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Text Chapter 2988 Automobile Industry

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    The next morning, Xiao Qi, who was called home for breakfast by his father, was asked about what happened last night by Xiao Xu.  "Has Jing Xuan come to ask you?" Xiao Xu asked while drinking gruel.  "Yes." Xiao Qi briefly explained the matter. Of course, he did not miss any important elements.  "Do you think Korean cars can really win a part of the world?" Xiao Xu asked with great interest.  Xiao Xu was the one who negotiated specifically with Hyundai Motor in the first place. He still has deep feelings for Doyin Hyundai Motor. After all, it was built by him. Although he has not been able to make much money yet, he believes that this business will not be bad.  Xiao Xu, who went to Busan in person, has seen the booming development of Korean cars.  "Definitely." Xiao Qi said, "They are following the same path that Japanese cars took back then. If it weren't for the fact that the Japanese cars were already particularly powerful, they might be able to replicate the success of the Japanese cars. Although South Korea hates Japan, they  They are learning everything from Japan, so their success is not a fluke. " "Since you said that they can't copy the success of Japan, why can they still win a part of the country?" Xiao Xu asked, "The current Chinese automobile market.  The Japanese are the dominant force, and the Germans can only struggle, especially in mid-range cars. The Japanese are even more inferior to the Germans, right? " "Because the Japanese are trying to kill themselves," Xiao Qi laughed, "Old man.  Dad, don¡¯t you think that the atmosphere in the southern waters has been too tense recently?¡± ¡°You said that¡¯s where it is!¡± Xiao Xu nodded slightly, ¡°But the dispute has not been going on for a year or two, how could it suddenly intensify the conflict?  "The situation in Japan is also very complicated. Their economy is very weak now. If they want to win the support of the people, they can only be tough on these controversial matters," Xiao Qidao said, "But this is not what it was a few decades ago.  When we were in poverty, we could tolerate it for a while, but now we can't just retreat. Once there is a conflict in the relationship between the two countries, it will be easy for Korean cars to squeeze out part of the share of Japanese cars. " "Japanese cars.  Che won't lose his armor so easily, right?" Xiao Xu looked a little unconvinced.  There was no reason for him to doubt it.  Japanese cars have been strong in the Chinese market for many years. Toyota, Honda and Nissan are all the strongest among the strong. If Volkswagen did not have Santana and Jetta, it would not be able to sell Japanese cars in terms of quantity, let alone  Not to mention that they sell high-priced mid-range cars, Santana and Jetta are already compact cars priced at around 100,000 yuan.  Based on the fact that Japanese cars have been working hard in China for so many years, I think even if there are difficulties, they will hold on.  The public relations ability of the Japanese is well known to the world.  If Xiao Qi had no memory of his previous life, he must have thought so, because Japanese companies had actually encountered many crises many times before, some even more serious than this, but they had all passed through them safely.  But this time is different. The Japanese are really trapped on this small island. Several Japanese companies would rather be scolded than say anything bad about the country and suffer the biggest loss directly.  ??The Accord and RV, which originally had to wait for price increases, the Camry, which refused to cut prices, and the Teana, which basically did not change its model, were directly hit the bottom, and they never got up again even in the next two or three years.  Although there are also reasons for the desperate efforts of German and American cars, it has to be said that Chinese consumers are more resistant to buying Japanese cars, which has caused the sales of Japanese cars to continue to plummet, and the top three have been lost.  Give way.  It was at this time that Korean cars took the opportunity to poach the corner of Japanese cars. Although they were not as strong as German and American cars, they relied on their super high cost performance to grab the low-end share of mid-range cars and snatched it away.  Sales exceed 30,000 vehicles per month.  With several generations of Elantra and Sonata sharing the same family, and with the continuous enrichment of car series such as k3 and k2, the sales volume of Korean cars in China will exceed 500,000 units in a year in the future, which can be said to be a formidable new generation!  Xiao Qi has no way to talk to Xiao Xu now, so he can only smile and stop arguing with his father.  "But you said, Japanese cars are developing so well, and Korean cars have only developed for more than 30 years and are where they are today. Why can't we have an automobile company that can provide our own people with the land of China?"  What about building cars?" Xiao Xu then asked his son.  "Who says not? Aren't Qirui, Geely, BYD, Lifan, and Great Wall all private enterprises? They develop step by step, and one day they will be able to go abroad!" Xiao  Qi's serious approach.  "You, just pretend to be stupid!" Xiao Xu shook his head. His son knew clearly that he was talking about state-owned enterprises such as FAW, Second Automobile Works, SAIC, GAC, Changan, etc., but heI just talked about a few private companies to myself, obviously not wanting to talk about these state-owned automobile companies with a long history.  Xiao Xu¡¯s current vision is no longer focused on one city or one place. As the country¡¯s think tank, he has to learn a lot of knowledge every day to expand his knowledge and knowledge storage.  The automobile industry is his recent focus.  China's automobile industry once had a difficult time to start a business, but this enthusiasm was basically wiped out with the introduction of technology by the Germans. It has not recovered until now, which made Xiao Xu feel very helpless.  .  What makes him even more sad is that the technology transfer and technical support promised by the Germans have not been fulfilled at all.  At that time, China¡¯s automobile industry actually had two choices, one was Japan and the other was Germany.  Originally, China¡¯s tendency was that of our Japanese friends who were close friends with us in the 1980s, but the Japanese were also honest and told their Chinese friends very honestly, I¡¯m sorry, we can cooperate sincerely, but our company¡¯s technology cannot be transferred.  The Germans, who are very honest and stereotyped people in our eyes today, patted their chests and said, no problem, we will definitely help you complete the upgrading of the automobile industry. Well, we all saw the result, Santana and Jetta ruled in one breath  It has been in the Chinese automobile market for more than 15 years.  "If Honda's Accord car hadn't come out, Chinese people would still have to pay 200,000 yuan to buy a Santana with dilapidated technology, and they would have to wait for a price increase.  Yes, you read that right. The strategy of increasing prices and waiting for time was actually first used by the Germans in China.  It is precisely because the Accord car has such epoch-making significance that it has sold so well all the way, and then it also learned from the Germans to increase prices for cars.  Of course, the Accord did not fare well in the end. It will be their Waterloo starting next year, and they have not been able to recover in 2013. The dream of being in the top three in mid-size cars is just a luxury for them.  Xiao Xu doesn¡¯t know the fate of the Accord car, but he is very dissatisfied with the Japanese and German systems dominating China¡¯s high-end, high-end and low-end markets.  On the other hand, he is very angry that China¡¯s state-owned automobile industry is so unsatisfactory.  There was even a period of time when he wondered whether to let his genius son go into the automobile industry, so as to combat the arrogance of the Japanese and Germans.  After passing his thoughts, Xiao Xu changed the topic and said, "By the way, Xiao Qiwen said that Geely has acquired Volvo Cars in Sweden. This is a great thing. Do you think they may have absorbed Volvo's technology?"  "Is it possible to develop like this?"  The low-cost country has already entered the ranks of quasi-first-tier automobile manufacturers. Do you expect Geely to do something that even Ford could not do before? " "But after all, it is a wholly-owned acquisition. Is it even possible?  If you can't even get the technology, why don't you pay for it?" Xiao Xu frowned.  "Dad, what you said is so vivid!" Xiao Qi clapped his hands and said, "You are right, just spend money to pay for the uncle! You see, Ji Li doesn't know how much money he has to lose on Volvo cars before he can gain anything.  A little technology and benefits. " "Anyway, Geely has done a big thing this time. It has acquired Volvo, which can be considered a step forward for China's automobile industry." Xiao Qi sighed.  "Progress? It depends on what you think." Xiao Qi laughed, "Actually, Geely's acquisition of Volvo Cars and Lenovo's acquisition of IBM's personal computer department are actually exactly the same, a complete failure." "Why?  ? This is a wholly-owned acquisition! It is different from IBM which only sells one department!" Xiao Xu retorted.  "Dad, didn't you hear what I said about Volvo cars? In fact, Volvo is a very big group. It's just that they sold their unprofitable car industry to Ford, and then Ford sold it to us."  Xiao Qidao, "The most important asset of the Volvo Group is actually their heavy-duty trucks, which are at least among the top three in the world! In terms of technical content and profits, they are very good! If Geely can acquire Volvo heavy-duty trucks  Well, then I would like to congratulate Mr. Li, this is a real feeling of pride!" Xiao Xu smiled bitterly after hearing this.  During this period, the acquisition of Volvo, which has been widely talked about in China, turned out to be for such a reason, which is really unexpected.  No wonder my son keeps saying that Geely will lose money. Even the Volvo Group itself doesn¡¯t want a company, and you can bring it back to life by buying it.?  That would be to underestimate the Volvo Group and Ford!  !  What I don¡¯t know is, after experiencing this lesson, can Geely fight back and use Volvo¡¯s technology?  This is a huge test for their boss, Mr. Li!  If you succeed, you will be king. If you fail, I am afraid that there will be no place for Geely in China's automobile industry!  (To be continued.) I would like to visit on my mobile phone.
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