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Text Chapter 2328: Guidance

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    Jing Xuan, who was frowning, suddenly felt a sense of hope after receiving a call from Zheng Changmin.  ¡Ê¡â

    It was only after arriving in South Korea that Jing Xuan learned about the relationship between Hyundai Motors and Kia Motors.

    Although Kia Motors was merged by Hyundai Motor, its history and heritage are no less than that of Hyundai Motor.

    Now we can't get a new car order from Hyundai Motor Sonata 8th generation, but we have received an order from Kia Motors for a medium-sized car that will be launched next year. The initial annual production capacity is 50,000 units. We will talk about new models in the future. For the entire Doyin Hyundai plant  , are all a good thing.

    What¡¯s more, Zheng Changmin is not only providing production, but is also planning to cooperate with Doyin to set up a joint venture automobile company to be responsible for the production and sales of several new cars. This is a good thing that can boost the overall economy of Doyin!

    There is only one Toyota car factory in the entire Sichuan area, but I don¡¯t know what they are producing in the past two years. Anyway, none of the popular ones can be used.

    In addition, FAW-Volkswagen wanted to set up a factory here, but the one produced was actually the Jetta, and it completely regarded Sichuan as a low-cost product processing base.

    Kia¡¯s reputation is not as good as the two mentioned above, but Kia brings new cars that have made their global debut. Over there, the United States and South Korea have just launched them, and here in China, they can sell them at almost the same time. What kind of cooperation is this?

    At first, Jing Xuan didn¡¯t believe that pie in the sky was falling on him.

    It wasn¡¯t until he met Zheng Changmin and heard him talking about it that he knew the whole story.

    It turns out that Qi Shao was secretly helping!

    Jing Xuan felt tears filling his eyes for a moment.

    After he went to Daoyin City, although he called Xiao Qi from time to time and kept in touch, he had many things to do, and Xiao Qi had even more things to do.  The friendly and cooperative relationship the two had established before seemed to have become a lot stranger.

    Jing Xuan privately thought that if Qi Shao's father became the mayor of Rongcheng City, it would allow the Fairy Company to develop better, so Qi Shao felt that there was no need to win over him, so he distanced himself.

    So even if I come to South Korea to negotiate this time.  He didn't mention it to Xiao Qi. Firstly, he wanted to do things on his own ability, and secondly, he was worried that he would be embarrassed if he told Xiao Qi that he wouldn't help.

    Xiao Xu sent Zhang Jingjing and others to accompany him because Jing Xuan knew that Xiao Xu had been to South Korea and had dealt with Hyundai Motor, so he came to consult on what to pay attention to. Then Xiao Xu said that he would send a few experienced comrades to accompany him.  .

    The result was unexpected, when he felt the most lost.  Still, Qi Shao took action and took down the very difficult Hyundai Motors person in one go.

    Thinking about the arrogance and stubbornness of Hyundai Motor's vice president a few days ago, and then seeing how the vice president is now groveling in front of the chairman's son, like an errand boy, Jing Xuan certainly knew that the change came from  who.

    I really underestimated Qi Shao¡¯s broadmindedness!

    ??The growth of Fairy Company is something that I have watched along the way, and it is able to support such a large world as Fairy Company.  Isn't Xiao Qi the kind of person who is unkind and unjust and extremely realistic?

    As soon as you come out from Zheng Changmin's side.  Jing Xuan immediately invited Xiao Qi to have lunch.

    Originally, the boy was very busy with his wife and children, but considering that Jing Xuan might not be very clear about the future cooperation, he still went to the appointment.

    There were only three people at the dining table: Jing Xuan, Xiao Qi and Zhang Jingjing.

    Jing Xuan knew who gave the news to Xiao Qi, so he specially invited Zhang Jingjing to accompany him.

    After a while of greetings, the three of them sat cross-legged in the tatami room.  The dishes were served one after another.

    The lunch we had today was a Korean meal. It looked similar to Japanese Kaiseki cuisine. It was light and less oily, but Zhang Jingjing didn¡¯t like it.

    She is an authentic Sichuan girl who likes spicy food and salty food.  This bland dish was definitely not a treat for her.

    It¡¯s not as good as spicy cabbage instant noodles!  Zhang Jingjing muttered in her heart.

    However, Zhang Jingjing is still a very measured girl. In this kind of situation, she will not lose her temper and just quietly act as a guest.

    "Qi Shao, I really have to thank you!" Jing Xuan said with emotion while holding a wine glass and eating a few mouthfuls of food. "If it weren't for you, how could Hyundai Motor be so cooperative? Although it's not the 8th generation Sonata, I heard  Speaking of which, Kia¡¯s car was launched in the United States and received very good reviews, no worse than the 8th generation Sonata.¡±

    "The K5 is definitely not worse than the 8th generation Sonata." Xiao Qi said with a smile, "But a good car may not necessarily sell well. Does Mr. Jing know why?"

    "Yes"Brand awareness?  "Jing Xuan opened his mouth and said.

