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Text Chapter 2917 Market Disturbance

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    Apple's product launch conference is usually held in mid-to-late September.  ¡Ë, But as of early September, news has already spread that Apple is about to release a shocking tablet computer.  For a time, the outside world was very interested.  Although only Fairy Company, Samsung and Google are participating in the current tablet market, competition is already fierce.  Especially Samsung and Google, although their combined sales only account for 30% of the market, this expanding and promising market is worthy of their increased investment.  Now that Apple has joined in, the two companies are not so worried, because it is clear that Apple is targeting Fairy Company. The competition between the two should be in the high-end market, and it should be Xiao Qicai who should be worried.  Therefore, the most people gathered around Apple and Fairy.  Taking advantage of this opportunity, the two companies naturally put out a lot of advertising. On the one hand, they boasted about the quality of their products, and on the other hand, they also belittled their opponents, but they did it for free.  ??And fans and users are also happy to see it. Whether it is Fairy Company or Apple, only with competition can progress be made, and with competition they can buy better products for less money.  For example, let¡¯s say iPhone. ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? If Dreamsta hadn¡¯t been watching behind them, could iPhone 2 and iPhone 3 have done so well, and would the improvement have been so great?  According to Apple¡¯s normal character, if there is not sufficient pressure, they will not consider upgrading their iPods until at least three to five years later.  The same is true for the DreamPad. Without the pressure from Google and Samsung, I¡¯m afraid it wouldn¡¯t be updated every 18 months. It¡¯s like now, with all kinds of advanced functions applied in it.  Make users hooked.  The outside world still has some doubts about whether Apple's tablet computer can shake the status of the Dreampad. Although Apple is superior in strength and has many fans, and Qiao Gangzhu claims that it will not make products unless it is a high-quality product, Dreampad is the brand that ushered in the era of intelligence.  Tablets are just amazing.  People simply can't see any products that can shake it.  Or add Apple¡¯s ios system to the tablet, or there may be some surprises.  Regardless of this, the matter of tablet computers can only have a lot of movements in the smart electronics industry, which is far less concerned than a few smartphone listing.  After all, the usage and audience of the two are different. Unless it is like the dreampad that came out and ushered in the era of smart electronics, there will always be a difference.  But there is one thing that attracts the attention of many people.  Gang Leader Qiao has announced in the United States.  Starting next year, the production of the new generation iPhone will be expanded to another 8 million units, of which the Nanwan Factory and the Doin Factory will each bear half.  As soon as this news came out, Apple¡¯s stock price suddenly jumped 5.3% in one day.  Apple¡¯s iPhone series is now in its third generation, and the new iPhone 3 was released only last year. If iPhone 4 is released in March next year, the speed will be faster than the previous generation cycle.  It has been almost half a year, which is very fast.  Apple¡¯s iPhones have always been easy to sell.  When the monthly output of iPhone was only 8 million units, even the Americas were barely satisfied, and Europe and Asia could only get very little. Later, even when the monthly output reached 10 million units, it was only a drop in the bucket and still could not satisfy the vast number of fans.  Reached monthly output of 18 million units.  This situation is better. I dare not say that there are Apple mobile phones for sale everywhere, but at any rate, most people can basically buy them, and they won¡¯t have to pay an extra two or three thousand to get them.  But the smartphone market is far from saturated.  Not to mention that the high-end market is not saturated, the mid- to low-end market is still not saturated.  Compared with previous feature phones.  Today's smartphones are not just for telephone communication. They are also an entertainment terminal that integrates various functions such as television and social networking, which can fully meet many of people's daily entertainment needs.  So there are a lot of people buying it, and the market potential is much greater than that of feature phones.  According to preliminary market estimates, the number of smartphones in existence should be around 4 billion, which is equivalent to the world¡¯s population of more than 7 billion, which is already a very high number.  And the most important thing is that no one will use a mobile phone all the time. Even if it is a feature phone, most people will replace it every three years on average, let alone a smartphone with ever-changing functions. If you don¡¯t replace it in two years, it will be useless.  Behind the times!  In fact, at least 28% of people now change their smartphones every year, and this number will rise to more than 40% by 2013.  So according to this calculation, basically?The sales volume of mobile phones last year should be around 3 billion units. According to normal data, the sales ratio of high-, middle-, and low-end mobile phones should be 1:2:7.  