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Text Chapter 2383 Growing Investment Projects

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    The heated discussion caused by skype was in May.

    It is now that Wall Street and Silicon Valley are becoming more and more interested in Xiao Qi¡¯s investment and are actively thinking about various ways to seize the treasure.

    But before that, another small acquisition by Xiao Qi was coming to an end.

    Just in the past two days, Yammer Company suddenly announced that Mr. Xiao Qi had acquired all the shares of their company. From then on, Yammer became Xiao Qi's private property, and based on the future performance of the management, they could get up to 8% of the shares.  Share incentives.

    What is yammer?

    Many people who were attracted by the recent reports about Xiao Qi, the "King of Investment", quickly went to check Yammer's information.

    Yammer is a social networking website, but it is generally not targeted at individuals, but rather targeted at user groups within the Fortune 500.

    The top 500 companies open their own special area in Yammer and allow their employees to register with their corporate email addresses. Then a closed contact body is formed between these users. Everyone can communicate, work, vote, etc. in a relatively closed environment.  Q&A and more.

    Of course, Yammer is not impossible to communicate with external people, but various procedures have been specially set up to ensure that internal information within the company will not be leaked.

    One of its advantages is that you can set up various chat rooms and chat queues anytime and anywhere. Office supervisors don¡¯t need to go out. With just a few clicks on the computer, they can have a group of employees they want to convene to discuss things online.

    Because of the targeted user base, the scale of Yammer is naturally small. Now their total number of enterprise users is only more than 1 million, but more than 90% of the users belong to the world's top 500 companies.

    Since ae wave ok, social media in the world has grown more and more vigorously. There are not a hundred but also seventy or eighty.

    There aren¡¯t many that stand out here.  Anything that can leave an impression on people is good.

    For example, Linkein, which Xiao Qi acquired before, is a communication tool for white-collar workers and has the function of online recruitment.

    The tigger invested by Tang Mingxiang is aimed at students in high school and below.

    Yammer is also targeted at each user subject, with the company as the main body.

    Analysts immediately commented that Yammer is quite adequate in terms of features.  But whether this strategy for large companies can withstand the test of the market and whether their profit model can support the operation of the entire website is a question.

    Of course, from now on, since Xiao Qi is the boss of Yammer, there is no need to worry about funds for the development of Yammer. With Xiao Qi¡¯s strength and character, there is absolutely no problem in burning money for three to five years.

    It¡¯s like verifying the comments of experts.

    On the second day of the acquisition.  Yammer officially announced that Mr. Xiao Qi invested US$200 million in the company.

    From now on, yammer will expand the scale of the server and strive to develop a variety of running programs so that users can have a better user experience.

    Yammer¡¯s management is very satisfied, not only because they can obtain up to 36 million U.S. dollars worth of shares, not only because an investment of 200 million U.S. dollars allows them to do more, but also because Xiao Qi has invested money.  Just as he promised, he just sends a team of lawyers and accountants to check it every year.  The rest is still up to them.

    What entrepreneurs like most is that the boss invests more money, and it is best not to dictate anything and just let yourself flex your muscles.

    But the real situation is that after the bosses acquire the company, whether they understand it or not, they basically become familiar with the company or think they are familiar with the company.  Just kick the entrepreneurs away and find someone to run the company or website yourself.

    The consequences of doing so are often that the company takes another path, some for the better, some for the worse, but most are undoubtedly the latter.

    Fortunately, Xiao Qi is not such a person.

    Among the many companies acquired by Xiao Qi.  People have seen that basically all entrepreneurs manage the company, and Xiao Qi rarely intervenes in specific operations. This attitude is also one of the important reasons why some companies agree with Xiao Qi's acquisition.

    Just like Yammer now.

    Now that their expectations have become a reality, they can start working with more enthusiasm.

    No one said that after investing 450 million US dollars in this company, it can only be worth 450 million US dollars. Yammer is very ambitious and hopes to become the next 10 billion club.

    I have to say that these people have very good ideas and are very ambitious in their careers.

    But this kind of social networking site that is too targeted?Usually the audience is not too wide, so their achievements are often limited, far from reaching the level of such a national social networking site.

