, and Kolkata are among the first to be sold out during each pre-sale period, and they have a variety of shopping malls.  The enthusiasm for the product is also very high, exceeding the average level of 10% and basically reaching 15%, which surprised the people in our headquarters.

    Because the demand for their three major directly-operated stores is strong, and their spending power is beyond our expectations. If there are no accidents, they should build direct-operated stores in the three cities of Hyderabad, Bangalore and Madras this year.  stand up.  In this way, the layout of Fairy Direct Stores in India is almost perfect.  "

    "Have you gone through detailed arguments to open three more?" Xiao Qi asked.

    "Why not?" Mi Jiayan glared at him, "Don't underestimate us at the Fairy Direct Store. We are very serious on weekdays. In order to open a branch, we work hard and sleep in the open. For various data, we  We will analyze it in detail, and after several rounds of discussions, we will finally make the decision! It¡¯s not like you think, just sitting in the office and making the decision.¡±

    Although she will soon leave the Fairy Direct Store, when it comes to her men, she still wants to protect them to show their hard work.

    "Okay, okay, I understand." Xiao Qi said seriously.  "Didn't I give a very high bonus last year? Those shareholders still had some objections to me, saying that I paid randomly and wasted shareholders' interests!"

    ¡°Fart~~¡±

    Mi Jiayan glared angrily, "You asked them to come and work at the Fairy Direct Store? The work intensity is so intense every day that without a break for three hours, the mental and physical strength cannot be sustained. With such hard work, a little more bonus will be enough."  What's wrong? What a miser!"

    "That's right." Xiao Qi took the opportunity to hold her in his arms, smelling the beauty's fragrant body fragrance, and said happily: "That's why I raised their bonus against everyone else's opinions. Do you think I'm good?  "

    "Although you have a lot of bad things, you still have a good heart~~" Mi Jiayan's face softened a little, and there was a hint of affection in her eyes when she looked at Xiao Qi.

    She didn¡¯t know that although Xiao Qi was not a stingy person.  But this is not exactly what Xiao Qi said.

    Because the share allocations of Dreampad, Dreamstars, and Dreamsnow are different, the operating performance of Fairy Direct Stores is calculated in different ways.

    Usually, expenditures, profits, etc. are calculated based on the sales volume of each, including the optional accessories required by each, and then summarized and calculated, and finally multiplied by the percentage.

    The entire calculation system is very complex, and I won¡¯t go into too much detail here, but the employees of the Fairy Direct Store and the shareholders of the products sold.  Pay and income are clear at a glance, very clear.

    But in terms of salary distribution.  Xiao Qi's salary bonuses paid to employees because of DreamPad, Dreamstars and their optional accessories, aroused some criticism from a group of shareholders in the company.

    Because this salary is much higher than many of them, this makes these guys a little nagging.

    It¡¯s just nagging.

    Buffett, Berard, Li Jianxi, etc.  They are not short-sighted people. Of course they know the stakes and have not expressed any dissatisfaction at all, so their people can't cause trouble if they want to.

    If anyone falls out with Xiao Qi because of this, there will be many people waiting to invest money.  They also hope that these people's shares will be withdrawn so that they can make up for it.

    Xiao Qi doesn¡¯t care what they think.

    Salaries in Europe and the United States are generally high. Why should the employees of my Fairy Company have low salaries? Shouldn¡¯t you white people earn more than yellow people?

    I just want to pay super high salaries to the employees of my company. I want them to feel the courage of Fairy Company, to feel the dignity and achievement in Fairy Company, so that they can be more committed to Fairy Company and stop nagging at me.  Crooked!

    ??Leave this matter unmentioned.

    Thinking about Mi Jiayan¡¯s reply just now, Xiao Qi began to ponder.

    Seeing that Xiao Qi was thinking about something, Mi Jiayan did not disturb him, but looked at Xiao Qi's face carefully.

    To be honest, Xiao Qi is indeed a very handsome man, and because of his success, he has a calm and composed aura.In addition, he is an upright man and never ambivalent about right and wrong. This kind of courageous persistence can easily make the women around him obsessed.

    At least Mi Jiayan knows that, except for the first batch of girls who left the Chairman's Secretariat and left for other departments, none of the 16 girls now are willing to leave. Isn't this just because  Are you obsessed with the little man in front of you?

    Damn it!

    This guy has so many wives, he is so philandering!

    "Jiajia, what do you think about us opening a Fairy Direct Store in each of the top ten cities in India?" Xiao Qi suddenly raised his head and asked.

