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Text Chapter 2849: Increase production or maintain the status quo?

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    Xiao Qi has always attached great importance to the feedback from fans and users.  Fairy Company¡¯s direct-operated store has a big responsibility, which is to collect opinions from customers who come to the store, callers, and users and fans on the Internet, and transmit them to the laboratory at any time.  There is also a special analysis team here in the laboratory. On the one hand, it considers the feasibility of the solutions suggested by fans, and on the other hand, it considers the difficulty of implementation.  Of course, generally speaking, it is Xiao Qi who makes the final decision.  For example, in the functional design of dreampad 3, there were several improvement suggestions put forward by viewers, for which Fairy Company also paid a solution adoption fee.  In fact, there have always been fans making noises about the production issues of Fairy Company's products, but they have never been as loud as this time.  First of all, it must be because 2¡¯s products are so good. For a mobile phone priced around RMB 2,000, the lowest configuration has such a high-end configuration as a single-surface screen. Comparing it, everyone suddenly felt that other models were inferior.  Besides, this is not just a gimmick. The quality of Fairy Company's products has always been very good, and the optimization of the system is even better. There is no need to worry about any problems. The repair rate that ranks among the lowest all year round speaks volumes for the problem.  The reputation gained over the past year has also let everyone know that in addition to being inferior to Dreamsta in some materials, screen-to-body ratio, pixel density, and refined configuration, it is really good. Even after using it for so long, the system does not  It will become very slow and there will be no feeling of aging.  ¡°Furthermore, the advertising and marketing this time is really outstanding. It is no exaggeration to say that Larissa has at least attracted more than 50 million fans to Fairy Company.  And there are at least 20 million people here who really hope to buy 2.  Adding the two together, Satoshi Domoto concluded that the monthly demand is 60 million units, which is normal.  So now.  The question posed in front of Xiao Qi, who had just returned to Chengdu.  Should we expand production or maintain the current planned production?  If we expand production.  What is the appropriate amount?  Xiao Qi called Domoto Ha Cong, Merck, and Dai Xian over.  One is the director of the direct-operated store, the other is the director of the advertising department, and the other is the director of the production department, which basically represents the entire matter.  "Tangben gave me some advice, saying that I have to make 60 million units a month to meet the demand. What do you think?" Xiao Qi asked.  "The advertising department thinks it's completely reasonable." Merck, who had just returned from South Africa, smiled proudly, "Chairman, your advertising creativity is so great! Apart from football, the most talked about thing now is Larissa  , is our 2. If it doesn¡¯t meet the needs of fans, it will be a waste!¡± Of course he was happy. This time the advertising department made a great contribution, not only winning praise within the Fairy Company, but also being published all over the world!  It became famous and was hailed as the best advertising plan in recent years.  Although most of the credit goes to Xiao Qi, the actual operation belongs to the advertising department, and bonuses are also given to them.  Merck doesn't pay that much attention.  Dai Xian shook his head, "I don't think this will work. Our production plan was approved by the company three months ago, and the parts manufacturer also purchased raw materials according to this plan. Production started. If we change it rashly  Their production plan, then a series of plans will be redone, which will cause a lot of trouble." "Is it that exaggerated?" Merck shrugged, "Wouldn't it be better to purchase additional parts?  There are more than 60 suppliers, and more than 3,000 suppliers are supplied to them. If the plan is changed rashly, the downstream suppliers will be in a hurry, and they may even fail to complete the originally planned orders." Dai Xian still said.  Disagree, "40 million units may not seem like enough, but we have always been like this. Isn't it? That's what hunger marketing is like!" "I think Director Dai is wrong." Domoto Ha Satoshi said in fluent English: "  We Japanese are just as rigid in doing things as you said. It doesn't matter if the product sales are booming, we can only wait until the next year to make adjustments. But many people have not thought about it before.  The development and popularity are not so fast, this kind of plan is okay, but the current society is changing too fast. It is possible that if you are popular today, you will not be popular tomorrow, let alone the time span is one year.  If you also increase production, not only will you not make the money you should make, but you will also lose money. This is too much of a loss. Therefore, I think that even if you don¡¯t adjust the production plan immediately, you can start preparations now, at least for three months!  