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Text Chapter 2330 Marvel takes action

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    A lot of big things are happening in Hollywood these days.  šI

    First of all, Marvel announced the restart of the production plan for "Iron Man 2". The starring roles will of course still be Robert Downey Jr., Gwyneth Paltrow, and Don Cheadle.

    But in order to cater to global audiences, Marvel has decided to choose two supporting actresses and one supporting actor in Asia to make the story more interesting and attract more attention.

    The box office of Iron Man is really not low. The global box office is close to 600 million US dollars. It can be called one of the rare successful big productions of Marvel Company in recent years. Now that the filming plan of the second part has been launched, of course  It attracted the attention of countless people.

    Especially the special suggestion that three Asians should participate in the performance has cheered up the spirits of the big and small stars from various Asian countries.

    Hollywood!

    It¡¯s a dream place for film professionals around the world.

    ??????????????????????????????????????????????????????? Just to play a part in soy sauce will definitely improve your status!

    Not to mention that the production cost of Iron Man will reach 200 million US dollars. It is definitely a large-scale production that attracts global attention. Starring in a supporting role with scenes and lines in such a film is undoubtedly the best way to become famous!

    no way.

    In American movies, most Asians can only play supporting roles, and the bigger the production, the more so.

    This is why Chen Long truly became Asia¡¯s number one superstar after producing several blockbuster movies starring him in Hollywood.

    But even Chen Long can¡¯t be the male lead in a big production like Iron Man.

    So, there was an ups and downs immediately, and people contacted Marvel through various connections to see what kind of stars they needed.  Which celebrities are the most suitable?

    The filming of "Iron Man 2" has started, which is not the most sensational one.

    Because Marvel announced immediately that following "Iron Man 2", they decided to bring the long-awaited "Avengers" to the big screen.

    This superhero blockbuster, which is confirmed to be produced by Marvel and distributed by Paramount, is packed with heroes, and its influence is definitely a hundred times greater than that of "Iron Man 2" - in fact.  Iron Man is also a member of the Avengers.

    ¡°If there are many people who like Iron Man, there are also many people who hate him.

    But there are almost no people who hate "Avengers". You can always find your favorite among the heroes of "Avengers".

    It is a little regrettable that the copyright of Spider-Man is with Sony, and the copyright of Wolverine is with 20th Century Fox. Otherwise, with the two of them joining, "Avengers" will win the support of almost the whole world.

    While Marvel is actively selecting leading actors, it has also announced that it will select several major supporting characters in Europe and Asia.  At least no less than 5 to strengthen the concept of "alliance".

    As soon as the two news came out, everyone finally understood.

    "Marvel is not courageous enough. It wants to rely on European and Asian stars to increase its box office!"

    No wonder Marvel doesn¡¯t have such great confidence.

    Take the previous "Iron Man" as an example, with an investment of US$140 million, the total revenue was about US$590 million.

    It seems very profitable, right?

    But it¡¯s not as simple as investing $140 million and making a net profit of $450 million.

    The division of movies in the United States is very complicated.  Even the whole world is the same.

    After excluding various taxes, Chengdu is basically divided into four aspects: producers, distributors, theaters and theaters.

    ? Among them, producers and distributors probably account for about 50%-60%.  There will be even fewer films with poor box office and influence, and the rest will be divided between theaters and cinemas.

    Of the money shared between producers and distributors, producers can only have about 30%. If you are a small company and small production, then 20% is possible.

    Calculating this way, 30% of 590 million is less than 180 million US dollars.  Does this mean Marvel earned more than 30 million?

    of course not!

    The share of overseas box office is not calculated according to this ratio. Taking imported films from China, basically Hollywood distributors and producers can get 17.5% overall.  It is much lower than the local share.

    The share in Europe is higher, but around 25% is the limit.

    So in fact, in terms of box office alone, Marvel only made more than 10 million US dollars, and that¡¯s it.

    Now you understand why the super big companies in Hollywood, such as MGM, Paramount, and ColumbiaAsia, etc., obviously they often produce products with high box office, but because of tens of millions and hundreds of millions of losses, they directly declared bankruptcy or were acquired, right?

    There are too many people sharing the cake, and the producer is only one part of it. It is not as beautiful as you think!

    But specific things need to be analyzed in detail.

    For example, the current "Iron Man 2" and "Iron Man 1" are just a prologue. After cultivating many fans and increasing their expectations, "Iron Man 2" will not make more money than the first film, but it will still be more influential.  Keep expanding, and there will always be a time when you will make a lot of money.

    Xiao Qi remembers that the box office of "Iron Man 2" was 620 million U.S. dollars. Taking into account the significant increase in costs, it actually suffered some losses.

