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Text Chapter 2496 Flash Sale Model

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    When Milner called Xiao Qi to explain that Titter's investment was basically settled, Xiao Qi was thinking about something he wanted Milner to do.  ¨R,

    This is what Xiao Qi had thought about before, asking Milner to help Xiao Qi recruit people to set up a company.

    Because of the rigidity of the Japanese, the Japanese market can only accommodate one Rakuten Mall. Even if Amazon finally entered with a strong force, it could not shake the status of Rakuten Mall at all.

    Also because of Americans¡¯ tolerant mentality and willingness to try new things, the United States not only has Amazon, but also eBay, and many small and medium-sized shopping websites that compete with them.

    Zulily is such a website.

    Speaking of Zulily, the world¡¯s largest group purchasing website for maternal and infant products, of course many Chinese people don¡¯t know it, but if we talk about the shopping model they created, then many people can understand it.

    Every morning at 6 a.m., zulily will show users 100 new events and 9,000 new products on its website and mobile application pages. Sometimes there are millions of items in total, and sometimes there are hundreds of thousands of items.

    Normally, these items can be completely sold out within 15 minutes.

    The prices of these products are cheaper than those in ordinary supermarkets, but they are not too cheap.

    The reason why it sold out so quickly is that it has a very complete range, and it is very organized to let you know what mothers need at the stages you and your children are in, and which products will be better when paired together.  It should be suitable so that mothers can easily buy all the things at once.

    Usually after the day¡¯s products are sold out, zulily will send tens of millions of various emails to notify users of the products that will be on sale at 6 a.m. the next day.

    Speaking of which, does it sound familiar to you?

    This is the ¡°flash sale¡± model that will be very popular in the next few years!

    Vipshop, Rebate.com, BabyTreeetc.  This is basically the model, and it has achieved considerable success.

    Zulily is naturally the most successful one.

    ??From its establishment and launch in November 2009 to its listing in 2013, the market value has skyrocketed, and it soon exceeded 6 billion US dollars at the end of the year, although Xiao Qi did not see the subsequent situation in his previous life.  But it is estimated that the possibility of reaching 7 billion US dollars is very high.

    Being able to develop to such a point under the siege of Amazon, eBay, Old Navy and other famous online malls, you can only imagine how outstanding Zulily is.

    In the university where Xiao Qi attended in his previous life, there were several female teachers who were loyal fans of Zulily. Every time they took a lunch break, they would chat about Zulily, including Zulily¡¯s unique characteristics, various advantages, and various  Convenience and more.

    As a laboratory assistant.  Xiao Qi could naturally hear it, and over time he also had a deep impression on Zulily.

    In fact, the operation method of zulily is very simple. In his previous life, Xiao Qi thought it was very powerful. Now that he has been reincarnated and founded the b2 website, he feels that zulily can develop so well simply because it is in the United States.

    The brilliance of zulily is due to the laziness, casualness and tolerance of Americans¡¯ attitude towards daily life.  If Zulily were placed in China, Xiaoyao Mall would kill him in minutes.

    Zulily is quite unique.  In addition to the flash sale model that focuses on limited-time special sales, it does not sell all categories of Gaodaquan. It only sells three categories: mother, baby, and infants, which improves its focus and makes it easier to attract specific buying groups.

    In addition, zulily also supports many small brands, which not only have novel designs.  The price is not as expensive as big brands, which is very suitable for mothers who don¡¯t have much money.  They can even be specially designed for the needs of mothers, infants and young children according to the needs of customers, meeting many personalized needs, so you can only buy these novelties at Zulily.

    But its weakness is also very fatal.

    First of all, zulily wants to save money and avoid inventory.  It waits until consumers have snapped up the group purchase products on the page, then places the order to the manufacturer, and then delivers it to customers after purchasing, testing, packaging, logistics and other procedures.

    Generally speaking, it is normal for the goods to arrive within one week. Don¡¯t be surprised if it is slightly delayed for a month.

    In China, all online shoppers have been attracted by Ma Yun's Taobao.com, which takes 3-4 days to arrive, and then Xiao Qi's Xiaoyao Mall, which basically delivers goods within 24 hours.  It will take no more than 2 days to reach surrounding districts and counties.

    You said that Chinese consumers have to wait for a week or a month to buy products. Can they have the patience?

    ??????????????????????????????????????????????????????????????????????? out out out of the blue and white, do you think group purchase products are like Rebus¡¯s Xiaomi mobile phones?  To have such great charm makes my motherHave you waited so long?