Think about it, the annual demand for high-end mobile phones is 300 million units, the demand for mid-range mobile phones is 600 million units, and the low-end mobile phones that occupy the largest market share are 2.1 billion units. And what are the sales volume of current mobile phone manufacturers?  Among high-end mobile phones, Fairy Company's Dreamsta sells 13 million units per month, and iPhones sell 18 million units, adding up to 31 million units. If Samsung's Galays series is included, the number is close to 36 million units. In one year,  That¡¯s 432 million units.  Does this seem like the market is saturated?  Not at all!  For those who buy high-end mobile phones, at least 80% of them will choose to replace one every year, because most of them are not short of money at all and want to buy the best mobile phones. Therefore, those in the past life must change their mobile phones every year when Apple releases a new model.  This is how people come to be, and it is they who support Apple¡¯s high sales volume.  The same is true now. Many users of mobile phones such as Dreamsta, iPhone, and Galays do not use old models and play in a slightly more fashionable manner. They usually choose two of these three mobile phones to carry with them, each with its own unique features.  Use occasions.  Then, now, whether it is Dreamsta, iPhone or Galays, they have all started to make contract phones.  ??However, users of contract phones do not occupy the quota of high-end mobile phone users. They usually occupy the quota of mid-range mobile phones, so 432 million mobile phones are not saturated at all.  Some research companies even claim that the share of high-end mobile phones will greatly increase in the future, and with the contract phone market, at least 600 million units a year will be their end point.  Gang Leader Qiao probably announced that Apple¡¯s mobile phone production will be expanded to 26 million units a year next year with this kind of thinking in mind.  ??Or it can be said that Gang Leader Qiao is determined to pull down Fairy Company and Samsung Company, squeeze out more of the high-end mobile phone market share, and occupy the most lucrative part of smartphone profits!  Li Jianxi is dismissive of Gang Leader Qiao¡¯s ambitious fans.  Although Samsung is not as powerful as Apple in high-end mobile phones, it has continued to make efforts in mid- and low-end mobile phones. Last year, it released 7 mid- and low-end mobile phones in a variety of styles, which is quite similar to Nokia's sea of ??mobile phones back then.  And Samsung¡¯s sales are not low. Last year they sold a total of 350 million mobile phones. Although most of them were low-end mobile phones, their market share was rising steadily. Coupled with the continuous advancement of technology, they sold a total of 350 million mobile phones in the mid-to-high-end market.  The market is also making frequent efforts, and the monthly sales of galays3 are as high as more than 5 million units, which is already a proof.  You know, at the beginning, Galays was selling more than 2 million units a month, and now it has more than doubled.  Of course, one of the reasons for Samsung¡¯s explosion last year is that Samsung invested in advertising and bombarded the world with more advertising than Apple and Fairy combined.  But for this year, Samsung¡¯s mobile phone sales have once again skyrocketed by 41%, which proves that advertising is very useful. Li Jianxi is also ambitious and is preparing to make efforts in the high-end market again next year.  So he doesn¡¯t care at all about Gang Leader Qiao¡¯s aggressiveness. We just have to show off our horses and horses to fight. I¡¯m not afraid of you.  Because Samsung has its own full hardware industry chain and nationwide support from South Korea, the cost of their smartphones is very low. The profit margins of mid- to low-end mobile phones are as high as over 40%, which also gives them the opportunity to compete with Apple.  Confidence.  As for other mobile phone manufacturers, they are now more focused on consolidating mid-range mobile phones and striving to develop low-end mobile phones.  Even former super giants like Nokia and Motorola are now much more at ease in the face of reality. They no longer want to compete with Fairy and Apple. They are ready to stabilize their basic base first.  The mid-range mobile phones mentioned here refer to mobile phones with a price of more than 3,000 yuan, and low-end mobile phones are mobile phones with a price of about 2,000 yuan The situation at this time is different from that in the future. No one is so idiotic as to directly sell smartphones for less than 1,000 yuan.  Everyone has a tacit understanding to make money together.  If everyone keeps competing to develop new technologies, then profits will be far from keeping up with consumption, and the end result will be that everyone is doomed.  In his previous life, Xiao Qi knew that no matter how many smartphones are released all day long, in fact, if you look at it, the basic functions have not changed much at all, just some very ordinary hardware and software changes, and there will no longer be Apple-like changes.  Dominance defined by smartphones.     why is that?  Isn¡¯t it because they think that the current mobile phone functions are enough and they don¡¯t need to come up with new technologies? ?Waiting until a few years later to maximize profits before releasing new technical features is in line with the original meaning of making money!  (To be continued.) Mobile phone users please visit http://m.piaotia.net
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