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Volume 38. "Prince Princess" is finally cut out

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    Promotional song, as the name suggests, refers to a song specially created or adapted for marketing a movie.

    The marketing positioning of the promotional song is to give the public a clear memory point of information before the movie is released.

    This is not the same as the theme song. Generally speaking, the theme song is a high-level summary of the theme of the movie, and there is a high probability that it will appear in the opening, ending or climax of the movie, but the promotion song is not necessarily.

    The theme song must be a proposition composition, but the promotion song is relatively broader, as long as it is not irrelevant to the movie, it is fine, and it is best to have a catchy melody suitable for spreading

    When it comes to the promotion song that is more suitable for this movie, the first one that comes to mind is "The Year in a Hurry". Unfortunately, this movie has just been released!

    To be honest, the youth films in these years have really contributed a lot of classic theme songs, such as "the heavy rain that I missed in those years, the love that I missed in those years" and "If you can't blushing in goodbye, can you still blushing"

    As long as the melody sounds again, it can immediately bring the audience into the classic clips in the movie.

    Relatively speaking, the theme song of "Left Ear" may not be as good as the above two, at least it did not leave a deep impression on Yuan Hua.

    If the theme song is not enough, then we can only make up the promotion song!  Soon Yuan Hua immediately thought of another very classic movie theme song - "Little Lucky".

    There is no need to introduce this one, it is basically the second most popular song of the year after Jay Chou's "Confession Balloon" in the entire 16 years.

    Compared with the 360 ??million box office results of the movie "My Girlhood", this theme song created much more momentum.

    Moreover, both movies are about youth love, basically the difference is not bad, and "Little Lucky" as the promotion song of "Left Ear" will not appear abrupt.

    However, "My Girlhood" was released in August 2015. I don't know if this song has been written yet?

    Just in case, Yuan Hua went to the official website of the Copyright Protection Center to check it carefully, and found no relevant registration information for this song, so it must have not been created yet, so Yuan Hua immediately registered it!

    At this time, a sudden inspiration flashed, and I checked "Confession Balloon" again, and found that the copyright of the song released in June 2016 had not yet been registered, so Yuan Hua acted preemptively again!

    Sorry, Jay Chou!  The main reason is that we will not be able to participate in the CCTV Spring Festival Gala this year, so in the coming year, we must complete a widely sung classic song to raise our value in order to win the favor of the CCTV director team.  After thinking about it, it seems that your song is the most suitable!

    Then Yuan Hua spent a few more days to come up with a demo of "Little Lucky", and then asked Yang Siwei to show it to the film crew of "Left Ear" for an audition.  Tian Fuzhen sang this promotional song.

    The rest of the matter has nothing to do with Yuan Hua. Anyway, the other party will operate and contact. Yuan Hua only needs to control the quality during recording and provide some guidance

    The film studio also wanted to buy the copyright of this song at a price of two million. Just kidding, Yuan Hua is not a fool, how could he agree?

    It would be nice to borrow from you guys, if the first movie wasn't about my career prospects, we wouldn't even have to spend all this effort

    During this period, Yuan Hua was mainly responsible for assisting Tian Fuzhen in the recording of "Little Lucky", and then participated in several heavyweight awards ceremonies and evening parties, and also received a series of popularity awards:

    Screaming 2015 Kiwi Night - Asian Popular Idol Award at the Annual Ceremony, Sohu Fashion Ceremony - Annual Asian Fashion Idol Award, Baidu Boiling Point 2014 - Annual Popular Male Artist Award, 2014 Weibo Night - Weibo King

    Almost all of them are popular awards, and the gold content is very good. However, the award shows that Yuan Hua attends rarely come home empty-handed. The organizers will always give him some small awards, so as not to let him make a trip in vain.  Awkward.

    In addition, there were some other miscellaneous pheasant awards, many of which Yuan Hua did not attend at all, but asked his agent Yang Siwei to receive them on his behalf. Anyway, Yang Siwei likes to show off this kind of limelight. He has been running around these days with great energy  !

    Just as Yuan Hua was busy with the recording of "Little Lucky", Fang Jing suddenly reported good news to him¡ª¡ªthe rough cut version of "Prince and Concubine's Promotion" has been produced.

    Because there are still ten days before New Year's Eve, Yuan Hua directly gave most of the employees of Huazhang Film and Television the annual leave.

    Don't think it's a good thing to have a holiday early, because as soon as the new year is over, the company's next project "Remaining Sin" will be intensively developed soon, and now it's just to let them take a breather.

    Of course in charge of the post-production of "Prince Princess"?Relevant employees, of course, have to stay and work overtime with the boss!

    Yuan Hua still trusted Lu Xiao, and basically gave him most of the directing rights, but he didn't completely let go of the editing rights. After all, he had at least watched the finished film, so he still had to check  ¡­

    In fact, the original version of "Prince Princess" in the previous life only had 35 episodes at the beginning, but because the ratings were very popular after it was broadcast, at the request of LeTV, the director summoned the original crew to shoot two more episodes urgently, but this time Yuan Hua wrote the script  When it is time, just give it one step in place.

    Moreover, the contract with the broadcasting platform Kiwi has been signed, and 37 episodes will be 37 episodes. This cannot be changed at will

    The rough-cut version looked a little unsatisfactory because many things were not done well, such as the soundtrack, subtitles and rhythm. Yuan Hua also suppressed his impatience and barely finished watching the rough-cut version that lasted more than 30 hours.

    It was also the first time he realized that film editing is really a hard job. Watching TV series may be a pastime, but film editing is purely mental torture.

    He has never been exposed to this kind of work in his previous life. After all, the editing right is almost the ultimate right of a film and television drama, and it is generally impossible for non-core people to get involved

    He wanted to turn off the monitor more than once in the middle of the process, but in the end he forced himself to persevere with the perseverance of his two lives. At the end, he felt dizzy, dry mouth, and even mild tinnitus.

    For the next few days, Yuan Hua stayed in the editing room, discussing with director Lu Xiao which clips should be kept and which clips can be deleted directly

    Of course, Yuan Hua mainly talked about it, and the actual operation work was still done by the director and editor

    With just such a little bit of modification, editing and proofreading, the show is finally getting closer and closer to what Yuan Hua remembered. This is a welcome change.

    And even if the rough cutting and streamlining are completed, the later stage of the play is only half completed, and there are still a series of processes such as dubbing, special effects, subtitles, and audio synthesis.

    But just editing made Yuan Hua complain endlessly. To be honest, he couldn't help much in the follow-up process. He handed everything over to professionals, and he finally reviewed it and it was OK!

    Moreover, Yuan Hua doesn't have so much time to take care of these complicated things one by one, as long as he grasps the general direction, he will be fine!

    In fact, if it weren't for the fact that this was the company's first film and television work, Yuan Hua didn't even need to deal with everything personally, and directly delegated power to his subordinates, and the job was over!

    But in any case, through personal participation, at least Yuan Hua¡¯s understanding of post-production has deepened, and he has gained a deeper understanding of behind-the-scenes production. In fact, it will also promote his performance in front of the stage. It can be regarded as killing two birds with one stone.
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