We must increase production in the future, so that our Fairy Company¡¯s advertising will not be in vain, and the chairman¡¯s genius creativity will not be wasted.¡± I have to say?Compared to Merck's messy talk, Domoto Ha Satoshi was more organized. He not only analyzed the pros and cons, but also put forward a practical plan.  Dai Xian nodded slightly, but he felt there was still a problem, "Determining a production plan is a very serious matter. Although they can slowly increase the supply of parts later, the question is, what is the appropriate quantity?  How do we balance the contradictions between parts supply, production and sales? What should we do if the production side cannot keep up? "How can it be possible that Fairy Company's products cannot be sold?"  She burst into laughter, "My daughter wants to buy another ver but she can't get it! I'm afraid the only thing in stock in the Fairy Direct Store is the battery and earphones, right?" "The earphones are out of stock from time to time, but the batteries are always in stock."  Satoshi Domoto corrected him seriously, "The rest are really gone, even the accessories. Basically a month's supply can be sold out in ten days and a half." "So, how can you worry about it?  "Problem?" Merck said to Xiao Qi, "Chairman, this opportunity is too rare! Even if we only count the sales volume this year, we should increase the number by at least 20 million units every month, not to mention there are still more  There are so many mobile operators paying for contract phones! The advertising effect is so good, it is completely okay to keep pace with the times!" "I understand what you mean," Xiao Qi smiled slightly, "I admit that I underestimated the enthusiasm of the fans.  We underestimated the power of Larissa and the sensation caused by our single-sided screen. The number of production can be increased, but we still need to listen to the opinions of professionals on how to increase it." Hearing what Xiao Qi said, Dai said.  Xian also had no choice but to express the plan he had considered: "On the supplier's side, it will take at least half a year to accumulate raw materials for parts and components. If we want to increase production, I can only guarantee the first half year.  We can produce 50 million units every month and wait until January next year to increase the number to 60 million units. "Can't we start with 60 million units and reach 80 million units in half a year?" Xiao Qi asked directly.  Dai Xian frowned and said immediately: "This cannot guarantee the product's yield rate, because judging from this month's production and assembly, the yield rate is just over 95%. The most important thing is the LCD screen factory in China.  , They have poor control over the yield rate of single-surface technology LCD screens. If they have to speed up production, the yield rate is likely to drop to 80%. "So low?" Xiao Qi was a little surprised.  "There is no way, the Baodao side is only 92%, so they are gritting their teeth and persisting." Dai Xian said, "It is expected that the Huaguo side will lose 20% of the original order of 180 million single-surface LCD screens.  About 100 million. But in order to thoroughly master the technology and improve the technical capabilities of production, they can only persist." "Let's let them increase their speed and we will make up for some of their losses.  You go ahead and make a plan and show me when you¡¯re done.¡± ¡°Okay!¡± Dai Xian agreed, ¡°So, little boss, our production task is still guaranteed to be above 60 million units a month?¡± ¡°If possible,  Then do this!" Xiao Qi nodded, "Just like what Merck and Domoto said, the fans' voices are so loud now. If you ignore them, it will easily disappoint them, which is not good for the company.  But the production increase plan may not continue. Let¡¯s wait and see.¡± ¡°I understand!¡± Dai Xian said sternly, ¡°Because several foundries have started production in advance, I will go and tell them.  , increasing the number of days in three shifts, it is expected that when it is released next month, it can reach 60 million units, so the number can be increased through pre-sales in a few days. " "Well, the specific allocation will be for direct-operated stores.  Which ones should be given to mobile operators? The directly-operated stores will come up with a plan," Xiao Qi said to Domoto Ha Satoshi, "Mobile operators are also very important to our future, and we will gradually have more contact with them.  "In addition to selling mobile phones, there are many opportunities for cooperation." "Yes!" Domoto Hana nodded.  "The advertising department must also try its best to promote it." Xiao Qi then told Merck, "Although they are willing to buy, many people are just making noises. So how to get more fans to buy is also what the advertising department must do.  You have to do it." "Don't worry!" Merck patted his chest and said, "Chairman, Larissa's charm is irresistible!" He said that, except for someone as old-fashioned as Dai Xian, Xiao Qi  Both Domoto Ha Satoshi and Domoto Ha Satoshi laughed knowingly.  (To be continued.) Mobile phone users please visit http://m.piaotia.net
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