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Text Chapter 2969 Advertising Preparation

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    For Fairy Company, it is simply a trivial matter that one of its affiliated e-commerce companies conducts an 1111 Singles¡¯ Day online shopping event.  ¡Ý¡Ý They don¡¯t even pay much attention to the Spring Festival strategy of Xiaoyao Mall, the largest online shopping giant in China, let alone Taobao.com.  Taobao.com, which was so powerful in the previous life, is now just a rising upstart, but now Fairy Company has already become a world-class consortium. It can be compared with those century-old stores in Europe, America, Japan and South Korea.  A company that is not worthy of comparison with Fairy Company.  Although this idea is a bit too arrogant, the people in Fairy Company are so confident now.  What they care about at this point in time is the promotion and sale of Dreamsta3.  According to the practice of Fairy Company, the general update time of a product is 18 months. Now Dreamsta2 has its 16th sale. On January 5 next year, it will be the time to officially pre-sale Dreamsta3.  The Dreamsta series is not the most profitable product of Fairy Company. % of its shares belong to others.  The most profitable thing about Fairy Company is the mid-to-low-end DRE series. Its net profit rate is as high as 50%, which is much higher than the % of the Dreamsta series. What's more, all the shares of DRE are owned by Fairy Company, and the sales volume is more than 100% every month.  Reaching 6,000,000 units, Fairy Company made a lot of money.  But Dreamsta is the signature of Fairy Company. Among smartphones, Dreamsta has the best evaluation, even worse than Apple e. Although it is the first smart electronic phone, the constraints in terms of size, pixels, etc. still make it difficult to  It doesn't seem to be top-notch.  It¡¯s just that Apple has many fans and is a European and American company, so e can tie with Dreamsta in terms of sales.  Leader Qiao, why has the monthly shipment volume only reached 18 million units now?  Isn¡¯t it because he doesn¡¯t have much confidence that e will have no inventory?  If e was as popular as Dreamsta, he would have already launched a large-scale contract phone plan, and contract phones would not only account for about 20% of sales now.  Now e2 is already the second generation of e. It is said that next year there will be a radical change in e3. Many Apple fans are eagerly looking forward to this day.  But more Dreamsta fans are dismissive of this.  From their point of view, in terms of appearance, size, quality, performance, style, etc., the Dreamsta series has already surpassed the E series. If the Fairy Company was not from China, how could Xiao Qi be so conservative and only ship 1o a month?  Wanbu?  Besides, your e is about to usher in a new generation, eamsta is also about to usher in dreamsta3.  According to Xiao Qi¡¯s temper, the Dreamsta series is the mobile phone he is most willing to invest in new technologies, so everyone is also looking forward to seeing the emergence of Dreamsta3.  Fairy Company is also looking forward to seeing the performance of dreamsta3.  Even though the parts of Dreamsta3 have already arrived in China from all over the world, and all orders have been placed at the foundry, and trial assembly production has begun, within Fairy Company, Dreamsta3 is still very confidential.  Even employees in the company can only go to the laboratory to see Dreamsta3. They cannot take it away or take pictures. The requirements are very strict.  Except for the core employees of the advertising department and other senior executives of Fairy Company, ordinary employees do not know much about Dreamsta3¡¯s publicity plan.  They just know that before the National Day in October, senior executives of more than 20 famous advertising companies in the world, who are also the long-term partners of Fairy Company, came to Chengdu, specifically in the conference room on the 7th floor of the headquarters.  Discussing various details of advertising with Merck.  These senior executives stayed for a week and did not go back until after the National Day.  Judging from their expressions when they left, Fairy Company must have placed a big order this time, otherwise they would not both be smiling.  Usually this step is the first stage of Fairy Company¡¯s advertising production, review, and final broadcast.  According to the previous production cycle, it would take up to half a month to complete this set of processes.  As before, the advertisements for Fairy Company's products are always creatively given by Xiao Qi himself, and the advertisements that leave the most profound opinions on people every time are exactly those given by Xiao Qi.  Therefore, in the entire advertising industry, everyone respects Xiao Qi very much. They all believe that if Xiao Qi goes bankrupt one day and wants to make a comeback, he can earn at least tens of millions of dollars by just doing a few advertisements!     