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Text Chapter 2964 A well-constructed flash sale website

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    Speaking of Xiao Qi¡¯s investment in the United States, we have to mention the zulily flash sale website.  In terms of money-making effects, Uber is definitely the most powerful. It is currently valued at 40 billion US dollars before it is listed on the market. In a year or two, when it also develops in Europe, it will become another company that has not been listed on the market after K  A superstar company with a valuation of US$100 billion.  Even airbnb, an online travel private room booking website, is more valuable than zulily. This booking website, which has now swept the world, has made major hotels miserable, but it has also benefited people who travel freely.  Like it, it was hailed as the "Best Creative Website in 2009", and its valuation has exceeded 30 billion US dollars.  In comparison, zulily¡¯s valuation is only US$10 billion, and it has only opened in more than 20 large and medium-sized cities in the United States. It does not seem that outstanding.  ¡°At least compared to other Xiao Qi companies, it does not have such good development potential.  But Xiao Qi never looked at it that way.  ??Flash sale websites can achieve a market value of two to three billion US dollars even in China, let alone in the United States and Europe. Usually multiplied by ten is the true value of Zulily.  There are not many ordinary people who don¡¯t like cheap and high-quality products, and there aren¡¯t many people who don¡¯t like brand-name goods on sale.  Although people in Europe and the United States are wealthy, their family burdens are actually not light. It is necessary for every housewife and young person to be able to save more expenses.  And what happens is that this group of people occupies the main force of consumption.  Zulily provides services targeted at this group of people.  The more targeted the service, the more money you can make. In the future, this will be called "targeting market segments".  But you want to succeed.  Simply having an idea is not enough.  Therefore, when Xiao Qi founded zulily, he combined the essence of several flash sale websites and special offer websites in his previous life in China to form a set of corporate policies unique to zulily.  For example.  Because people in Europe and the United States generally have the habit of using email, zulily sends pictures of various special offers to its more than 30 million users every morning.  Attract them to attend two daily flash sales.  Zulily has a very large database and many analysis experts. They try their best to analyze each customer's preferences, and then use the most advanced computer programs to allow users to be attracted by the products sent to them, and then actively purchase special offers.  commodity.  Then, every picture sent by zulily is carefully designed and shot.  It will never be crudely made, and a product will never have just one picture. Even if it is a product that only costs 5 US dollars, its details will be clearly photographed, so that people will like it when they look at it.  Precisely because there are so many beautiful pictures, there are not a few users who rush to buy special offers.  In addition, zulily also used the secret of success of zulily in the previous life, not to purchase and sell products from large manufacturers as much as possible, but to purchase products from small and medium-sized manufacturers with low prices but good quality.  Americans know better than Chinese people what advertising is.  They also understand that at least one-third of the price of the products they purchase is used to pay for advertising.  The quality difference between big brands and small brands in the United States is actually not much.  The products produced by many small companies are of quite good quality.  This is also caused by the quality supervision system in the United States. You cannot say that it is the self-discipline of factory owners or all businessmen around the world.  Except for the three ancient Confucian businessmen of China, Japan and South Korea, there are basically only lower limits that you can't think of, and there is absolutely no lower limit that they can't do.  So the United States has seen through this from the beginning. They have formulated laws very well, and they can be said to be unreasonable and harsh to the extreme, so their factory owners do not dare to mess around.  Therefore, Americans still don¡¯t need to use their brains when buying things, unlike buying things in China.  Many times you need to be self-taught and become an all-around strong person that attracts attention.  Only then can you ensure the quality of what you buy.  I won¡¯t mention this.  For Americans, since there is not much difference in product quality between large companies and small companies.  So for household purchases, cheap and practical products will please them very much.  If we make some breakthroughs in the design process and make the appearance more beautiful and novel, then people will like it even more.  In fact, more than 80% of the companies that Zulily cooperates with are innovative and innovative companies. The better the small company, the more support it can get from Zulily. This also promotes the desire to make a name for itself on Zulily.  Companies have put their best efforts into designing and creating.  