    But when it came to "Iron Man 3", the global box office exceeded 1.2 billion US dollars, making Marvel a huge profit and laughing from ear to ear.

    Marvel is basically the private property of Taylor Jr. Paramount has packaged and sold several heroic movies for which it has the copyright and distribution rights to Friendship Studios with a 10-year production period, and this one  The largest shareholder of the studio is also Taylor Jr.

    Therefore, the decision to shoot these two movies was actually the result of discussions between Xiao Qi and the other two shareholders of Friendship Studio, David and Sam.

    Among them, the chief producer of "Avengers" is David, and Sam served as one of the executive producers of "Iron Man 2".

    Whether it is "Iron Man 2" or "Avengers", Xiao Qi has proposed the concept of globalization to David and others, especially the changes that need to be made for the Asian market. Only by accommodating more cultural elements can we attract more people.  people come to see.

    Therefore, the two films have supporting actors mainly targeted at the Asian market.

    As for the role, it¡¯s even simpler. If he appears for more than 10 minutes and has more than 10 lines, he is considered a very good supporting role.

    Usually in Hollywood movies, a lot of characters are added like this. A group of screenwriters understand it and can even wait until the supporting actress is selected before starting to modify and improve the script.  ¡ª¡ªAnyway, it doesn¡¯t affect the main plot direction.

    I dare not say anything else. If a few male and female stars from China, especially female stars, are allowed to go, the box office in China will increase by 200 to 300 million yuan, which is just like playing.

    Although China's 2008 box office champion "If You Are the One 2" only had a box office of 600 million yuan, China's theaters have undergone great changes in the past year or so. People's expectations for high-quality movies and Hollywood blockbusters have  Likeability has also increased significantly.

    Simply put, more and more people are entering movie theaters.

    Coupled with the increase in ticket prices for blockbusters, the viewing effect of IMAX is completely different. It is an important booster for super special effects blockbusters such as "Iron Man 2" and "The Avengers".

    What's more, "Avatar", which will be released in January next year, will have a staggering box office of more than 1.3 billion yuan, paving a strong path for these two films, greatly raising the box office limit of the overall Chinese market.  .

    The continuous launch and continuous success of superhero movies is not only a good thing for little Taylor, but also a great thing for Xiao Qi¡¯s actress sister.

    Qiao Guoer owns AMC, the second largest theater chain in the United States. The better Marvel¡¯s movies sell, the more income she will earn and the richer her net worth will be.

    Not only that, Qiao Guoer also owns the largest Kiwi Cinema chain in China, with more than 2,500 screens, including no less than 500 IMAX and 3D screens.

    The launch of the heroic real-life special effects movie will inevitably arouse people's enthusiasm for 3D and IMAX screens. This will help promote the IMAX and 3D technology patents held by Qiao Guoer, and will also help the IMAX and 3D theaters turn losses into profits.  Become the leading theater chain that truly leads movie viewing technology.

    If all theaters in China use IMAX and 3D technology, then this technology transfer fee alone will make Qiao Guoer a lot of money, not to mention that its influence will expand to  What's the point?

    By then, the actress will be the undisputed overlord of the entire movie theater chain.

    And if you control the cinema chain, the voices in the film industry will be different.

    No matter how good your movie is, what¡¯s the use of a good movie if I block you online in the cinema?

    In fact, Xiao Qi feels that the actress's sister's career as a hegemon is not an extravagant wish.

    Because at the end of 2013, when he was reincarnated, IMAX and 3D screens had spread all over the country. Although the number of screens was not as good as ordinary screens, the profits created were on par with ordinary screens. It was only a matter of time before they surpassed them.

    In this life, the movie queen sister bought the imax company in advance and became a part of the 3d technology companyAs an important shareholder, he is already standing at a very high level, facing the entire movie theater market.

    I have a strong strength, and the outside world has strong allies. This is the excellent pattern faced by both Taylor and the queen sister.

    Mutual help, mutual benefit, and a win-win situation are so obvious!

    Xiao Qi feels that it won¡¯t be long before the Xiao family¡¯s capital and strength will occupy a very important position in the world¡¯s film market.

    By then, the seven giants of Hollywood will not be qualified to compete with the Xiao family!  (To be continued, please search Piaotian Literature. The novels will be better and updated faster!

    PS: Today, "The Age of Dreams" has finally reached the standard of being a high-quality product with thousands of subscriptions. The first subscription exceeded 10,000 book friends. Thank you everyone!  The scholar wrote a thank you in the work related to express his gratitude. Everyone can see the chapter when they open the bookshelf.  All in all, it is your support that enables us to achieve such good results, thank you!  !
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