    The long delivery cycle is a big weakness, but there is another weakness that makes people complain even more.

    That means zulily does not support returns or exchanges.

    Yes.

    You read that right.

    As long as you buy a product from zulily, if you are not satisfied with it after buying it, you are solely responsible for it, even if there is a quality problem.

    Although most of the time, zulily's products are excellent, it is inevitable that there will be times when you encounter defective products, or when you buy the wrong size.

    But in these cases, returns and exchanges are not allowed.

    Why?

    Because zulily purchases according to everyone¡¯s order quantity, and there is no extra item or package, how can I return or exchange it for you?

    So, think about it.

    With these two major shortcomings, zulily can only continue to develop in the United States.

    ?????????????? If they in their previous life had not made positive corrections since 2014, I am afraid that the good times would not have lasted long!

    Xiao Qi knows the advantages and disadvantages of Zulily, so when he prepares to be Zulily in this life, he will of course carry forward the advantages and avoid the disadvantages.

    Like his old habit in the past, Xiao Qi will also choose this name when establishing Zulily in this life, because at this time, Zulily has not been established yet, and of course the name has not been thought of yet!

    Xiao Qi explained Zulily¡¯s creativity to Milner clearly, and also corrected the unreasonable parts.

    First, Zulily will build its own logistics warehouses in major cities in the United States. Although they are not as dense as Amazon, the shelves must be set up at the beginning.

    It doesn¡¯t matter if it¡¯s smaller, but important cities must have such logistics warehouses.

    Then regarding the purchase issue, it is the same as Xiaoyao Mall. After buying it, it is sold to customers, and some inventory is contacted with the manufacturer for backup. If there is a return or exchange within the specified time, then the inventory from the manufacturer can be  It comes in handy, and conversely, after this period of time, the manufacturer's inventory can be disposed of by itself.

    This will reduce your own troubles, and you won¡¯t have to drag around the manufacturer¡¯s products, which will bring convenience to everyone.

    As long as these two items are modified, zulily will basically be a smaller version of Amazon, except that it has fewer products, greater discounts, and attracts users who are more sticky to shop.

    Milner originally called Xiao Qi to announce the good news, but Xiao Qi unexpectedly gave him another surprise.

    As Amazon is the number one b2 website in the world today, Milner has naturally done in-depth research. Now Xiao Qi suddenly threw out a more focused Zulily, which in turn gave Milner a big surprise.

    Milner is a true investment genius. After a little thought, he realized how promising zulily is.

    Although the purchasing model Xiao Qi mentioned has appeared before, it is just a means of promotion by large companies and has not formed a large-scale and sustainable operation at all.

    If it is done well, once the new mode is opened, it will definitely add a powerful new force to the b2 mall.

    Amazon is now worth more than 30 billion U.S. dollars. Even if Zulily only achieves one-third of its market value, it is still worth about 10 billion U.S. dollars, making it a behemoth in the market segment.

    Even if Zulily is only one-sixth of Amazon and has a market value of US$5 billion, it can still develop steadily and be a good asset.

    I really don¡¯t know where Xiao Qi came up with so many wonderful ideas. Not only did he come up with this idea of ??a flash sale of maternal and infant products, but he also thought about the details so clearly. It¡¯s like Xiao Qi has been doing this for many years.  Business is the same.

    Think about it, companies such as Airbnb and Uber launched by Xiao Qi before have the same extremely detailed planning methods!

    How can we prevent them from developing by leaps and bounds when they have been on the right path from the beginning?

    After sighing, Milner readily accepted Xiao Qi¡¯s commission to found a company.

    He didn¡¯t know that Xiao Qi had already made the most detailed patent registration for Zulily¡¯s founding model. Once anyone dared to start a company in this way, Xiao Qi would let Mario Law Firm sue them and bankrupt them.

    Milner is a very trustworthy person, otherwise not so many people would have trusted him in his previous life.

    So he just started to think seriously about which person he knew well could find relevant professionals and create zulily as soon as possible.

    Like Hoffman, Xiao Qi took out a $1 billion founding fund and gave Milner 3% of the shares. He not only wanted to find relevantHe just founded zulily, and he will also need to contribute to various future supervisions. The remaining 5% is given to the founding team. With shares, they will regard the company as their own business and develop actively.

    People who are too stingy will not achieve great things!

    (Brothers, please subscribe more! Please vote double for the scholar!!) (To be continued)
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