    "No." Xiao Qidao, "Brand awareness is actually very easy to establish. In China, imported cars are better than joint venture cars, and joint venture cars are better than domestic cars. This deep-rooted idea does not require you to do publicity at all. Everyone just  I know. Although the quality of Korean cars is not as good as Japanese cars, they are still foreign cars. When Korean publicity and marketing methods come out, everyone will naturally have a good impression of Kia Motors."

    "Is that a quality problem?" Jing Xuan asked again.

    "Of course not. Although the quality of Korean cars is not the best, after decades of development, various aspects have been greatly improved, and the basic quality can still be guaranteed."

    "Is that a configuration issue?"

    "This is obviously not the case. In order to open up the Chinese market, Kia can produce launch cars like the K5, so there is no need to make a fuss about configuring it and ruining its own brand." Xiao Qidao, "In fact, it's just the opposite.  As far as I know, the configuration of Kia¡¯s K5 is much more generous than that of German and American cars, let alone Japanese cars.¡±

    "That must be a price issue!" Jing Xuan continued.

    This time Xiao Qi nodded, "The price factor accounts for a large part. We should fully realize that the brand reputation of Korean cars in China is not as good as that of American and European cars, nor as good as that of the Japanese."  The exquisiteness, these are the reputations that others spent more than ten or even decades to leave behind.

    If you think the quality of k5 is very good and should be at least on the same level as Japanese cars, then I¡¯m afraid the sales this time will not be so smooth.  On the contrary, if you can lower your body a little and keep a little distance between Korean cars and Japanese cars, then good results will come out soon.  "

    The method Xiao Qi mentioned is one of the secrets of the success of the 8th generation Sonata.

    When Sonata first entered China, it was very arrogant. Not only was it not cheaper than Japanese cars, it was also a price level higher than Japanese cars. As a result, the sales of previous generations of Sonata were very poor.

    With the 8th generation Sonata, on the one hand, the quality and appearance have been greatly improved. On the other hand, they have given a discount of 35,000 to 40,000 directly at the terminal, which is generally 20,000 cheaper than the Accord, Camry and other models of the same level.  Yuan or more, the sales volume suddenly increased from 2,000-3,000 vehicles per month to 8,000-10,000 vehicles per month, and the market share has increased significantly.

    Now that K5 is actually produced and launched in China before the 8th generation Sonata, Xiao Qi naturally appropriated this method without hesitation.

    But Jing Xuan frowned, "Will the Koreans agree to lowering the price? Profits have been reduced. People who only care about money must not be willing, right?"

    As the secretary of the municipal party committee, Jing Xuan doesn¡¯t care about the profit from selling cars. What he cares about is the gross industrial production, how many jobs can be created, and how many other economies can be stimulated.

    "You need to communicate with them yourself." Xiao Qi took a bite of the food and said, "The Chinese side has a stake in the joint venture, so we can naturally put forward opinions. Koreans are not fools. They have probably seen that the previous strategy was wrong.  I'm also thinking about changing it. Is it better to sell two to three thousand high-priced cars a month, or to sell seven or eight thousand to eight thousand affordable cars? If the sales volume increases, the brand will be established, and the benefits to the future will not be so small.  Money can offset it!¡±

    "Well, I'll think about it after I go back." Jing Xuan added smoothly, "Qi Shao, as for the joint venture, there are no car companies in Daoyin, and the State-owned Assets Supervision and Administration Commission in our city is not good at coming forward, so how should we do it?  What about allocating shares?¡±

    Regarding the business aspect, Jing Xuan knew that none of the eight of him combined could compare to Xiao Qi, so he asked very detailed questions.

    Jing Xuan is his friend and has helped him a lot. Xiao Qi naturally won¡¯t hide it if he has a way, "Jing Shu. Secretary, Uncle Niu and Uncle Yu often say that I have a small farmer mentality. I think you do too."  Almost. If you have taken all the benefits from Daoyin City, what will others think? What will the province think?

    There is a Yema Automobile Company in Chengdu. Go talk to them, and then bring over your Huaguo Heavy Machinery in Daoyin City. They can follow the example of Dongfeng Yueda, Kia, and the three parties to establish a car company. Wouldn't that be great?  ?  In this way, the Ministry of Industry will thank you, Yema Motors will also thank you, and the province will think that you are sensible and not greedy Wouldn't it be better for everyone to be happy like this than for your family to monopolize the benefits?  "

    "Hey, Qi Shao, you really woke up the dreamer with your words!" Jing Xuan slammed the table hard and said excitedly, but unexpectedly, Zhang Jingjing was shocked.

    Jing Xuan was also enlightened, and all the tangles in his heart were solved at once.

    "If you follow what Xiao Qi said, not only will the joint venture be successful, but it will also add a new one to Sichuan."The excellent automobile factory not only fills the gap, but also increases the appreciation of him by the big guys.

    In this way, not only will he have dazzling political achievements, but he will also be appreciated by the superiors. For his official career, it will undoubtedly be much better than simply getting a factory!

    Qi Shao is indeed a genius. With a few words like this, he can suddenly enlighten himself. How great would it be if he had such a genius around him to remind him and plan for him all the time?

    For a moment, Jing Xuan couldn't help but envy Xiao Xu again. With the help of such a good son, it would be difficult for Mr. Xiao to succeed!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!

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