All right.  These guys are still too naive.  If Xiao Qi really collapses, he will not go into the advertising industry at all, he will go directly toIf Hong Kong speculates on real estate, after 2o12, Hong Kong¡¯s real estate will once again reach its peak. By then, buy and sell quickly, and you can make a lot of money.  Besides, just like when Yu Zhutong Shoes collapsed, Liu Fu from Shuchuan, Lu Fu from Ludong, the CEO of Haier, the CEO of Lenovo, etc. all lent him money for free and gave him money to help him make a comeback.  If Xiao Qi collapses, there will definitely be many friends who are willing to support him so that he can make a comeback.  As long as Xiao Qi is given enough funds, why bother?  After so many serious struggles, Xiao Qi is no longer the young man who didn¡¯t know anything and only had memories of reincarnation. He is already a qualified businessman. ??????????????????????????????????????????? out of mind.  Outsiders don¡¯t know, but Merck knows about Xiao Qi¡¯s ¡°cracking walnuts¡± idea.  To be honest, after he saw Xiao Qi perform "walnut smashing" for him in person, he was immediately attracted by it. This posture was so cool!  In the creativity of various advertising companies, they will give some of their own insights based on this "cracking walnuts" idea, and then make similar films.  Since they are each responsible for one area, they don¡¯t have to worry about collisions. What¡¯s more, progress can only be achieved through comparison. Watching different versions of ¡°cracking walnuts¡± is always a kind of fun to compare.  After Merck reviewed their ideas and drafts, he began to look forward to how interesting it would be when the feature film appeared in front of him.  Fairy Company has also begun to let out the news. This generation of Dreamsta3 has been confirmed to be officially launched on January 5th, and everyone will have a refreshing feeling.  Fans are all very innocent and cute.  Hearing this, fans of Fairy Company, especially fans of the Dreamsta series, immediately became excited.  "Last time Dreamsta2 came out, Fairy Company didn't say anything like this. It seems like there has really been a big change this time!" "Haha, I can't say that, isn't this the case with today's companies? Let me lift you up first.  Appetite, and then try to trick you into spending more money." "The guy upstairs just came back from Mars, right? Don't you know that the most trustworthy person in China is Xiao Qi?  As long as the Fairy Company says anything, it will be fulfilled! " "Yes, Xiao Qi has donated hundreds of billions of yuan to the disaster-stricken areas for road construction and agricultural production. He is definitely a moral and moral person. How can such a person do it?  Maybe in order to make some money from you, you don't care about your reputation? " "Although moral character has little to do with making products, when it comes to Xiao Qi, it is reliable! I have been using Dreamsta for two years.  It¡¯s more, but it¡¯s still very easy to use, and there¡¯s no problem with the quality. This shows that Xiao Qi is serious about making things.¡± ¡°I have all the products of Fairy Company, and I can prove to everyone that all their products are good.  The quality is excellent and the creativity is unique. If not, would foreigners like it so much? " "Anyway, I am a big fan of Xiao Qi. I look forward to Dreamsta3's amazing performance, regardless of whether it is there or not.  Stunning performance, I will buy it because I am from Shuchuan!¡± ¡°You say this as if we don¡¯t support Xiao Qi!¡± ¡°Hong Kong people also come to declare that Xiao Qi is definitely our idol!  , Fairy Direct Store is also the most popular consumer electronics store here! " "" Fans are naturally concerned and happy.  But the opponents of Fairy Company are not very happy at the moment.  They don¡¯t know what the trump card of Fairy Company is, but according to Xiao Qi¡¯s temper, I¡¯m afraid there will be a big change in Dreamsta3 this time. If the gap is too big to make up, then they really can¡¯t think of any way to catch up.  In the past few years, they have been chasing after Fairy Company, trying hard, but there is no hope of surpassing them.  Even the back of Fairy Company can no longer be seen.  Even Nokia and Motorola are said to be somewhat inadequate when it comes to smartphones.  Think about it, five years ago, the mobile phone companies that were number one or number two in the world have fallen into second-rate status in a short period of time. It¡¯s really sad!  Someone said it well, "The difference between other companies and Fairy Company is that there is only one Xiao Qi. Unfortunately, there is only one Xiao Qi. He is unique in the world, so Fairy Company is also unique!" (To be continued.  )8
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