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Text Chapter 2808 The twists and turns of the sky. Cat Mall (Part 2)

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    In the previous life, Tian.mao Mall was an ambitious b2b2bsp created by Ma Yun when Taobao.com was in full swing; to put it bluntly, Ma Yun connected with merchants, merchants connected with users, and Tian.mao Mall  I do not have any business dealings with users.  The simple thing is that Ma Yun provides an online platform for merchants so that they can sell things on Tmall Mall as if they were offline.  If it were in the past, those big businessmen must have had doubts in their hearts, worrying about whether you could do this.  But after seeing the huge profits made by small and medium-sized sellers on Taobao.com in the past few years, when the number of online shopping people continues to increase, they have already made a decision in their hearts and joined Tmall Mall one after another.  From an international first-class brand to a domestic second- and third-tier brand, in just two or three years, Tmall Mall has developed even more prosperously, directly surpassing Taobao.com and becoming the largest asset under the Alibaba Group.  important generals.  Of Alibaba¡¯s future valuation of US$200 billion, at least US$1 billion is for Tmall.com, and only US$700 million is left for Taobao.com and other assets.  Well, if Zifubao is added, then there is no problem in increasing the valuation to 25 billion US dollars.  The operation mode of Tian.Cat Mall is also very simple. When merchants sell things on the Internet, they only need to hire online waiters and customer service, and then they are good to go.  Technical problems are solved by Tmall.com, and goods are handled by express companies. They only use product production and online customer service to communicate with customers, and that's it. ?????????????????????????????????????????????????????? off  Because they don¡¯t need to prepare any store expenses, and they don¡¯t need to spend more on publicity and promotion, the cost can be reduced by 50% in one go!  In this way, as long as the price is reduced by 20% on the Internet, countless users will rush to make purchases. This extra % profit can make them laugh so much that they can only dream of it!  ?That is, they still have many sellers and physical stores offline.  Otherwise, after many Tmall merchants have tasted the benefits, they have long wanted to close all offline businesses and concentrate on online operations.  Actually, in 2o13.  This is what many second- and third-tier brands do.  Only those first-class and first-class brands will maintain a lot of physical stores in order to maintain their brand recognition.  But these physical stores will no longer increase, and there is still a trend of slowly decreasing. They are too useless, and the profits are not as good as those on the Internet!  So everyone can see it.  Starting from the second half of 2o13, as Tmall Mall became more and more prosperous, the offline physical store business became increasingly sluggish. The wave of store closings was due to the above reasons.  s reason.  Faced with such a thing, Ma Yun will not care. He only cares about providing a better platform for merchants so that ordinary people can buy better and cheaper products. As for other things.  If the government has to worry about it, why should he?  From a businessman¡¯s perspective, he was right to do so.  In fact, Amazon does this all over the world.  But why hasn¡¯t Amazon achieved such ¡°brilliant achievements¡± as Tmall in its home base, the United States?  The reason is very simple. You may not believe it if you tell me that the products sold by Amazon in the United States are more expensive than many supermarkets and chain stores!  For example, Walmart¡¯s online platform and physical stores sell many things cheaper than Amazon.  As a result, its business has been largely unaffected.     This is why?  Because Wal-Mart has the world's largest satellite command system, they can reduce the cost of goods to the lowest level, allowing consumers to buy cheaper things.  Amazon¡¯s cost reduction in this area is far inferior to that of Walmart.  So they are more expensive than Walmart.     All right.  So why can¡¯t Chinese businessmen be like Wal-Mart?  The reason is equally simple.  Because they cannot do business in China like Wal-Mart, which has the most complete warehousing system, the most complete procurement system, and the most complete traceability system. It is more about scientific management.  Instead, they rely on relationships and backends, so their costs are much more expensive than Wal-Mart.  It¡¯s sad to say that Wal-Mart is so prosperous in the United States, but in China, many of their expenses are constantly rising, so they are far from being as cheap as in the United States, so Wal-Mart is also used by Tmall in China.  The mall was in a bit of a mess. After 2o13, there was even news that Wal-Mart would close many Chinese stores.   Ma Yun is a genius and a great talent. If he is allowed to develop Tianmao Mall like this, then it will be just around the corner for Tianmao Mall to become the world's number one.  