    "Ohokay, huh?"

    Mi Jiayan looked confused, "What did you say?"

    Xiao Qi was so excited that he kissed her sweet lips again before repeating the questions again.

    "Ah? Why?" Mi Jiayan shook her head in confusion, "In mainland China, we will only open four direct stores in Guangdong, Lin'an, Zhengzhou and Wuhan this year. Why do we have to open ten direct stores in India?  Camp?"

    "I'm not talking about opening ten stores at once, I'm just talking about the total number." Xiao Qi smiled and said, "How about it?"

    "not good."

    Mi Jiayan shook her head, "The consumption power of Indians has not yet reached this level. Opening 6 direct-operated stores in two years has reached the current limit. Any more will not be worth it in terms of operating costs. Besides,  Well, don¡¯t we still cooperate with contract phone operators? Or developing some dealers can solve the problem in the same way. There is no need to use direct stores to cover the whole of India.

    According to your concept, China has a larger population and stronger spending power. Should we open one in every provincial capital city?  How is this different from Nokia¡¯s store strategy that you laughed at before?  No matter from the perspective of cost, influence, etc., we don¡¯t need to open so many fairy direct stores!  "

    She has been working in the Fairy Direct Store for more than a year. Naturally, she knows the secrets of the opposite side very well, so she speaks in a clear and logical manner.

    Xiao Qi couldn¡¯t help but frown when he heard this.

    Indeed, I was a little too impatient.

    Because he wants to cooperate with the development of Xiaoyao Mall, Xiao Qi is planning to open Fairy directly-operated stores all over India, echoing Xiaoyao Mall, and expanding the popularity and influence of Fairy Company in India as soon as possible.

    But there are ten direct-operated stores at once, not to mention whether the Indian market can digest so many direct-operated stores and the smart electronic products sold. It is difficult to explain to fans in other countries.

    Xiao Qi only plans to open about 200 direct-operated stores around the world. According to the experience of Apple in his previous life, too many stores are not only useless, but also a waste of resources.

    So far, there are only 10 directly operated stores in the United States, and we plan to expand to about 15 in the future.

    If there are ten fairy direct stores in India, what should we do in mainland China?

    "Chinese people don't care about efficiency and rationality, they specialize in emotions.

    ¡°You can even open ten in India, but you have to open at least 15 or 20 in mainland China. Only then can you be considered a Chinese and pretend to be Chinese people at heart.

    Seeing this, other countries will also apply to open more Fairy Direct Stores, so that they can buy the three products of Fairy Company as soon as possible.

    But when Xiao Qi is doing business, he absolutely cannot think like this.

    They really want to buy mobile phones and tablets as quickly as possible due to the large number of directly operated stores, but what if they can buy them in three to five days?

    Fairy Direct Store will have an idle period of 20 or 25 days, which is a huge waste!

    You won¡¯t be able to see the effect in the short term. After all, there are maintenance, experience, purchase of optional accessories, etc. Fairy Direct Store will not say that there is nothing to do.

    But in the long run, this is incompatible with Xiao Qi's overall layout. A fairy direct-operated store where people line up to pick up goods anytime and anywhere, and a fairy direct-operated store that is only busy three or five days a month, how does it affect the image of the fairy company?  It¡¯s more impactful, it¡¯s so obvious.

    Not to mention anything else, at least as of 2013, Apple's iPhones were often out of stock in mainland China. This kind of hunger marketing they did very well, which further increased fans' desire for iPhones. Many people even  I also thought that I should buy an iPhone to see why it is so in short supply and popular.

    Xiao Qi wants to learn this strategy of iPhone, but he is not like Xiaomi, Huawei and other companies who simply imitate, but does not capture the essence of iPhone hunger marketing.

    quality!

    Exterior!

    Undisputed quality!

    Undisputedly beautiful appearance!It is precisely because Apple has done this that their hunger marketing has been scolded by fans, and they have to queue up all night long to wait to buy.

    ?? Xiaomi, Huawei and other Chinese companies have learned this trick from online marketing. Basically, there is no normal time to buy goods.

    But is this really beneficial?

    It just so happens that the quality and appearance of your product, as well as its popularity around the world, are far inferior to the iPhone. In the long run, you will be overdrafting the support of your fans!

    ???????????????????????????????????????????????????????????????????????????????????????????????????????? (To be continued, please search Piaotian Literature. The novels will be better and updated faster!
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