So complementary.?Naturally, it has brought a higher reputation to zulily.  Finally, there is another point, which is the logistics and transportation that Fairy Company is very handy with.  You have to say that Americans have very strong endurance. Often, if the express delivery in the same city has not arrived for seven days, they will complain and complain. ???????????? If this had happened in the Chinese country after 2013 in the previous life, or in the current Chinese country in this life, it would be simply unimaginable.  Several private companies such as Shentong, Yuantong, Tiantian, Zhongtong, etc., across the country, except for too remote areas, basically arrive in three days, and it can even be shortened to one day in Jiangsu, Zhejiang and Shanghai.  And Xiaoyao Express is even faster. As long as you need it, you can receive the package you want in all first- and second-tier cities within one day, provided that you pay enough for the freight.  As for those in the same city, let alone it. It is unimaginable to arrive at your home within 36 hours. Under normal circumstances, such as Xiaoyao Express, it will not exceed 24 hours.  Therefore, after many Americans have lived in China for a period of time, they will scold the U.S. logistics system as a dog.  There are of course many reasons. The biggest reason is the laziness of Americans. They do not do things very quickly or very carefully, especially in daily life. Even they are like this. Naturally, they cannot ask others to do so much.  How efficient.  Xiao Qi understands that Americans will still like this kind of fast and convenient life.  So from the beginning, Xiao Qi built a warehousing and transportation platform for Zulily. At first, he only recruited Chinese and international students, and then he also recruited Japanese and Koreans. Anyway, people from these two countries are hardworking and hardworking.  A bit, still very good.  As for other people from Latin America, Africa, and Europe, Xiao Qi almost didn¡¯t recruit them. Looking for them to work was like asking a big boss to provide for them, and there was no benefit at all.  Therefore, Zulily has been sued by many associations in the United States, but the powerful Mario Law Firm helped solve everything. They once again proved their strength. As long as there is enough money, Mario Law Firm is your best friend!  "Xiao Qi would rather pay several times the salary than hire lazy people, which surprised Americans, but thinking about the hard-working Chinese, they can understand.  Not only did many people in the financial and business circles express their support for Xiao Qi, but some people in the political circles also made remarks, saying that this was Xiao Qi's freedom and that others had no right to interfere.  So, this is the aura of the richest man in the world. If it were another person, it would definitely not be so easy.  Of course, there is another factor, that is, most of the people Xiao Qi recruits are American nationals. No matter where they come from, they are already Americans. Xiao Qi only needs to hire Americans. If Xiao Qi only recruits  It is not that easy for international students and green card holders.  Due to various factors, zulily is developing in full swing. The number of users in one year has exceeded 30 million, and more than 20 million people shop on zulily every week. The data is absolutely amazing!  If it weren¡¯t for Xiao Qi¡¯s failure to develop a logistics network covering all large and medium-sized cities in the United States, there would be no problem doubling this number.  ??It is said that establishing a logistics base in the United States is not much more expensive than in China.  The logistics system originally relied on Zulily, but now it has increased its investment by US$5 billion. If you calculate it this way, the management cannot even retain 1% of Zulily's shares.  So after discussion, they have agreed to separate the logistics system and operate it separately, and Zulily is only responsible for leasing and using it. This way the cost is very low, and it is an operating expense, and there will be no large expenses, thus diluting their business.  shares.  The newly established logistics company is called Global Logistics Company, and its registered place is still in International Financial Island. Xiao Qi directly injected another US$5 billion in capital so that the company can continue to compete in large and medium-sized cities in the United States and expand its logistics and  Express delivery system.  But this process cannot be sloppy. Xiao Qi predicts that if it is to be completely perfected, it will take about three years.  In addition, there is further recruitment, which is also a problem.  But as long as we work hard, Xiao Qi also believes that sooner or later it will become the number one logistics and express delivery company in the United States.  By that time, whether it is zulily or other companies that require logistics, warehousing and express delivery, they will have greater room for development because of such a powerful backend.  Even global logistics companies can use their own warehousing and transportation systems to in turn influence these companies, so that everyone becomes more integrated into a whole and will never be separated.  A group company can only grow more and more?Only through unity can we become stronger and stronger!  (To be continued.)
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