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Text Chapter 2275 The backbone of online shopping

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    Qin Yibin left excitedly and a little nervously.

    For him, the Indian market is a completely unfamiliar place. He needs to explore and explore from scratch. It is impossible to be as comfortable as in mainland China.

    But Qin Yibin had nothing to worry about.

    Because he believed in the power of wealth, Xiao Qi gave him sufficient funds and authority. He dared not say that he would conquer the US market, but he would never find an opponent in the Indian market.

    Even if there are Indian officials who want to stop him, Qin Yibin is confident that he will use money to break the constraints one after another until the road ahead is smooth.

    He finally understood why Xiao Qi first asked him how the development of Xiaoyao Mall in China was going. This was a hint that he should go all out to open up the Indian market, instead of just going through the motions and taking things slowly.

    Qin Yibin has nothing to worry about. Xiaoyao Mall has indeed developed to a very strong point. As long as this momentum continues, it will definitely become stronger and stronger. There is no need for him to personally command at any time.

    As for the difficulties of going to India, Qin Yibin was mentally prepared.

    He is now the vice president of Fairy Company. Whenever he goes on a business trip, he is protected by bodyguards. When going to places like India, Xiao Qi must at least send hundreds of elite retired special forces bodyguards to the entire team. Everyone's safety is not considered.  question.

    The same goes for food, clothing and housing. As long as you have money, you can still live well in India.

    For example, although the consumption of beef is prohibited in India, do you think the British and Americans can abide by this rule?  Even if you can't buy it in India, it's the same if you buy it from New Zealand and Australia.

    The convenience of life is always just a small thing. The only purpose of going to India is to establish a b2c network and expand the influence and power of Xiaoyao Mall to the entire India. This is the most important thing.

    Qin Yibin decided when he went out.  On the one hand, it commissioned a research company to conduct a detailed investigation of the B2C market in India. On the other hand, it immediately convened a group of elite soldiers and began to make various plans, always preparing to enter the Indian market.

    Seeing Qin Yibin¡¯s complacency, Xiao Qi nodded slightly.

    Qin Yibin has many shortcomings, but more advantages.

    ??????????????????????????????????????????????????????????????OUTOUT OF OUR MAN WHO IS THE MOST PERSONAL.  It may be Xu Weihong, but in terms of who can work hard to complete the tasks assigned by Xiao Qi, Qin Yibin ranks second, and no one can rank first.

    Moreover, Qin Yibin's talents are also outstanding. The years of training in Japan's Rakuten Mall have given him not only strong B2B2C system knowledge, but also perseverance and patience, as well as a desire to climb and be proved.  .

    These factors are all important reasons why he did better in Xiaoyao Mall than Xiao Qi imagined.

    Now send him to India.  With the unlimited financial support given by Xiao Qi, Qin Yibin's ability to adapt to the environment, and the ability of a group of professionals under his command, he can also draw on the help of professional talents in India I believe that Xiaoyao Mall will be able to dominate India's B2C in at least one year.  The market firmly controls the b2c market of this second most populous country.

    In fact, in the era of online commerce.  You simply cannot use "poor countries" and "rich countries" to divide your sphere of influence and the territory you want to conquer.

    ? Just like Amazon.  When he finished the entire European and American market, he was shocked to find that even with so many countries put together, there was no market as dynamic as that of China - the population of 1.5 billion was more than the combined powers of Europe and the United States, and their purchasing power was not at all.  weak!

    But at this time, Jingxi Mall has become a trend.  Amazon could no longer defeat them in China, so it tried to make up for it by going to India to capture the market.

    ¡°But several giants in India are not vegetarians. The two sides are going back and forth, and the fight is endless.

    Amazon¡¯s misstep lies in their emphasis on Europe and the United States and their devaluation of Asia.  There is another important reason for this.

    That is because they did not see clearly a fact, a fact that Ma Yun had already seen clearly.

    Who is shopping online?

    Which group of people is the main force of online shopping?

    ??You said she is a housewife?  You said young people?  You said they're a newlywed couple?

    It makes sense, but it is not comprehensive.

    Those who like online shopping the most and pursue online shopping the most are actually non-rich people.

    Yes.

    Including the poor and non-rich people from ordinary families.

    Because they have no money, they are absolutely careful about the price of things they buy. Usually, just because of the difference of 1 yuan, they can walk two or three kilometers to find cheaper goods.

      Take India as an example. You cannot say that ordinary subsistence families and poor people in India do not use B2C websites to buy things.

    On the contrary, they care more about money and will take care of Xiaoyao Mall's business.

    Unless your country is too small, the items sold in shopping malls and stores in all countries must be the same in China, with the model of manufacturer-general distributor-region-county and city-direct store-consumer.

    Even food and vegetables are the same, farmers - purchasing wholesalers - regional wholesalers - shopping malls and small vendors - consumers.  This is the process that food goes through when we buy it.