But the problem is that Tmall Mall is not everything in people¡¯s lives, and it cannot satisfy everything in people¡¯s lives. ?? If when Tmall Mall is prosperous, all offline physical businesses collapse, and there are no people shopping on the streets, and everything is deserted, do you think the quality of life will be good?  The pleasure of shopping and saving money alone is far from meeting people¡¯s life needs.  Therefore, how to run Tmall well while also taking into account offline business, so that both can develop at the same time and promote together, this is what Xiao Qi considers for Tmall.  ??Except for the first two or three times that were due to conflicts between Taobao.com and Tmall.com, the rest were all because this factor was not taken into consideration, so the Tmall.com plan was canceled.  Xiao Qi is not just so harsh on Tianmao Mall, he does the same for his own Xiaoyao Mall.  Things in Xiaoyao Mall are cheap, but not ridiculously cheap. In terms of daily necessities, they are usually about 10% to 20% cheaper than offline physical stores.  At the same time, offline stores, in response to Xiaoyao Mall's approach, have appropriately lowered their prices, so that the price difference between the two sides has narrowed.  So people can also buy online, and they can also buy when they go shopping.  After all, when the price difference is not so big, it is not so determined if you have to specify the idea of ????purchasing.  Xiao Qi also hopes to achieve such a balance regarding Tian. Cat Mall, at least not to let the street turn into a ghost town. Except for restaurants, noodle shops, movie theaters and pharmacies, there are almost no businesses.  Of course, such a balance cannot be achieved all at once.  For example, Xiao Qi also hopes that offline physical store owners can appropriately lower their rents when they feel that online prices are cheaper and physical store business is not doing well. This will also reduce the pressure on operators to reduce prices.  It¡¯s better than not being able to rent it out, right?  This is actually not difficult at all. In the second half of 2o13, the hard-hit physical stores continued to close down. The owners were scared and quickly lowered the rent so that they could continue to do business and make some profits for themselves.  But now in 2010, they have not yet felt the cold winter of physical commerce brought about by online commerce, so naturally they will not listen to Xiao Qi.  So it is very necessary for them to see the facts clearly.  Xiao Qi also wrote this idea into his plan for Tmall Mall. Ma Yun was a little bit dumbfounded by this, thinking that his boss is really lenient. Things in those physical stores are ridiculously expensive, and you still have to worry about them.  Can you do it well?  But Ma Yun is not a brainless person. From Xiao Qi's attitude towards Taobao.com, he knows that Xiao Qi's business is not so decisive and ruthless, but about a win-win situation where everyone makes money and prospers together.  .  From this perspective, there is nothing surprising about Xiao Qi¡¯s thoughts.  In response to Xiao Qi's idea, Ma Yun deliberately made a lot of changes later and paid attention to some balance issues. Only then did he finally get Xiao Qi's consent and put 6 billion before the New Year.  The RMB funds were obtained.  Ma Yun was naturally overjoyed to receive such generous funds, and he showed no mercy in spending money. He spent billions of RMB just on the network construction standards of Tmall Mall, which he learned from Lotte Mall.  , Amazon, eBay and other companies have created a very friendly platform model.  When it comes to communicating with major merchants, Ma Yun also appears to be very active.  He and his group of senior executives went everywhere to contact first-class international brands and first-tier brands.  Second- and third-tier brands are very simple. As long as they see the leaders going to Tmall Mall, they will follow.  In terms of conditions, because Xiao Qi provided sufficient funds, Ma Yun did not need to charge high rental fees from the beginning like in his previous life. Coupled with the name of Fairy Company, those big brands are very generous, even if they are not very  Those who like online commerce are also willing to open a store to give it a try.  With such hard work, by the end of February, Alibaba had contacted more than 8,000 brand companies to enter Tmall Mall.  So the slogan claiming that 10,000 families would settle in started.  With the support of sufficient funds, Tmall¡¯s name appears very frequently in various places in China.  People who know the business also understand that Tianmao Mall is really about to let the tiger come down from the mountain!  Think about Japan¡¯s Lotte Mall unifying JapanWith the e-commerce market booming, people are looking forward to Alibaba Group's Tmall mall.  At the same time, because Alibaba Group is an absolutely controlled subsidiary of Fairy Company, people can¡¯t help but feel a little more envious that Xiao Qin can own such a company with unlimited future development potential!  (To be continued.) Just click on the ground and go to the cloud. Come to the pavilion to get the view.] Mobile phone users please visit http://m.piaotia.net
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