    This is why the highest market value of ae wave OK can exceed 200 billion US dollars in the future, but yammer can only be acquired by Microsoft for 1.2 billion US dollars in 2012.

    However, this life is different. Xiao Qi¡¯s strong support for Yammer will definitely help Yammer reach a higher level.

    I dare not say that it can really reach a market value of 10 billion U.S. dollars, but the hope of exceeding 3 billion U.S. dollars is not small.

    If we can achieve this goal and achieve stable profit development every year, it will be enough for Xiao Qi.

    After all, not every company you invest in must be as profitable as AE Wave OK. A profit rate of about five times is already a good investment.

    Compared with Yammer¡¯s success, Xiao Qi has also made good progress in Square¡¯s mobile phone card reader company.

    The biggest secret of square is that the mobile phone card swipe is a little smaller than a matchbox. Just plug it into the headphone jack of your phone, and your phone is in the Internet function, you can connect to the Internet, and then use your credit card to  Simply swipe the square card slot to complete the payment task.

    Then there is the second condition, that is, you must find a bank that is willing to connect with your Square card reader, preferably a big bank, so that once you use the Square card reader to swipe your credit card, it will be successful and it will be convenient and fast.

    If the bank's qualifications and level are not enough, then merchants and users who use Square card readers will have some concerns.

    But this problem is not a problem here for Xiao Qi.

    Everyone knows that Xiao Qi has a big die-hard ally in the United States, Citibank.

    The two parties have a very friendly and sincere history of cooperation. Citibank is also Xiao Qi's largest deposit bank, so as long as it is Xiao Qi's company, it is easy for the square card swiper to obtain high authorization from Citibank.

    As long as Citibank endorses it, buyers and sellers who use Square card readers will naturally rest assured that their funds are safe.

    However, don¡¯t just look at Citibank helping Xiao Qi. When the number of Square card swiping users increases, and the amount of consumption through Square card swiping machines reaches 10 billion, 20 billion, and 50 billion US dollars every day, then how big will Citibank be?  A fortune is really conceivable.

    The development of this square card reader is actually not that difficult. As long as you do a good job on the confidential algorithm and key, you can achieve safe, convenient and fast payment.

    Some Chinese users find it strange when they see Americans struggling to get Square card swiping machines. Why is it so complicated? Can't they just apply for a card swiping POS machine directly with UnionPay?  It costs one or two thousand yuan, but it can be even cheaper if there is an event or something.

    This is where the national conditions of China and the United States differ.

    It is extremely difficult for merchants in the United States to apply for a POS machine from a banking institution. Not only is the procedure very complicated, but the cost is also very expensive. A POS machine alone costs close to 1,000 US dollars.

    Especially small and medium-sized sellers, such as the owner of a coffee shop, or a small family fast food restaurant, these usually apply for POS machines at a very high cost, and then the credit card company sets their card swiping fees very high, almost  It is about 3.5%-5%, which is much lower than the 1%-1.5% discount given to super large merchants such as Wal-Mart.

    But you have to use a POS machine, because Americans¡¯ habit of paying with credit cards has penetrated deep into their bones. Unless you are tipping, you generally cannot see cash.

    Those who use cash on a large scale are generally Chinese.

    With the existence of Square card swiping device, all small shop owners can use a Square card swiping device, which allows you to swipe your card to pay bills quickly and conveniently. Even a burger and Coke set meal of only 2 US dollars can be swiped, anyway.  The square card swiper only charges a fixed card swiping fee of 15 cents and a 2.75% processing fee.

    Anyway, when using Square card swiping device, the handling fee is much lower than that of ordinary POS machines and card swiping fees. In addition, it is convenient, fast and safe. Once the Square card swiping device was launched in the previous life, it immediately took the share of mobile payments.  With the increase in magnitude, the amount of card swiping has doubled continuously, and the annual transaction volume has easily exceeded 10 billion US dollars.

    Precisely because the engineering team saw the broad prospects of the Square card swipe device, it completed the rough design in just 2 months without Xiao Qi¡¯s urging, and it is estimated that it will be ready for small-scale market testing in June at most.

    If it officially starts operation, it will be just around the corner for Square card readers to dominate the mobile payment market in the United States!  (To be continued)i1292
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