    Dealers at all levels have squeezed too much value, causing commodity prices to continue to rise. In the end, it is easy for the purchase price to be one or two times more than the farmer's selling price.

    You can talk about farmer-supermarket docking, direct sales, etc., but this model cannot be promoted regionally and can only be implemented in a very small range. Most people still have to buy in the normal way.

    The Internet has changed everything.

    It has no spatial distance and allows consumers to meet directly with producers.

    It is also possible to pile up thousands of goods and only pass through an intermediate checkpoint, such as Xiaoyao Mall, to reach consumers.

    ?????????????????????????????????????????Both consumers and sellers will benefit from the multi-layer channel fee profits that are cut off in the middle. This is the price transparency of goods brought by the Internet, and they can truly be sold directly.

    How can people without money not be tempted and unwilling to accept the online shopping model when faced with a price difference of 30%, 50%, or even more than 100% compared to that in a shopping mall?

    If you want to talk about c2c models such as eBay and Taobao.com, it is possible to buy fake goods, but large b2c online malls such as Amazon and Xiaoyao Mall have a great guarantee in terms of reputation, thus minimizing the chance of buying fake goods.  The probability of purchasing goods increases the probability of buying high-quality and low-priced goods.

    In the previous life, Jingxi Mall developed into a huge giant in China within three to five years. Isn¡¯t it thanks to the support of these non-rich people?

    In this life, Xiao Qi's Xiaoyao Mall has done even better. It has learned the lessons from Jingxi Mall and Amazon in terms of scale, attitude, supply, etc. From the beginning, it has swept across China with a crushing force.  In the local market, it has become an undisputed giant in just one year.

    Similarly, Xiaoyao Mall is also thanks to these non-rich people.

    Really wealthy people don¡¯t care much about the price difference between online shopping and physical store shopping.

    As long as you give them an excellent shopping experience, they will be willing to go to physical stores to buy.

    Therefore, this is also an important reason why Amazon has no growth momentum at all after it has developed to a certain extent in Europe and the United States - because those high-income families do not care at all whether Amazon is cheap.

    The miracle that happened in China can also happen in India.

    As mentioned before, 90% of India¡¯s non-rich people are non-rich. Excluding 70% of the poor and subsistence population, 20% of ordinary families will also be the key customers of Xiaoyao Mall.

    No matter how poor a person or family is, they still have daily expenses.

    As long as they still want to buy something, except for the most basic vegetables, meat, fruits and vegetables, Xiaoyao Mall will be their best choice for purchasing any other goods.

    Those who make one shopping list a month are the basic customers. Xiao Qi estimates that this group of people should account for more than 30% of the total population of India.

    Those who make more than 5 orders a month are the backbone of Xiaoyao Mall. They account for about 5% of the total population of India.

    Those who make more than 10 orders a month are shopping experts, and they should account for about 1% of the total population.

    If taken together, 36% of the population is 277 million people. Xiao Qi can be proud of being able to turn so many Indians into his own users.

    Of course, this is not the ultimate goal of Xiaoyao Mall in India, it is just a three-year goal.

    In fact, the poorer the place, the greater the appeal of b2c commerce. Therefore, Xiao Qi believes that if we can attract 500 million Indians and make them form the habit of shopping in Xiaoyao Mall, then we will truly achieve success.

    The geographical advantage of China being close to India also gives Xiaoyao Mall a natural cost advantage. For example, all kinds of daily necessities, home appliances, etc. produced in China can be purchased at a very cheap price even if freight profits are added.  India, directly seize the vast market.

    To sum up, in the eyes of others, India is a barren land for online commerce, but in Xiao Qi¡¯s eyes, the Indian b2c market is a treasure land to be developed!

    But it¡¯s not without its difficulties.

    India is not the country of China, nor is it?We are European and American countries with high-quality people and complete legal systems. The chaos of social security here is beyond the imagination of outsiders.

    If you just rashly want to copy the successful experience in China, then Xiaoyao Mall will definitely end in disgrace.

    Therefore, in addition to Qin Yibin leading the people of Xiaoyao Mall to fight hard, Xiao Qi will also ask a large number of lawyers to follow up and a large number of public relations companies to smoothen the relationship and so on, to fully prepare for the success of Xiaoyao Mall.

    Only if you pay enough attention and preparation, things will go smoothly!  (To be continued, please search Piaotian Literature, the novel will be better and updated faster!

    ps: In fact, I admire Rebus and others for exploring the Indian market. Japanese and Korean electronics, automotive products, etc. all started from imitation and then became successful.  In fact, now, except for Apple and Samsung, all the mobile phone manufacturers in the world are basically dominated by us Let¡¯s see if Alibaba can expand its presence throughout Asia like Xiaoyao Mall in the next step!
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